This Woman Made Seven Figures By Selling Her Bonnets On Amazon
When some of us think of Amazon, we think of products, most sourced and shipped from Asia, that we can get quick, fast, and in a hurry. Oh, and lets not forget in bulk and cheap. However, small business owners have been leveraging the platform, mastering how to sell products on Amazon that are high in quality and innovation.
Ranay Orton is one such entrepreneur. Her company, Glow by Daye, offers luxury trademarked satin bonnets, heat caps and other hair accessories, and was sparked from Orton's own struggles to find a product on the market that was effective for her hair. "When it came to the bonnets I was most familiar with or would buy at the local beauty supply store, they were thin, see-through, and still snagged my hair," Orton recalls. "And even online, there were options for custom-made bonnets but you'd have to wait weeks or months to receive."
"I'm the type of person who would have a different hairstyle every other week, from braids to extensions to my natural hair, and I wanted my bonnet to fit all those different hairstyles and provide quality enough to withstand those transitions."
Image courtesy of Ranay Orton
In the first year of selling on Amazon, Ranay saw more than $1 million in sales. "It was a success from the beginning because there was nothing like it on Amazon at the time," she says. "The complete perimeter and inside is satin lined, the quality of satin has that slip our hair needs, and we've since introduced new products such as our heat and shower caps. Our products are large and adjustable to fit longer, higher-volume hair. They're intentionally designed for people who are weaving in and out of natural or protective styles and they have unique features that are respectful of our hair when it comes to retaining moisture and all of those facets of healthy hair."
The move to sell via Amazon has further allowed Ranay to expand her customer base, kick off continued revenue boosts even during the pandemic, and land a recent partnership with Fashion Nova. Check out the keys to how she was able to find success using Amazon as an entrepreneur:
1. Be sure you're offering something unique to the market and authentic to you as an entrepreneur.
For Ranay, being a Black woman who could thrive in an authentic niche by cultivating a realistic and relatable image of someone to trust in offering a haircare product on Amazon was key. "We were able to speak to a unique Amazon shopper who probably hadn't been spoken to before," Ranay says. "For the products that I was selling, it was new to see that we were marketing to women specifically for their coils, kinks, and curls in the way we were able to communicate what we offered."
"I'm my main avatar, so I was able to speak directly to some of the key pain points of my customer. You're buying bonnets that are falling off your head in the middle of the night, for example. It was really just speaking to a customer that hadn't been spoken to directly on Amazon before."
Image courtesy of Ranay Orton
2. Prioritize quality with any product you offer and market how that quality makes your product stand out.
"Having a good product is what you need in order to see sustainability on any platform, but especially on Amazon because there's a lot of competition. There's [also] a lot of crap on Amazon. People will sell you a hope a dream, and you get it and it does not live up to what was sold," Ranay says candidly. Sellers must have a good product to offer.
For Ranay, this means getting the best in satin and other materials, working with top manufacturers, and testing out what she offers in order to provide products that will build loyalty among customers. It also means taking into account the insights and opinions of her customers via her own website's channels as well as social media.
3. Research and tap into Amazon seller and fulfillment resources.
Amazon has a large percentage of the online market among shoppers, and they offer resources for entrepreneurs who sell via the platform in order for it to succeed. "They have the buyers, so they're looking for people to supply quality products to those buyers. I utilized the fulfillment by Amazon program called Amazon FBA. In the beginning of launching the brand, I was still working full-time as a medical sales representative, so [the program] allowed me to [let Amazon] handle things like customer service, for the most part, and shipping. I was able to just send the products to their warehouses to store, pack, and ship. That took a lot off me so that I could really concentrate on product development and marketing."
By utilizing the resources, Ranay was able to focus more on creating new products, building out her own website, nurturing relationships with customers, and building a community via her social media platforms.
Find out more about Ranay and Glow by Daye products via Instagram and her website.
Featured image courtesy of Ranay Orton.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
A Therapist Breaks Down The Internet's Fixation On The Black Cat-Golden Retriever Dynamic
In the realm of love and relationships, there's a growing interest in the idea of opposites attracting. This concept is gaining traction on platforms like TikTok, where users explore how different personality types interact in romantic partnerships. One popular comparison is between the "golden retriever" and "black cat" archetypes.
According to Urban Dictionary, the golden retriever, typically portrayed by men, embodies a relaxed and friendly demeanor, making relationship maintenance seem effortless. These individuals are described as easygoing, patient, loyal, socially adept, and optimistic. On TikTok, many women are intrigued by the prospect of finding partners with these qualities.
In contrast, the black cat, often represented by women, leans towards introversion and independence. They're mysterious, quiet, and introspective, preferring to be pursued rather than doing "the chasing" in relationships.
@annakrstna Replying to @BeckyAmi part II coming soon❤️ #femmefatale #blackcat #blackcatenergy #dating #marriage #datingadvice #princesstreatment #feminine #feminineenergy #relationship #sprinklesprinkle #celebrity #femininenergy #love
This dichotomy reflects the anxious-avoidant attachment dynamics in psychology (pursuer-distancer cycle), where one partner seeks closeness (golden retriever) while the other values autonomy (black cat).
