How A Career Breakdown Led To Social Media Doctor Lauren Elise's Breakthrough
When you're standing at the edge of a cliff, staring down into a valley at the ground that will not so gracefully catch you if you fail, the last thing you may want to do is jump. But if you're someone who's been struggling to take a leap of faith, don't sweat it, sis. In fact, some of your biggest blessings can come from being unwillingly pushed into your power.
Meet Dr. Lauren Elise, an Atlanta-based entrepreneur who can bump Gucci Mane in the streets and code switch like a mug in a Monday morning boardroom meeting.
The Set-Up
Shot by @quturemedia
After earning her bachelor's from Middle Tennessee State University, her master's from Belmont, and her doctorate from Argosy Atlanta, Lauren is one social media doctor with credentials, and you should put some respect on all three of them. She told xoNecole, "No matter if I do have a doctorate degree, I still can rap Gucci Mane lyrics. I still stay true to myself and I think a lot of times people are drawn into authenticity and that they're also drawn into a little bit of transparency."
In the past, Lauren says that she never really had an entrepreneur's mindset, but today she spends most of her time putting other budding CEOs on game with her consulting business, The Social Media Doctor, running her non-profit organization Adjust Your Crown Mentoring, and getting flewed out to a number of paid speaking engagements around the country. So far, she's secured partnerships with Micheal Kors, and given away a number of scholarships to women in need, and according to Lauren, she's just getting started.
While this 32-year-old CEO may be killing the entrepreneurial game now, things weren't always this way. In 2016, less than four years after moving to Atlanta to forge a new career path, Lauren was hit with a major bombshell that would permanently alter the trajectory of her future. In a shocking announcement from her employer of four years, she learned that she would now be forced to look for a new place of work.
The Breakdown
The news sent the multimedia maven's life into a tailspin and although the company had given her a hefty severance package upon her dismissal, Lauren was still left without the security and stability that was previously offered by her 9 to 5.
Along with dealing with the emotional weight of being hundreds of miles away from home, Lauren also had to consider the residual effect that her latest career transition would have on her financial obligations. She explained, "I have a whole mortgage. I bought a house in 2014, so I was just like whoa. That was a big shocker, to go from having a job for four years to them saying, 'Oh, here are the options to get severance.' And I'm like, whoa, whoa, whoa, whoa. Hold up."
Feeling alone in a new city and lost without her former professional title, Lauren felt as though her sky was falling and there was nothing that she could do to stop it. "I was so distraught, like, oh my goodness, what am I gonna do? I didn't even want to leave the house."
Soon after, Lauren found work at a significantly smaller company where she continued to polish her skills in social media management, but still didn't quite feel fulfilled. In 2018, the one-day entrepreneur caught a serious case of deja vu when, for a second time, she was let go from her job and tasked with starting a new career journey from scratch. But two years later, hearing that news hit different for the would-be entrepreneur because this time around, she had a secret weapon: insight.
The Breakthrough
Shot by @quturemedia
Throughout her experience, the business owner said that there is one quote that has proven to be law: "'Sometimes God gives you the same test because you didn't pass the first time.' I saw it on my timeline three times and it was like, that's my sign. I literally didn't pass the first time, here's another opportunity. That time around honey, I didn't stress."
Even though her severance package was non-existent and her plan was even more unplanned than the first time she was let go, Lauren said that since she had already started her own business a year prior, her vision was clearer than ever before. "In my mind, I was already ready to go because it wasn't what it was in the beginning. It changed. It wasn't fun. It was stressful. It was hostile. So when that happened it was like, 'Oh, thank you.'"
It was then that Lauren decided to become the master of her destiny and took on the task of running The Social Media Doctor full-time because when you're the boss, the only one who can stop your hustle is you.
"It basically just changed my mindset on businesses and how they operate. Like they have the last say so. They can make whatever decision, and you just have to accept it. You can't get so bent out of shape because that was your time ending there."
Lessons Learned
Like any toxic relationship, failed career decisions don't always start out that way. When your part-time hustle that was meant to fund your dreams turns into a full-time burden that can only pay the bills, it's easy to forget that you deserve better.
Sometimes it takes God pushing us out of a situation to realize that we were never meant to be there in the first place, and in Lauren's mind, being laid off was one of the best things that could have happened to her because it was the first real step into the destiny she deserves.
"Some people are forced into some of their blessings because they probably didn't want to willingly do it. But if you don't, you'll eventually be forced. Inevitably, you're going to go willingly or you are going to be pushed."
There's nobody who can do you, like you, and Lauren is a testament of the glory that comes when you capitalize on your weakest moments instead of criticizing yourself for them.
Learn more about Lauren and her clever endeavors by following her on Instagram @dr.laurenelise and get your social media all the way together @TheSocialMediaDr!
Featured image by @lavishpixels.
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I Tried Beyoncé's Haircare Line CÉCRED & Here's My Honest Review
Beyoncé is snatching our wallets yet again with her latest business venture CÉCRED. In 2023, the Texas native hinted at a potential haircare line when she posted this photo causing fans to speculate that her next project would be focused on her famous tresses - they were right. Her haircare line Cécred launched on February 20 with her first drop called The Foundation Collection which focuses on haircare first, and I can only assume that a style product line for colored-treated hair will likely follow since Beyoncé is known for slaying various shades of blonde.
