Yolanda Adams On The Keys To Success That Have Fueled Her Career & Life

Gospel star Yolanda Adams is more than just a dynamic voice — her wisdom and insight about the journey we call life provides just as much empowerment as does her music. Yolanda's career repertoire expands beyond Gospel and includes roles such as actress, radio personality, author, beauty entrepreneur, and fashion designer. Behind the fame is the story of how Yolanda did it and how we can do "it" in our own lives as well.
During the time we spoke, Yolanda Adams was gearing up for a September appearance at the 2019 Black Music Honors. Yolanda, one of the event's honorees, was looking forward to receiving accolades for her work. "Anytime you're able to be acknowledged for anything you've ever done is a blessing," she told me early on during our call. Yet, she reveals there is a "responsibility that comes along with being applauded and appreciated." The ability to impact is always present. I thought our conversation would be mostly about her career in music, but I soon realized the former schoolteacher and part-time model, turned award-winning singer had a testimony about life and inner purpose to share for xoNecole readers.

"I've always seen my gift as a blessing — to be able to write, deliver, and sing from my heart. I've never taken that for granted. That's a lot of power to be able to get people from a point where they are so low that they feel they can't really go on to making them feel so empowered, they don't even remember feeling depressed or trying to give up. That's huge. You realize you're not doing this by yourself. There's a special power that's allowing you to give this to people so that they can make their lives better. This song makes their life better. This performance makes their life better. They can listen over and over until they are so empowered that they get up and dust themselves off."
Read on to learn more about Yolanda's tips on embracing one's gift, motherhood, entrepreneurship, spirituality, navigating success and more.
Note: responses have been edited and condensed for length and clarity.
xoNecole: Describe your approach to making music.
Yolanda Adams: My goal every time I go into the studio is to take out of my heart and put it on whatever tape and give it to people who need it. If people are dealing with wondering about the economy, let's talk about that. If they're thinking about the love of their life, let's do a song about that. If they're thinking about loss, let's talk about that. Let's sing what the heart of the people need right now. I've never gone into the studio and said let's do a song that will go on mainstream radio or let's do a song that will go to the top of the Gospel charts. That has never been my thinking. My thinking process is always, "Who needs this right now?"
xoNecole: Taking the leap towards our passions and dreams can be tough. What inspired you to embrace your gift?
Yolanda: To anyone who has a specific call on their life and they know they do, never ever think that where God is about to take you is less than where you are right now. God always promotes you. He never demotes you. There will be a leap of faith moment where you have to say, "I can't do this the way I did it before."
I taught for seven years before I went into full-time singing. I had to make a huge decision. It took me a whole year to make the decision that I am really going to do this full-time. It wasn't a struggle to say I'm doing it full-time. The struggle came with doubting myself and doubting the decision I made.
In the face of what seems like a "no" or a deterrent or something that fights what you are feeling, we tend to say, "I shouldn't have done [that]." That's not the truth. You never get to the point of your life where you have nothing to deal with. If you try to avoid resistance, you will never grow.

Yolanda at the Black Music Honors 2019
Photo Credit: Black Music Honors
xoNecole: How do you manage possible discomfort when stepping into your purpose?
Yolanda: We deal with growing pains all of our lives. When you move from having a boss to being your own boss, now everything is really on you. You have to make sure your books are right. You have to make sure you are getting up in the morning. If you are not occupying your time and making sure you are doing something with your talent, you lose your stamina, drive, and purpose. It's the same thing with us when it comes to us thinking life will be problem-less or problem-free. That's never going to happen. You will always have to deal with something. Wisdom and experience teaches you how to effectively deal with what you're dealing with.
xoNecole: What were some of the biggest challenges of your career and how did you deal with them?
Yolanda: One of the things was trying to figure out how to navigate being a single mom and figure out how I'm going to be at home with my child to nurture a great person. Those of us who have been on the road all of our lives, we're always trying to figure out how to make transitions. I said, "God, I have to be home most of the time for Taylor [her daughter]." That's how the radio show came about. I didn't know where it was going to come from. My first degree is Radio & TV journalism.
I knew I was prepared to do it, but I didn't know how it was going to come about. People told me I'd have to move to Los Angeles or New York. Those were out of the question because my child had already established her friendships. I said to the Lord that we were going to have to work things out. Less than a week later, I got a phone call from my attorney asking if I wanted to go into business with [someone]. We had a lot of success with the radio show. I was able to go to every recital and concert. I was able to do everything with her.
When you have to make adjustments...life will make you rethink some of the things you think are permanent. I didn't miss a beat. When you ask God for stuff, in sincerity, knowing that your purpose is not just selfish, God will open windows and doors for you that you never even thought were possible.

