As someone who pretty much makes a living out of sharing all of the things that I've learned about relationships, if there's a consistent thread that ran through pretty much all of my dysfunctional ones, it's the fact that, at the foundation of each and every one of them, I didn't trust myself very much—even before they started. The reason why I didn't trust myself is because I didn't take out the time to really get to know me and my wants and needs before attempting to get to know other people.
Most of us would agree that trust is a core principle for all healthy connections, whether they are personal or professional. When you trust someone, it means that you are confident in their character and integrity. It means that you know they are reliable. When you trust another person, it means that, if anyone is gonna say what they mean and mean what they say, they are the one individual that you don't have to worry about; if anyone can be depended upon to have your back, they are it.
Unfortunately, a lot of us put this kind of confidence in the wrong people because confidence does not lie within us first. We don't trust our own judgment. Our gut instincts. Shoot, we barely even trust what our mind, body and spirit tell us that we need (especially over what our appetite tells us that we want). Unfortunately, the fallout of all of this is that, when you don't trust yourself, you can end up trusting the epitome of the wrong kinds of people. You can also end up making some pretty bad decisions too. And the fallout of all of this is you end up distrusting yourself…even more.
I know this isn't a topic that's discussed nearly as much as it should be. So, in the effort to make sure that you trust you before anyone or anything else, I've provided a few signs that you probably have trouble trusting yourself, followed by three ways to break free from that totally counterproductive mold.
You Can’t Make Decisions Without an Entire Tribe in Tow
Accountability is a good thing. More of us could stand to apply it our lives far more often, to tell you the truth. But it's one thing to be open to having people reel you back in or call you out on your ish; it's another matter entirely if you're mentally and emotionally paralyzed without 5-7 of your friends helping you to make a decision.
A lot of times, if a person requires an audience in order to make choices in life, it's because they want others to like what they are (or aren't) doing. They are so consumed by that, their own happiness doesn't even really factor in all that much.
So yeah, if you need a bunch of people to "get", understand or co-sign on what you are—or aren't—about to do in your life, that is a very telling indication that you don't trust yourself very much; that you think the opinion of others is more important, impactful and relevant than your own. (Pretty scary, huh?)
You Flip-Flop. A LOT.
I've got a friend who I pretty much always wait until her third declaration before I take her seriously. Why? Because she's one of the biggest flip-floppers that I know. Literally, over the course of one day, she can make three different declarations and profess wholeheartedly that she means each one.
What causes someone to be like that? Typically, they are very feelings-oriented and outside-influence swayed. What I mean by that is when they are up, they are going to make a choice based on that feeling but if they feel down 10 minutes later, they are going to make another decision about the very same matter. As far as outside influences go, if they decide to do something and then they read an article about how their favorite celebrity decided to do the opposite based on a similar scenario, suddenly, they think the famous individual—someone they don't even know—probably has more wisdom and insight than they do. (Yeah, that's pretty much a crap shoot most times, if you ask me.)
The problem with being a constant flip-flopper is two-fold. First, it channels mass confusion throughout your psyche. Second, it keeps you from making real progress. After all, the definition of decision is "determination, as of a question or doubt, by making a judgment". Did you peep that? A person who makes a decision does it by being determined to do so. They aren't easily swayed once they make a judgment call. That's because they believe that what they are doing is right for them—no matter what is going on around them (or how often their feelings change because of it).
You Rarely Try New Things
When's the last time you went to a new place, tried a new food or attempted something that was totally out of your comfort zone? If you're staring blankly at the screen because that's how long it's been for you, you've just ran into another sign that you don't trust yourself, nearly as much as you should.
Although some people probably think that sticking with the same ole' predictable patterns and routines is about "knowing oneself enough to not venture out", it's actually the opposite. A part of what it means to trust yourself is that you have a level of confidence that assures you that stepping out and doing new things is a good idea. That, no matter what happens, at the end of the day, you'll be just fine. If you don't know anything else about yourself, you are able to 100 percent trust that.
You’re a Closet Envier
Envy is evil. Straight up. It's all about being so focused on what someone else has going on that you're not able to pay attention to the good things that are happening in your own life. In fact, envy is so ridiculous that it's mentioned in the 10th Commandment (Exodus 20:17)—"Thou shall not covet." (Coveting is envying, by the way).
So, how do you know for sure that envy is something that you struggle with? You're constantly comparing yourself with others. You have a hard time being genuinely happy for people and their triumphs. You are always trying to set your life to the pace of someone else's. You think that success means outdoing someone instead of living your own best life. You are a copier. You dislike others for no real good or valid reason. In short, you're a hater.
