
Gross generalizations. Boy, if there’s one thing that social media is good for (other than acting like an opinion is a bona fide fact — SMDH), it’s speaking in gross generalizations. Take some commentary that I recently checked out by a male married influencer (name unnecessary). Although there is quite a bit of his content and perspectives that I appreciate, I did roll my eyes as I watched him share his thoughts on a post by a single woman who was giving relationship advice.
In response, there was something he said that was indeed a gross generalization (and opinion not fact): “Never listen to single women talk about relationships. They’re single.”
I’ve never been married before (which is how I personally define single), so did that trigger me? Eh. Trigger isn’t the right word (check out “Single Women: Yes, You Are Qualified To Talk About Relationships”); more like, it reminded me of how tired I am of, again, shallow and gross generalizations. You see, I’ve been a marriage life coach, successfully so, for over 20 years now and I’m even super proud to say that I’ve been able to help to reconcile a few divorces along the way — something that I don’t personally know any therapist, counselor or life coach, married or not, to have done. You see, when you have a purpose, are committed to it, and take evolving in it seriously, “status” and people’s opinions don’t hinder it.
Hmph, if anything, let me tell it, folks should applaud singles who respect marriage enough to not want to just…do it…just to be doing it. Besides, as I oftentimes say, with the divorce rate what it is (still holding at around 50 percent, by the way), seems like even married people (and a lot of divorced folks) are out here “crap shooting” when it comes to providing insights on how to make a marriage work and last — in a healthy way (which is key) too.
And just what does all of this possibly have to do with today’s topic? Well, because life is full of cynical people (chile, I am well aware), if anything has the potential to rub some folks the wrong way it would be what we’re about to touch on — at least, on the onset. Because what’s a very popular saying out in these internet streets: “Relationships, especially marriage, are hard work,” right? And here I come, with my single self, pushing back on that — AND I AM.
And you know what? Due to a philosophy that I both have and implement into my coaching, I have seen many married couples shift from “hard work” to marital maintenance. And a big part of it has been because we have worked through the following seven points — and that has altered, shoot, everything.
Are you ready to hear why this single woman believes what she does about the whole “It really doesn’t have to be grueling” thing?
Let’s proceed.
Toiling vs. Maintenance. Let’s Discuss.
GiphyThe first time that I recall being introduced to the word “toil,” was in the Bible, after God gave Adam and Eve their consequences for what went down at the tree. Eve was told that she would submit to her husband and experience pain during labor and Adam was told that he would have to toil for his provision (Adam was to toil not Eve — some of y’all will catch that later — Genesis 3:14-21).
Toil is a rough word. It means “hard and continuous work” and “exhausting labor or effort.” Some synonyms for toil include exertion, pains, sweat, drudgery, and strain. As a result of Adam and the Woman (Eve’s name prior to sin — Genesis 2:18-25), Adam was going to have to work hard, continuously so, to meet a lot of his and his family’s needs. Toiling was the result of not listening. Bookmark that.
When it comes to relationships being hard work, while there are definitely seasons when a couple will have to put in more sweat (and tears) equity to get through more than others (because some seasons throw more stress and curveballs than others), if they constantly feel like their union is a form of toiling? Something is definitely up — and not in a good way.
Personally, I liken relationships to starting a garden: although, in the beginning, you may have to put in a lot to prepare the soil, remove the rocks, fertilize, plant, etc., once you get your groove and you make it a point to care for your garden on a daily basis, then it transitions into mere maintenance:
Maintenance: the act of maintaining; means of upkeep, support, or subsistence; livelihood
Maintain: to keep in existence or continuance; preserve; retain; to keep in an appropriate condition, operation, or force; keep unimpaired; to keep in a specified state, position, etc.; to affirm; assert; declare; to support in speech or argument, as a statement or proposition; to keep or hold against attack; to provide for the upkeep or support of; carry the expenses of; to sustain or support
Synonyms: cultivate (that’s a good one); manage; guard; renew; repair; supply; protect; provide; retain; uphold; persevere; advocate; hold; insist; stand by
Toiling (hard work) vs. maintenance (to keep in existence) — do you see how, while they both certainly require effort, one is way more straining and stress-filled than the other? And do you also get a bit more of why I am a firm believer that if folks are willing to “maintain their relationship garden,” expressing on-loop about how hard things are, that simply doesn’t have to be the case?
So, what causes so many folks to believe that relationships are more like toiling instead of maintenance? Good question.
1. Relationships Can Be Really Hard When You’re Not with the Right Person
GiphyThere is a divorced woman and an engaged man who I find myself being like, “Naw, that’s not everyone; that’s YOU” whenever they tell me or I hear them tell other people about how hard marriage is. The divorced woman?
To this day, I definitely will stand by the fact that she had one of the most unhealthy marriages that I had ever witnessed and a big part of it was because she ignored rows of red flags before saying “I do” — his totally dysfunctional relationship with his mother; his very odd views on religion and race; the fact that he didn’t have many friends (and that he was low-key disrespectful to hers); how selfish and controlling he was (and still is); his very shallow views on therapy…oh, I could go on and on.
She married him anyway and so, what did she think was going to happen? That her marriage was going to be easy street? With a man like that?
As far as the engaged guy goes, I don’t think I’ve seen him and his fiancée go 10 days without some kind of a drag-out argument. He is constantly wanting to feel respected and she is constantly feeling unheard. He has been married before and felt the same way in his other relationship. And so, when he says that relationships are hard work — sir, you keep picking the same kind of person over and over again. Not getting a lesson in life and repeating it until you do? Yep, that is hard work.
And that’s why the first thing that must be addressed when it comes to “hard work relationships” is if you’re with someone who really isn’t your best fit — because…have you ever tried to put a puzzle piece into a spot where it doesn’t belong? That is indeed some hard work. On the other hand, when it goes where it was designed to, it slides in with ease.
I could go on and on about this point; however, I think y’all get the gist. Plus, there is more ground to cover, so let’s continue…
2. Relationships Can Be Really Hard When You Don’t Put in Daily Intentional Effort
GiphyIf someone were to ask you how much time, on average, couples spend together on a daily basis, what would you say? If you have no clue, let me give you a hint: it’s the same amount of time that most people also spend on social media: 2.5 hours. This literally means that folks are out here prioritizing their relationship in the same way that they do their Instagram account — and that is a damn shame.
When it comes to relationships, one of my favorite quotes is, “People change and forget to tell each other.” And this is probably the reason why a lot of individuals, when asked why their relationship ended, will simply shrug and say, “We just grew apart.” Did you — or did you not put in daily effort to maintain — guard, renew, supply, uphold, and manage — your relationship? Because really, if you’ve got 24 hours in a day, 168 hours in a week, and roughly 720 hours in a month (depending on how many days are in said month) and only a tiny bit of that time is spent on your relationship, how could trying to play catch-up not feel like hard work to you?
While growing up, I would go to visit my dad and great-grandparents in Dallas every summer. A memory that I have is my great-grandfather watering the lawn, every evening, like clockwork. He had the best lawn on the block too. He wasn’t sweating and struggling while he was out there with his water hose. That man would sit in a lawn chair and kick right on back — because he was maintaining his yard…daily.
If a lot of couples were honest, they would admit that they put more time into, shoot, everything else BUT their relationship — and that’s why it feels like hard work so much. If that’s you, devote that social media time to your bae. See how much it improves and enhances your dynamic when you do. It just might surprise you.
3. Relationships Can Be Really Hard When You’ve Got a Toxic “Support System”
GiphyWanna know something that really makes a relationship hard? Having moments of struggle and having family members and friends who only have negative things to say. This is another reason why it amazes me that folks think that single people are automatically relationally problematic to married folks (as far as advice and insight go) when my clients tell me that it’s mostly MARRIED AND DIVORCED INDIVIDUALS who they get some of the worst advice from as far as how they should handle their “valley situations.”
Whew, there is nothing like someone claiming to tell you that they are looking out for you when really, they are just projecting their own toxic mess onto you — and that happens…a lot. And when you don’t have people around who are fans of marriage and advocates of yours (not either or…both), when you need someone to lean on, pray for you, offer insight that will “get you to the other side” and no one’s around — of course, that can make your relationship feel like really hard work. Of course, you are going to toil.
Right now, I have a friend who is going through one of the hardest times in her marriage. Guess who she’s talking to a lot? Me. Why? “I know that you will never encourage me to leave my husband,” she has said — and she’s right. Meanwhile, she’s got some married people who are talking about what they wouldn’t put up with or tolerate. This man isn’t abusing my friend. They are simply having a challenging time. It happens. What she needs is the kind of support that is going to “fuel her” through this part of her journey — not a group of folks who bring new meaning to misery loves company (online or off, by the way).
Yeah, surrounding yourself with poison when you are going through a relationship trial? That can definitely make marriage feel like it’s really, really hard work.
4. Relationships Can Be Really Hard When You Fail to Take Accountability
GiphyEver notice that when people talk about why their marriage failed, 8.5 times out of 10, they will go on and on about what their former spouse did or didn’t do and yet will say absolutely nothing about what they could’ve/should’ve done better?
That’s called not taking personal accountability and it actually helps to explain why the divorce rate significantly increases with second (67 percent) and third (73 percent) marriages — people are so busy thinking that someone else is the problem and so all they need to do is “push reset” with a new person when all that does is amplify the point of one of my all-time favorite quotes: “Everywhere you go, there you are.” (I believe it’s Confucious who originated that.)