The Black Cat Golden Retriever Archetypes & Attachment Styles
Attachment theory suggests that early caregiving experiences shape our attachment styles, influencing how we relate to others. Anxious individuals seek reassurance, while avoidant individuals prioritize independence. However, not every instance of the black cat/golden retriever dynamic indicates underlying insecurities. Individuals can embody these personas without necessarily being insecure or exhibiting unhealthy attachment patterns.
For instance, a golden retriever's desire for closeness may come from a secure attachment style, rooted in self-worth and trust in others. Conversely, a black cat's preference for autonomy doesn't always indicate avoidance; they may simply value their independence, and it's relatively easy for them to connect and disconnect when needed. Understanding these dynamics requires personalized individual/couples assessment, ideally with a licensed therapist.
The Black Cat Golden Retriever Roles in Relationship Success
A prevailing notion in this discussion that's sparked a lot of conversation is the idea that when a woman takes on the role of the golden retriever in a relationship with a black cat partner, the dynamic is more likely to fail. (I've experienced this firsthand, even in my own past relationships, and I've seen it play out in my own life.) Conversely, when the roles are reversed, the relationship tends to thrive. But why does this happen?
Historically, men have been socialized to take on the role of the pursuer, while women are expected to be more passive recipients of romantic advances. From a biological standpoint, some researchers argue that evolutionary instincts may play a role in shaping mating behaviors. Evolutionary psychology suggests that men may be inclined to pursue potential mates to maximize their reproductive success. This perspective suggests that men may have evolved to seek out partners and compete for their attention and affection.
@annakrstna Replying to @Tina Kaur #love #dreamgirl #beauty #relationship #dating #datingadvice #femmefatale #feminineenergy #desire #obsession #darkpsychology #sprinklesprinkle #femininity #psychology #selflove
Additionally, societal expectations and cultural norms can heavily influence gender roles and relationship dynamics. From a young age, boys may be socialized to take initiative, assert themselves, and pursue their romantic interests actively. On the other hand, girls may be encouraged to adopt more passive roles, waiting for suitors to express interest or make romantic gestures.
As much as there's a lot of conversation about gendered expectations and societal norms, it's crucial to recognize that these expectations aren't universally applicable. Not all individuals adhere to traditional gender norms, and people express a wide array of behaviors and preferences in romantic relationships. Research indicates that attitudes towards pursuit and courtship have evolved over time and differ across cultures.
In today's society, there's a growing recognition of the significance of mutual consent, communication, and reciprocity in romantic relationships. Many individuals, irrespective of gender, prioritize egalitarian principles and seek partnerships founded on mutual respect, understanding, and collaborative decision-making.
The Black Cat & The Problem With 'Acting' Secure in Dating
Delving deeper, there's a growing conversation surrounding the distinction between acting secure and authentically embodying security in relationships. True security stems from a deep-rooted sense of self-assurance and a healthy understanding of one's needs and boundaries. Secure individuals don't feel compelled to mask their vulnerabilities or play games to attract a partner; they attract healthy relationships by being genuine and self-assured.
Contrastingly, attempting to mimic secure behavior without addressing underlying insecurities can lead to relational pitfalls. Pretending to be nonchalant or aloof may initially attract a partner, but it ultimately creates a façade that crumbles under the weight of emotional triggers and unresolved attachment wounds.
Authenticity and vulnerability form the bedrock of secure relationships, fostering trust and mutual understanding.
Most importantly, whether you identify as a black cat or a golden retriever in relationships, it's best to find someone who genuinely loves you for who you are. Connect with people who appreciate you instead of engaging in games or "acting secure," because even secure individuals have vulnerabilities and weaknesses. People need to see the real you to truly connect with you.
Transitioning from acting secure to being secure requires introspection and self-awareness. Here are some tangible tips to cultivate genuine security in relationships:
1. Reframe Your Beliefs About Love and Relationships:
Challenge any negative beliefs or misconceptions you may hold about love and relationships. Recognize that healthy relationships are built on mutual respect, trust, and compatibility, rather than scarcity or desperation.
Cultivate a mindset of abundance, believing that there are plenty of opportunities for meaningful connections and fulfilling partnerships; you just have to be the person you want to attract and refrain from entertaining anything less.
2. Develop Self-Confidence:
Invest in building your self-confidence and self-worth independent of external validation or romantic relationships. Foster a sense of independence and autonomy in your life. Develop interests, goals, and aspirations that are separate from your romantic relationships, and invest in your personal growth and development. Engage in activities and hobbies that bring you joy and fulfillment, and don’t abandon those hobbies just because you met someone new or you’re in a new relationship.
3. Set Realistic Expectations:
Avoid placing unrealistic expectations on yourself or your partner in relationships. Recognize that no relationship is perfect, and both partners will inevitably experience challenges and setbacks. Instead of striving for perfection, focus on building a strong foundation of mutual respect, understanding, and communication. Embrace the ups and downs of relationships as opportunities for growth and learning.
4. Emotional Regulation:
Develop healthy coping mechanisms for managing emotions and navigating conflict constructively. Prioritize self-care and cultivate resilience in the face of challenges.
5. Practice Patience and Acceptance:
Understand that finding a compatible partner and building a fulfilling relationship takes time and patience. Avoid rushing into relationships out of desperation or fear of being alone. Trust in the process and have faith that the right person will come into your life at the right time. Practice acceptance of yourself and others, recognizing that everyone has their own journey and timeline when it comes to love and relationships.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Amber N Ford/Getty Images