
Celebrity Hairstylist Cliff Vmir On Social Media Success & How To Pivot Following Looming TikTok Ban

It’s the year 2025, newspaper ads, radio ads, billboards, posters - OUT. And you know what’s in? Social media. I mean, this clearly isn’t just a 2025 thing, but have you ever sat back and thought about the unprecedented rise of the “social media influencer?” Gone are the days when the marketing we relied on came from traditional sources. Everyday people have become some of the best marketers in today’s world.
You could even say, personality is the best marketing tool of today. xoNecole caught up with celebrity hairstylist and CEO of haircare line FEMMÉ, Cliff Vmir, who was ahead of the game as one of the first entrepreneurs to successfully use social media to promote his business.
Cliff started his hairstyling journey at 13, and by 15, he was already using Instagram to show off his skills. His talent, unique style, and effervescent personality earned him a strong social media presence. Taking Instagram by the reins while most of us were posting cringe-worthy selfies or blurry shots of a night out, his foresight has earned him some big celebrity clients, from Cardi B to Jazmine Sullivan, and a booming business.
While speaking to xoNecole, the “King of Hair” reflected on his rise to social media stardom.
“I would say I’m one of the world's first hairstylists to ever really take social media by storm and use it as a marketing tool at such a young age,” he tells us.
“No one was really utilizing Instagram for their business...But I wanted to use that as a showcase to show my work. I used my age as a good marketing tool, with me being 15 at the time and me really knowing how to do hair very well. My hashtag was #cliffvmirthe15yearoldstylist.”
The last few years have seen Instagram face new competition with the emergence of TikTok because of the variety of content available and how easy it is for creators to go viral and find fame. Cliff told us why TikTok is the app he’s loving right now.
“I just feel like TikTok has that algo of what Instagram used to have when Instagram first hit the scene. Like it is so easy to go viral or to get discovered...It's like, as long as you're staying consistent, you'll eventually fall in the algo,” he explains.
“People are making full-blown careers just off of TikTok. And it's just something about that TikTok Shop. It's its own kind of Amazon situation.” And it seems the feeling is mutual. Cliff recently teamed up with TikTok and spilled the tea on their partnership.
I just feel like TikTok has that algo of what Instagram used to have when Instagram first hit the scene. Like it is so easy to go viral or to get discovered...It's like, as long as you're staying consistent, you'll eventually fall in the algo
“I've been doing some partnership live streams with them…I've been up to the TikTok headquarters doing live streams and connecting with my fans and doing a whole live buying/shopping experience…they do things for the creators to keep the creators engaged,” he says.
The mega stylist recently went viral on TikTok with sales from his haircare line FEMMÉ skyrocketing.
“Right now, our store has sold over 23,000 units…I've never even sold this amount of units within a year. So like I said, TikTok is definitely one of those things that pushes you to the forefront,” he shares.
“And I'm just thankful...I'm thankful for the people over at TikTok who stand behind me, for the supporters on TikTok that are actually buying my product, and all my return customers as well.”
Time is running out for the clock app with the looming TikTok ban that’s set for January 19. What will this mean for creators, influencers, and everyday users?
Personally, I’m not looking forward to losing all my saved hair and makeup tutorials. And how will I plan my trip itineraries without checking “black girls + (city)” or “(city) + nightlife + black people”? #freetiktok
@iamcliffvmir Lol this my ish tho😭
Cliff shares his thoughts. “I just feel like we’re going to have to go back to the basics, which is Instagram. And I'm just going to really have to create a very strategic…But you'll just see me being more active everywhere,” he says.
“Of course, TikTok is where it is…I'm going to be active everywhere else - X, Facebook, and Instagram. I really hope they don't ban it, that would really hurt my feelings.”
#shadowbanthetiktokban, am I right? The “Hair OG” also gave us some tips and tricks for aspiring creators and entrepreneurs.
“If they're going to social media as a business, then just stay consistent, keep posting business things, and just make sure that you're keeping up with just certain trends and you're following people who you aspire to be…That's first,” he says.
“Number two is you should never be scared to get in front of the camera and make the content…It’s like a marketing tool for yourself. And then using the hashtags like #FYP and #viral, and hashtags that really can drive consumers to watch your videos.”
As a longtime celebrity hairstylist, Cliff knows all things hair-related. So what can we look forward to in 2025? A new look, perhaps? Here’s the hair trends predicted for this year.
“We're definitely going to see less wigs. We're going to see more leave-outs. We're going to see a lot more natural hair flourishing,” he reveals.
“I feel like that is really important. Yes, you can wear a wig, weave all day long, but what about the natural hair underneath? I kind of see some things remaining, though as far as things like closure installs. But hair is going to start being more natural again…It's going to revert to how it was in 2015 and 2016.”
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
Luxury Hairstylist On Viral 'Hey Boo' Texts & Professionalism In The Hair Industry
As Black women, our hair is our crowning glory - whether we paid for it or not. We take pride in how we wear and take care of our hair. As with everything, hair care and hair styling have evolved over the years. Long gone are the days of Blue Magic (although I hear it’s making a comeback).
Now, we have a plethora of creams, oils, conditioners, shampoos, and stylists to choose from. Beyond wearing our natural curls, we have a range of options, from wigs and sew-ins to tape-ins, I-tips, and K-tips. So much choice! But you know what they say about too much of a good thing...
The Black hair industry has definitely blossomed in the last decade with a wave of new stylists and salons popping up all over the place. As much as I love that for us, many of these stylists have become the subjects of viral TikTok and Instagram tirades because of their alleged questionable behavior and bizarre rules.
Excessive policies, strange fees, long wait times, poor performance, and the infamous “Hey boo” texts. Beauty is pain, they say… xoNecole got to the root of these issues with luxury hair extensionist Dee Michelle, who’s been in the hair game for 20 years and runs a seven-figure business - all while being a mom of four.
Antonio Livingston
“I started my business with my career in the hair industry [at] very, very young age when I was maybe like eight...So, over the years, I've just built a very successful seven-figure business very quickly just by offering high-end services and creating great experiences for my clients, many of whom are high-profile professionals,” she said. “I'm also a mother of four, including a set of triplets, which inspires me daily to show what's possible with my hard work and focus.”
Dee’s business has gone viral on social media because of what many call outrageous prices for her invisible K-Tip installs.
“When I developed my invisible K-tip extensions technique, I made sure that it wasn't just about the hair or the style, but about providing a high-end experience from start to finish. So, my clients just aren't paying for the extensions or just the style itself, but they're investing into my meticulous, seamless craft and premium hair sourced from the best suppliers…I've spent so many hours mastering my craft, creating this seamless method that gives my clients long-lasting natural results, and my pricing just reflects that - the value of my expertise and the exclusivity of the service.”
The K-tip specialist stands on business when it comes to catering to her clients and giving them an experience worth the cost.
“And it's just important for me to also say that my clients are high-profile individuals who value quality, their privacy, and their time. They want a service that fits into their lifestyle and their time. They want things that deliver perfection. And I deliver that every single time.”
I’m sure we’ve all seen the various TikTok rants about people’s nightmare experiences with stylists and uttered a silent “FELT!” We asked Dee her opinion on a few nightmare scenarios that beg the response, “please be so forreal."
On stylists charging extra to wash clients’ hair:
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
On ‘deposits’ that don’t go towards the cost of the service:
“I think that's kind of weird, too, for deposits to not be like a part of the service. I've seen people have booking fees and I just don't understand it, to be honest. I disagree with that kind of policy…By all means, people should do what works for them, but to me, it doesn't make sense. Why does somebody have to pay a fee just to book an appointment with you? I don't get it. It feels like exploitation.”
On stylists charging extra to style (straighten/curl) wigs, sew-ins etc., after installing:
“I don't get it. Clients come to us to get their hair done, to get it styled. So why is it extra for you to style it? If you're going to charge extra, just increase your price. I feel like it could be just a lack of confidence in those stylists, feeling like people won't pay a certain price for certain things, or just their lack of professionalism as well, because people are coming to us to get styled.”