Ugh. Just reading all of that can show just how draining envy is. It's also an enemy of your spiritual development because it can have you out here feeling like God loves someone else more than you; that He's looking out for someone else more.
Someone who trusts themselves doesn't have time for envy because they are confident in their own gifts and abilities. The end result is they are too busy creating their own glow-up to be concerned or worried about someone else's.
Your Voice Isn’t Loud Enough
Back in the day, there was an episode of A Different World where Tisha Campbell played a student by the name of Josie who had HIV and Whoopi Goldberg played her professor. An assignment was given to the class to write their own eulogy (you can watch a clip of it here). As Josie was fidgeting to get through her presentation, which included sharing that she had HIV, Whoopi's character told her, "You are a voice in this world." She sure was because, all these years later, I still remember that scene. That's how powerful a story can be.
Above my bed, there is a quote that says, "Your story matters. Tell it." Your perspective, your experiences, your personality—there's something about all of these things that are yours and yours alone. They are what make you a rare commodity on this planet. But who's gonna know just how significant and relevant to the culture you are if you're not speaking up?
A lot of people have a hard time trusting themselves because, quite frankly, they aren't sharing enough of who they are and what they have to offer with others. You can't trust yourself if you don't believe what Josie's teacher told her—"You are a voice in this world". What are you waiting for? Speak up. (A good read on this topic is "The Power of Your Voice: 3 Steps to Finding and Embracing It".)
How to Trust Yourself—First, Take Great Risks
It's kind of weird that a lot of us are able to trust other people when we don't even trust ourselves. But when you think about those who you do put your confidence in, how did it get to the point where you felt sure that you could? You took a chance on them, right? You told them a secret and they kept it to themselves. You asked a favor and they came through. You needed them to be an ear and a source of support and they made themselves available. In short, you took a risk and they didn't disappoint.
The same way that you extended yourself to others to see if they were worthy of your trust, that is the same thing you must do in order to trust yourself more. This means you need to meet new people, attempt something that you've never done before and again, be intentional about going beyond your comfort zone, both personally as well as professionally, from time to time.
If the thought of doing this terrifies you, but you're going to try it anyway, that is already a step towards building trust and self-confidence. The cool thing about taking risks is they can open the door to new opportunities, teach you lessons about yourself and others, and prepare you for taking even greater chances in the future. As a result, fear will fade. And that's always a good thing.
Next, Develop Your Strengths
A huge mistake that a lot of us make, far too often, is we focus on our weaknesses far more than we do our strengths. But if all you do is focus on what you can't do well, you're never going to refine and perfect what you do.
A good example of this is me and my brother. I have a gift for writing; it comes effortlessly to me. Something I have the talent for is singing. My brother is the opposite. He's had great success as an artist, but if I looked at him and said, "I'm going to abandon my natural writing ability to become a better singer", while I might've gotten better, I know for a fact that I wouldn't have seen the kind of success that I have had as a writer.
Strengthening weaknesses is cool. But man, take it from me—if you put more sweat equity into further developing your strengths, you'll be unstoppable in so many ways. The trust that you have in yourself and what you can accomplish will go straight through the roof!
THEN, BE YOURSELF. UNAPOLOGETICALLY SO.
Ralph Waldo Emerson once said, "To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." He is so right. I venture to say that a lot of people are out here, totally distrusting themselves, and it's all because they are paying more attention to what society, their family and their peers are telling them to be rather than 1) pondering who God created them to be and 2) looking within to figure out the kind of person they want to be.
I can personally attest to the fact that when you're intentional about being your true and authentic self, not everyone is going to like it. A part of the reason is because genuineness is foreign to a lot of folks; it's uncomfortably different. In fact, I've got a quote by a writer named Shannon L. Alder that's the signature on one of my email accounts. It says, "Being different is a revolving door in your life where secure people enter and insecure ones exit." Say that, Shannon.
Always remember that trust is about strength, ability, sureness and integrity. If you focus on developing these things in such a way that you can be proud of yourself, what others think (or don't think) won't matter nearly as much. You'll accept that who's meant for you will enter, who isn't will exit—and both are for the best. Because life is too short and you are too special to be out here pretending to be someone else, simply to please others. You'll know, beyond the shadow of a doubt, that you've got to trust yourself enough to be completely and unapologetically yourself. And graduating to that kind of mentality will bless you tenfold!
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff