
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
When Colby Holiday, 37, met Khaliah O. Guillory, 42, neither of them knew the start of a life together was staring them in the face. What brought the couple together was a chance encounter during a press trip in Houston where travel writer and content creator Colby was on assignment. The story was about Black-owned Houston and since Khaliah is the proud founder and CEO of the Black-owned sanctuary Nap Bar, it made sense that the PR team had them cross paths. A Friday night meeting would prove to be much more than the typical exchange between a journalist and her subject. Instead of the small talk that often presents itself in an initial professional-ish one-on-one, their conversations went beyond the norm and landed into deeper territory.
Colby found herself drawn to Khaliah's energy and Khaliah was drawn to not just Colby's beauty but also her intellect as they spoke about spirituality among other things. But still, they left each other with Colby thinking they'd stay in contact and Khaliah knowing they were bound for something more. Before meeting Colby, Khaliah had entered a year-long dating sabbatical to allow herself time to heal and eventually attract love from a place of wholeness. On her 41st birthday, she wrote a 'divine list' of what she wanted in her partner. For her, Colby was the embodiment of that list. After meeting, she showed her intentions in wanting to build a life with Colby in every step of getting to know her through energy and effort. Leading up to their first official date, there were handwritten letters, curated playlists, infinite voice notes, and FaceTime calls that would plant the love seeds for what they both endearingly refer to as "the best date ever."
Colby would learn early on in their relationship that Khaliah was the one. Unlike anyone she had ever been with, Khaliah prayed over her and it was an action that put her above anyone else in Colby's heart, mind, and soul. Khaliah knew Colby, whom she affectionately calls "Colbs," was the one a month after they met, to the date. Since then, this couple has embarked on a love story all their own that has been a whirlwind of ease and adventure in the year that they have been together. Despite living in different countries (Colby lives in Merida, Mexico and Khaliah lives in Houston, Texas), the couple who are madly in love make their relationship work.
In this installment of How We Met, Colby and Khaliah talk about the love lessons they've learned, courtship, healing, and the importance of timing.
How They Met
Colby Holiday: We met while I was on a press trip with Visit Houston by way of Turner PR. I was covering a story on Black-owned Houston and the PR rep set Kay (Khaliah) and me up on a meet and greet since she is the owner of Nap Bar -- a Black-owned rest sanctuary in Houston.
Khaliah O. Guillory: Colbs and I met in Houston, TX at Trez Bistro & Wine Bar! My peeps over at Visit Houston reached out (kind of last-minute) and mentioned they commissioned a journalist to write an article on Black-owned businesses and was wondering if I would be open to meeting her for drinks. Keep in mind this was around the time of George Floyd’s murder and the Black Lives Matter movement, so my energy wasn’t necessarily in the mood for such heavy, layered conversation I’ve had on repeat…until I saw her profile picture. Oh yeah! My French Fry is a BADDIE!

The night Khaliah and Colby met.
Courtesy of Colby Holiday
First Impressions
Colby: “Her energy is everything!” were my first thoughts. I always say I met her energy before I met her. She was just this big ball of energy in the best way. Within minutes of meeting, we were talking about manifestations and synchronicities. Her vibe was all around dope. I felt like we’d be friends beyond Houston, or at minimum keep in contact here and there, but never did I ever think we’d end up here!
Khaliah: My first impression after stalking [and] carefully researching her online… What? I had to make sure it was worth it to hang out with a “journalist” on a Friday night (laughs). Okay, so back to doing my research online. I ran across Colby’s blog and immediately fell in love with her tone, style, and flow of writing. Her writing technique has a way of creating a visual story in your head as she carefully uses adjectives that give you a vivid visualization of what she is describing. I was mentally stimulated from there.
"I knew it was love when she held my hand through my most vulnerable moments and loved me anyway. Not even that she loved me through those moments, but she created a safe space to allow that vulnerability, to begin with."

Courtesy of Colby Holiday
First Date
Colby: It was the most magical date ever! Our first official date was a surprise date planned by Kay. On day 32, she booked me a flight from Atlanta. I was going to spend nine days with her in Houston. I was so nervous because I’d only spent a few hours with her the first time I was in Houston. We see each other every day several times a day via Facetime, but now we’ll be in the flesh. Would that connection be the same? Just as powerful? Just as magical? The answer was yes.
The evening started with her meeting me at baggage claim. We hugged deep. Time stood still. Silence surrounded us. It was just me and her, lost in our own world. She whisked me to the parking lot where a car with a red carpet and rose petals and a driver awaited. He drove us to, what I assumed was her apartment building. We headed to the eighth floor, to a large room, where we were met with a candlelit walkway with rose petals. We walked in and there was a guy singing and playing the guitar to one of my favorite songs!
There was also a videographer/photographer to capture every moment. I was absolutely speechless! This would be the theme as the evening unfolded — me being speechless. From the menu to the wine selection, the song selections, to the placemats she had custom-made with quotes from my writing. Every single thing was intentional and well thought out. It was hands down the best date ever!
Khaliah: I remember the first date just like it was yesterday. I flew her in for the best date ever! It started when she arrived at the airport—I sent her a curated playlist with instructions to listen to while in flight. The playlist included jams like, "Love of My Life" (Brian McKnight), "Spend My Life with You" (Eric Benét), "A Muse" (dvsn), and "You" (Raheem DeVaughn) to name a few. Now, I gave this little lady specific instructions to travel “date-ready” because we had a strict timeline. I knew she landed because I tracked the flight. After she didn’t respond to the text, “I’m inside the airport at baggage claim,” I started to low-key, high-key panic. I just knew she ghosted me! Well, come to find out she didn’t follow directions and went to the restroom to get glammed up.
I met her inside at baggage claim and to be funny and break the awkwardness of our first “real” date, I made a sign that had her name on it—you know like what the personal drivers do! We proceeded outside to the actual driver, and he whisked us off to dinner. When she walked into the private space reserved just for us--she was greeted by my boy, Keith, who serenaded Colby with her favorite Anthony Hamilton song while walking through candlelit rose petals carefully placed on the floor. We were greeted by Chef Lynn who prepared one of Colby’s favorite meals—short ribs, broccolini, and garlic mashed potatoes, paired with her favorite red blend. I knew Colby loved attention to detail so I reached out to my friend Rockie at Custom Tingz for her to create a custom placemat that included a quote from one of her many fabulous articles. I wanted her to have a keepsake. The night was nothing short of magical!
The Courtship
Colby: I would say Kay was the initiator in pursuing the relationship and I was the initiator in taking the relationship to the next level. If it were up to me, I would have left our interaction as just a moment in Houston, but Kay kept in contact after I left. We spent hours on FaceTime, and when we weren’t on FaceTime, we were sending voice memos all day. She sent me hand-written love letters and an embroidered blanket, because I’m always cold, for an upcoming trip I was taking. In return, I sent her love letters and Luther Vandross’ Forever, for Always, for Love vinyl from my grandparent’s collection. While I was in Kenya, she somehow managed to get a hold of the hotel I was staying at and had them leave a card and a small bouquet of fresh flowers on my pillow. Listen, her courting is next level! But, it worked.
I returned from Kenya and told my family and friends that I’d met someone, who I’m pretty sure is “the one”...oh, and it’s a woman. Surprise (laughs). They were equally shocked and supportive. I think Kay was just as shocked because this was a big thing -- telling my family and friends that I was now with a woman. But, for me, it was easy and I wanted the people I love to share in the love that I have for her. A little over a month after we met, we had a casual conversation while standing in the kitchen about “what are we.” I told her we were a couple and the rest is history.
Khaliah: So, check it. I’m going to give you the tea on this, okay?! Because Colby is still in full-out denial about some of her actions that catapulted our relationship to the next level. In short, I guess overall we can say I was the initiator AND she sealed the deal when she initiated the first kiss. The courtship continues. I vow to always court her. She’s not regular and it’s an honor for me to court her. Because we live in two different countries, the courtship, as I think about it, is the gushy kind, like a rom-com, imagine the materialization of the best quotes from Love Jones. I found myself ‘Jonesin’ like never before, writing four-page love letters, sending playlists, and such.
The conversation that ensued (let’s call it on Day 4 or 5) was one for the record books. We were having an intimate and vulnerable conversation about what we learned in our past relationships and the healing that needed to take place in order to be “whole” for the next one. We both shared about the tumultuous journey to healing we embarked on and made a promise to each other that we vowed to never unravel the hard work. It was refreshing and would be the springboard for many deep, stimulating, and “oh my gosh I’m so in love with this woman” conversations I’ll have with Colbs.

Courtesy of Colby Holiday
The One
Colby: For me, I couldn’t imagine doing life with anyone else. The way she held space for me and vowed to protect my heart as if it were her own — I knew she was the one I wanted to do life with. This happened very early on — we weren’t even a week in (laughs). In fact, it was the moment she prayed for me, over the phone, as I was getting ready to head out on a road trip for my birthday. It had me in tears. No one had ever prayed for me and over me that way. I knew then that I wanted to do life with her.
I knew it was love when every thought about my future included Kay -- when we spoke definitively about our future in “whens” and not hypothetical “ifs.” There are few things that I can say that I am sure of, but this…this thing that Kay and I have is the most certain I’ve ever been about anything. I knew it was love when she held my hand through my most vulnerable moments and loved me anyway. Not even that she loved me through those moments, but she created a safe space to allow that vulnerability, to begin with.
Khaliah: I wanted to commit to a relationship the moment I realized I no longer wanted to give her the world, instead I wanted to do life and dwell in the world with her. Navigating life with all that comes with it—love, loss, happiness, grief, joy, and everything in between.
I knew it was beyond love, she was created for me. My divine partner. You see, I took 2020 to truly heal. I stopped dating and on my birthday in October 2020, I wrote out my ‘divine partner’ list and all the characteristics and personality traits I desired for them to have. I don’t believe in luck or serendipity. After the hundredth “coincidence,” I knew beyond a shadow of a doubt I was madly in love with who I was meant to journey with.
"I wanted to commit to a relationship the moment I realized I no longer wanted to give her the world, instead I wanted to do life and dwell in the world with her. Navigating life with all that comes with it—love, loss, happiness, grief, joy, and everything in between. I knew it was beyond love, she was created for me. My divine partner."

Courtesy of Colby Holiday
Individual Challenges & Challenges as a Couple
Colby: I think the biggest challenge I’ve had to work through is realizing that we are a team. Unrequited relationships were the theme of my past. So, even when there was someone, I never had a true partner to count on and lean on. If I wanted anything done, I had to do it myself. If I wanted a romantic evening, I had to plan it. If I needed the oil changed in my car, I had to get it changed or change it myself. You get the point. With my experience in previous relationships, coupled with childhood traumas, I am wildly independent. So, when Kay came along I had to realize that it’s not just me anymore.
I don’t have to do it, whatever it is, alone. She is my person and I had to learn to lean on her. Integrating someone into a world that I’d been navigating solo, and taking her thoughts and feelings into consideration was a bit of a challenge for me. I think our biggest challenge as a couple has been the distance. We live in two different countries, but we make the absolute best of it. Lots of Facetime dinner dates, evening walks, and surprises, like I’ll Instacart her groceries, dinner or her favorite snacks. You can still date even when you’re countries apart.
Khaliah: Initially, in the beginning, distance was one of our biggest challenges. She lives in Mexico, and I live in Houston, TX. Another was the ability to discern when I am projecting onto her or an understanding that we need to reach. One thing is for sure, two people can express their truths and they are completely different yet in reality, two truths can dwell together.
Baggage Claim
Colby: We talk about everything --- even the hard conversations that could make a relationship implode. Though I’d done a lot of healing and self-work before we became a couple, there were still times I found myself reverting back to my old ways and insecurities, like not communicating and feeling not enough. After one challenging conversation, Kay suggested I find a therapist (something I’d been putting on the backburner for years) and unpack some of these feelings.
I found a therapist the very next day because what I didn’t want was for old baggage to affect our current relationship. I had to unlearn poor communication skills and masking my true feelings and thoughts, instead of saying how I really feel or what the true issue is. Therapy has helped so much with that.
Khaliah: We navigated [baggage as a couple] by seeking professional advice through therapists who “look like us” and can relate. The tools and resources they share individually have helped us countless times navigate each other’s baggage and shine a flashlight on blind spots and behaviors that are preventing us from showing up in the world as we intend to. [Individually, unlearning certain 'bad' behaviors] required me to go back to 8-year-old Khaliah and rub her back and let her know that as she navigates adulthood, she will experience trauma manifested as rejection and abandonment.
You see, I am a love child and didn’t establish a healthy relationship with my biological father until the last two years. Because of the absence of my father and every time he would “no call, no show” my family, bless their hearts, would “cheer me up” after each disappointment and take me to Chuck E. Cheese. Those childhood behaviors created an adult that expected, no required, other adults in my life to “cheer me up” when I felt abandoned or rejected regardless of if they were a part of the situation.
Love Lessons
Colby: [I've learned] you don’t have to set yourself on fire in order to keep others warm. I am a people pleaser. I will go out my way to not inconvenience others, even if it’s at my own expense. Kay is constantly reminding me that it is okay to be selfish with my time and energy. She reminds me to give myself permission to rest and to take care of me — mind, body, and spirit. We both came into our relationship with our own methods of staying grounded and centered, like practicing meditation,affirmations, yoga, exercising, etc. But, it has elevated to such a deeper act of self-care having someone that not only makes sure I’m taken care of, but that I’m taking care of myself, first and foremost.
I’ve learned that while love is multi-faceted, it doesn't have to be complicated. Love, with the right one, isn’t hard. It doesn’t hurt. I’ve learned that being the best version of myself was a prerequisite for this love that I had been calling forth. I still had work to do and had I met the love of my life at any other point in time, I probably would’ve blown it. Timing is everything. And when it’s right, it doesn't have to be forced -- everything moves with flow and ease.
Khaliah: Colbs loves me as I am. The things I am afraid to admit to myself while staring in the mirror she embraces them, kisses them. The most important lesson I’ve learned about the love of self through her love is to not tolerate the shameful moments of my growth, celebrate them, and know I don’t have to “put on” for the right people in my life –they will also celebrate those moments.
Through loving my partner in this relationship I’ve learned that sometimes you don’t have to have a “backup” plan. Take the risk. Do the thing that truly makes you happy. Another lesson learned about love is you must release and surrender to what you thought it will “look like” and embrace what it is. We are truly writing the modern-day version of The Notebook—the adventures…and misadventures!
"Love, with the right one, isn’t hard. It doesn’t hurt. I’ve learned that being the best version of myself was a prerequisite for this love that I had been calling forth. I still had work to do and had I met the love of my life at any other point in time, I probably would’ve blown it. Timing is everything. And when it’s right, it doesn't have to be forced -- everything moves with flow and ease."

Courtesy of Colby Holiday
Shared Values
Colby: Integrity, dying empty -- meaning we both value living life to the absolute fullest, and being the change in the world.
Khaliah: Integrity, vulnerable communication, generosity, and fun.
The Best Part
Colby: My favorite thing about Kay is her thoughtfulness. She really knows how to make a girl feel special. It’s the little things like little sticky notes she leaves in my luggage, in my passport, etc. when I’m traveling and getting my workspace ready for me when she knows I have a lot to do. It’s the moments in the mundane that she always makes feel extra special.
Khaliah: Some of the favorite things about Colby are her heart and soul are pure, loving, free-spirited. I can bask in her presence until the end of time. I love how we communicate about the stuff that most couples would avoid in fear it would ruin the relationship.
For more of Colby and Khaliah, follow them on Instagram @worldofawanderer and @kogspeaks.
Featured image courtesy of Colby Holiday
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









