![Quantcast](http://pixel.quantserve.com/pixel/p-GS-HF4BKvzCmv.gif)
![How To Turn A Hobby Into A Lucrative Business](https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8zMDgwMDU3MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTczODcxNDY4M30.1RMV30gtwm2k7JPqzfEle_dt2VLP9SEQA3U2hD6IiSg/img.jpg?width=1200&height=600&quality=90&coordinates=0%2C0%2C0%2C354)
How To Turn A Hobby Into A Lucrative Business
There's always talk about creating a side hustle and having multiple streams of income, but what happens when you're already super-occupied, booked, blessed, and busy with the 9-to-5 you have on top of other responsibilities like managing a household, pursuing higher education, or loving on bae? Well, one of the best ways to leverage a great side hustle opportunity is to look into monetizing things you already do as hobbies.
There are several ways you can turn a hobby into a lucrative business. Try these steps to get started:
First, make sure your hobby is something you actually want to be obligated to do for money.
Listen, as much as I love putting together a good wig or two for myself (and can spend hours on YouTube watching videos about hair care and wig-making) I certainly am not interested in making them for others. There's that obligation-to-a-customer factor that deters me. I like doing it for the love and outlet, not for paying customers who will demand more and more.
If your hobby is something you do solely for your own self-care or as a method to facilitate mental and physical wellness, you might want to think twice about monetizing it.
Be sure the hobby you choose to monetize is something that you love offering to others and that you're committed to consistently doing, on a daily, weekly, or monthly basis, for an actual profit. If you can't see yourself, for example, creating artwork for multiple patrons or clients and only draw or paint when you feel the urge, creating a whole business (or even a side hustle) around that is probably not the best move.
Showcase your hobby on social and use it as free marketing.
Listen, if you're great at scrapbooking, making T-shirts, doing nails, launching events, or cooking, and you want to start doing these things for money, a great place to start getting potential customers via social. Start posting great videos and images about your process or product and going Live on Facebook, YouTube, Instagram, or LinkedIn. (Yes, there's an option there, and to be honest, that's where there are probably more paying customers and investors than you'd think.) Slowly and consistently (i.e. at least 3 times per week) introduce your followers to your hobby and don't assume people just knew you could do it so well.
Then start to market after connecting with both your current and your new audience (or "followers"). Start letting them know what you offer, having a call-to-action (such as "Connect with me on my website for my cooking services" or "Visit my Facebook page to find out about the next event") in order to draw people in and grab your first paying clients or customers.
Morsa Images/Getty Images
Start small, then scale bigger.
Oftentimes when people think about starting a business or side hustle, they have these grand visions of what that actually looks like. (Trust me, I've consulted small business owners and founders for years, and this is a common occurrence.) With any new process or endeavor, you can think big but start small.
For example, if you love making jewelry, instead of trying to make a whole line of rings, necklaces and bracelets, stick to one item at first, cultivate a community, track the growth of your customer base, create a good marketing plan, and then launch more when the time is right (i.e. you've actually gained traction in the market, are making a profit, or can see things working or not working when it comes to actually making money from doing so). Once you're able to see success and build up a cult following, for say, custom necklaces, you can then launch a new or related line of other jewelry.
(This is what's meant by scaling. It helps you to avoid burnout and can oftentimes save you the disastrous occurrence of either totally flopping early with your product or service or not being able to accommodate a surge of customers due to sudden popularity, a viral video, or news coverage that put your brand on the map.)
Test out your product or skill among your network.
And no, I'm not talking about family and friends because, sadly, sometimes they're the last to actually buy anything or pay an invoice for services. I'm talking about your college alumni association, your co-workers, your former employers, or your church.
Your true potential customer is your neighbor, your hair salon tribe, folk you meet at conferences, or the women who are quick to book those group trips. I'm talking about the folk who actually like and comment on your Instagram Reels or TikTok videos showcasing your skills or work.
You might want to test out your hobby at a low cost (or even for free) and ask for feedback via Google Forms or another method. Get real and honest feedback about what you're offering and find ways to leverage that to not only improve your method, product, service, or process but to make that person (or organization) your next paying customer.
Lighthouse Films/Getty Images
Book a session with a consultant.
If you find yourself overwhelmed with all the steps it might take to turn your hobby into a business, hire someone to help you. There are many qualified, amazing coaches and consultants who can not only guide you through the process but help you create plans to manage your time so that you can accomplish your goal of doing something you love and making a profit.
Tap into all the resources afforded to you online or in-person in order to turn a passion into a lucrative business. Hey, you never know: That hobby might someday be the thing you were destined to do to serve and slay all along, profit or not.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by blackCAT/Getty Images
- Here Are Three Money Moves You Can Make During The Self ... ›
- This Six-Figure YouTuber Educates Women On How To Make ... ›
These Newlyweds Found Love Thanks To A Friend Playing Matchmaker
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
Jason and Elise Robinson’s union is a reminder that kind people still get their happily ever after. The pair had their first date in October of 2021 and tied the knot on June 15, 2024. Both of them have dedicated their lives to celebrating and supporting Black culture so it was only fitting they get married in what's considered the Black Hollywood of America during the Juneteenth celebration weekend. From the florists to Elise and Jason's gown and suit designers to the table signage and so much more, everything was Black-owned. It's no wonder their love for Black culture was the jumping-off point for their love story.
When they met, Jason had just moved to Atlanta for a new job opportunity, and Elise was living happily in her career and had put dating on the backburner. But luckily, a mutual connection saw something in both of them and thanks to a yoga-themed baby shower and a chance text message, they found their forever. Check out their beautiful How We Met story below.
I’ll start with the easiest question. Can you both tell me a little bit about yourself and your background?
Elise: Sure, my name is Elise. I’m actually from Atlanta, GA – not a transplant. I grew up here and left right after college to pursue my career. Now I’ve been back going on eight years, and I’m in my early 40s.
Jason: And I’m Jason. I’m originally from Racine, Wisconsin. I went to school at Florida A&M University, so I am a rattler. I went back to the Midwest for a period of time, in Indianapolis. Now, I’ve been in the Atlanta area for a little over two and a half years.
Jason and Elise Robinson
Photo by FotosbyFola
Wow, that’s nice because Atlanta gets a bad rap when it comes to relationships. So you have to give us the deets. How did you two find each other?
Elise: So I work in TV and I was on-air for a number of years and then transitioned into being a producer and then a manager. As a producer, I’d always have guests on. And there was a woman who came on frequently named Rosalynn (@Rosalynndaniels, often referred to as The Black Martha Stewart), and we connected instantly. Anyway, she got pregnant right before COVID and invited me to a “modern-day yoga baby shower.” I came to support, but was also just curious about that theme.
I had an amazing time. And when it was over a few of us stuck around and convos got personal. She ended up asking me the infamous ‘Are you dating’ question. When I told her no, she decided to set me up. So I should tell you, in both of my only two serious relationships, I was set up – so I was like no.
But she pointed at her husband, who was folding up chairs, and said that another friend set her up with him. Sometimes, it takes people outside of us to see what we need. A few months later, she reached out and said she had family relocating and thought I’d really like him. So she gave him my number, and I reached out with a text. He responded with a call, and that night, we talked for about 2-3 hours. So that’s how we met. I was a little nervous because me and Rosalynn were starting a friendship, and here I was, talking to her family!
Jason: It was new for me too. Remember, I was new to the area, and I had heard so many “stories” about how people have been done wrong in the dating world. Whether it’s by theft or scamming (laughs). Plus, I had just got a new job and wanted to focus on that. But I did want to be able to date someone in a more personal way and see where it led. I felt like who better than someone who I trust to connect me. Rosalynn knows I’m private, about business life, and my personal life is important to me.
So let’s get into your courtship. What was your first date like?
Elise: We had our first convo on a Monday, and he asked me out the next day. I didn’t have any plans, but I still said no. I was just playing hard to get (laughs). But we were talking every day, and he told me he wanted to take me somewhere I’ve never been. And I’m like, you’re in my city! But he sends me three options, and sure enough, two of the places I hadn’t gone to. So, our first date was October 1, 2021, and somebody was 45 minutes late.
Now Jason, why were you 45 minutes late?
Elise: It was me – in my own city. I just got turned around, and the traffic was horrible. I kept calling him and giving him permission to leave. Full transparency: I probably wouldn’t have waited if the shoe was on the other foot. But this was my first sign of what I now know and love the most about him. It’s his patience. When I got there, I was frazzled and everything, but he was just super calm. It ended up being a great first date.
Jason: I remember just waiting and being concerned for her well-being. Because I know how traffic can be, especially when someone is rushing. I was just scrolling through my phone and looking through the menu. It was cool.
Elise and Jason Robinson
Courtesy
That’s beautiful. Now let’s talk about the “what are we” convo? Did you have one of those and if so, who initiated it and how was it?
Elise: I initiated it. Jason was dating me – and still does. But by this time, we had been on a number of dates. We were on our way to a winery, and we had a bit of a drive. So I decided to state my intention. We were just a few weeks in, but we were spending a lot of time together and we are people of a particular age. So I told him, I know Atlanta can be a Black man’s playground. There’s so many beautiful professional women here. But I’m dating with intention. I don’t want to kick it or hang with a good guy even though he’s not my person. I was done with all of that. So I’m “laying down the law” in my eyes, and he didn’t flinch. He let me finish and basically let me know we were on the same page. He was not trying to sow his royal oats.
Jason: Yeah, I was not trying to be Prince Akeem. But also, it was more so about setting a tone and goal for myself. My mama always told me to set my goals. And having a family was always one of mine. I think the biggest thing of it all, was I felt blessed – in terms of moving for work and meeting Elise, now being married. There’s victories being placed in my life.
I love that you both shared that because sometimes I get feedback on these stories and it seems like sometimes we’re afraid to really voice what we desire, no matter what that looks like.
Elise: Yeah, I think sometimes women feel like they don’t want to put pressure on their partner. But it’s not pressure. Look, Jason and I are based in faith, and what is for us is for us. Being upfront and honest is best – and early makes sense. You don’t have to convince someone to be your person.
Jason: I think her sharing those values resonated with me, and hearing her “lay down the law” was fine because I was there, too. I would say to millennial women, don’t be afraid to tell a mate what you want. You never know what that would lead to. Time is a precious commodity. Elise saying that early on showed me that she values both of our time. It showed her heart, character, and integrity, and I was drawn to that and the mature conversation. In the social media world, we don’t have those pointed conversations face-to-face. I would challenge readers to have those conversations in person, and you would get more from that convo than any post or reel. Because you see body language reactions and have deeper communication.
Yeah, I think sometimes women feel like they don’t want to put pressure on their partner. But it’s not pressure. Look, Jason and I are based in faith, and what is for us is for us. Being upfront and honest is best – and early makes sense. You don’t have to convince someone to be your person.
You both have mentioned time, family, and integrity. I’m curious what other core values do you both share?
Elise: Early on, our faith. Not just do you believe in God. It had to be deeper in that. I needed someone who would lead me, our home, and our family. I didn’t want to be in a push-and-pull relationship about prayer, church, or have conversations about being better people. Also, we discussed finances. That doesn’t just mean going to work. We chatted about ownership and what it looks like for us. How do we support each other individually and together? I know I like having my hands in a few different pots, and I needed someone who was supportive of that and likewise.
Jason: My background is that I was raised in the church. My father is a deacon and my mom is a deaconess. They've been married for 55 years. Faith was very important to me and it was crucial that my wife have that relationship as well.
Elise and Jason Robinson
Photo by FotosbyFola
Can we talk about challenges? Big or small, what are some things you had to grow through together?
Elise: I have never lived with anyone – not a roommate, a sister, friend, boyfriend or anything. Now, I’m in my 40s and I'm living with someone. When you’ve been by yourself for so long that was a challenge for both of us. We weren’t pulling each other's hair out but I’m a bit extreme. Things are color-coded in my closet. For me, working in news is chaotic so I want my home to be peaceful and organized.
Jason: I’m a man, and she’s a woman. That dynamic alone adds a flair to it. She wants things a certain way. She’s a Capricorn. But just in terms of how she wants to keep a home was a big adjustment for me. It took time.
On a smaller level, what are some of the things you disagree about day-to-day?
Elise: Cleanliness and systems. Like, he recycles and I do not. But sometimes I just have to decide if it really needs to be a thing or if I can just take care of it.
Jason: This is where my organization takes over (laughs).
What are your love languages? Do you know?
Elise: Jason’s is an act of service which works because I love cooking for him. It doesn’t feel like a chore to me. I love when I’m out, picking up his favorite juice. The other day I saw he needed t-shirts while folding clothes. So I just like doing small things for him that he doesn’t expect. He’s very much that guy that will ask to help so it doesn’t bother me.
Jason: I’d say Elise is all of them, but physical touch would probably be the biggest one. I had to get used to that. She’s taught me it in a number of ways. I remember we actually talked about love languages, and I sent her this song called “More Than Words” by Extreme. That explained to her how I felt.
Finally, can we end with the proposal? Tell us everything!
Jason: It was at a restaurant. And again, I was trying to find somewhere she hadn’t been. Also, I didn’t want to do it on our anniversary because that would have been too obvious. I contacted one of the restaurant’s staff and decided to change up the dessert menu. Each item was something special to us.
Elise: We go on so many date nights, so I just thought it was a regular night. We had finished eating, and I had to go to the bathroom. They had a nice mirror, girl. So I’m in there taking videos and stuff.
Jason: While she’s in the restroom, I’m getting everything in place with the waitress.
Elise: So as I’m reading the menu, I realize it’s telling our story and he eventually proposed. It was so special; I actually had the menu framed! It was so beautiful and thoughtful.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by FotosbyFola
'ACross Generations With Tiffany Cross' Highlight Career Hardships With Melba Moore And Amari Marshall
ACross Generations with Tiffany Cross, the thought-provoking podcast featuring intergenerational discussions returns with a new episode exploring the realities of the entertainment industry.
This installment brings together host Tiffany Cross, Tony Award-winning actress and Grammy-nominated singer Melba Moore, and dancer extraordinaire Amari "Monster" Marshall. The dynamic trio engages in a compelling conversation, delving into the artists' financial struggles, the impact of social media, and the importance of mentorship in the industry.
A standout moment in the discussion came when Moore, who has been in the entertainment industry for over 50 years, shared how losing everything ultimately helped her conquer career-related fears.
“I think losing my whole life, losing my daughter, losing my family, losing my career, [and] being homeless,” she said.
To provide context for her past hardships, Moore recounted living in Central Park South in New York, an area described as unsafe at night due to crimes like mugging and assault.
“That’s where I used to live,” she added. “That’s when I realized I have to get a suitcase with wheels.”
When Cross inquired about how Moore, a successful Broadway actress and singer, ended up in such dire circumstances, the 78-year-old shared a shocking revelation. Moore explained that her husband, who also served as her manager, had forged her signature to transfer all their assets to himself.
“My manager/husband, behind my back, forged my name on divorce documents,” she said. “Divorced me. Signed all of our business and marital assets to himself.”
Moore revealed she discovered her ex-husband's actions through his family. Fearing for her safety and reputation, she decided to go public with her story. She explained that she wanted the press to be aware of her situation if something happened to her, ensuring her legacy wouldn't be tainted by false headlines.
Eventually, Moore regained her footing after starring in Michael Matthews' gospel Broadway productions, which led to other roles. Since then, Moore disclosed that despite the hardships caused by her ex-husband's actions, her family is now healing.
Following Moore's admission, Cross expressed disbelief at the actress's experience but noted that many people are going through similar situations and using social media to expose them.
“There’s so many incidents like this and now with Instagram, you see the mess,” she stated.
Further into the discussion, Marshall opened up about the struggles she faced as a dancer early in her career. She revealed a particularly challenging situation where an employer took most of her earnings, leaving her to survive on only $100 a month.
“Me and my mom lived in every part of Los Angeles before we were able to get our own studio apartment,” she shared. “It was a family of six. I’m traveling the world nonstop. Nobody would have known that I was still making $100 a month.”
Marshall explained that she didn't openly discuss her financial hardships, leading people to make assumptions. Because she worked with stars like Rihanna, Lady Gaga, Janet Jackson, and Beyoncé and toured the world, many believed that Marshall was earning a substantial amount of money.
Following that experience, Marshall learned the importance of navigating the business and budgeting effectively. Toward the end of the conversation, the star reflected on how challenging times can ultimately benefit one's life.
“If you don’t have those bad times, you’re not really learning,” she said.
The full episode of ACross Generations with Tiffany Cross, featuring this discussion and other compelling topics, is now streaming on the show's official YouTube channel.
Celebrating the Impact of Black Women in Arts with Melba Moore and Amari Marshall
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image ACross Generations With Tiffany Cross/ YouTube