In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, and most of all, what they do to find balance in their busy lives.
Vashtie Kola is more than just the badass who wore a durag to match her wedding dress at her City Hall-style wedding. She is a cultural icon and one of the most well-respected tastemakers in the industry. Vashtie has been shaking up the New York City nightlife scene for over a decade as a DJ, music video director, designer and creative consultant. Her most iconic music video directions and creative consulting clients include Solange, Justin Bieber, Kendrick Lamar and Jadakiss - talk about receipts! However, with the welcoming of her new baby, self-care is definitely on the top of her list while balancing motherhood, work and marriage.
Since COVID-19, her self-care routine has definitely rocked, but when you add a baby into the mix, it's certainly something that needs to be prioritized. Vashtie credits the pandemic to her being able to spend time with herself. "I cleared up my years of hyperpigmentation and read six books in the past few months and I'm not a reader!" she joked to xoNecole.
Courtesy of Vashtie Kola
Throughout it all, Vashtie even had time to secure the bag with a brand ambassadorship Dallas-based jewelry brand, Piercing Pagoda alongside Kat Graham and Blair Imani for the #BeMoreYou campaign. "#BeMoreYou speaks to being your most authentic self. It's about being true in your self-expression, but also your needs. Self-care is about healthily satisfying one's needs. They are inextricably connected," the Vashtie.com founder expressed. "If my teenage self knew that I'd be working with Piercing Pagoda one day, I'm sure she never would have believed it. It's fascinating and such an honor."
For this installment of "Finding Balance", xoNecole caught up with creative director, Violette New York designer and DJ Vashtie Kola about life with her new baby, how her day-to-day differs with the pandemic and relying on fellow creatives for more inspiration.
xoNecole: Let's talk about 2020 and how it has been such a pivotal year for you: You had a baby and got married. Congratulations! How did you make space for those things you wanted in your personal life over the last four years?
Vashtie Kola: I spent a lot of time on inner work. I dedicated the last six years in therapy and meditation. I also read a lot of self-help type books and learned a lot about myself. I didn't want to continue leaning on my childhood traumas as an excuse for my adulthood issues. As a believer in Law of Attraction, I didn't want to live in a broken state and attract a broken partner. I knew that the only way to having a healthy and whole partner was if that's who I was.
"As a believer in Law of Attraction, I didn't want to live in a broken state and attract a broken partner. I knew that the only way to having a healthy and whole partner was if that's who I was."
Looking back on what your life was like in 2016, you were around 35. Most women go through a huge shift during this time. What was your vision for 2020 Vashtie back then? Was motherhood and marriage something you were working towards and saw for yourself?
My shift was maybe a bit backwards compared to the women I know. Around 2014, I had just gotten out of an eight-year relationship and found myself single for the first time since I was 15. I spent a lot of that time focused on my career without having to balance it with a partner, which helped catapult my career. It was actually a quite powerful and positive time for me, having spent the years prior focused mainly on my partnerships and for the first time I was able to focus on me. As a monogamist, long-term [and] life-long commitment was always important to me, but marriage wasn't a need of mine. I had considered it, but it wasn't until I started a relationship with my husband that I really desired it. Having children, however, was always in my mind and heart. I always knew I wanted to be a mother and am thankful that I was able to.
Some people fear that they will lose themselves in a relationship or marriage, how have you been able to find balance within that role and tend to your partners needs as well as your needs while also still rocking it in your career?
Self-care is crucial for yourself and your relationships. It's like the airplane safety announcement as you take off on a plane where they say if your airmask drops that you have to put yours on before putting it on a child. It used to confuse me why you wouldn't put the airmask on the child first, and then it clicked. How can you help anyone if you're not at a healthy place to help yourself? You have to meet your own emotional needs first.
In the last few years of my personal journey, I've also learned that you're not responsible for other people's feelings and they are not responsible for yours, meaning you can't "make" others happy and it's no one's role to "make" you happy. You are the sole person responsible for your feelings and maintaining your balance is critical for your life and relationships. Having a partner that understands that is also helpful, otherwise you can get caught up in trying to make them happy while trying to make yourself happy which doesn't bode well for the long-term.
Of course, tending to your relationships is important and while putting your emotional needs first is crucial - it's key to know when to prioritize. My husband and I have been doing pretty well with it so far, especially with a newborn. Some days when I can see that he really needs a break and I'm tired also, I take some duties off his plate so he can relax - and vice versa. It's truly a balancing act!
"As a monogamist, long-term [and] life-long commitment was always important to me, but marriage wasn't a need of mine. I had considered it, but it wasn't until I started a relationship with my husband that I really desired it."
What was your perspective of marriage and motherhood before you actually became a mom and wife, and has it changed?
My perspective of marriage was that the ones that "seemed" - I say that in quotations because you never truly know - successful always managed to keep an element of romance and mystery. Now in marriage, we do our best with a newborn to keep it romantic and fun. I also think it's important not to get lost in the title of "wife" or "husband" because I think there are too many predetermined expectations that arise when using those terms. I like the idea of continuing to think of my husband as my best friend first. As far as my perspective of motherhood, I always knew it would be full of challenges, but in the back of my mind I always had this silly idea that it would be easier for me - not the case (laughs). I watched tons of YouTube videos, read books and researched blogs but nothing can prepare you for what your child needs.
At what point in your life did you understand the importance of pressing pause and finding balance in both your personal and professional life?
In 2016, I had a bit of a breakdown. I was working around the clock; photoshoots and meetings by day and DJing late nights. From the outside, I'm sure I looked [like I was] on top of the word but I was falling apart emotionally. That's when I learned Transcendental Meditation and went into Core Energetics therapy. I realized that not every job or opportunity is worth it if your sense of self is unraveling. It's so important to have the balance.
What is a typical day in your life? If no day is quite the same, give me a rundown of a typical workweek and what that might consist of.
Well, it was much different pre-COVID. A typical day is spent with my baby, having a photoshoot and doing work on my computer [or] iPhone. If I'm not researching designs or creative concepting a project, I'm taking photos or prepping social media content for brands. Sometimes I'm DJing a set from home or doing an Instagram live interview.
How has your self-care routine adjusted since the birth of your baby?
(Laughs) Self-care with a newborn is as basic as a shower, if I can get to it. Or eating a meal with two hands as opposed to shoveling food in my mouth with one hand and the baby in the other.
When you have a busy week, what’s the most hectic part of it?
Honestly, I think it's my interpretation. I've learned that our words and thoughts play a major role in how we experience things. By changing the phrase of "I've had a hard week" to "I've had a challenging week" changes the feeling from being powerless to being empowered. Also, the re-telling of the "hardships" of the week or complaining about it makes it worse, as if you relive it when you tell it or talk about it. I'm learning now to just chalk it up to an experience and move forward.
"I've learned that our words and thoughts play a major role in how we experience things. By changing the phrase of 'I've had a hard week' to 'I've had a challenging week' changes the feeling from being powerless to being empowered."
Courtesy of Vashtie Kola
Do you practice any types of self-care? What does that look like for you?
Morning meditation, listening to inspirational speakers, reading books that improve self. I'm also working on listening to my emotions and learning to decipher what they are versus pacifying myself with things (shopping, eating, distractions, etc).
When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?
Asking fellow creative friends from my trusted circle helps. I like it when people can talk to me in a straightforward manner, but also people who understand the dilemma and have been there. My husband and friends are a really great source, but also sometimes I vent on Instagram stories and people reply with understanding words or helpful advice.
"I also think it's important not to get lost in the title of 'wife' or 'husband' because I think there are too many predetermined expectations that arise when using those terms. I like the idea of continuing to think of my husband as my best friend first."
Courtesy of Vashtie Kola
Honestly, what does success and happiness mean to you?
It's doing the work I love, being present for the people in my life, taking time for myself and bringing the best me I can be for me but also for my family and friends.
For more Vashtie Kola, follow her on Instagram.
Featured image courtesy of Vashtie Kola
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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Featured image by PeopleImages/Shutterstock