
'Insecure'’s Kendrick Sampson Talks Activism & How Everyday People Can Affect Change

If I were to tell you that Kendrick Sampson's journey into activism was inspired by a sign in the bathroom, you wouldn't believe me. But the fact of the matter is, it's 100% true. A simple message, "Leave It Better Than You Found It," became the mantra that the Houston native would eventually tap into in order to shift his activism efforts from a simple act to a revolutionary lifestyle. He is coy yet hilarious as he divulges this story over the phone during a quiet yet busy evening in LA. And as he continues to speak, it becomes more and more apparent that while the impetus may be comical, his dedication to amplifying the voices of those who live in the margins of our society are indeed no laughing matter.
"I have a platform, I have a voice, and I need to do the work and utilize whatever privilege I have in order to keep people from dying. And I can't be complicit in that," he tells xoNecole.
He continues, "It's our purpose, I feel, to leave this Earth better than we found it. And so I really just leaned into that and who I am because it's completely righteous and justified. I've gone about different creative ways in doing it based off what I feel led [to do] and what's most effective, but there's definitely tactics and nuance to all of this."
And tactics and nuances seem to be the main aspects undergirding his new initiative, BLD PWR (pronounced "Build Power"). It's a liberation training, freedom-fighting measure that seeks to leverage the collective power of those primarily in the entertainment industry, to lend their platforms and voices to increase civic engagement and create real shifts towards transformational social justice. In partnership with visionaries such as Tia Oso and Mike De La Rocha, they hope to not only raise up the next wave of socially conscious entertainers but to also foster a safe space that cultivates both imagination and radical love.
We recently got the chance to chat with Kendrick about his new initiative--and here's what he had to say.
In your own words, describe BLD PWR?
BLD PWR is about taking action and how to do that in a healthy way. It asks how do you lift up those vulnerable voices without speaking for them? And how do you learn from your mistakes and what that looks like in a training process? We want to build up the next Harry Belafontes, Marsha P. Johnsons and all these amazing, dope, radical change-makers that were involved in the process and movement. Whatever privilege they had, they aided in uplifting those with a little bit less privilege. Whether it was with their resources, or creatively producing content, or just showing up at marches and protests.
Everybody has their place in the movement and we don't want to give anybody an excuse if they don't agree with people's tactics. We want to train up and foster that imagination. I believe that it's our job, our duty, and our purpose to go into every situation and leave it better than we found it. And to lift up the most vulnerable, seek out the most vulnerable, and empower them and work to liberate them.
Courtesy of Kendrick Sampson
"I believe that it's our job, our duty, and our purpose to go into every situation and leave it better than we found it. And to lift up the most vulnerable, seek out the most vulnerable, and empower them and work to liberate them."
What do you hope to accomplish with this initiative?
Ultimately, people look at LA and Hollywood as a culture beacon. And to be honest, the everyday organizers are the true heroes of our society, the people that dedicate their lives to liberating folks everyday, whether that's in environmental awareness or lessening the maternal mortality rate or closing the pay gap. These people are heroes but a lot of the time, they look to celebrities and people with platforms more than they'll look for the community organizers that are experts in this field or the educators for this information. And so we also have that privilege being in a position where we have people paying attention to us, and my goal is to train leaders within the entertainment industry. So that they'll understand that the real work is on the ground, lead people to their work, and use media attention to reflect and amplify the good work that's already being done.
I want those in the industry to feel confident enough to speak on these issues in the right way. And when they do make mistakes, learn how to correct those easily and not retract back into a corner. I want to have a safe space to where we can foster the radical love and deconstruct all the things we suffer from--talk about it, bounce ideas off [each other] and then push that out into culture.
You’ve been known for your outspokenness and views on today’s social issues as much as your acting. When did you realize you wanted to pick up the mantle of activism? Was there a defining moment: what was it and how did it affect you?
There wasn't a clear defining moment, but I feel like my whole life, I just had this inclination towards trying to do right. And a lot of times it was more so about being right and that was a selfish thing. I think God used that against me to where it was like, 'If you really want to be right all of the time, you need to acknowledge that you're not right. That you don't know everything, you can't be a know-it-all and it's impossible. You need to humble yourself.' So I listened to God in that and try to do my best in allowing that to lead so that I can follow and be an example in that. And it's manifested itself into different ways throughout my life.
Eventually, I was posting stuff while Black Lives Matter was gaining momentum and I was connecting with different movement folks and other people that were socially conscious and getting advice. I was trying to hang back and go behind the scenes and have meetings and such. But then I realized I was placating the oppressor really, in that I didn't want to come off as an "angry black man". And when Eric Garner was murdered and got all this media attention and there was so much injustice and anger--I finally said to myself, 'You know I am angry, I am black, and I am a man.' But if I don't speak out and I try to placate people and not come off as this stereotype, then I'm aiding the oppression.
Courtesy of Kendrick Sampson
"If I don't speak out and I try to placate people and not come off as this stereotype, then I'm aiding the oppression."
The descriptor says that this initiative is: “A National Platform For Artists, Athletes and Entertainers Committed to Using Their Influence For Social Justice.” Do you ever think that there can be art/entertainment WITHOUT activism or are they always one and the same?
Yes and no; it depends on how people understand activism. A lot of people think that every project should be an activism-centered project. They think that there needs to be a protest or a statement on something. And I don't necessarily think that. But I think the way we approach stories should be activism in the sense that our lives are activism. Think about Insecure for example, there's no clear policy that they're trying to push, but it was activism in the sense that it told the story of vulnerable communities that had not been seen before in that space.
And that's so essential and important. So many groups of people of different ethnic groups, genders, and ages come up to me and say they watch Insecure. And now they're privy to an experience that they weren't before. It's not an educational piece, but it helps bring peoples stories to life and humanize them in a way that our society has historically been opposed to. So stories like that, that just tell a simple love story or life story of brown people or indigenous people--that show the humanity in people that aren't normally humanized. That's activism.
"I think the way we approach stories should be activism in the sense that our lives are activism."
Does your acting career play a part in your role as an activist?
I think people think I work a lot more than I do, meaning the projects and they think I'm consistently on set. And unfortunately, I'm not. But a lot of that is because I have to pick and choose what I want to do. Now I'm not gonna sit here and make it seem like I'm picking and choosing all my roles because there are a lot of things that I audition for that I just don't get. But this isn't a woe is me, because I get a lot more work than some actors do--but it is a very conscious effort to not take roles that are problematic, to avoid stereotypes and oppression, misogyny.
I have worked on projects because people are willing to change content, but I definitely think that activism is a lifestyle. And our career should fall under that umbrella. My career is a tool to do that work. Not a side from that work, it's not a side job. It's a part of my purpose and I do my best to utilize every aspect of my life with that purpose.
Getty Images
"My career is a tool to do that work. Not a side from that work, it's not a side job. It's a part of my purpose and I do my best to utilize every aspect of my life with that purpose."
Can anyone take part in BLD PWR or is it just for the aforementioned groups of people?
It's for creatives, but it's not for everybody. In particular, it's with those with platforms or those who are building platforms. There's no size to it but it's for people who are doing socially conscious work--or who WANT to do socially conscious work. So it's writers, filmmakers, storytellers, actors, athletes. It's open to influencers of all facets, but especially within the entertainment business. The main focus is to make sure people with platforms are more informed of the work of everyday organizers and are actually a part of and aiding that work.
When you think of this initiative 5-10 years from now, what do you want it to look like?
I want it to look like an army of freedom fighters. That we're out here building multiple safe spaces, we fostered other people's initiatives and communities, and that we won't necessarily get the credit for it. You won't be able to fully grasp the scope and reach of what we do and manifested in the world. I want it to amplify other people's work, the people on the ground, and in my heart, I want to be able to say, "That's beautiful that I was a part of that and no one will ever know."
But ultimately, [I] want to see safe spaces for the liberation of the most vulnerable folk and people of color, black, brown, indigenous folks and uplifting their stories and bringing them into the center. And having Hollywood lead the charge. Because there is no change, no revolution without art. The most effective communication is art. And part of that is oration and speaking and creating these stories and being active on social media, kneeling. All of that is a part of it.
Courtesy of Kendrick Sampson
"There is no change, no revolution without art. The most effective communication is art."
For someone looking to get more involved in activism or maybe just starting out, what are a few key things they can do RIGHT NOW to affect change?
Figure out what you're most passionate about because we can't cover everything. Find a local community organizer or organization that's working in that area. Because I guarantee you someone is already doing the work on whatever issue you want to take up. Then pursue your education and information in that area. See what the movement landscape is. For those who want to participate in training, they can go to bldpwr.com.
If you're in LA, there's Reform LA Jails, that seeks to transfer millions of dollars that they want to use to build new prisons and invest it into alternatives to incarceration for the homeless and mentally ill.
For more information about BLD PWR, check out their website here. Follow BLD PWR on Facebook.
Featured image by Getty Images.
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Writer. Empath. Escapist. Young, gifted, and Black. Shanelle Genai is a proud Southern girl in a serious relationship with celebrity interviews, The Fresh Prince of Bel-Air, and long walks down Sephora aisles. Keep up with her on IG @shanellegenai.
On her debut album,CTRL,SZA crooned about her desire to be a “Normal Girl.” Now, nearly eight years since its release, her Not Beauty line represents her commitment to existing outside of traditional beauty norms.
The singer whose real name is Solána Imani Rowe first teased the idea of a lip gloss line during Super Bowl LIX in February, noting that the release would be happening “very shortly.” Not Beauty debuted simultaneously with the Grand National Tour, which she co-headlines with Kendrick Lamar, in Minneapolis on April 19.
Each Not Beauty pop-up would offer fans the opportunity to purchase the glosses, learn more about the brand, and have the opportunity to meet the superstar in the flesh regardless of their ticket status.
During the Los Angeles tour stop, which spanned three dates on May 21, May 23, with the finale on May 24, xoNecole had the opportunity to test out the glosses included in this soft launch, as SZA revealed in a statement that "this is just the start of other lip products, including plans to launch stains, liners, and creams all inspired by SZA's “infamous layered lip combinations.”
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So, what is included in the first Not Beauty launch?
The current Not Beauty products available are lip glosses that come in three shades: In the Flesh, Strawberry Jelly, and Quartz.
During my visit to the first LA Not Beauty pop-up activation, I not only had the chance to purchase all three glosses but also took a peek inside the blow-up log tent. Inside, fans got to experience SZA’s love for nature and her fascination with bugs, which are prominently featured in her performances for this tour. At one point, she even had human preying mantis prancing across the stage y'all.
There were blow-up photos of the beauty that is SZA for fans (myself included) to take photos, but in wooden-like tree trunks were a deeper dive into some of the ingredients featured in her products and their benefits.
For example, the glosses feature Hi-Shine Lip Jelly and Shea Butter as key ingredients and some of the listed benefits included are:
- Shea Butter - “A powerhouse ingredient, offering both functional and nourishing benefits.”
- Hi-Shine Lip Jelly (featured in the In the Flesh shade) - “Formula glides on with perfect adhesion to the lips without stickiness).
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What are in the products?
Featured in an orange package, with images of a bug and flower on the side, the back of the box reads: “It’s NOT BEAUTY, it just works. Developed by Solána “SZA” Rowe.
As someone who never leaves home without a good lip gloss, I loved how compact the wood panel packaging is. Perfect to slip into my purse, or in the case of the show at SoFi Stadium, into my pocket when I’m not carrying a bag.
Because I’m a sucker for a good black and brown lip liner and clear gloss combo, I decided to wear the Quartz flavor on night one of the Grand National Tour LA stop, and it did not disappoint. I’ll admit, it’s light weight feel made me nervous because it felt like there was nothing on my lips. However, when I checked my lips in my compact mirror several times throughout the night, I was shocked to find that my gloss was still intact. I only reapplied once out of the habit of looking cute and applying my gloss, but not necessity.
Here are some of the ingredients featured, but not limited to, in the Quartz flavor.
- Polyisoubutene
- Butyrospermum Parkii (Shea)Butter
- Ricinus Communis (Castor) Seed Oil
- Mentha Piperita (Peppermint) Oil
- Tocopherol
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Lip prep
I’m a simple girl who loves to stay true to her roots. So ahead of the show, I stopped by a local Inglewood Beauty Supply store and grabbed a Black and Brown shade lip pencil for just under $2 a piece.
Shading the outline of my lips with the black pencil first, I used the brown to lightly fill the inside of my lips before applying my Quartz Not Beauty shade gloss.
How to apply
There’s truly no right or wrong way to apply lip gloss (in my opinion), with this being a brush applicator sort of product, I simply untwisted the top and swiped the gloss around my top and bottom lip generously.
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Results
Again, my Not Beauty Quartz product stayed on my lips from the start of the show, which began with a fire DJ set from LA’s very own, Mustard, to the conclusion when Kendrick and SZA reunited on stage to send us home to their duet, “luther,” featured on the rapper's GNX album.
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The millennial in me is nostalgic at best...and at worst, deeply, deeply yearning. I’d be lying if I said I didn’t miss the past.
