
Before I attempt to explain what I mean by "seasons of sex" as it relates to something that, I personally believe, all married couples experience, let me start off with a bit of advice to any engaged folks (or people who desire to be married someday) who may be peeking in.
Because I'm pretty confident that every husband and wife on the planet will agree that marriage ain't for the weak (not by a looooong shot), I'll begin by saying three things. One, if you suck at forgiving, you will suck at marriage; marriage requires some level of forgiveness on almost a daily basis. Two, if you are considering marrying someone who has no clue what their purpose in life is, it's probably best that you wait; a healthy marriage consists of two people who are able to support one another in their purpose. People who have no clue what their purpose is can actually put a lot of stress and strain on a relationship until they do. And three, it is absolutely imperative that you join your life to someone who understands that, as with nature, marriage has seasons; if they don't know how to embrace and endure that, it's going to be an extremely bumpy and potentially devastating ride.
Are you ready to delve into just what I mean by that?
The Seasons of Marriage

Seasons. If you read up on why we have spring, summer, autumn and winter, the gist is that, as the earth rotates, based on how close we are or aren't to the sun, seasons shift. When it comes to unions like marriage, a really good book for any couple to add to their library is Dr. Gary Chapman's The Four Seasons of Marriage.
According to him, spring is "The excitement of creating a new life together…not exclusively for newlyweds". Summer is when "Life is beautiful and reaping benefits of efforts to understand each other. Spouses share a deep sense of commitment, satisfaction, and security in each other's love". Autumn is when "…marriages look fine externally; outsiders may even comment on how happy the couple seems to be. Yet inside the marriage, things are changing". And winter is "characterized by coldness, harshness, and bitterness. The dreams of spring are covered with layers of ice. Conversations are only about logistics—who will do what and when they will do it. Communication is relegated to silence, arguments, criticism, and, at times, verbal abuse. Lives are lived independently, although under the same roof. This is caused by rigidity: unwillingness to consider the other person's perspective and work towards compromise".
Based on his description, the summer season is great. Problem is, if you're not aware that winter happens too, when winter arrives, you might panic and think you need to end your relationship. Thing is, just like when winter weather rolls around, so long as you are prepared and patient, it tends to pass—whether it's "winter" when it comes to your marriage overall or "winter" as it specifically relates to your sex life. It's all about knowing what typically comes with each "sex season" so that you and your partner can commit to getting through each of them—together.
Spring Sex: The Beginning of Sex, When Things Are Fresh and New

Ah, newlyweds. Ain't they precious? They're so in love that, just being around them makes you want to test your blood sugar levels. And, if they are open enough to share with you what their sex life is like (trust me, many of them are), they basically can't seem to get enough of each other. Sex, on a daily basis, is almost a given, and coitus 2-3 times a day is certainly not inconceivable. It's nothing for them to drop off of the grid on the weekends or to take little trips to small towns to test out random bed and breakfasts. For them, everything is awesome because everything is exciting and new (especially if they waited; a great read is "How Leaping into Bed Harms Relationships"). In their mind, their sex life will always remain just as it is. Why wouldn't it?
Unfortunately, something that a lot of newly married couples don't factor in is their biggest sex organ is their brain. Meaning, a part of the reason why the sex is so bomb is because they are so in sync. No real tests have come yet. There might be little irritations here and there but not anything that's too earth-shattering. The marriage is too new for things like boredom to set in. Plus, just like spring is the season when seeds are planted, they are still figuring out what turns each other on, which makes sex the ultimate adventure.
Summer Sex: When Sexual Satisfaction Is at Its Peak

Summer sex. It's truly the only thing better than spring sex! The reason why it is able to top it is because this is when you and yours have truly mastered what make one another tick. You know each other's spots. You have figured out the guaranteed ways to make each other climax. If there is any room in the house where you feel like you both are totally on the same page, it's the bedroom and, because of that, you can't seem to be able to get enough of each other. No matter what is on the agenda, you are going to make sure you make time for sex because you can't recall the last time that you "engaged" and you were even close to being disappointed. Just like the actual summer season, your summer sex is hot—blazin'! Even during your spring sex, you had absolutely no idea that sex could be so good.
Autumn Sex: This Is When Feelings of Discontentment Creep In

