

Send Nudes: A Brown Girl’s Guide To Nude Lip Colors
Whether you're a makeup lover who loves a full face beat or someone who opts for a more minimal look - there's no denying the sleekness, timelessness, sophistication, and versatility of a nude lip.
However, for us Brown girls, finding the perfect nude lip color isn't always easy. With many mainstream brands failing to carry lip colors that work for our complexions, many a Brown girl (including myself) has found herself going the "do-it-yourself nude lip" route - having to improvise using a mix of lip liners, concealers, foundations and other products in order to create the perfect nude color. While DIY can be fun, finding the perfect nude lip color shouldn't have to be so hard.
In order to learn more about finding the perfect nude lip color, I spoke with some of my favorite makeup artists about the key to finding the perfect nude lip shade. Celebrity makeup artist Ashunta Sheriff, known for her work with Taraji P. Henson, likes to use nudes that are more pink or milk-chocolate. "Fenty has a shade called Uninvited, which is a gorgeous milk chocolate nude. Milani has a matte creme shade called Pretty, which is a stunning pink nude.
Atlanta-based makeup artist Noor, known for her debut product Skin Glass, explains that we need to be aware about the category of nudes. She explains, "You can have pinky nudes, peachy-nudes, and browny-nudes. Choosing the perfect one for your complexion based on your undertone and personal preference. Just don't choose anything that goes too chalky or otherwise you'll end up looking like a zombie! For tanner to deeper complexions, I love anything with a peachy undertone."
When all else fails, Noor has a pretty simple tip: "Look at the natural color of the lips and match that.If the lip has discoloration, then correct it with a warm-toned lip liner to even it out."
The secret to applying the perfect nude lip though is all about the liner. "I always use a chocolate lip liner on women of color and then I apply nude colors on top. I do this so the color doesn't read chalky or ashy in pictures and has a subtle gradient color," says Ashunta. If you want dimension, you can also try applying lip liner after applying the lipstick and then "blend the edges," adds Noor. Noor recommends NYX's Matte Lip Creme in the color London and Cork and Chestnut lip liners for darker toned women.
Armed with these tips, I went on my own personal nude lip color search, hitting my favorite Black woman-owned businesses first - and then venturing out to other brands with versatile nude lip color collections. I surveyed a wide range of contenders and came back with some of my favorites from the hunt. With the help of makeup artist Beneseth H., I was able to try and apply a wide range of products, including classic lipsticks, matte liquid lipsticks, and glosses.
Mented Cosmetics
Writer Rana Campbell / xoNecole
Wearing "Berry Me" and "Mented #5" by Mented Cosmetics
Berry Me $15.00 (gloss) & Mented #5 $16.50 (matte lipstick)
Mented #5 is one of my favorite nudes. This matte lipstick was easy to apply and needed no lip liner. To glam up the look and give it extra vibrance, I added Mented's Berry Me gloss to deepen the berry tones and bring out the fullness in my lips.
The Lip Bar
Writer Rana Campbell / xoNecole
Wearing "Savage" by The Lip Bar
Savage $13.50 (liquid lipstick)
Liquid lipsticks can be fun, yet tricky to apply. I used the application to "line" the lips then filled it in effortlessly. Savage is a deep reddish brown that wasn't overpowering, but still bold. What I loved the most about this color was that my lips still felt moisturized and the color stayed intact even after continuous wear.
Fenty Beauty
Wearing "I Quit" by Fenty Beauty
Writer Rana Campbell / xoNecole
I Quit $18.00 (matte lipstick)
This matte lipstick was a bit tricky. When first applying, the color came out too faint for my liking. However, after layering the color more, I loved the nude mauve color on my skin. For added color amplification and shine, I added a top coat of Broadway's Vita Lip Mint Oil gloss.
Jay Jill Cosmetics
Wearing "Rum Cake" by Jay Jill Cosmetics
Writer Rana Campbell / xoNecole
Rum Cake $16.00 (velvet lipstick)
If you're looking for a reddish-brown nude with lasting color power and character, Jay Jill's Rum Cake is a good pick. It was easy to apply and had a velvety lipstick finish. On my skin tone, I found that the red + brown wasn't too overpowering and still gave me a subtle finish.
NYX
Wearing "Praline" and "Tiramisu" by NYX
Writer Rana Campbell / xoNecole
Praline & Tiramisu $5.00 (gloss)
You can't go wrong with these colors from NYX. I mixed the two together to get a natural pink + peach finish. These glosses are recommended staples for an everyday, basic makeup look.
Osmosis
Wearing "Skinny Dip" by Osmosis
Writer Rana Campbell / xoNecole
Skinny Dip $25.00 (lipstick)
Throughout this process, I found that finding lip colors that match my natural lip color were very important. On its own, Osmosis' Skinny Dip was too bright. When paired with my MAC Chestnut liner, it gave me a super natural nude pink lip with sheer pink coverage. With this lipstick, less is more.
100% Pure
Writer Rana Campbell / xoNecole
Wearing "Rum Nougat" by 100% Pure
Rum Nougat $26.00 (gloss)
This super peach nude is definitely not something I'd wear for an everyday, on-the-go makeup look. However, I loved how much color could be applied to my lips without have to over-layer. If you're someone who likes a bright nude with maximum color intensity and brightness, this could work for you.
AJ Crimson
Wearing "No Shade" by AJ Crimson
Writer Rana Campbell / xoNecole
No Shade, $20.00 (lipstick)
I loved the creamy, natural, barely there brown finish on this lipstick. It was easy to apply, and the applicator tube was very stylish (an added plus). It matched my skin color almost identically, so I'd probably mix this with a pink gloss for added definition.
Prime Beauty
Wearing "Au Natural" by Prime Beauty
Writer Rana Campbell / xoNecole
Au Natural, $15.00 (matte liquid lipstick)
I love learning about black woman-owned brands that weren't on my radar before. If you're looking for a brown liquid matte lipstick that has pink undertones, add this to your list. The formula also feels very moisturizing even after application, which is very important when wearing matte lip colors. If you are looking for something a bit brighter, try Prime Beauty Strip instead.
Thrive Causemetics
Wearing "Ruth" by Thrive Causemetics
Writer Rana Campbell / xoNecole
Ruth, $26.00 (gloss)
I'd never heard of this brand before searching for nudes for this project, but loved how the taupe tone paired with my skin. It can be worn alone or layered on top of another nude color for a shimmering effect. Here, I used my MAC Chestnut liner to help define and direct the powerful shine of the product towards the center of my lips.
Here are some of the biggest lessons I learned while finding the perfect nude lip color:
1. Finding what works for your undertone and natural lip color is important.
As someone who has natural two-toned lips, I generally gravitate towards brown nudes but really ended up loving the pink and mauve-hued nudes that matched my lip color. There is no one size fits all when it comes to nudes, so take the time to understand your unique color profile preferences. Thanks experts for this crucial tip!
2. It really is all about the application.
Take your time when applying nude lip colors. Make sure the product is applied smoothly. Don't be afraid to add layers for maximum color effect.
3. When in doubt, line it out.
MAC's Chestnut lip liner (or any dark brown liner) is the truth. Creating a gradual lip color gradient helped mute nude colors that may have seemed too bright for my skin color at first.
4. Don't be afraid to have fun and get creative.
I loved added gloss to amplify some of the shades. At the end of the day, there are no set rules when it comes to finding the right lip color. Experiment. Combine colors. Find what works for you.
Most Affordable: At $5.00, the NYX Butter glosses are great options when you need a simple nude color on the go, that you won't be too mad if you lose.
Best Color Range: Made especially for women of color, Mented Cosmetics offers a wide range of nudes from pinks and peaches to brown and berry-tones.
Brand I've Never Heard Of Before But Loved: Though pricery, Thrive Causemetics Ruth was the perfect nude, shimmery, yet colored gloss for my lips. It was easy to apply and created a beautiful gradient when paired with my Mac Chestnut lip liner.
Wildcard: Fenty's matte lipstick I Quit paired with a clear gloss gave me a mauve-nude that I surprisingly loved. It's something I wouldn't normally do, but from here on out, would love to try again.
What are some of your favorite nude lippies?
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Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
Chief Mom Officer: 23 Quotes From Working Moms Finding Their Balance
The truth is, Black moms create magic every single day. Whether we're juggling motherhood with a busy 9-5, a thriving business, or staying at home to run a household, no day is short of amazing when you're managing life as a mommy. This Mother's Day, xoNecole is giving flowers to CMOs (Chief Mom Officers) in business who exemplify the strength it takes to balance work with motherhood.
We've commissioned these ladies, who are pillars in their respective industries, for tidbits of advice to get you through the best and worst days of mothering. Here, they share their "secret sauce" and advice for other moms trying to find their rhythm.
Emmelie De La Cruz, Chief Strategist at One Day CMO
"My mom friends and I all laugh and agree: Motherhood is the ghettoest thing you will ever do. It's beautiful and hard all at the same time, but one day you will wake up and feel like 'I got this' and you will get the hang of it. After 4 months, I finally felt like I found my footing to keep my kid and myself alive, but it took vulnerability to take off the cape and be honest about the areas that I didn't have it all together. The healing (physically and emotionally) truly does happen in community - whatever and whoever that looks like for you."
Alizè V. Garcia, Director Of Social & Community Impact at Nike
"I would tell a new mom or a prospective mother that they must give themselves grace, understand and remember there is no right way to do this thing and have fun! When I had my daughter three and a half years ago, I was petrified! I truly had no clue about what to do and how I was going to do it. But with time, my confidence grew and I realized quickly that I have all the tools I need to be the mother I want to be."
Nikki Osei-Barrett, Publicist + Co-Founder of The Momference
"There's no balance. I'm dropping sh*t everywhere! However, my secret sauce is pursuing interests and hobbies outside of what's required of me and finding time to workout. Stronger body equals = stronger mind."
Lauren Grove, Chief Experience Architect, The Grant Access, LLC
"I try to give myself grace. That’s my mantra for this phase of motherhood…grace. I won’t be able to get everything done. To have a spotless house. To not lose my cool after an exhausting day. Those things can’t happen all of the time. But I can take a deep breath and know tomorrow is another day and my blessings are more plentiful than my pitfalls."
Rachel Nicks, Founder & CEO of Birth Queen
"You have the answers within you. Don’t compare yourself to others. Curate your life to work for you. Ask for help."
Tanisha Colon-Bibb, Founder + CEO Rebelle Agency + Rebelle Management
"I know love doesn't pay bills but when I am overwhelmed with work or client demands I take a moment to play with my baby and be reminded of the love, energy, science, and Godliness that went into his birth. I am brightened by his smile and laugh. I remember I am someone's parent and not just a work horse. That at the end of the day everything will work out for the good of my sanity and the love within my life."
Christina Brown, Founder of LoveBrownSugar & BabyBrownSugar
"Learning your rhythm as a mom takes time and can be uncomfortable when you’re in a season of overwhelm. Constantly check in with yourself and assess what’s working and what’s not. Get the help you need without feeling guilty or ashamed of needing it."
Mecca Tartt, Executive Director of Startup Runway Foundation
"I want to be the best for myself, my husband, children and company. However, the reality is you can have it all but not at the same time. My secret sauce is outsourcing and realizing that it’s okay to have help in order for me to perform at the highest level."
Jen Hayes Lee, Head Of Marketing at The Bump (The Knot Worldwide)
"My secret sauce is being direct and honest with everyone around me about what I need to be successful in all of my various "jobs". Setting boundaries is one thing, but if you're the only one who knows they exist, your partners at home and on the job can't help you maintain them. I also talk to my kids like adults and let them know why mommy needs to go to this conference or get this massage...they need to build an appreciation for my needs too!"
Whitney Gayle-Benta, Chief Music Officer JKBX
"What helps me push through each day is the motivation to continue by thinking about my son. All my efforts, though exhausting, are to create a wonderful life for him."
Ezinne Okoro, Global Chief Inclusion, Equity, & Diversity Officer at Wunderman Thompson,
"The advice I received that I’ll pass on is, you will continue to figure it out and find your rhythm as your child grows into new stages. Trust your nurturing intuition, parent on your terms, and listen to your child."
Jovian Zayne, CEO of The OnPurpose Movement
"I live by the personal mantra: 'You can’t be your best self by yourself.' My life feels more balanced when I offer the help I can give and ask for the help I need. This might mean outsourcing housecleaning for my home, or hiring additional project management support for my business."
Simona Noce Wright, Co-Founder of District Motherhued and The Momference
"Each season of motherhood (depending on age, grade, workload) requires a different rhythm. With that said, be open to learning, to change, and understand that what worked for one season may not work the other...and that's okay."
Janaye Ingram, Director of Community Partner Programs and Engagement at Airbnb
"My daughter's smile and sweet spirit help me to feel gratitude when I'm overwhelmed. I want her to see a woman who doesn't quit when things get hard."
Codie Elaine Oliver, CEO & Founder of Black Love
"I try to listen to my body and simply take a break. With 3 kids and a business with 10+ team members, I often feel overwhelmed. I remind myself that I deserve grace for everything I'm juggling, I take a walk or have a snack or even head home to see my kids, and then I get back to whatever I need to get done."
Jewel Burks Solomon, Managing Partner at Collab Capital
"Get comfortable with the word ‘no’. Be very clear about your non-negotiables and communicate them to those around you."
Julee Wilson, Executive Director at BeautyUnited and Beauty Editor-at-Large at Cosmopolitan
"Understand you can’t do it alone — and that’s ok. Relinquish the need to control everything. Create a village and lean on them."
Salwa Benyaich, Director Of Pricing and Planning at Premion
"Most days I really try to shut my computer off by 6 pm; there are always exceptions of course when it comes to big deals or larger projects but having this as a baseline allows me to be much more present with my kids. I love the fact that I can either help with homework or be the designated driver to at least one afterschool activity. Work can be draining but there is nothing more emotionally draining than when you feel as though you are missing out on moments with your kids."
Brooke Ellis, Head of Global Marketing & Product Launches at Amazon Music
My calendar, prayer, pilates class at Forma, a good playlist, and oatmilk lattes all help get me through any day.
Courtney Beauzile, Global Director of Client and Business Development at Shearman & Sterling
My husband is a partner who steps in when I just can’t. My mom and my MIL come through whenever and however I need. My kids have many uncles and aunts and they will lend an ear, go over homework, teach life lessons, be a presence or a prayer warrior depending on the day.
Robin Snipes, Chief of Staff at Meta
"Enjoy the time you have to yourself because once kids come those times will be few and far between."
Monique Bivens, CEO & Founder at Brazilian Babes LLC.
"For new moms, it is very important that you get back into a habit or routine of something you use to do before you were pregnant. Consider the actives and things that give you the most joy and make the time to do them."
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Viola Davis On Beauty Standards Changing In Hollywood: 'We Are Beyond Male Desirability'
Actress Viola Davis is shedding light on beauty standards and how it has transformed throughout the years.
The 57-year-old has touched on this topic numerous times throughout her career, which spans over three decades. In the past, Davis revealed that she felt inadequate because of her physical appearance due to constantly being told she wasn't beautiful or enough.
Since then, the EGOT winner has overcome those insecurities and used her platform to share a positive message to those who need them. In a recent interview withPEOPLE magazine while attending the 76th annual Cannes Film Festival in Cannes, France, Davis shared that the shift is because many now know that beauty is "beyond male desirability."
Viola On Beauty Standards
During the discussion, the How To Get Away with Murder star also mentioned that another factor contributing to the transformation is that people associate beauty with mental health, which she claimed inspired her partnership with makeup brand L'Oreal.
"I think beauty standards have changed. I think that what's shifted is that whole idea of mental health being associated with beauty [and] of understanding who we are beyond male desirability. It's really a huge part of why I decided to become a part of L'Oreal, that whole statement of 'I'm worth it,'" she said.
Further in the interview, Davis recounted her past experiences of being told she wasn't beautiful and mentioned how it destroyed her because, growing up, she knew that beauty was tied to worthiness.
"What destroyed me was people constantly telling me that I was not beautiful. [You might think] why would you be upset with that? Because beauty is attached with worth and value. And I refuse to believe that I'm not worth it just based on a sort of idea and perception of what people think classical beauty is," she stated.
The Woman King star added that since the shift in beauty standards, women are now being "encouraged to speak their truth a little bit more" in certain situations such as one's goals, sexual assault, mental illness, etc. With that, Davis explained that people are now seeing the beauty within others and applauding them for it.
"Now women are encouraged to speak their truth a little bit more. We see that with sexual assault, with mental illness, with being burnt-out mamas, with following our dreams and our hopes that we have for our lives," she said.
"Back in the day, we hid our pain behind perfectly applied lipstick and wax floors. Now we don't do that anymore. We're saying this is who we are, beyond the makeup and the hair. I see that. I see that with my daughter's generation."
Viola On The Message She Shares With Her Daughter
As the conversation shifted to the advice Davis gives her teenage daughter Genesis Tennon --whom she with her husband, Julius Tennon-- when it comes to beauty, the star disclosed that she motivates Tennon to become the "love" of her own life.
Davis said she shared these sentiments because she wants Tennon to advocate for herself in various situations when others disappoint her and cross her boundaries.
"I told my daughter this morning that she has to have a love affair with herself. That she is indeed the love of her life. I said, 'I love you, but it's not me, it's not some boy. At the end of the day, you can't disappoint yourself. You have to advocate for yourself," she stated. "You have to show up for her.' And it's not just spa treatments and a glass of wine. It's in showing up when someone hurts you. Creating boundaries and when someone crosses it."
Davis wrapped up her remarks by saying she spread positive messages like this to Tennon and the world because she was not "taught" that loving oneself meant being one's supporter.
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