In the days of old, community was never hard to find. It was a knock on the door from a neighborhood friend who needed no invitation. It was trading jokes over lunch and lingering strolls after the final bell. It was choir practice on Saturdays and giggling in the pews on Sundays.
The love was free and plentiful, and my cup runneth over.
But there was a certain rhythm to the ’90s and early 2000s. People were ever-present in the most ordinary ways, and fortunately, this followed me well into adulthood. The door knocks have since turned into tequila shots, and brunch on Sundays became my new sanctuary, but you know...same thing!
However, life has changed drastically, and with it, so have we. Sometimes by force (2020..no other words needed, amirite), and other times by the natural, inevitable flow of growing up.
As we age, our identities become more defined. And while the people we’ve always loved still matter deeply, we start to crave new connections and experiences that reflect who we’re becoming.
When COVID reared its ugly head, not only did it disrupt the lives we knew, it pushed us to reevaluate the lives we want… and the people we want in them. For many, it exposed a loneliness that had already been there beneath the surface. It made space for questions we hadn’t slowed down to ask: What do I truly enjoy? Who do I feel most myself around?
After months of quarantine and isolation, we were left craving connection in a deeper, more intentional way. This sparked a renewed interest in “the third space.”
Coined by sociologist Ray Oldenburg, the term refers to those places beyond home (first space) and work (second space) where people gather, build relationships, and foster community. Think coffee shops, libraries, dance studios, run clubs, and other environments that offer connection outside of our daily obligations.
My own desire to find like-minded folks has only intensified over the past few years. And as a self-proclaimed medicine woman and wellness enthusiast, I went looking for spaces that felt good, and found more than a few.
So if you're in NYC and searching for places that feed your spirit (and tend to your interests), consider this your starter guide. Whether it's a wellness club, a run group, or a kickball league, these third spaces might just feel like home.
A Safe Space Mentor
My Shaylaaa.
What started out as a simple offering from founder Teya Knapp has grown into one of the most intentional, heartfelt communities I’ve had the privilege to be part of. Together with COO Jasmine Dayze, they have cultivated more than a collective—it’s a movement rooted in community care, softness, and restoration.
A nonprofit centered on mental health advocacy and equity, A Safe Space Mentor has redefined the possibilities of communal healing. With over 22 fully funded retreats to date (yes, free), monthly programs ranging from support groups and hikes to pottery classes, free therapy, and now a physical home at A Safe Place Studios, they’ve built an ecosystem where people can show up fully and be accepted just as they are.
I came across them by chance, but as fate would have it, it allowed me to bloom in ways I never saw coming, surrounded by women who affirm and love me in ways I didn’t know I needed. I’m serious, ya’ll. Even at the risk of sounding dramatic: expect to be changed, to find friends, possibly even family, and maybe a group chat, too.
Beyond their no-cost offerings, they also host weekly yoga and meditation classes, massages, and more. Learn more about this beautiful space here, and keep an eye out for their upcoming Juneteenth gathering.
NARC
Who needs Hinge when there’s a run club? (Kidding... kind of.)
NARC, short for Not a Run Club, is technically a run club but with a twist. Co-founded by Omari Ross and Noah Hutchins, NARC takes a holistic approach to fitness and community. Picture track workouts, dynamic circuits, core finishers, followed by a post-workout brunch with the crew. Sure, the occasional match may be made, but at its core, NARC is about connection, movement, and showing up for yourself and others.
It’s the kind of space where most people arrive solo but rarely leave without a new friend or a new perspective. And personally? I never tire of seeing Black men love on one another out loud.
If you’re looking for a solid sweat (not gonna lie, it gives Olympic training at times), laughs, and folks that show up rain or shine, they’ve got you. Beyond the track, they also host boxing classes, hot yoga sessions, social mixers, and a number of other events. NARC meets every Saturday at McCarren Park at 10 a.m. unless otherwise noted. Learn more here.
The Music Nerds
My favorite part about The Music Nerds? The DJ. Scene Serene, a former music journalist turned vibe curator, created this club out of pure love for music and the Black people who create it. And that love is felt in every detail.
Past functions have celebrated Kendrick Lamar, Black women in music, and Virginia legends, each thoughtfully crafted to tell a story through sound. Here, you’re not just dancing, you’re feeling, remembering, and reflecting, too. Additionally, she kicks off each event with icebreaker quote cards to spark conversation, because the vibe isn’t just in the music; it’s also in the people.
