Although I grew up in the church, I've never been someone who is big on church clichés. No matter how popular a phrase might've been, I was the kind of person who didn't simply hop on the bandwagon; I would research things first. That's why I know saying, "This too shall pass" is nowhere in the Bible (it's actually attached to Hebrew and Persian folklore).
Or, when I hear a Christian tell a little girl to be like Queen Esther, I often think to myself, "So, you know she spent the night with a pagan king and couldn't reveal that she was Jewish before she married him, right?" (Esther 2:12-14) This means that he probably had sex with her, just like all of those other women that he was "interviewing", so she probably wasn't a virgin on her wedding night.
And then there's Ruth. More specifically, Ruth and Boaz. Pretty much every time I hear or read a woman say, "I'm just waiting on my Boaz", I find myself either saying or thinking, "And that just might be why you're still waiting, sis."
Waiting for your Boaz. If there's one thing that I think far too many of us are way too guilty of, it's romanticizing the Bible. Was Boaz a good man? All evidence certainly points to that. But for those of you who want a man to pursue you and work hard for you, eh, Boaz isn't really your guy.
What The Bible Really Says About Waiting for Your Boaz
You'd be better off declaring that you're "waiting for Jacob" since he actually put in hard years of labor (technically, 14 of them—Genesis 29:20-35) for Rachel. Hmph. Even then, some might say that was karma because Jacob tricked his father, Isaac and stole from his brother, Esau "thanks" to his mother, Rebekah's little scheme and then his mother's brother, Laban turned around and tricked him. See what I mean? On the surface, does it seem like a beautiful gesture to have a man toil for your hand in marriage for years on end? Maybe. But if Jacob and his mom hadn't been so sneaky and conniving, perhaps he wouldn't have ended up with a wife he didn't want first (Leah) or he wouldn't have had to work at all.
That's why, I think it's so important to know what you're saying and why you're saying it before you actually do. And when it comes to waiting for your Boaz, as you're about to see in a sec, every time you put that into the Universe (Proverbs 18:21), you are saying more than a mouthful.
Naomi Was the Mastermind
The Book of Ruth really is one of my favorite books of the Bible. It's so rich that there's not enough time to get into all of the details. If you want a blow-by-blow account of each chapter, The Gospel of Ruth: Loving God Enough to Break the Rules is a pretty stellar read. For now, let's just go over a very brief recap. Naomi was a woman who had two sons that died, leaving behind two widows—Ruth and Orpah (fun fact: Oprah was named after Orpah but her aunt misspelled her name). When Naomi decided to return back to her homeland, Ruth went with her (Ruth 1). With no money and no idea what to do next, Ruth went to glean in a field of one of Naomi's relatives. His name was Boaz.
Boaz was kind to Ruth, no doubt. But other than allowing her to gather as much food as she could handle, he didn't do much else. It was Naomi who started to devise a plan in hopes of getting Boaz and Ruth together. First, that Ruth not go into any other field but Boaz's (Ruth 2:22-23). Next that she do the following:
"One day Naomi said to Ruth, 'My daughter, it's time that I found a permanent home for you, so that you will be provided for. Boaz is a close relative of ours, and he's been very kind by letting you gather grain with his young women. Tonight he will be winnowing barley at the threshing floor. Now do as I tell you—take a bath and put on perfume and dress in your nicest clothes. Then go to the threshing floor, but don't let Boaz see you until he has finished eating and drinking. Be sure to notice where he lies down; then go and uncover his feet and lie down there. He will tell you what to do."—Ruth 3:1-4(NLT)
Nowhere in the Book of Ruth does it say that Boaz asked Ruth out or even that he was pining away for her. It was Naomi who said, "Oh, Boaz? Yeah, I know him. He's my late husband's people. Here's how you can really get his attention." Bookmark that as we move on.
Ruth Did Most of the Legwork
After hearing Naomi's instructions, Ruth simply replied with, "I will do everything you say." (Ruth 3:5—NLT) She then got to work. Literally. Ruth applied some essential oils. She put on her best clothes. She went to see Boaz, uninvited, when, as the New Living Translation of Ruth 3:7 tells us, Boaz had drank and was "in good spirits". It was then that Ruth went into his sleeping space. Now peep what the author of the book that I referenced earlier writes about this part of their journey:
"Clearly, the storyteller has loaded the story with sexual overtones. Language full of double-meanings, the isolated setting, a man and woman alone in darkness, Ruth covering Boaz's "feet" [which some Jewish scholars say could be a euphemism for penis]—all combine to create an aura of ambiguity intended to leave the reader wondering how much of Boaz she uncovers and what Boaz will do with this interesting and unexpected opportunity when he wakes up."—pg. 147
Y'all, Ruth straight-up seduced this man. Only Ruth, Boaz and God Himself know how far things went, but I'll just say that it's not the kind of "date" that you'll hear a lot of pastors or mothers of the church recommend that folks go on. Still, it's in the Bible. And no, Boaz did not come onto Ruth. Ruth came onto Boaz. And there is absolutely no indication in the story that if Naomi had not thought the plan up and Ruth had not followed through that Boaz wouldn't have remained being anything more than "a really nice guy".
So, when you say that you are "waiting on your Boaz"—what are you saying exactly? That you're waiting for a nice man to come along, period? Or that you are waiting for a good man like Boaz to pursue you? If it's the former, I get it. If it's the latter and you intend to not put some real sweat equity into the dynamic, like I said…you could be waiting for a really long time.
A part of the reason why Ruth is my girl is because, like the subtitle of the book states, she didn't follow the rules. She didn't think that only a man should "pursue" a woman in order for a relationship to work (Adam didn't pursue Eve; King Xerses didn't pursue Esther. Both couples still had really powerful and biblical love stories—Genesis 2 and Esther 2). Ruth was bold. Ruth was forward. Ruth was a risk taker. And yes, it paid off. Big time.
Boaz Was a Gentleman but Definitely NOT the Initiator
If you continue to read through the Book of Ruth, you'll see that once Ruth stepped out and made her presence known (and then some) to Boaz, he protected her throughout the rest of the night and then figured out how to make her his wife. Again, all of this wasn't about love and romance, though. She was a Moabite (pagan). Plus, back then, women didn't spend the night with men who weren't their husbands. According to the culture, she could've been severely punished, even stoned to death. Yet, remember how Naomi said that she was gonna find Ruth her own home? Naomi knew all of this. There must've been a part of her that knew Boaz may not ever make the first move. So, she came up with a way to expedite everything. In other words, the story isn't so much "romantic" as it was calculated on Naomi's part and somewhat obligatory on Boaz's. Not to say that he didn't care for Ruth, but again, if you put culture into all of this, his sudden "swiftness" (which ironically is what Boaz means in the Hebrew language; Ruth means "friend") was to protect this woman and ultimately, quite possibly, save her life. He wasn't so much "in love" as he was being noble.
If you continue to read the story (there are four chapters), Boaz does some negotiating for Ruth's hand in marriage, they get married, have sex and conceive a son by the name of Obed who eventually becomes King David's grandfather and someone who is directly in the bloodline of Christ. It's a beautiful story. Yet again, it's not so much because of Boaz. Boaz was reactive. It was Naomi and Ruth who were proactive.
Here's another thing to consider. Remember, the Bible was translated into English. It's originally an eastern culture book with a ton of Hebrew characters in it. According to the Midrash (which is basically a collection of Jewish commentaries), the Shir ha-Shirim Zutta, Boaz and Ruth conceived Obed on their wedding night. Guess what happened the following day, though. Boaz died (he was considerably older than Ruth so, it's quite possible).
Yep. So, think long and hard—are you waiting for a good man who you'll have to seduce, who marries you, partly out of obligation, only for him to die the next day and leave you to raise the son the two of you made alone? Are you really?
Let God Write Your Own Love Story
Y'all, I'm not here to rain on your parade, I'm really not. I'm just here to enforce one of my favorite Message Version verses in the Bible—"It's best to stay in touch with both sides of an issue. A person who fears God deals responsibly with all of reality, not just a piece of it." (Ecclesiastes 7:18—Message) While it can be tempting to treat the coupledom stories of the Bible like they are fairy tales, at the end of the day, they are simply real people, having real experiences, where we are fortunate enough to see how God works in the midst of their good and not-so-good decisions. Their love stories are not told so that we'll mimic them so much as we'll remember that God has His hand in our life, just as much as He did in theirs. Oh, and so we can see what might be a good idea and…what might not.
Maybe at another time, I'll share why the fact that Ruth pursued Boaz doesn't bother me in the least. Yeah, another verse that could stand to be broken all the way down is "he who finds a wife" (Proverbs 18:22); especially since "find" means things like "to come upon by chance", to "realize" and to "consider". Also, since the very first love story did not consist of a man pursuing at all. Adam was asleep. God did it all (words to live by—Genesis 2). I'm simply saying that no, I'm not out here "waiting on my Boaz". I want my husband and I want it to be my individual journey. That was Ruth's. I want my own.
Some women have the "I'm waiting on my Boaz" so deeply ingrained into them that they will say it until the cows—or their husband—comes home (whichever comes first). But as for you, I hope this gave you a little something to think about. Words are powerful. Try and not put things, even "spiritual" things, into the world, just because everyone else might be saying it. Seek out the truth and reality about matters for yourself. You might just realize that you don't want what you thought you did. You might not want to wait on a Boaz. You might want God to simply lead you to your own husband in a totally different way. And sis, at the end of the day, I actually think that's a good thing. A really good thing.
Feature image by Shutterstock
Originally published on March 8, 2020
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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