At some point in your life, you've probably encountered media or advertising imagery where you felt left out, unheard, or unseen. It's common to flip through popular platforms and never see someone that you connect with - or even someone that seems real. When are key players in beauty going to take notice and really do something about it?
In their new campaign, Project #ShowUs, Dove, in partnership with Girlgaze, a platform for female and nonbinary creatives, and stock image conglomerate Getty Images, is on a mission to change that reality and help women define beauty on their own terms. Project #ShowUs is the world's largest photo library created by self-identifying female and non-binary individuals to shatter beauty stereotypes. With over 5,000 (and counting) images, the collection offers a more inclusive vision of beauty to media and advertisers to use in content that reaches women globally.
With over 70% of women feeling like they aren't represented in media and advertising, this work couldn't be more necessary. Could you imagine a world where advertising genuinely touched who it was trying to reach?
On April 4, 2019, Dove gathered a room of New York City media professionals to introduce Project #ShowUs and facilitate an intimate conversation: Taking Stock: A Discussion on Media, Representation, and Women's Self-Esteem. The panel included founder and CEO of Girlgaze, Amanda de Cadenet; senior creative director at Getty Images, Dr. Rebecca Swift; Marie Claire digital beauty editor, Maya Allen; a Project #ShowUs participant, Anna Sophia; and Dove's self-esteem educator, Dre Brown. Together, they discussed the power of inclusivity of experience and how Project #ShowUs will revolutionize the media industry and how women relate to themselves and one another.
For Maya Allen, the campaign is both nostalgic and revolutonationary. After recounting her early days as a Black woman in journalism and how she often struggled to find representation of beauty that looked at her, she strongly said, "I'm thinking about every woman I am doing this for." Having the ability to show more depictions of beauty in her stories will be life-changing for the women who never saw themselves in platforms such as Marie Claire before.
More importantly, the onus of providing representation shouldn't always be on the marginalized audience, according to Amanda de Cadenet. Those in positions of privilege, like herself as a self-identified White woman, shouldn't shy away from speaking up and helping to provide seats at the table for other underrepresented groups. Dr. Swift added something that made the room quiet for a moment:
"Do you want to use your power to maintain the status quo or your power to change the status quo?"
Yagazie Emezi/Getty Images
Cynthia for #ShowUs
Anna Sophia, a Project #ShowUs participant, told xoNecole, "This has been such an amazing experience. I've had a voice throughout the entire process. I've been able to define myself and just be fully vulnerable and share that vulnerability with people who feel similarly. I felt like it just wasnt only an opporunity to feel powerful but an amazing opporutnity to represent my community of Queer, Black people."
Our hope for this project is that it not only sheds light on women whose voices we never get to see and hear, but that it also truly serves as a tool of empowerment. The biggest act of upliftment often first comes from representative inspiration. Seeing someone that looks like you doing something or being someone you've always dreamed of being is true power. That's showing us so we can show them in its best form.
As Dre Brown proudly urged the room in summary, "When we're allowed to be our authentic selves, that's where the magic happens."
Watch the Project #ShowUs launch video here:
To learn more about the Project #ShowUs campaign, visit: https://www.dove.com/showus.
Featured image by Jabulile Nadia Newman/Getty Images
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Sooner than later, you may feel drained, depleted, and resentful due to unmet needs and boundary violations.
When your needs aren’t met, you will serve someone else's standards while neglecting your own. This is why it is so vital that we take inventory of our relationships and assess if they are relationships that honor our needs, our boundaries, and our truth.
1. You allow yourself to build more intimacy in your relationships.
Im Free Stephen Colbert GIF by The Late Show With Stephen ColbertGiphyIntimacy is the heart of a healthy relationship. When we understand our partners, we build intimacy with them. Vulnerability is a conduit for emotional intimacy in safe relationships. Our relationships thrive when we feel emotionally connected and supported by our loved ones.
Nevertheless, a healthy relationship does not mean a perfect relationship, and sometimes we need to assess and address what's working in our relationships and what may need some fine-tuning. When we are open to learning, growing, and developing deeper bonds with our loved ones, we invite them to preserve our relationship through open dialogue centered around honesty, love, respect, and safety.
2. You are choosing yourself and are being honest with yourself.
When you consider spring cleaning your relationships, you offer yourself a token of love. You are communicating that YOU matter, and your feelings, energy, and the overall health of your relationships matter. Spring cleaning your relationships allows you to be there for yourself.
When we choose ourselves, we advocate for ourselves.
So many of us are starting to realize that we have every right to advocate for ourselves, even if the environment we grew up in did not support our emotional or physical well-being.
Now that we can advocate for ourselves as adults, we get to choose our relationships, not from a place of obligation or fear but from a place of reciprocity, love, and respect.
3. It can help you to get clear on things you may have suppressed.
Michelle GIF by The BacheloretteGiphySuppression happens when we actively push uncomfortable thoughts and feelings out of our minds. When something painful happens, and we are left with no resolve, we can suppress how we truly feel as an act of self-preservation for the relationship.
Nevertheless, with honesty also comes vulnerability with yourself. Maybe you have been unhappy in certain relationships for a while, but it was too painful to address, or maybe you have been suppressing how you feel because that is what is expected of you in your relationships.
Although concealing your feelings may protect you from experiencing them, keep in mind that the body stores all of our emotions. There can be serious long-term side effects of emotional suppression, such as physical ailments linked to autoimmune disease.
Our mind, body, and heart are all interconnected, so assessing your relationships through spring cleaning not only improves your overall wellness but can also prevent anxiety, depression, and other chronic illnesses.
4. You can reflect on how you’re showing up in your relationships.
This one is my favorite! Spring cleaning your relationships gives you an opportunity to see yourself more clearly. If you are going through an imaginary checklist of what everyone in your life is doing wrong, you may be a part of the problem. Spring cleaning your relationships is not about what everyone else is doing wrong; it’s about accountability.
Take this time to reflect on how you show up in your relationships.
Are you kind and respectful to your loved ones? Do you honor their boundaries? What can you do to improve? How can you become a better listener? A better communicator?
Use this time to put a flashlight on your heart and take inventory of the places you love people from. Relationships are co-created, meaning both people play a role in the dynamic. Assess your role in your relationships and be the change you want to see.
5. Setting boundaries will reveal the health of your relationships.
Family Vacation Fox GIF by GrandfatheredGiphyNedra Tawwab, the author of Setting Boundaries, Find Peace: A Guide to Reclaiming Yourself, defines boundaries as a "verbal or an action that you communicate to someone to feel safe, secure, and supported in a relationship." As we are spring-cleaning our relationships, it’s imperative that we check in with our boundaries.
As humans, we are forever evolving, growing, and changing. As we grow, the boundaries that worked for us ten years ago may no longer serve us today. This is why it is important that we communicate our boundaries as they change. People cannot read our minds, and it is unfair to expect them to, no matter how much you think they should just “know” you.
All relationships need boundaries because people need to know how we want to be treated. In healthy relationships, boundaries are honored, and differences are respected. In unhealthy relationships, boundaries are constantly violated and not taken seriously.
When you learn to set healthy boundaries and you start communicating them through your season of spring cleaning, allow your boundaries to reveal the health of your relationships. This may come with a sigh of relief, or this may come with immense grief, but I once heard someone say, “Struggling with the truth is much better than being comforted by a lie.”
Let your relationships reveal themselves to you so you can form healthier bonds, repair broken bonds, or release connections that no longer serve you.
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Feature image by dragana991/ Getty Images
Originally published on March 24, 2023