Hollywood Director Nzingha Stewart Shares Why It’s Important To Stand Tall In Your Vision
Nzingha Stewart has never been one to back down from a challenge. At the start of her career, the challenge was getting behind the camera back when female directors were an anomaly, where she shot over a hundred music videos such as Common's "The Light," Sunshine Anderson's "Heard It All Before," and Nivea's "Don't Mess With My Man". She then transitioned into the television world, adding shows like Grey's Anatomy and Scandal to her carefully crafted resume. And when Hollywood hesitated to open up their doors, she burst through them by writing and directing her own TV films With This Ring (Regina Hall, Jill Scott and Eve) and Love By the 10th Date ( Meagan Good, Andra Fuller, and Keri Hilson).
For Nzingha, being a black woman isn't a limitation; it's an opportunity.
While the entertainment industry may try to put directors of color in a box, women like Nzingha think outside of them—leaving a noteworthy trail of creative clips for future filmmakers to follow. Though the ethnic name that she adopted while on a trip to Senegal may sometimes cause the industry to turn a blind eye to her talents, Nzingha refuses to play Stevie Wonder along with them. Instead, she continues to prove that black women can tell narratives beyond that of their own. Her latest feature film, Tall Girl (Netflix), tells the story of a teenage girl who overcomes her insecurities and stands tall in who she is, a theme that all people can relate to.
In this xoChat, the director shares how she overcame feeling uncomfortable in her own skin, why she'd rather do good work than try to change people's minds, and the importance of standing firm in your vision, even in the midst of opposition.
xoNecole: What drew you to the script for Netflix’s ‘Tall Girl’?
Nzingha Stewart: There's a kind of sweetness and pain of adolescence. When I was the age of watching John Hughes movies, I felt like they spoke to me because they were so honest and allowed kids to have this real feel of vulnerability. I wanted to make that movie for this generation. I wanted to be able to talk to them like your feelings at this age and your insecurities, all of that is valid and it's beautiful.
Courtesy of Netflix
Was there ever a moment where you felt uncomfortable in your own skin?
Oh my God, every single day (laughs). I'm a pretty shy person; even small talk is so uncomfortable. I get painfully shy sometimes and have to stay in my head and continually have a running dialogue like, "It's okay; it's just a person. Just say, 'How are you?' back." I completely relate to that. Jodi doesn't necessarily have painful shyness, but she does have insecurities, and there's a beautiful scene in the movie where she says, "Sometimes you just don't want to be seen." For me, it might be a part of why I'm so shy, because I'm afraid that I'll say something crazy or embarrass myself, and I think that character has a similar thing. She just doesn't want to be seen.
Where did you grow up, and how did it influence your style of writing and directing?
I'm from Brooklyn, New York originally, and then moved to Atlanta for all of my high school years. When I was in New York I went to the United Nations International School (UNIS). At UNIS, every kind of person on earth was represented there. It was like you're a minority if you're American. So, I do feel like I grew up at an early age just learning all people have an interesting story, and they don't have to look like you; they don't have to have the same story as yours, but there are things that we can all relate to. Like with Tall Girl, maybe I'm not 6'2'', but I do relate to the insecurity, and it really is just lovely when you can connect over just having a shared experience.
You started your career creating music videos for artists such as Common, Eve, Jay-Z, and 50 Cent, and then transitioned into commercials and television and film. What made you focus on music videos at the beginning of your career?
I loved music videos (laughs). I was one of those kids who came home super early after school, and writing felt like something where if you didn't have any money and you were a black girl, you could do that without anything else. I wasn't from one of those families where we had a film camera and a projector. If you get this McDonald's meal on Sunday, feel blessed. It felt like writing was something I could at least control; I didn't have an excuse that I didn't have this or that.
So I could write, but I always felt like my heart was in the visual image. When I got to New York, it would be somebody who wanted to rap who had some money—probably not from legal sources—but wanted to rap, so I got to build a reel of just local rappers. Building that kind of reel got me other work and got me the video with Common, which became a hit, and then led to everything else.
At that time in your career, what was it like for black women music video directors?
Here's what's interesting. Most people weren't used to seeing black women on set as a director. However, because I was in music videos, it was a different experience than being in Hollywood and feature films because I was working with rappers, so I was working with black men. They had grown up a lot of the time with single moms—where their mom may have only had $5, but you were going to eat, clothes were going to be clean, and stuff was going to be in order. So, there was a difference when I would work with them because they believed that I could do it. There wasn't a doubt. The fights weren't patronizing; they were just fights. There was a respect there. But when I started taking meetings in Hollywood, there wasn't that belief that I could do it in the way that there was in a Jay-Z, 50 Cent and Kanye who saw their mom put things together.
Courtesy of Netflix
"When I started taking meetings in Hollywood, there wasn't that belief that I could do it in the way that there was in a Jay-Z, 50 Cent and Kanye who saw their mom put things together."
How did you overcome those doubts from people?
I don't think you can change their mind; I think you have to change your mind. There's something very real [about] just staring down the universe and being like I'm going to stand here and get my way. I don't care what it looks like right now; I'm going to do this. I don't care how many times I get knocked down, I'm just going to stay here until the universe is finally just like, 'Fine,' and you start to see things happen.
But it's very hard to change people's mind. There's no incentive for them to change their minds because what if you do mess up? What if they're right? What proof do you have that you're any different than anybody else? So, you have to change your mind and say, "I know I'm this good and I'm not moving until everything else falls in line."
"You have to change your mind and say, 'I know I'm this good and I'm not moving until everything else falls in line.'"
In an interview you said you haven’t always protected your vision, especially very early in your episodic career. Can you speak to how you learned to stay true to your vision without coming across as the “difficult black woman”? Is that even something that comes up in the TV/Film world?
It definitely does. I mean, it came up in Tall Girl. You have to know the material so well from the inside-out that you know when it's right to fight for something. You almost have to remind yourself, 'If I fight for this I might be seen as difficult, if I don't I might be seen as not good, because I know later on in the edit, I'm going to need that.' So I would rather fight and be seen as difficult, than to not fight and to be seen as a hack.
Was there something in particular that you had to fight for in ‘Tall Girl’?
In Tall Girl, there was a scene at the end where I just went home feeling like we didn't get it, and I know no one is going to want to spend the money to do this again, but I know in my gut that we didn't get it. So, I went to the producers and I went to Netflix. Luckily, they were like if you really feel that way we trust you and we can reshoot the scene, and they gave me everything I needed to make it happen again. Which, you never want to reshoot something, but I'm so happy seeing the finished result that I listened to that inner voice.
Television is different because then you really cannot be difficult, black or otherwise. You have to realize that in TV, the writer is the boss, and they're not hiring you so much for your vision as for your eye. They want you to protect their vision, so you have to go into it differently.
Courtesy of Netflix
"I would rather fight and be seen as difficult, than to not fight and to be seen as a hack."
Where do you get your creative inspiration?
Keep the tank full in terms of making time when you're busy to watch as much as you can watch, go to exhibits—just be around creativity. Even a trip to the gallery can spark something. Understand that part of your work is creatively refilling. Going to a concert, going to a museum, checking out a photography show, all of those things are part of the work.
For more of Nzingha, follow her on Instagram.Tall Girl is now streaming on Netflix.
Featured image by Getty Images
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Beyoncé Doubles Down On Not Releasing Visuals For 'Renaissance' Or 'Cowboy Carter': 'The Music Is Enough'
While many people are still unpacking the CMAs shutting out Beyoncé'sCowboy Carteralbum, her cover story for GQ's October issue is now taking center stage. Beyoncé is shown rocking the big hair we've come to love in her country era, giving us queen realness as always.
In the interview, the multifaceted singer spoke about the two albums in the trilogy, Renaissance and Cowboy Carter, as well as her family. She also opened up about her exciting business ventures, such as her haircare brand Cécred and the launch of her whiskey, SirDavis, and why it's crucial for her to be more than just the face of her brands.
"There’s a huge contrast between the business journeys of men and women. Men often have the luxury of being perceived as the strategists, the brains behind their ventures. They’re given the space to focus on the product, the team, the business plan. Women, on the other hand, especially those in the limelight, are frequently pigeonholed into being the face of the brand or the marketing tool. It’s important to me to continue to take the same approach I have taken with my music and apply my learnings to my businesses," she said.
"I am here to change that old narrative. I’m here to focus on the quality. We took our time, and we did our research, and we have earned respect for our brand. I try to choose integrity over shortcuts. I’ve learned that true success isn’t about leaning on a name; it’s about crafting something genuine, something that can hold its own. It’s not about being perfect. It’s about being revolutionary."
I know that's right Bey! Check out the highlights below:
On her daughter Blue Ivy being a creative.
I build my work schedule around my family. I try to only tour when my kids are out of school. I always dreamt of a life where I could see the world with my family and expose them to different languages, architecture, and lifestyles.
Raising three kids isn’t easy. The older they get, the more they become their own individuals with unique needs, hobbies, and social lives. My twins are God-sent. Parenting constantly teaches you about yourself. It takes a lot of prayer and patience. I love it. It’s grounding and fulfilling.
My kids come with me everywhere I go. They come to my office after school, and they are in the studio with me. They are in dance rehearsals. It’s natural that they would learn my choreography.
Blue is an artist. She has great taste in music and fashion. She is a fantastic editor, painter, and actress. She has been creating characters since she was three. She’s a natural, but I did not want Blue onstage. Blue wanted it for herself. She took it seriously and she earned it. And most importantly, she had fun! We all watched her grow more and more every night before our eyes.
On her decision to not provide visuals for "Renaissance" and "Cowboy Carter" albums.
I thought it was important that during a time where all we see is visuals, that the world can focus on the voice. The music is so rich in history and instrumentation. It takes months to digest, research, and understand. The music needed space to breathe on its own. Sometimes a visual can be a distraction from the quality of the voice and the music. The years of hard work and detail put into an album that takes over four years! The music is enough. The fans from all over the world became the visual. We all got the visual on tour. We then got more visuals from my film.
On being proud of the work she put into "Cowboy Carter."
I am proud of what I have been able to do, but I also recognize the sacrifices—mine and my family’s. There was a time when I was pushing myself to meet unrealistic deadlines, while not taking the time to enjoy the benefits of why I was working so hard. There aren’t many of us from the late ’90s who were taught to focus on mental health. Back then, I had little boundaries, and said yes to everything. But I’ve paid my dues a hundred times over. I have worked harder than anyone I know. And now I work smarter. In the end, the biggest reward is personal joy. Has what I created pushed others to think freely and believe in the impossible? If the answer to that question is yes, then that is the gift.
On legacy being her biggest motivator in business.
I get excited about love, legacy, and longevity. Do I love what I am trying to create for the love of it? I am discovering that legacy is the common denominator in all the businesses that I have done.
On protecting her family and her peace.
We live in a world of access. We have access to so much information—some facts, and some complete bullshit disguised as truth. Our children can FaceTime and see their friends at any given moment. My husband and I? We used calling cards and Skype when we were falling in love. I couldn’t afford the international hotel bills, so I literally would get international calling cards to call him. Just recently, I heard an AI song that sounded so much like me it scared me. It’s impossible to truly know what’s real and what’s not.
One thing I’ve worked extremely hard on is making sure my kids can have as much normalcy and privacy as possible, ensuring my personal life isn’t turned into a brand. It’s very easy for celebrities to turn our lives into performance art. I have made an extreme effort to stay true to my boundaries and protect myself and my family. No amount of money is worth my peace.
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Feature image by Kevin Winter/Getty Images for iHeartRadio