Autumn is an interesting season. The reason why I think that the word "interesting" is appropriate is because the weather is a bit unpredictable. Some days might be unseasonably warm while others might surprise you and be freezing cold. On average, though, while the season is pleasant enough to look at, there is a chill that is low-key uncomfortable. It's like a precursor to something that's a bit more…trying. So is the case with autumn sex. During this season, the sex is not always bad. At the same time, it's not always good either. Sometimes, you can go a couple of weeks without intercourse and not even notice—or worse, without even missing it. Sometimes you'll have it but prefer not to cuddle before or after, or you prefer to cuddle for nights on end without doing anything more than that. You find yourself looking at your partner and, while you're still into them, it's not quite like it used to be. It's not uncommon for the feelings that come during autumn sex to be so subtle that even your partner fails to pick up on them. All I know is that if you don't talk this season out, it can sho' nuf lead to the next season—winter sex.
Winter Sex: Sex Has Waned; Activity Is Virtually Non-Existent

A couple of years ago, I checked out a movie that had winter sex written all over it. It was called Afternoon Delight and it was about a married couple, with a young son, who had fallen into a serious sexual rut. The wife's therapist alerted her to the fact that marriage without sex is a red flag. In response, the wife did what a lot of spouses tend to do when they are told that—she got defensive. Then she started to do some destructive things…like bring a stripper into her house to serve as "the nanny". It's a fictional occurrence, but the film was written well enough to explain my point. A little one in the house. Fatigue. Not making time to emotionally, let alone physically, connect. Not dating each other. Not making sex a priority (sex shouldn't be seen as a marital luxury; it should be treated as a marital necessity). These are just some of the things that can usher in the winter sex season—a time when there is barely any sex to speak of. When it comes to the health and happiness of your relationship, it tends to potentially do the most damage. The thing to keep in mind is, like all seasons, even this one shall pass.
What to Remember About Your Seasons of Sex

How many of y'all remember the 80s pop group Exposé and their hit "Seasons Change"? Just like it's unavoidable that the planet's relationship to the sun will cause seasons to transition in and out, in many ways, the same point applies to married couples and their relationship; their sex life is no exception. And how can I be so sure that, just as spring sex comes and goes, so does winter sex and vice versa? It's actually due to a quote by a cartoonist by the name of Richard J. Needham who once said something extremely insightful and profound—"You don't marry one person; you marry three: the person you think they are, the person they are, and the person they are going to become as the result of being." Personally, this is why I think Scripture doesn't say that once two people are married that they are one; it says that they become one (Genesis 2:24-25).
Marriage is the process of constantly learning how to become "one" with your partner throughout life's transitions, and you and your spouse's changes. The ones who truly understand this have a far greater chance of, not only surviving, but thriving as a married couple—and handling the shifts in their intimacy.
Know what else? They have a much greater chance of not being the kind of couple who stays "stuck" in winter (a sexless marriage) for years on end. They take note of what's going on (and what's not going on), then they put forth the effort to address the matter so that they are able to reconnect. As they continue to evolve and become different versions of themselves, that is what can bring them back and spring (a newness of sex), to summer (hot 'n heavy sex), and provide them with the ways to proactively work through autumn (the ho-hum times) and not make reckless decisions like engage in an affair or abandon the marriage altogether during the winter.
Just imagine how many marital unions could remain intact if more couples saw their intimate life from this perspective. No matter what weather season you love and which one you hate, you adjust, right? You don't end your life, just because there is a season that you aren't particularly fond of; you prepare for it and endure. More couples should avoid the thought of ending their marriage just because late fall or winter has arrived as far as their sex life is concerned. In a similar manner, they should prepare and endure. Another baby is coming? Prepare and endure. Someone is about to lose their job? Prepare and endure. Health issues are on the horizon? Prepare and endure. Do this and the season won't last always. Seasons are never designed to. What you can know, without question, is they are so much easier to get through when you're committed to going through them together. Whether it's the weather or the…seasons of sex.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
10 Wonderful Reasons Why Consistent Sex In Marriage Is So Important
10 Simple Ways Married Couples Can Make More Time For Sex
10 Married Couples Share The Keys To Their Totally Off-The-Chain Sex Life
7 Things Married Couples Do To Damage Their Sex Lives & Don't Even Know It
Featured image by Shutterstock
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









