
Since COVID-19 became a global pandemic in March, the travel industry has taken a major hit. And it's understandable that many people still aren't traveling, even with borders open and stay-at-home restrictions lifted. But, for those of us who live abroad, enjoy taking trips, or have loved ones in other countries, travel during pandemic times is a hard but necessary decision to make.
I'm one of the brave—and to some, crazy—souls who decided to travel shortly after borders reopened. I had my reasons, and so do others who have made the choice to go abroad even with the pandemic still looming. Here are our stories:
(Quick disclaimer: This is in no way meant to encourage travel at this time. It's simply a resource to inform and engage those who might be considering it.)

Image courtesy of Janell Hazelwood
Why I Chose to Travel During a Pandemic:
Janell: I've been in a long-distance relationship for three years, and not being able to see my fiance for months on end became devastating. Jamaica was like a second home, and frequent travel there had been my saving grace. I'd self-isolated for the whole month of March, and I'd been working from home even before the pandemic. I really didn't leave the house—even in the months thereafter—except the occasional walk around my yard or visit to the patio. When I needed food, toiletries, or groceries, I'd just have them delivered and left at my doorstep.
The pandemic brought a lot of hardship to my life, including loss of income, client reductions, and bouts of severe depression. I had flight credits, tickets that could be adjusted, and I was in good health. (I hadn't even had a common cold.) By September, the Jamaican government had reopened borders, so I decided to just go.
Jonathan: I've been in the hotel industry for the past 13 years. In March, I was furloughed as a result of COVID-19 and [was later] terminated. I had planned a trip to Peru in March and the week I was scheduled to depart, they closed their borders. Furthermore, I had planned a five-country tour to India, Thailand, Vietnam, Laos, and Hong Kong in April. Needless to say, that was canceled. So COVID changed my life personally and professionally.
I needed a mental break—with being furloughed, moving to a new city, being forced to stay in the house, and the racial tension. That was a lot of trauma to experience first-hand. I needed a quiet place to lick my wounds, recharge, and reevaluate some things.
Francesca: When the pandemic hit, I had plans to return to the Caribbean in time for carnival season. I am a full-time travel and lifestyle influencer, and I cover Caribbean travel pretty extensively. It was shocking to see borders close almost overnight. Some were giving as little as 48-hour warnings before halting flights.
"It was like my whole world changed overnight. It became especially painful as countries started announcing various travel bans."
I wanted to get back to see my partner in Martinique. We had been separated for so long, and I knew once borders started to open that I had to act quickly because just as soon as they had opened, they could very well close again.

Photo by Willy Joseph-Louis
How to Prepare to Travel in a Pandemic:
Janell: Initially there was a bit of confusion on my part about the process. Early on, I'd heard rumors that you needed to download an app and get a COVID test before your trip, but I thought that was only for certain states. I was wrong. There indeed was—and still is—a pre-approval process for all travelers coming from the U.S.
Long story short, instead of confusing myself further by relying on YouTube videos and travel discussion threads, I went to the official authorities via VisitJamaica.com. This was the most detailed, accurate, and up-to-date resource. I had to get a COVID test, submit an application online with the negative test results attached, and then wait. The website indicated that it would take at least 48 hours for review, which was nerve-wrecking. It actually took four days, and I had to push my flight date back (yet again). I didn't mind because I'd be there for a little over a week, so losing a day or two wasn't a big deal.
The travel authorization was sent via email, so I screenshot it on my phone. I also printed out a copy of my negative PCR test, which was the test required at the time to move forward in the authorization process. I downloaded the JamCovid19 app just in case I'd be required to use it. (For more information on travel guidelines and restrictions, you can also visit the U.S. State Department site or the CDC website.)

Image courtesy of Jonathan Curry
Jonathan: I went to Tulum, Mexico. [At the time], they didn't have any restrictions on travel nor did they require a COVID test to enter. The process was very seamless. I made sure I read all of the current government standards of the country. I packed several masks and Clorox wipes to wipe down my seats and table.
(For more information on current travel restrictions or requirementsin Mexico, please visit the U.S. Embassy and Consulates website here or the U.S. Department of State website.)
Francesca: I did a lot of research before booking my flight. I was more concerned with safety protocols than I was with flexibility. Ultimately it came down to two different airlines, and I ended up choosing the one that had a blocked middle seat over my usual airline where I accrue miles.
I brought a mask, of course, plenty of hand sanitizer, and my own food. Receiving a negative COVID test 48 hours before flying also gave me great peace of mind. I could assume that since it was an entry requirement, everyone I was traveling with most likely was negative as well.
(For more information on travel requirements and restrictions in Martinique, visit the CDC website or the U.S. Department of State website.)

Photo by Willy Joseph-Louis
What to Expect at the Airport & Upon Arrival:
Janell: I could not check in for my flight online, as I typically do. It was not allowed for international trips. I had to wait for the desk to open at the airport and check in with an associate. Other than that, the airport process and experience in the States was the same as it had always been except there were less people, you had to present your authorization document, and there were masks and social distancing requirements.
Upon arrival in Jamaica, I was delightfully surprised. The lines were typical but there was social distancing and an extra process added to the usual ones that involve customs and baggage claim. I'm always prepared to spend at least an hour at the Montego Bay airport during normal circumstances, and the extra process of checking my travel authorization document, getting information about my health and lodging plans, and listening to instructions on how I would quarantine only took an extra 30 minutes or so.
The officials and airline workers were kind, straight-forward, and efficient. My temperature was taken, and I was given a form with information on quarantining. I was also instructed about the "resilient corridor" limits I was to remain within during my stay and told what to do if I suddenly had any symptoms of COVID. (I wasn't told to download or use the app. I'm not certain as to why, but I kept it on my phone anyway. I suspect it was due to my length of stay and my choice to book at a compliant hotel.)
The experience was the total opposite of the nightmares of three-hour waits, scary soldiers, and double testing that I'd heard about.
Jonathan: Outside of the mask mandate, the airline didn't have any other restrictions in place. Fortunate for me, the middle seat was empty next to me and another young lady occupied the window seat. The flight was about 65-percent full. The airport was quiet, all the lines were very short, and there were limited food options in the concourse. You could cancel and get a flight credit with the airline.
Once I arrived, I had to keep my mask on throughout the airport. They had markers [6 feet apart] on the floor to make sure you weren't too close to your neighbor. Once through customs, I went through a non-intrusive temperature scan.
Francesca: I was impressed by how strictly the airline was enforcing their mask policy. I heard that they had added nearly 100 people to their no-fly list for non-compliance. They meant business!
I found that once it came time to fly, the airport was surprisingly empty. I think I interacted with less people throughout the flying experience than I do going grocery shopping.

Photo by Willy Joseph-Louis
The Trip Experience:
Janell: Typically, I'm able to go wherever I want, and I'm all over the place. I might be in Kingston one weekend, Negril, Savanna-la-Mar, Hanover, or Lucea the next, then off to Montego Bay. That totally changed. It was literally like a ghost town compared to the usual, and a curfew was being enforced. Though I did not have to download the app and check in via video, I didn't feel comfortable going anywhere other than the nearby beach, adjacent shops, the hotel pool, and back to my room. My fiance would bring food or we'd order in. The cleaning staff disinfected my room daily, the few people on site practiced social distancing, and everyone wore masks. (Negril Beach Club is actually a favorite of ours and the vicinity to Seven Mile Beach is divine.) I also noticed that most places required temperature checks and hand sanitizer use before allowing tourists to enter.
At my hotel, the vibes were super-mellow—even for Jamaica—and there were hardly any other tourists to talk to or at least be around—even at a distance. It got a tad boring and monotonous after three days because I'm used to being able to go on excursions or local adventures, however, I remembered why I was there—to spend time with my fiance. That was good enough for me. Due to quarantining, I was also able to watch the landmark general elections on TV with him and witness the honking cars and small celebrations from our balcony—a historical moment for us to share.

Image courtesy of Janell Hazelwood
Jonathan: Tulum still had some action when I first arrived, however beaches closed at 5pm and there was an 11pm curfew.
Francesca: My experience landing was a bit strange because I'm used to landing at an airport and being immediately surrounded by people. There were no large groups eagerly awaiting loved ones, and the airport was nearly empty. I was pleased to see the people who were present were wearing masks and respecting social distancing guidelines.
Travel Tips for Traveling in a Pandemic:
Do your research. Don't just rely on hearsay or online videos. While they might be helpful, look to the official authorities about what's required for travel and the recommendations based on where you want to go. Also, pay close attention to the cancellation, business hours, or booking policies of hotels, airlines, major attractions, and travel agencies.
If you're required to pre-test for authorization, be sure to get the correct test at the correct time. As of recent, test results can't be more than 10 days old and there are specific types of tests required. Ask your healthcare provider or test administrator lots of questions and make sure you're getting the correct type at a certified center or lab. Print out your results and authorization as well.
Go with an open mind and release the selfish vibes. COVID-19 is still very real, and the fears of locals are warranted, so if you're not able to freely do the things you're used to doing on vacation, make the best of it. Be grateful for the front-line workers serving you at the hotels, beaches, airports, and restaurants, and show that gratitude by tipping well and following protocols.
When in doubt, just stay home. If it's not an emergency or there's so much involved with planning that it causes you and your family unnecessary stress, wasted time, and extra money, reconsider traveling at all. Many airlines, hotels, and travel agencies are offering options for cancelling or rescheduling trips, and to be honest, this might be the time to do a domestic solo trip in your town or to focus on other goals.
Jonathan:
Have a plan B. With restrictions returning, have another plan just in case things get canceled.
Assess your tribe. [This is] your community that you come in contact with on a daily basis. Is anyone in your tribe high-risk as it relates to COVID? Are you able to quarantine in isolation if you contract it? We all have to do what we feel is best for us while still considering the community we will return to. Get yourself tested before and after travel, for your own safety and the safety of others.
Francesca: The No. 1 thing is to comply with local health regulations and consult official websites frequently. The situation is constantly evolving, and staying on top of it is critical. And please, wear a mask and wash your hands frequently!
For more of Janell, Jonathan, and Francesca, follow them on Instagram @janellirl, @thejonrobert, and @onegrloneworld.
Featured image by Shutterstock
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff










