As Black women, diversity can be a huge issue for us when looking for the best workplace experience. And the more you grow in your career, the more important it is to make sure that the company you work for embraces—and enforces—a truly inclusive culture. Research has found that companies with higher levels of gender diversity have less turnover and more professionals with job satisfaction. Also, they've been found to be more profitable, with cash flows 2.3 times higher than competitors with monolithic workplaces.
Who wouldn't want to work for a company that is not only a leader in its industry but takes diversity beyond just a buzzword? FlexJobs has compiled a list of the best jobs for diversity with an added bonus: They're all remote-friendly.
"In almost every survey conducted of people working remotely during the pandemic, the overwhelming majority of both employees and employers say it's been positive and productive," said Brie Reynolds, career development manager and coach at FlexJobs. "And most want to continue working remotely even after the pandemic has subsided and it's safe to return to offices."
Knowing what companies are found to be diverse as well as accommodating to remote work is a plus. This is especially true for professionals who would rather have more control over their exposure to COVID-19, their ability to accommodate things like their children's homeschooling, or their options to save on commute expenses.
"We cross-referenced Comparably's list of the 50 highest-rated large companies for diversity in 2020 to the FlexJobs database of more than 57,000 flexwork-friendly companies, to find out which of the best large companies for diversity is also a leader in offering flexible work arrangements," Reynolds added. "More than half made the cut because they were rated highly on Comparably's list and have a history of posting flexible and remote jobs."
Comparably, a platform that offers compensation data for public and private companies, came to its findings via the anonymous feedback of employees of color over the past 12 months. The rankings were "determined based on a combination of questions in 20 core culture metrics, from compensation and leadership to work environment and professional development opportunities."
Below are the top 15 companies for diversity on FlexJobs' list.
1. Microsoft
2. RingCentral
3. Adobe
4. Zoom Video Communications
5. Facebook
6. Chegg
7. IBM
8. TTEC
9. Calix
10. Concentrix
11. Thomson Reuters
12. Hubspot
13. Farmers Insurance
14. ADP
15. Outreach.io
You can view the full list via FlexJobs, here.
Are you a member of our insiders squad? Join us in the xoTribe Members Community today!
Featured image by Shutterstock
- Work From Home Jobs That Pay Well 2021 - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- I Took A Pay Cut Of Thousands To Keep Remote Job - xoNecole: Lifestyle, Culture, Love, Wellness ›
- Meet America's Best Employers For Diversity 2020 ›
- Best Workplaces for Diversity™ 2019 | Great Place to Work® ›
- America's Best Employers For Diversity 2020 ›
- The best small and midsize companies for diversity in 2020 ... ›
- The 100 Best Workplaces for Diversity | Fortune ›
- Best Companies for Diversity 2020 | Comparably ›
RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
