I've got a friend who is a Hallmark-aholic. So, when I asked her what she wanted for her birthday a few weeks back, it was actually no shock to me that she wanted some cards sent in the mail. Selecting the perfect ones wasn't the issue; the problem was, because I spend so much time banging on my laptop's keyboard, it's almost like I forgot how to write cursive. What in the world?! But it was so worth it to hear her almost tear up over the phone because written messages move her so.
Her reaction reminded me of why I oftentimes suggest to my married clients that they handwrite love letters to one another. While, on the surface, this kind of gesture may not seem like that big of a deal, if you humor me for about 5-7 minutes, I'll offer up some reasons why writing a card on some beautiful stationary and gifting your beloved with it could be the kind of investment into your union that will pay off for years to come.
It Can Help You to Tap into Your Romantic (and Creative) Side
If someone were to ask me for the top five reasons why so many married people struggle, believe it or not, "extreme things" like affairs or even financial issues are not what immediately comes to mind. I'm actually more in the lane of sharing the fact that many partners feel disconnected, the passion in the bedroom has waned and/or couples have become plain ole' bored. One definition of bored is "tedious repetition" and, let's be real—when you've vowed before God and your loved ones that you will share the rest of your life with someone, while living in a limited amount of square footage, it's understandable that things can start to feel a little "yawn" from time to time (check out "This Will Get You Through The 'Ho-Hum Seasons' In Your Relationship").
To breathe some life back into your relationship, a very sweet, sentimental and simple thing that you can do is write your spouse a love letter. One reason why I've found this to be so effective is because, oftentimes, when a relationship is new, romantic gestures, on both sides, tend to be at an all-time high. Then, a good two or so years into a marriage, as life "gets in the way", it can be easy to fall into a routine that oftentimes leaves romance totally out of it.
Making the time to express the love—and desire—that you have for your partner is not only extremely thoughtful; it's also something that can help you to tap back into your creative side, so that you can get your romantic juices flowing again. And personally, I don't know any relationship where, more romance, is seen as being problematic. Not in the least lil' bit.
It Can Help You to Clearly Express What or How You’re Feeling
Personally, I find it to be extremely endearing when couples make sure to say "I love you" on a regular and consistent basis. Yet, as wonderful as those three words are, if we're not careful, they can make us lean a little bit on the lazy side when it comes to communicating with our partner beyond a surface level. What I mean by that is, we can take on the attitude that "I love you" should be an all-encompassing statement. Problem with that is, if you or your partner happens to be a words of affirmation person like I am, you/they could end up feeling a little "empty handed". A love letter is a very effective way to go beyond "I love you" and into the reasons behind that sentiment.
Another awesome thing about penning a love letter is it's a wonderful way to express how you're feeling if you're not someone who is big on words or you're not the best at articulating your thoughts. If you want to express how attracted you are to your spouse, the reasons why you are so thrilled to be married to them, or what you appreciate about them that you haven't said, either in a long time or perhaps at all, a love letter can help you to get your thoughts together so that your spouse can know exactly where you are coming from.
It Can Be an Effective Way to Take a Stroll Down Memory Lane
An author by the name of Susan Gale once said, "Sometimes a short walk down memory lane is all it takes to appreciate where you are today." This point can apply across the board, but I like it in this context because—your first date, your first kiss, the first "I love you" exchange, your first holiday together…who doesn't like to revisit memories that basically serve as puzzle pieces to the much bigger picture that is you're here and now with your spouse? Even if you happen to be someone (or happen to be blessed to be with someone) who is a great verbal communicator, it can still be very special for a love letter to be written that consists of all of the moments that brought you and yours to this very point. A love letter can be a collection of memories and something that can be held dear for years to come.
It Can Further Confirm Why You Committed to Your Spouse in the First Place
If there's a couple that I've met with for more than five sessions, an exercise that I typically encourage them to partake in is writing a list of the reasons why they fell in love—or, as I'd prefer to phrase it, chose to deeply love—their partner.
Because I'm such a fan of individuals being proactive (over reactive), I have found that recalling what you adore about your spouse's mind, body and spirit can help to keep things in perspective on the days when, quite frankly, they are either getting on your very last nerve or you find yourself saying, "I honestly don't know why I married your ass." (Trust me singles, married folks tend to get to that point and place, more than once, over the course of their union.)
After the husband and wife jot their reasons down, I then recommend that they either post the lists somewhere where they can look at them every day (like a bedroom mirror or the refrigerator in the kitchen) or that they turn their list into art (like perhaps blowing it up and putting the lists over their bed or in their offices).
This being said, another way to present the list is by putting everything together in letter form. In many ways, it adds to the appreciation of the list because it takes time to sit down and write a letter in your own handwriting. However you choose to do it, recalling when you chose the partner that you did can make you feel more grateful and cause them to feel more appreciated—and seen. It's a win/win in both directions.
It’s a Treasured Keepsake
My godchildren's mom's mother passed away when she was seven. One of the things that she still has from when her mother was alive are the love letters that her mom and dad wrote each other. While she jokes that sometimes they are a bit "TMI" for her taste, she has also told me, many times over the years, that she is so thankful that she has those in her possession. Know what? I've had a few women tell me the same thing—that they too have their parents' love letters and, not only has it made them feel closer to their mom and dad, but it has given them a different perspective on things like love, commitment and yes, romance.
So, whether love letters between you and your spouse are for you two's eyes only (cue Sheena Easton. How many of y'all remember her?) or so that you can have something to pass down to your own children on their wedding day or later up the road, there aren't too many keepsakes that top the preciousness of handwritten love letters. Wouldn't you agree?
Chances Are, Your Spouse Won’t See It Coming. Like, At All.
When's the last time that you did something that was completely out of the blue for your spouse? I don't mean "expected out of the blue" like maybe showing up at their job for work or emailing them a reservation at a hotel (which, if you're that kind of spouse, I most certainly salute you!). I mean something that, not in a million years, did they ever seen "it" coming? Unless you write for a living or you just drip with romance 24/7 (or they do), there's a pretty good chance that they never predicted that they would wake up to a letter on their pillowcase or in their briefcase.
There's no time like the present to catch them totally and completely off guard! Remember that presentation is key, so make sure it's some gorgeous stationary or a beautiful blank greeting card. Then set aside about an hour to pen a love letter. I can almost guarantee that it will be just as revealing to you as the writer as it will be to your partner, the reader. Plus, it will be the gift that keeps on giving, each and every time they read it. So…what are you waiting for? Get off of this thing and get to writing, sis.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
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And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023