As a super fan since the early 2000s, it was only right that I give an honest review of the full line and purchase the Super Fan Bundle (retailed at $265) which includes the full product line of the 8 products, as well as a branded cosmetic bag. If you’re thinking, “Girl that bundle is too pricey for me,” I can assure you that for the value you're getting, the price is quite reasonable. This bundle was an intentional and marketable way to allow consumers to experience every Cécred product.
The brand messaging surrounding Cécred has been salon-inspired, and rightfully so as an ode to Beyoncé’s upbringing growing up in her mother’s hair salon in Houston. This line is backed by science and licensed cosmetologists showing that she’s done her research and appointed the experts. Cécred's IG feed has been filled with images and videos inside of hair salons including some videos of Ms. Tina herself assisting in the styling of beauty experts who visited Cécred's private salon to have the VIP treatment!
Now, have I seen influencers, consumers, and beauty stylists using the Foundation Collection at home? Yes, but I thought it was best to experience Cécred with my go-to cosmetologist who also happens to be my Auntie Tawana. She has been my educator and go-to for hair knowledge since I was a child and has had a hand in my mom's hair health which has always been goals for me. As a little girl, my Saturdays were spent sitting in her hair salon while my mama got her hair done as I patiently waited reading Jet and ESSENCE, ever so carefully eavesdropping on the conversations of the ladies who were coming for much more than just a beauty routine, but an experience.
I’d fall asleep on the plush couch in the waiting area flipping through magazines while listening to the sultry sounds of Maxwell. And I had my first lesson in breakup empowerment when I heard Sunshine Anderson’s “Heard It All Before.” So there was no other place for me to go than to see her, and because I’m her niece, I was able to visit her private salon in her home that she calls The After Hours where upon arrival I was greeted with my favorite Black-owned sparkling Rosé, candles lit, and my aunt’s breakdown of Cécred.
Yasmine Jameelah/xoNecole
But let me refocus and share my salon experience as I tried Cécred for the first time.
If You’re Wondering…Who is Cécred For?
Yasmine Jameelah/xoNecole
When news of Beyoncé potentially launching a beauty brand hit the internet, there were a bunch of predictions of what and who the line would be marketed towards and if she’d have any wig care products as she’s known for slaying her units! But she went in a totally different direction which I love, and I’m going to tell you why. Critics have questioned if Beyoncé should be venturing into the haircare industry because she is often seen in weaves and wigs, but true Beyoncé fans know that she has healthy hair and that, like many Black women, experiments with various styles.
Cécred was created for all hair types and textures, including straight to coily, virgin, color-treated, chemically processed, and heat-styled. As a Black woman who has worn wigs, had chemically processed hair, heat-styled, natural, and color-treated hair, let me tell you, this was no easy feat! The amount of money I’ve spent on my hair through its various changes just on product alone, forget styling has been astronomical.
Cécred is serving the needs of various hair types in textures and I truly believe that this is going to make Beyoncé a true competitor in the hair industry amongst brands that are comparable such as OUAI and Olaplex. Both competitor brands have similar items at a higher price point and unlike Cécred, their products and brand messaging haven’t always felt inclusive to Black women and other hair types.
Cécred has been tested inclusively and the reviews from various hair types and backgrounds of consumers are allowing the brand to stand out.
I Tried Beyoncé's Haircare Line Cécred: My Honest Review
Yasmine Jameelah/xoNecole
Yasmine Jameelah/xoNecole
My hair has never felt cleaner and it shined for well over a week following the styling (but the oil should be used sparingly if like me, oil can weigh down your hair.) Immediately when my hair touched the sink, my aunt told me that she saw all the dirt and oils lifting from my hair when she applied the clarifying shampoo. As a girl who loves my curls, I am often judgy when I use any other shampoo and conditioner aside from Pattern, but not this time.
When my aunt guided my hands across my hair, she showed me how my curls weren’t tangled, and how she didn’t need to comb out my curls before applying the moisturizing deep conditioner or the deconstructing treatment mask.
Yasmine Jameelah/xoNecole
She applied each step with care and walked me through the process, and to my surprise, the hair mask wasn’t thick - but through trial and error as a natural girl, I’ve learned that a thick mask doesn’t always equal what’s best for your hair. She styled me with a silk press that left my hair with shine and I can honestly say that each step of the line is needed especially if you are someone who changes up your hair and deals with breakage. If your hair is healthy, you can opt out of the reconstructing treatment mask but I recommend taking the product line to your salon, having a discussion with your stylist on where your hair health needs improvement, and then purchasing based on that.
We know ourselves better than anyone else, but your stylist knows your hair better than you do. I like to lead with their knowledge first and then incorporate what my hair goals are. If you’re a girly who’s committed to hair health and has either the discipline to incorporate each step at home or can bring your products to the salon, Cécred is for you no matter if you’re a silk press or a wash-and-go naturalist.
Give Cécred a try, I’ll be using the line for my hair appointments until it runs out and if I see long-term results, it will be added to the beauty regimen indefinitely.
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Featured image courtesy of CÉCRED