Photo Credit: Courtesy of Yolanda Adams
xoNecole: Is there anything about entrepreneurship you wish more people understood?
Yolanda: Brands take work, I don't care what your name is. Every person from Beyonce to Jay-Z to Puffy...everyone who has magnanimous brands can tell you, it takes work. Your hands have to be there. You have to put your foot to the pedal. You have to say, "I believe in this with all my heart. I'm not letting it go." When people tell me "no", I'm still looking for that "yes". One of my mentors B. Smith told me, "Stand on a mountain of no's until you get that one YES." That is one of the biggest lessons I've learned.
If you believe in yourself, it doesn't matter who doesn't believe in you. If you believe in your product, it doesn't matter who doesn't believe in your product. You keep believing until you see what you saw in your vision.
Long-term goals for business is crucial. [You need to] have that marathon runner mentality. Sometimes you may have what seems like an amazing idea in the beginning. You have momentum [and] are doing everything you need to do. Everybody is responding and then the next couple of weeks and months, someone else has a launch [and things die down]. That doesn't negate the amazing product you have. You just have to find a different way to get it to the masses. Social media is wonderful. Build relationships. This is not a sprint. This is a marathon. You still come out the winner if you hang in there.
xoNecole: For those struggling with spirituality and finding their own connection with God, what advice would you give?
Yolanda: Breathe. Give yourself a break. Even the strongest of us have those moments where we say, "Lord, where are you?" Don't worry. You are not by yourself. Those are times when you get quiet. If you want to find God, get quiet. Move away from the phone and people. Ask the hard questions. "What am I doing? What are we doing? Where am I going? How am I going to make it? Is this the end of this? Should I be looking for something else?" The silence and quiet is where you find God. You're not going to find him on Instagram. (Although there are some great preachers and teachers on Instagram.) You find Him in your own spirit, because He's inside. Stop looking for God in the sky.
xoNecole: What are the most important things to keep in mind as we reach for success?
Yolanda: Believe in yourself. If you don't believe in you, no one else will believe in you. You've got to convince yourself that you're the greatest you that was ever created.
Believe in your destiny and purpose. Your destiny is the roadmap to where you are going. It's also the trail you've left behind. What are the lessons you've learned? What kind of knowledge have you garnered about yourself?
Garner great relationships. Your friends, family, and people you put around you will be your cheerleaders and your balcony when you have no idea how you're going to make it. They will be the ones to say you can do this and to keep going. Sooner or later, you're going to hit those goals and you're going to be like, "I did it."
For more on Yolanda, follow her on Instagram. Click here to stay up to date on her 2020 tour and purchase her line of handbags here.
Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
This Is How To Keep 'Holiday Season Stress' From Infecting Your Relationship
Hmph. Maybe it’s just me, but it seems like there is something really weird happening in the fall season air (because winter doesn’t officially begin until December 21) that cuddle season is in full swing while break-up season is as well. In fact, did you know that break-ups are so popular during the holiday season that December 11 is deemed Break-Up Day?
The reasons why relationships shift around this time vary; however, I did both roll my eyes and chuckle when I read that a very popular one is because it’s an easy way to get out of getting one’s significant other a Christmas present. SMDH.
Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
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Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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