If you’ve ever wondered why it’s more humid during this time of the year, the answer is pretty simple: the hotter the weather is, the easier it is for moisture to be trapped in it. As a result, it can feel hotter than it actually is outdoors, and it can be easier to sweat and our hair? Chile, our hair.
Even though our hair texture can benefit from humidity (because it’s naturally drier than other ethnicities), if our strands swell up from the moisture too much, that can result in strands that are full of frizz. Why? Because moisture makes our cuticles open up, and frizz is what they oftentimes look like whenever they do.
Does this mean that you have to surrender to an entire season of styling frustration? Absolutely not. Now that you know what can sometimes cause more than a few so-called bad hair days during the summertime, here are 15 ways to either cause humidity to work in your favor or to combat it in ways that are stress-free yet super effective.
1. Remember, Moisture Reduces Breakage
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If you’re someone who struggles with your hair plateauing (which basically means it seems to stop at a certain point as are as retaining length is concerned), a big part of that is probably because your ends are breaking off about as fast as your hair is growing out of your scalp — and that could be due to a lack of moisture.
So, why is it that our hair finds a way to feel like straw faster than any other ethnicity? It’s because our texture tends to be much curlier, and so, even though natural oils from our scalp come down our hair strands too, oftentimes they don’t get coated from root to tip due to our coils. As a result, we have to add extra moisture via hair products.
Again, the good news is that humidity can help to add some hydration to our stands as well. This is why, while super humid days can cause “other folks” to have really frizzy hair (because it’s already well-moisturized), oftentimes our curly texture is thriving; it’s been wanting to receive some of the water that the air has to offer. The key is to follow through on some of these other tips so that the curls don’t get out of control (via frizz).
2. Don’t Be Afraid of Humectants
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Since I have mostly 4a-type hair and it’s high porosity, I have to be hypervigilant about keeping moisture in my hair. For instance, if I know that I’m going to keep it in, say, cornrows for a while, I’ll add a humectant, whether it’s glycerin or a DIY spray that has some honey in it. Why? Because they’re both humectants which basically means they are ingredients that are able to pull moisture out of the air and into our hair (and skin).
Some other healthy humectants that are pretty effective include aloe vera gel, hyaluronic acid, panthenol, lactic acid, and oats. According to some hair experts, even cucumbers can hydrate your hair. Like, if you apply a homemade cucumber hair mask as a final step on wash day, it can be great for your hair until it’s time to shampoo and condition it again.
Just mix the puree of one cucumber with an egg and your favorite carrier oil (olive or Jamaican black castor oil are both awesome), and then apply it to damp, clean hair. Let it sit for 20 minutes, and then rinse out thoroughly with warm and then cool water. You will instantly feel (and notice) a difference.
3. Make Grapeseed Oil Your Friend
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A few years ago, I wrote an article for the platform entitled “7 Essential Oils All Naturalistas Need For Their Hair.” If you want to get the most out of those, it’s a good idea to add them to a carrier oil like olive, sweet almond, avocado, jojoba, or grapeseed oil.
As far as grapeseed specifically goes, it’s loaded with antioxidants and vitamin E that work to reduce oxidative stress, fight off free radicals, improve blood circulation to your scalp, and moisturize your hair without it feeling greasy.
Something else that’s in grapeseed oil is linoleic acid. It’s wonderful for your tresses because it has a way of smoothing down hair cuticles, adding hydration, and nourishing your hair follicles — and you know what all of this boils down to, right? A lot more curls and a lot less frizz.
So, whether you add a dab into your palm and rub it across your hair or you use it to break a cast of a braid-out or twist-out (more on those in a bit), grapeseed oil will have your hair looking and feeling quite wonderful all summer long.
4. Use Shea Butter on Your Ends
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Between the antioxidants, vitamins A and E, properties that protect from UV damage, and its ability to soothe and, to a certain extent, even heal dandruff — it makes all of the sense in the world to use shea butter on your hair. Although I personally apply it more on my face and lips, I’ve been getting more settled into applying it to my ends, whether it comes to sealing them or just making sure to give them some added moisture.
Matter of fact, there are scientific studies to support that shea butter is great at reducing breakage, especially in our hair. A big part of the reason is that it’s able to moisturize the oldest parts of our hair while also keeping our cuticles from getting totally out of control due to humidity.
Just make sure that you use the kind of shea butter that is in its best condition. Because it’s a product that is more commercialized than ever, when buying some, make sure that it has a strong nutty scent, that it ranges from off-white to yellow in hue, that it absorbs quickly into your skin, and that the merchant can confirm that it will last between 1-3 years. All of these are signs of a trustworthy shea butter product.
5. This Is When Braid-Outs and Twist-Outs Can Thrive
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I won’t lie — if you like having that bone-straight look (from flat ironing or silk pressing, if your hair happens to be natural), summer is not really the season to make that attempt. Although, I will say that Color Wow’s Dream Coat Anti-Humidity Hair Treatment can keep your locks smoother for longer, no matter what time of year it is. That said, in my opinion, if you want to wear your hair out, I recommend a braid-out or twist-out instead.
The key is to make sure that your hair is super detangled, that your braids or twists are hella defined, and that you go with something that is gel-based if you want to fight frizz as much as possible — although I will say that an influencer who has a YouTube channel called Only One Jess did put me onto one of the best hair creams that I have ever tried — mostly because I have experienced zero flaking with it. It’s called Taliah Waajid, and y’all…Y’ALL. If you want to try the cream, their curly cream (here) is gonna get and keep your hair super right — summertime included.
6. Shampoo in Cooler Water
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When it’s sizzling outside, probably nothing sounds better than a cool shower. And did you know that taking one does wonders for your hair? First up, it closes up the pores on your scalp, which helps to keep “gunk” (sweat, hair products, etc.) from clogging up your hair follicles. Since hot water can be dehydrating, cool water can also prevent dry scalp and dry hair. And, since it seals your hair’s cuticles, it’s another way to combat frizz — if indeed that is something that you’re trying to avoid. And when your cuticles are smooth, that means smoother and shinier hair.
By the way, while this topic is on my mind if you happen to live in a city that comes with hard water, that can do a number on your strands as well. One way to avoid it is to invest in a shower head that comes with a soft water filter. Amazon has a lot of different affordable options that you can choose from here.
7. Do an Apple Cider Vinegar Rinse
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The antimicrobial and antioxidant properties in apple cider vinegar make it something that you can rely on when it comes to a myriad of health-related needs. It helps to regulate your blood sugar, aids in weight loss, is used as a natural remedy for nail fungus, can relieve symptoms related to eczema, and may help to lower your cholesterol levels too.
As far as your hair’s health and well-being are concerned, the cool thing about apple cider vinegar is the properties in it can keep the pH balance in your hair and scalp where it should be, can remove product build-up from your hair, and can also help to smooth your cuticles — and that can give your hair lots of shine, no matter what the weather may be like.
8. Also, Do a Protein Treatment
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I hate how long it took me to take protein treatments seriously because once I did, I started to see a real change in the overall quality of my hair. Because your hair is made up of mostly protein (keratin), of course, it’s something that you need in order to maintain the health and elasticity of it. This is especially the case if your ends experience a lot of wear and tear due to heat styling tools.
So, what are some signs that you could use a protein treatment ASAP?
- Your hair lacks flexibility
- Your hair doesn’t seem to hold any style
- Your hair sheds a lot
- Your hair is color-treated
- Your hair breaks easily
If any of this is happening, definitely add some protein to your hair. Personally, I use ApHogee Two-Step Protein Treatment every six weeks or so. Yet if you decide to go with it or something that is based in soy protein (it strengthens damaged hair), silk protein (it softens your tresses), rice protein (it’s great for a sensitive scalp), or any other protein option, just make sure to balance out your protein with your moisturizer. That way, you don’t make your hair too hard — because, even when it comes to protein, there is such a thing as “too much of a good thing.”
9. Use a Leave-In Conditioner
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When you have low porosity hair, what that basically means is your cuticles are lying very flat, which makes it hard for moisture to get into your hair strands. On the other hand, if you’re like me and you have high porosity hair, your cuticles are open and oftentimes have holes in them. As a result, your hair takes in moisture very easily, yet, on the flip side, the moisture tends to leave just as fast as it comes.
The solution? Well, one of the best ones is to use a leave-in conditioner. It will definitely help moisture to last in your hair a lot longer than just conditioning after shampooing does. There are plenty of leave-ins to choose from (Lord knows), and I’ve tried more than I care to count or mention. The one that has worked for me most and best is Mielle Organics' Pomegranate & Honey Leave-In Conditioner. It literally keeps my hair soft and moisturized for a week solid — and for my hair, that’s truly saying something.
10. Trim Those Ends
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While you’re out here thinking that you hate summer weather (as far as your hair goes) because it causes your hair to frizz up, make sure that you check those ends of yours first. If they are dry, split, or raggedy, that is going to be a bigger culprit to frizzing than humidity will ever be.
Yeah, this is a friendly reminder that it’s a good idea to start off the summer with a professional trim — or at least to do some dusting on your own with some sharp hair shears. Long story short, dusting is all about taking small sections of your hair and removing an inch or less (preferably) of bad ends from them. You can watch videos on dusting here, here, and here.
11. Enjoy Some Wash ‘N Gos
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So, what if you want to do something to your hair that requires as little effort as possible and is virtually fearless of how humid the weather may decide to be? If that is indeed the case, look no further than a wash ‘n go. It plays up on your hair’s natural texture and requires very little styling manipulation, the “cast” that the gel creates can help to protect your hair from extreme weather elements, and if you use something like the shingling method (here), you can get hella curl definition.
Click here, here, and here for tips on how to get the most out of your own DIY wash ‘n go look.
12. Accessorize the Entire Hell Outta Your Hair
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If you plan on spending a lot of time traveling, by some body of water, or simply in the great outdoors from dawn until dusk (or vice versa), who said that you need to worry about styling your hair all summer long? Indeed, another way to not fight the fear of humidity is to play up your hair’s look with the help of a few accessories.
Some of the ones that are trending this season include claw clips, small barrettes, beaded jewelry (like the gems that you see on braids and twists), large satin scarves, headwraps, and, believe it or not (whew, chile)…scrunchies.
13. Sleep with a Humidifier
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Personally, I’m a huge fan of humidifiers. So much, in fact, that I wrote an entire piece devoted to them a couple of years back (check out “10 Really Good Reasons To Get Yourself A Humidifier This Fall”). And why should you want one in your bedroom for your hair? Good question.
Just like a humidifier can bring moisture to your skin throughout the night, it can do the same thing for your tresses. So, if you happen to have an itchy and/or irritable scalp, your hair is high porosity, or your hair seems like it’s full of frizz due to dryness or hair damage from over-styling, the hydration from a humidifier can help to alleviate all of this.
14. If You MUST…Braids
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And what if you read all of this and you’re saying to yourself, “Yeah…I just don’t want to deal with my hair at all” — while I do think that this is the season when you can learn more about how to make your texture and humidity work in harmony, a styling alternative that is pretty much surefire is braids.
This season, some of the most popular looks include microbraids, goddess braids, cornrows, box braids that are in a bob, Fulani braids, Jayda Wayda braids, and peek-a-boo braids.
15. Never Treat Shrinkage As “Problematic”
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Whenever I read articles on the topic of shrinkage, it’s interesting how political some of them can get. While some have no problem using the word (I don’t), others think there is no such thing; some believe that wanting to stretch out strands means that there is some sort of subconscious shame surrounding our natural hair texture.
Maybe if other ethnicities didn’t go to great lengths to alter their own hair texture for the sake of variety when it comes to different hairstyles, I would see the point — yet since that isn’t even close to being the case, I don’t think that shrinkage is a bad word nor do I think that stretching out your curls is a bad thing. What makes Black hair so incomparable is the countless ways that we can manipulate it…and how good it looks with every method/approach that we take.
With all of that out of the way, I will say that if you want to go as low-maintenance as possible with your hair this summer and you don’t want to spend a lot of time overthinking what the weather is gonna do (or not do), please don’t factor shrinkage into the mix. There are too many products out here now that can bring the most out of your hair just the way it is, without any kind of stretching being done to it at all.
So, run some juices and berries, oils, creams, or gels, and then hit the door. It’s too beautiful outside to spend a ton of time on your hair or to be stressing out about humidity. Your hair is bomb regardless, so you got this. Happy Summer Styling Time, y'all!
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- Here's How To Prep Natural Hair Before Summer Starts ›
- The Natural Hair Products That Will Turn Your Curl Game Up A Notch ›
- The Hairstyles Naturalistas Herald As Their Go-Tos When It's Hot Out ›
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor
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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With
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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish
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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail
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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal
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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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