
This Millennial Influencer Believes The Key To Online Success Is To 'Resonate'

"Influencer" is a buzzword that has been iterated and reiterated time and time again as social media has altered the way we receive news, become put on to brands, and like what we like.
Alex Wolf is one of the many millennial influencers out there, and placing her stamp on the social media game one post at a time and with masterful creations like her book Resonate: For Anyone Who Wants To Build An Audience. What some of you might not know, the award-winning author has been on the internet for as long as she can remember, even before it developed into the beast it is today. Alex began her brand-building prowess with not-so-humble beginnings as the previous founder of Boss Babe, the well-known mecca for all things entrepreneurial (and with an incomparable female-focused following to match).
Alex WolfThe Culture Supplier
Shortly after the brand took off, Alex realized that it just wasn't something that she was passionate about anymore and opted to sell the business. She chose to focus on things that mattered to her, like human connection and how the advancements of technology affect it. In her book, Alex provides a detailed breakdown on how social media culture has contributed to the resounding feeling of loneliness and why authenticity will always be in. "If you use it (social media) the way we are conditioned to now, to only show off and follow people broadcasting the most flattering moments of life, the sensation of loneliness will crawl right over you like a demon," Alex tells xoNecole.
For her, one's power in the digital age will always lie in their ability to resonate.
Alex Wolf
Resonate
No matter how advanced the algorithms of the Internet become, they just can't seem to master the science of resonating connection. Businesses like Snapchat create ads done in poor taste that actually appeal to none of our interests. And in attempts to compete with the big dogs we, the artists, the influencers, the people, curate perfect feeds to create magazine-worthy aesthetics and drop quotes from dead poets that pair perfectly with an artsy picture of oranges (swiped from Pinterest of course). I'm not judging, I've done it too. The corporate rat race has been replaced with a social media rat race of sorts.
We pine over likes and followers and attend webinars on "engagement"; but it seems the more we post and scroll, the lonelier we feel. Are we missing the whole point? "To be alive is to share together the experience of being human – we all get to feel what it's like to want, to wish, to have, to lose. The more we remember that, the less we'll panic when it feels like we're going through this alone," Alex shares.
Somehow we've allowed these screens and the images on them to isolate us into believing that everyone else is exempt from the daily human struggle to live, freely and happily. The most popular and influential of influencers are not those that portray an attitude of perfection, but rather the Luvvies and the Issa Raes of the world that trade in "perfection" for "authenticity." In her book Resonate, Alex notes that we can get away with skipping some of the most popular books on marketing if you replace them with ones on psychology and anthropology.
Artists like Cardi B built their fan bases simply by being themselves - unfiltered, omitting the need for marketing strategies and overly-produced social media accounts. They hop on a live with the babies running around in the background and do what they do. Their audiences connects with them simply because they can relate and see themselves in the stories they tell through their art.
Resonating connections are fostered and created from those "Oh, you too girl?" moments. The split second where you pause and nod in agreement, realizing that someone else gets it. The involuntary "mmmph" you let out when taking in the latest fire mixtape with punch lines so vivid that they literally punch you in the gut. It's that same resonating connection that created a stan out of Stan (think 2000 Eminem).
Alex reminds us that it's about being compassionate with ourselves about our truths, and to not just wear our truths on the inside, but outside as well. "It works as signage. Showing how accommodating you are with your humanness, which will attract others who will be accommodating with it as well."
Success happens when you give people no choice but to accept you as you are.
Creatives and Authenticity
The 26-year-old Brooklyn native has managed to navigate adulting thus far without a "real" job. For that, her inclination towards creativity receives all the blame. And by extension, as a creative, she believes that the concept of "professionalism" is beside the point when trying to change the world or be authentic. She's done her fair share of research, in combination with lived experience, and concludes that much of how the world runs has nothing to do with professionalism. While she isn't suggesting that we walk around cursing like a sailor, rocking your name chain and Jordans, she is asking that if that's who you are, please bring her into the room with you when you decide that you're ready to stake your claim in the world and find your tribe.
Speaking of our tribe, we all have that friend with the painfully dope work who refuses to put themselves out there and maximize their potential. In Resonate, Alex refers to this period in the creative career path as the Starving Artist Phase – you know the stage where you associate making money with being evil, as if there is some type of honor in struggling because you're surviving off your last gig for the next three months. As stated by philosopher Alan Watts, there's a paradigm shift that has to take place where we realize that "money is a system of 'cosmic bookkeeping'."
It's easy to see how and why this would confuse a creative whose sole mission is to simply make dope ish, but Alex wants us to remember that the more we realize what it actually is, the less intimidating it becomes. You can still create authentically and run a profitable business while remaining free.
Alex Wolf
Building Audiences
"The way to build an audience will never change as long as the audience you're trying to build is made up of human beings." - Resonate, Alex Wolf
When we think of building an audience, whether for professional purposes or simply for enjoyment, Alex suggests we look at the last few screenshots in our phones - the memes and images we save simply because of how they made us feel. If we hope to create lasting connection, we should first ask ourselves, "Would anyone care to save this?"
We should create with passion and deliver so much value that whatever it is you create would never be easily disposed of. "It should be obvious through your effort that things like this are too nice. They were made deliberately, [not] to be thrown away or forgotten about."
Whatever it is that we put out into the world should cause our audiences to ask, "Who is this girl?" After all, we are the generation of the search engine. When you produce something meaningful, the people that like and buy our stuff feel compelled to share our work all on their own. We can omit the tacky marketing ploys and just create. Alex mentions that this approach may not automatically translate into followers and likes, but it will allow you to build a community that engages and genuinely enjoys what it is that you produce. "Don't underestimate the extent humans are willing to explore the massive complexities of the world just to find bits and pieces of them."
And now that you've built something for the people, you can sit back and watch that one follower grow to a clump of followers, and eventually develop into a cluster of followers that become a fully bloomed audience. The idea eventually becomes popular enough to exist as a separate entity and "ideas don't die," Alex emphasizes.
When we really find something that we absolutely love, we can't resist the urge to share and the internet as we know it has given us the tools to do so with the click of a button.
Alex's message as a branding afficianado is clear – stop panicking over followers. Follower counts and likes shouldn't be used as the new metric system to measure one's impact and significance. All you really need is a few people that feel you.
One resonating connection is still connection.
To keep up with Alex, be sure to give her a follow on Instagram. Purchase her book here.
- How To Make Money Online, Ways To Earn Income - xoNecole: Women's Interest, Love, Wellness, Beauty ›
Danielle Smith is a Toronto-based Personal Development Junkie on the gram @youbettaglowgirl. She keeps her hands full as a Writer, Speaker, Stylist & Non-Profit Founder, all while doing her most important job as a full-time mama of one. Marching to the beat of her own drum and a playlist of her favourite 90s R&B, she's blazed a path of her own.
Your May 2025 Monthly Horoscopes Are All About Blooming Softly & Trusting Divine Timing
May is about being patient, nurturing your dreams, and creating beauty in your world. This is a more stable and generous month than the chaos that April brought, and we get an opportunity for closure, healing, and rejuvenation this month. We are still amid some important retrograde transits, but these are ones we can navigate better by grounding our energy in the present moment, and not allowing ourselves to stress over the what-ifs.
With the Sun in Taurus for most of the month, May reminds us that there is beauty in finding your peace and not allowing anyone to disrupt that.
Pluto goes retrograde in Aquarius from May 4 until October 13, and this will be a time of remembering your power when it comes to your purpose, innovations, and the ability to attract support into your life. Mercury moves into Taurus on May 10, making this a good time for negotiations, creating new plans financially, and sticking to your word on something that holds value to you. The Full Moon of the month occurs in Scorpio on May 12, and this is the Flower Moon of the year, signifying growth and seeing the beauty in your life.
This Full Moon is all about letting go of what doesn’t feel authentic or resonate with you emotionally, and about experiencing more closure and healing within relationship matters.
Your May 2025: A Monthly Overview
Gemini Season officially begins on May 20, and we enter air sign energy, which is good for communication, business, and coming up with inspiring and new ideas. On May 24, Saturn enters Aries, beginning its new transit where it will remain for the next few years. Saturn in Aries is bold, direct, and straightforward, but so are its lessons. There is a gift in resilience and finding your strength during this time, and this transit will show you where your power is, but it may challenge you to confront self-limiting behavior in the process.
Mercury enters Gemini on May 25, and Mercury loves being here. Mercury in Gemini is the creative genius, and this is a month of aligning yourself with this energy. On May 26, we have a New Moon in Gemini, and it’s time to set your intentions for where you want a communication breakthrough in your life, and what new ideas you want to start planting the seeds for. This is a good New Moon for networking, exchanging ideas, having more fun, and getting inspired.
Article continues after the jump.
May 2025 Horoscopes for Every Zodiac Sign
Keep reading for your sun, moon, and rising sign below to see what May has in store for you.
ARIES
The impact from April is finally behind you, and you get to move forward this month, Aries. After a month of retrogrades and Eclipses, you are starting to see the progress of what you have been working towards financially this year. The Sun is in your 2nd house of abundance, self-confidence, and values this month, and you are putting your dreams here first.
With Venus also in Aries for the entire month of May, you are feeling the support within and without this month, and this is a beautiful month unfolding.
On May 24, Saturn enters your sign, beginning its transit in Aries, which will last for the next few years. Saturn is the master of tough love, and you are going to be learning a lot about yourself during his time and going through a growth spurt. The New Moon of May is at the end of the month on May 26 and will be giving you the answers and clarity you have been looking for, highlighting open communication in your life. Overall, this is your month of fewer obstacles and more progress.
TAURUS
Taurus Season is officially underway, and you are the main character right now, Taurus. Remember that. This month is about trusting your intuition and the timing of things, and knowing that things are working in your favor. With Venus, your ruling planet, in your 12th house for the month, you are seeking a lot of closure and culmination right now and are healing what was. Mercury enters your sign from May 10 until May 25, and it’s all about the perspectives you are gaining right now.
Don’t be afraid to ask the important questions and get down to the bottom of things that have been worrying you. On May 12, there is a Full Moon in your 7th house of partnership, and you are closing the door on what has not been working for you in love. You are seeing the clarity of what you need within your emotional world and how you want to navigate the changes you have been through here now.
GEMINI
May is a new beginning for you, Gemini. You have a lot of energy and vitality with you this month, and you are ready to accomplish some personal goals and intentions of yours. For most of the month, the Sun is in your house of closure and healing, and you are finding yourself rejuvenated from the transformations you have been through. Gemini Season officially begins on May 20, and with the Sun in your sign, nothing is holding you back from shining and living in your truth right now.
On May 25, Mercury enters Gemini until June 8, and Mercury loves being in your sign, as this is your planetary ruler.
Mercury in Gemini is forward-thinking, quick, and intelligent. You are coming up with solutions to previous challenges or obstacles, and overcoming something that has felt restrictive mentally. Before the month ends, there is a New Moon in Gemini on May 26, and this New Moon is one of the best times of the year for you to set your intentions and manifest your dreams. Remember you are worthy of what you are setting out to accomplish this month, Gemini.
CANCER
Cancer, this month requires you to slow down, take care of your health, and allow things to come to fruition the way they are meant to. There is a chance you could be overthinking more than usual this month, and you are being reminded that there is only so much that is in your control, and to give yourself some more grace. The Full Moon in Scorpio on May 12 will help you gain a little more clarity of the heart and is going to be a time of feeling the love and appreciation in your life.
Saturn enters your 10th house of career on May 24, remaining here over the next few years, and you are getting an opportunity to grow and discover where you may have been limiting yourself professionally, socially, or within your aspirations in life. This time is all about reminding yourself that you deserve recognition for the work you do, but that you must also be the one believing in yourself as well. On May 12, there is a New Moon in your house of emotional healing, and you are seeing the gifts of alone time, safe spaces, and tending to your creative inklings at the end of the month.
LEO
This month is an opportunity for a new beginning in love and progress within your emotional world, Leo. You are learning to trust your intuition more, and you are putting more of your energy into your heart’s desires. With the Sun in your 10th house for most of the month, you are shining in your truth and remaining confident in your goals in life.
Venus is in your house of adventure for the entire month, and this is a good time for experiencing romance while traveling or getting out of your comfort zone a little.
Saturn makes a significant move from Pisces into Aries at the end of the month and enters your 9th house. With Saturn here, you will be learning more about what mental growth and clarity mean to you, and this is a good time to dedicate yourself to higher education, traveling, gaining a new perspective, and honoring your integrity and values. The New Moon of the month is on May 26, creating magic within your friendships and community.
You are leaving this month with hope in your heart and new plans for the future.
VIRGO
May is a month of abundance and fruition for you, Virgo. Your dreams and intentions are coming to fruition, and you are owning that which you have created for yourself. With Venus in Aries, this is a good time for seeing support in your life financially, dedicating yourself to your commitments and responsibilities, and seeing the gifts in that. On May 12, there is a Full Moon in your 3rd house of communication, and this is an intuitive time for you, giving you the strength needed to close the chapter on what you don’t resonate with anymore.
On May 24, Saturn enters your house of shared finances, rebirth, intimacy, and resources, and over the next few years, you will be learning the importance of connecting with people who truly have your best interest at heart, and not committing to what feels unstable. Before the month ends, we have a New Moon in Gemini in your house of career, and this is a good time to manifest and set your intentions for where you want to see professional growth in your life.
Overall, May is about embracing your freedom while honoring the people and connections that help you grow and make you feel more secure in life.
LIBRA
This is a month of feeling empowered and ready to take on anything that comes your way, Libra. You are inspired by the progress you are making in your life right now, and with Venus in your 7th house of love, you are being well-received. This is a month of finding your balance between your path and the growth of your relationships, and there is a sense of support, harmony, and love in your life in May.
You are owning your authenticity and living in your truth fully, and this energy is magnetic.
However, Saturn also enters your 7th house of love this month, where it will remain for the next few years. Saturn empowers and helps you grow, but you can also feel a little more challenged within your relationships during this time. The more you can own your wants and needs, the more you can find vulnerability and support within your relationships. On May 26, a New Moon in a fellow air sign occurs and happens in your 9th house, creating a chance at a new adventure and an opportunity to discover some new inspiration.
SCORPIO
May is about believing in the impossible, Scorpio. It’s time to take a leap of faith in yourself and to remember your power. You are seeking a new beginning in your life, and with the Sun in your 7th house of love for most of the month, you are being supported and encouraged in the process. Pluto, one of your ruling planets, goes retrograde in your house of home and family from May 4 until October, and you are gaining clarity on the people and support systems you can rely on more.
The Full Moon of the month is in your sign on May 12, and this is the Flower Moon of the year. You are in full bloom and ready for whatever is next for you, and this is beautiful. Previous intentions and goals come to fruition for you overall in mid-May, and there is a lot to look forward to right now as you are getting excited about it all. Before the month ends, we have a New Moon in Gemini in your 8th house, creating a sense of empowerment through what you are looking to change and transform in your life right now.
This month is about not being afraid to take more risks and doing things your own way.
SAGITTARIUS
May is a beautiful month of magic, success, and good fortune, Sagittarius. You are feeling lucky this month and are attracting success to you in many different areas of your life. Venus, the planet of love, is in your 5th house of romance for most of the month, and you are enjoying your life, feeling the love within your heart, and expressing yourself freely in May. You are a magnet for your manifestations, and dreams are coming true for you this month, Sag.
On May 12, we have a Full Moon happening in your house of endings and closure, and you are closing out a big chapter in your life this month.
You are letting go of old pain or emotional experiences and choosing not to repeat a pattern that left you feeling hopeless before. On May 26, we have a New Moon in your sister sign, Gemini, enhancing your need for love, connection, and relationship development this month. This is a great New Moon to set your intentions for what partnerships you want to see grow, heal, and come to fruition for you. Overall, May is your month of fruition, balance, and believing in the magic in your life.
CAPRICORN
May is about slowing down and allowing yourself to find the answers you have been looking for, Capricorn. This isn’t the time to rush your progress or doubt where you are in life. The Sun is in your 5th house, and this is good for finding more time for fun, pleasure, self-care, and asking your heart what it needs. With Pluto going retrograde in your 2nd house of values and income, you are being reminded to hold yourself with integrity and to know that you are worthy of the things you are asking for.
The Full Moon on May 12 is a beautiful time to connect with loved ones or those who inspire you. The universe wants to show you that you are not alone this month and that you deserve to live a life where you can enjoy yourself more and manifest your dreams, rather than believing everything needs to be a challenge to be worthy. Saturn, your ruling planet, then enters your 4th house of home and family, and over the next few years, you are going to be rediscovering what home means to you.
AQUARIUS
Your guidance for May is to trust that what is falling from your life or changing for you is doing so for your benefit, Aquarius. Trust that what is happening is happening for you and not to you, and don’t doubt that you will rebuild from this. With Pluto going retrograde in your sign from May 4 until October 13, you need a break from some of the confusion you have been feeling in your personal life, and you are getting a chance to gain a new perspective this month.
Use this time to get inspired by change rather than let it bring you down, and ground yourself in the present moment more.
Saturn enters Aries in May, where it will remain for the next few years, helping you grow in the areas of your life that have to do with communication, networking, transportation, siblings, and education. You will be learning a lot during this time and will be finding new outlets for self-expression and communication. Before the month ends, we have a New Moon in Gemini occurring in your 5th house of romance, pleasure, hobbies, and entertainment, and after a month of navigating endings, changes, and closures, you are ready for a fresh start and are receiving one in love now.
PISCES
Allow what is to be, be, Pisces. May is a month of allowing yourself to trust the timing of the universe and not giving up hope that things are going to turn out beautifully for you. On May 12, there is a Full Moon in fellow water sign, Scorpio, and this is a time to get inspired and see the benefits of closure. This Full Moon is about gaining a new perspective and not doubting what is clearer to you now, that you are worthy of a new beginning.
On May 24, Saturn moves into your 2nd house of income, and you are going to be moving through a journey of developing financially, and working on maintaining stability while building new foundations in your life. The New Moon in Gemini at the end of the month is about setting your intentions for your home and family life and creating some new energy here. Overall, May is your month of breaking ground on the things you want to create for yourself and trusting the timing of how things are unfolding.
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Featured image by Kyra Jay for xoNecole
Claudia Jordan, Demetria McKinney & Jill Marie Jones On 'Games Women Play' & Dating Over 40
What do you get when you mix unfiltered truths, high-stakes romance, and a few well-timed one-liners? You get Games Women Play—the sizzling new stage play by Je’Caryous Johnson that’s part relationship rollercoaster, part grown-woman group chat.
With a powerhouse cast that includes Claudia Jordan, Demetria McKinney, Jill Marie Jones, Carl Payne, Chico Bean, and Brian J. White, the play dives headfirst into the messy, hilarious, and heart-wrenching games people play for love, power, and peace of mind. And the women leading this story? They’re bringing their whole selves to the stage—and leaving nothing behind.
From Script to Spotlight
The road to Games Women Play started over 20 years ago—literally.
“This script was written 20 years ago,” Jill Marie Jones said with a smile. “It was originally called Men, Money & Gold Diggers, and I was in the film version. So when Je’Caryous called me to bring it to the stage, I was like, ‘Let’s go.’” Now reimagined for 2025, the play is updated with sharp dialogue and modern relationship dynamics that feel all too real.
Demetria McKinney, no stranger to Je’Caryous Johnson’s productions, jumped at the opportunity to join the cast once again. “This is my third time working with him,” she shared. “It was an opportunity to stretch. I’d never been directed by Carl Payne before, and the chance to work with talent I admire—Jill, Claudia, Chico—it was a no-brainer.”
Claudia Jordan joked that she originally saw the role as just another check. “I didn’t take it that seriously at first,” she admitted. “But this is my first full-on tour—and now I’ve got a whole new respect for how hard people work in theater. This ain’t easy.”
Modern Love, Stage Left
The play doesn’t hold back when it comes to the messier parts of love. One jaw-dropping moment comes when a live podcast proposal flips into a prenup bombshell—leaving the audience (and the characters) gasping.
Demetria broke it down with honesty. “People don’t ask the real questions when they date. Like, ‘Do you want kids? How do you feel about money?’ These convos aren’t happening, and then everyone’s confused. That moment in the play—it’s real. That happens all the time.”
Jill chimed in, noting how the play speaks to emotional disconnect. “We’re giving each other different tokens of love. Men might offer security and money. Women, we’re giving our hearts. But there’s a disconnect—and that’s where things fall apart.”
And then Claudia, of course, took it all the way there. “These men don’t even want to sign our prenups now!” she laughed. “They want to live the soft life, too. Wearing units, gloss, getting their brows done. We can’t have nothing! Y’all want to be like us? Then get a damn period and go through menopause.”
Dating Over 40: “You Better Come Correct”
When the conversation turned to real-life relationships, all three women lit up. Their experiences dating in their 40s and 50s have given them both clarity—and zero tolerance for games.
“I feel sexier than I’ve ever felt,” said Jill, who proudly turned 50 in January. “I say what I want. I mean what I say. I’m inside my woman, and I’m not apologizing for it.”
Demetria added that dating now comes with deeper self-awareness. “Anybody in my life is there because I want them there. I’ve worked hard to need nobody. But I’m open to love—as long as you keep doing what got me there in the first place.”
For Claudia, the bar is high—and the peace is priceless. “I’ve worked hard for my peace,” she said. “I’m not dating for food. I’m dating because I want to spend time with you. And honestly, if being with you isn’t better than being alone with my candles and fountains and cats? Then no thanks.”
Channeling Strength & Icon Status
Each actress brings something different to the play—but all of them deliver.
“I actually wish I could be messier on stage,” Claudia joked. “But I think about my grandmother—she was born in 1929, couldn’t even vote or buy a house without a man, and didn’t give a damn. She was fearless. That’s where my strength comes from.”
For Jill, the comparisons to her iconic Girlfriends character Toni Childs aren’t far off—but this role gave her a chance to dig deeper. “If you really understood Toni, you’d see how layered she was. And Paisley is the same—misunderstood, but strong. There’s more to her than people see at first glance.”
Demetria, who juggles singing and acting seamlessly, shared that live theater pushes her in a new way. “Every moment on stage counts. You can’t redo anything. It’s a different kind of love and discipline. You have to give the performance away—live, in the moment—and trust that it lands.”
Laughter, Lessons & Black Girl Gems
The show has plenty of laugh-out-loud moments—and the cast isn’t shy about who steals scenes.
“Chico Bean gets a lot of gasps and laughs,” Claudia said. “And Naomi Booker? Every scene she’s in—she’s hilarious.”
But the play isn’t just about humor. It leaves space for reflection—especially for Black women.
“I hope we get back to the foundation of love and communication,” said Demetria. “A lot of us are in protector mode. But that’s turned into survival mode. We’ve lost softness. We’ve lost connection.”
Claudia agreed. “We’re doing it all—but it’s not because we want to be strong all the time. It’s because we have to be. And I just want women to know: You can have peace, you can be soft. But stop bringing your old pain into new love. Don’t let past heartbreak build walls so high that the right person can’t climb over.”
Final Act: Pack the House
If there’s one thing this cast agrees on, it’s that this play isn’t just entertainment—it’s necessary.
“Atlanta is the Black entertainment hub,” Claudia said. “We need y’all to show up for this play. Support the arts. Support each other. Because when we pack the house, we make space for more stories like this.”
Games Women Play is more than a play—it’s a mirror. You’ll see yourself, your friends, your exes, and maybe even your next chapter. So get ready to laugh, reflect, and maybe even heal—because the games are on.
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