On the infamous “Hey boo” text stylists send to clients when they need to cancel/reschedule:
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
We know all too well what kinds of things will keep us from ever gracing certain hairstylists’ chairs with our butts again. So, what should hairstylists do to provide a good service to their clients? What is good hairstylist etiquette?
“For one, being on time is an important rule for stylist etiquette. It's just not okay to require your clients to be on time, and you're not on time. Also, communication. Being able to communicate clearly, respectfully, and professionally, whether that's in person, via text, or on social media. Style is etiquette. Appearance matters. So just maintaining a clean, polished, and professional look. Clients respect you more whenever your appearance reflects your work. There's just so many things, but another thing I would say is active listening. So, being able to pay close attention to what your client wants and also clarifying any questions that they might have. Just to ensure that they feel heard and to minimize any misunderstandings.”
Dee also shared some red flags to look out for when considering a new stylist.
“Even me as a client, if I'm booking somebody and they have a long list of rules, I don't even book with them. That's, for one, just such a huge turn-off. Also, stylists who have inconsistent or unclear pricing, that's a red flag. People who change their rates too much without an explanation. Poor communication. So, if a stylist is responding very slow or responding unprofessionally, or giving vague answers to questions, that can make clients question whether or not they are respecting their time and their needs.
Another red flag - an inconsistent or low quality portfolio. And I feel like, I see this a lot with stylists stealing other people's work, and their portfolio on social media is just very inconsistent.”
We couldn’t let Dee go without getting the tea on what styles she predicts will trend in 2025.
“I feel like people are going back to natural-looking styles. So, a lot of people are ditching the wigs, the lace fronts, things like that. People are still wearing them, of course, but it is becoming more of a trend to embrace your natural hair and something that's not looking too fake. That’s one thing that we're going to be seeing a lot. I would say a lot of layers are coming back, heavy layers. Those are becoming really, really trendy. And people are leaning more towards platinum-colored hair. I've been seeing lots of like blondes coming out. Also, jet black is always going to be a trend. But I would say more like natural colors, but natural colors that are still making a statement.”
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Antonio Livingston.
Valentine’s Day may be around the corner, but you can make it Valentine’s Day anywhere with a romantic getaway. There’s nothing like staying in a luxury villa, enjoying good food, and soaking up the sun together.
Vacations are a form of self-love, so solo travelers can get in on the sun-filled fun too. Or if you’re like my bestie and I who just needed a relaxing girls’ trip, then keep reading.
My bestie and I recently vacationed in Cancun and stayed at Secrets Maroma Beach Riviera Cancun. The resort was nothing short of stunning and our room gave the calm vibes we needed, especially after a long day of traveling. Our view from the room looked like a painting. The palm trees and crystal blue water provided the perfect backdrop for a nice getaway.
Courtesy
There was a beach cabana available to us throughout our three day, four night stay as well as plenty of on-site activities and entertainment. Some of the activities offered were yoga, kayaking and biking. While I didn’t participate in the daily activities, I did enjoy the entertainment.
Our second night, the resort held a Mexican night, which included performances from a mariachi band and dancers. We enjoyed a three-course meal featuring chicken and lobster as the main course, and it was my favorite dish of the night.
We also partook in a variety of drinks and food from the on-site bars and restaurants like their French eatery Bordeaux and their hibachi spot at the Teppanyaki Table at Himitsu.
Courtesy
For those looking for a little romance, the resort is currently offering their Where Love Is package, which includes a mimosa breakfast, a 25 minute couples massage, early check-in, late check-out, and a welcome gift.
One of the highlights from our stay was the spa. The spa had a lot of different services from massages to body scrubs and even a hair salon. It had a sauna, steam room, a pool, jacuzzi and even a cold plunge. What stood out to me the most was the aromatherapy used in each room and the calming sound of the water features throughout the space.
Courtesy
This trip was the perfect way to start 2025 and recenter myself before jumping into new goals for the year.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy