I remember the first time I thought my dad overdosed.
I was eight years old and home alone. I pushed him over and sat by his side until he eventually threw up. When I saw that he was going to be okay, I got up and went into my room, and we never talked about it.
Growing up, I saw very few examples of Black love outside of the home of Cliff and Claire Huxtable, or even the acquired loves of Whitley Gilbert and Dwayne Wade. I grew up in a community where black girls like me were expected to be second-class students to the white kids in the classroom, where we were more expected to be a teen mom, strung out on drugs, a high school dropout, or standing on street corners to make an extra buck. I grew up in a family where women stood by their men, not because they were weak, but because they were in fact strong and determined to hold a family together. I have a mom who I adore more than life itself, a mom who made every sacrifice for me to have as healthy of a life as possible with minimal reward for her. She's someone who I always commended for her courageousness, and most importantly, her huge heart. She is undeniably my best friend, the one person whose love I truly can't live without.
I don't remember my dad ever telling me he loved me, but in my heart, I at least felt he did.
I remember working hard in school, determined to not become a statistic, or a byproduct of a society formulated to destroy black people through systemic oppression. That's one thing he did stress: Education. Education was everything to me, and it gave me the wings to dream outside of the confines of my situation or my scenario. My dad was stubborn as an ox, but one of the smartest people you'd ever hope to meet. And it was that faith in him, in understanding that behind those eyes was someone whose intellect I wanted to mirror, that kept me when I realized his alcoholism was coupled with drug use.
When the news broke of Demi Lovato's hospitalization after an apparent heroin overdose, I felt my body freeze.
It was a feeling I knew all too well, one that's riddled with doubt, fear, stress, questions, and prayers. You remember, just days prior, them being okay, and then, this. I scrolled down social threads, reading comments that ranged from prayers and concern to judgement and doubt. How could she just break her sobriety after six years? Doesn't she want better for herself? Why wasn't anyone there to stop her? Doesn't she love herself? I knew in that moment that people just wouldn't understand.
First things first: Addiction is not a choice, it is a sickness.
Repeated drug use leads to brain changes that alter the person's self-control and more or less forces the urge to take drugs. As the brain alters itself, the high feeling diminishes, which is why there is a constant need for the "next" hit. For some reason, people have an idea that one can just put a drug down and resume life normally, almost as if drug usage is a daily choice like which pants to wear or what TV show to watch. I don't know anyone who makes a constant decision daily to hurt themselves and those around them. Most times, I'd talk to my dad the next day, asking what he remembered from the day before. His blank stares proved that it was a blank page in his book of memory, a memory only those who felt his impact would actually remember.
Addiction is not a linear thing — there is no clear beginning, middle, and end.
Like almost anything else, relationship patterns and retention rates for prison systems come to mind, those who have had a previous addiction are inherently predisposed for it to happen again, easier than someone who may not have previously had one.
There can be periods of time where everything is up, and other times where everything is down. There can be moments that it circles back around, and other times it just feels like it's fleeting. I remember moments in my life where it seemed like my dad and I were finally mending our relationship: Laughing, joking, hanging out, almost like nothing had ever happened. Then the next day, he'd become someone I didn't recognize but knew all too well: Argumentative, violent, and self-serving.
The person who would leave me in the car and go into buildings for hours at a time, the person who wouldn't come home and then would text me the next day, the person who would knock everything off the walls when he did come home, and I'd wait until he went to bed before picking everything up and hanging it before the sun came up.
To explain love to someone has always been a hard thing for me, mostly because I undeniably know what it's like to love someone for better or for worse. It normalized trauma for me, making me feel like that type of ride or die love was healthy or commendable. To love someone in spite of themself, in spite of apologies you will never get and time you will never get back. To love someone, just hoping that this time, the high lasts a bit longer, and if they fall, they won't be down as long.
While I have no authority to speak on behalf of every person who has ever had a family member suffer from addiction, I have learned a few things along my journey. First, programs and counseling for the person are stepping stones, but they are not an end-all-be-all. These are programs that are put into place to help with sobriety, but also for people to learn healthier coping mechanisms and, hopefully, how to identify triggers.
Passing judgement on someone who is struggling, whether you think they are trying to help themselves or not, helps nobody.
Condemning someone who has previously gotten help but who has relapsed is also not helpful in any situation, and is no more likely to yield results. Also forgetting the grieving of family members, or the questions of why we "allow" someone to do this to us, is completely dismissive. I'm willing to bet my money on an idea that nobody wakes up wanting to be addicted to a substance, and no family member wakes up hoping they stay that way. We don't "allow" people to be who they are, but we would rather be supportive guides than the alternative, and in Demi's case, I feel the pain on both ends of the spectrum.
Addiction is never a pretty thing, but idealizing some happy fairytale or wondering how a person could relapse isn't just unrealistic, it's totally unsympathetic.
When I have felt pain and anger, I have practiced love onto others and onto myself. I have understood what a peace that surpasses understanding looks and feels like, and I extend that onto others as I pray for their healing and wellbeing. I practice an idea of selflessness and support, and encourage those to the best of my ability without risking my own personal health or safety. While I may never have those childhood memories I once wanted, or even the father that came to every game and showed healthy love, I've learned how to love myself to not become a byproduct of my past.
I've learned what it's like to be a beacon of God's light in a world filled with pain and turmoil, and what it means to not hold judgement towards the people in my life still working to get it right.
My heart goes out to Demi and her family, and for all those who were quietly reminded of their own past during this moment.
If you or someone you know is struggling with substance use disorder, text Crisis Text Line at 741-741 or click here.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023
