That sense of connection comes full circle in her choice of venues, which are always Black-owned spaces that feel safe and inclusive for all Black folk. After all, if we don’t support each other, who will?
This isn’t just a party. It’s a celebration of culture, connection, and Black joy…and yes, it’s free! She’s cooking up some magic for the summer, so follow her here to stay in the loop.
SociaLight Social Club
For the anti-social socialite or the extrovert who wants a little more intimate play, the SociaLight Club might be your sweet spot.
Nayah, the founder, is all about curating intimate, low-pressure gatherings that bring people together through random yet delightful activities, all while supporting Black-owned businesses in the process.
From coworking days to supper clubs and nights building LEGOs, it’s the kind of space where you can show up as you are and end up discovering new people and new passions. It’s chill, it’s intentional, and very much a vibe. Keep up with her events here.
Recess Kickball League
Black folks deserve to frolic, dilly-dally, and straight-up play. And that’s the spirit behind Recess Kickball League. Though kickball is the anchor, it’s really about reclaiming joy through movement and connection.
Founded by five friends during the lockdowns of 2020 (Emmanuel Maduakolam, Christopher Thomas, Cris Jones, Daemon “Tubbs” Krueger, and Ermias Tessema), the club started as a way to get outside and let loose, and now it’s blossomed into a thriving community with leagues in both LA and Brooklyn.
If you’ve been looking for field day vibes and opportunities to love on your inner child, keep up with them here.
The Free Black Women’s Library
Tucked in the heart of Bed-Stuy, The Free Black Women’s Library is a cozy nook that centers Black women and holds space for book lovers, creatives, and community-builders alike.
Founded by OlaRonke Akinmowo, it functions as more than a library but a cultural hub. While every book is written by a Black woman or non-binary author, she also hosts grief workshops, writing circles, and curated events that honor both healing and imagination, too. Their monthly calendar is packed with offerings that meet you where you are, celebrating who we are and who we’re becoming.
And the best part? You don’t have to buy a book, you can swap one. Bring something you’ve read, and leave with something new. Keep up with them here.
Peak & Pace
This one’s for the runners and the lovers. If you’re looking to meet your future bae who’s into fitness and a good Sunday reset, Peak & Pace might just be your new favorite link.
Founded by London native Owen Akhibi after relocating to NYC, the club was born out of something a lot of us know too well: feeling a little lonely in a big city. So he created a space that brings people together who just so happen to run.
Every meetup ends with a social, and some runs come with fun themes like wearing flags repping your country to wristbands signaling your relationship status (lovers tap in!). Off the track, they host yoga, comedy nights, parties, and other events to build real connections. They meet every Saturday at Prospect Park at 10 a.m. Tap in with them here.
Free Peace Meditation Club
Free Peace Meditation Club offers a rare pause in the middle of NYC’s bustling Lower East Side, encouraging folks to be still in the midst of chaos while finding beauty in it, too. What began as a simple conversation between Kenji Summers and Angelo Baque has blossomed into a welcoming sanctuary where New Yorkers gather to unplug, recenter, and recharge.
Hosted monthly at the artfully decorated Awake NY, this community-driven experience invites participants to reconnect through guided reflection, mindful breathwork, and thoughtfully curated music that features the rich sounds of New York’s rap, R&B, and jazz artists. FPANYMC stands as a powerful affirmation that stillness is not a luxury but an essential practice. Keep up with them here.
Knot Okay Club
This one’s for the soft girls, the creatives, and anyone who’s ever needed to crochet their stress away.
Knot Okay Club brings Black women and non-binary folks together through fiber arts. It’s about slowing down, making something with your hands, and feeling held while you do it. The work might be small and intentional, but the connection? That’s the magic. Learn more about them here.
Girls That Gather
Lauren Franco started Girls That Gather after moving to NYC and realizing just how hard it can be to find genuine connections as an adult.
What began as a way to bring women together has grown into a go-to space for meaningful conversation and real friendship. From curated dinner parties to small, cozy events, everything is designed to feel easy and intentional. No awkward networking energy, just good vibes and even better people. Learn more about them here.
Adanne Bookshop
Adanne is one of those places that makes you want to linger.
Tucked away in Brooklyn and owned by educator Darlene Okpo, this Black woman-owned bookshop is as intentional as it is inviting. The books are curated with care, the energy is warm, and the events, from author talks to community gatherings to incense-making, always leave you a little more full than when you walked in.
It’s not just a bookstore; it’s a cultural anchor. Check out their events here.
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Featured image by Clarke Sanders on Unsplash