Accountability helps you to take responsibility for your actions. Accountability helps you to see where you can stand to improve. Accountability helps you to take constructive criticism. Accountability helps you to handle things in a mature rather than childish fashion (more of that in a bit). Accountability helps you to apologize. Accountability helps you to actually listen instead of always wanting to only be heard. Accountability helps you to grow up.
If you are bad at holding yourself accountable or you are in a relationship with someone who sucks at personal accountability — hell, no wonder your relationship is wearing you out. You can’t get anywhere far or good with someone who refuses to hold themselves accountable. My advice in this instance? See a therapist/counselor/life coach — STAT.
5. Relationships Can Be Really Hard When Your Expectations Are Unrealistic (or Hypocritical)
GiphyI believe I’ve shared before that I’ve got a friend — a friend who’s been married for over 20 years, by the way — who, whenever his wife finds herself comparing their marriage to others or she rants about things that she’s dissatisfied with and it seems to come totally out of the blue, he will simply say, “You need to lower your expectations, honey.”
It tickles me every time I think about it because, what he’s basically saying is, “Now, you were fine until you went on a scrolling social media marathon or one of your friends talked about their wedding ring upgrade and now, here you are — making problems where there are none.” See, he’s not telling her to have no expectations; he’s telling her to be realistic about the ones that she comes up with — and that is some grown kids' advice right there.
When it comes to this particular point, a great example of having unrealistic expectations is to bring perfectionism into your relational dynamic. Wanting a flawless relationship is always going to make things trying because not only is there no such thing (because you are not perfect and neither is your partner), perfectionism is rooted in things like being hypercritical, never knowing how to be content, setting goals that are damn near impossible to reach, constantly stressing yourself out as well as those who are around you and not knowing how to live in the moment.
I know some perfectionists and I honestly try to keep my distance from them because they are draining to be around, so I can only imagine what it’s like to be in a relationship with one. SMDH. If this pushed some buttons, absolutely, being in a relationship with a perfectionist is hard work.
As far as the hypocrisy thing goes — it deserves its own article. For now, I’ll just say, that if you’re someone who expects from your partner what you yourself are not providing, not only are you being hypocritical, but you are a miserable person to be around as well. Because there is nothing like being in a relationship with someone who sets higher expectations of their partner than they do for their own selves. Amen? Amen.
6. Relationships Can Be Really Hard When Intimacy Is Lacking
GiphyI am totally unapologetic when I say that one of the greatest relationship gaslights of all time is believing that someone is unfaithful if they have sex with someone other than their committed partner while totally ignoring the fact that it is also an unfaithful act to commit to being your partner’s only sex outlet while refusing to sleep with them. Both things are selfish. Both things are toxic. Both things are relationally counterproductive. Yeah, you are definitely setting yourself up to have an excruciating relationship if you fall into one of these categories.
That’s a big part of the reason why I appreciated the “Dead Ass Podcast Season 4- Episode 2: Monogamy Expectations Vs. Reality” episode (featuring Devale and Khadeen Ellis) that I watched a few weeks back. Although it’s a few years old, if you are married or are considering getting married, it really is an unfiltered take between a husband and wife about intimacy, the expectations and needs within intimacy, and how to balance it all that you should check out. Something else that I like about it?
It’s a blaring reminder that SEX IS A RESPONSIBILITY IN MARRIAGE — and perhaps that is one of the real downsides about sex outside of it: since, when you are single, you are mostly focused on you and you alone when it comes to sex, it can be hard to realize that you need to prioritize your partner’s needs just as much as your own (as they do the same for you) after jumping the broom.
This means that no — you can’t be out here “not in the mood” for months at a time and then be freaking out at the thought of your partner liking an IG picture. Because let’s be real — on what planet does a sane person sign up for exclusivity or monogamy and then not expect to receive intimacy from the only source that they committed to get it from? Listen, if your partner sleeps with someone else, they cheated and, at the same time, if you refused to sleep with them, didn’t you cheat (the agreement) too?
In a long-term committed relationship, sex is one of the main things that sets it apart from all other relational dynamics. If you’re not bringing that to the table, how are YOU being faithful to the relationship?
Let’s please stop bugging when it comes to this because absolutely no one (who is physically capable) wants to be in a long-term sexless romantic relationship. That said, anyone who has a partner who minimizes intimacy, manipulates intimacy, or weaponizes intimacy — they are absolutely grueling to be around. Torturous even. And yes, to try and make it work with this type of individual…that is beyond hard work.
7. Relationships Can Be Really Hard When You’re Not Mature Enough for a Relationship
GiphyThere is a man that I know who has been married for a few decades at this point and, throughout that entire time, he has mentioned how hard and incredibly stressful his marriage is. I bet because I have seen in a very up close and personal way that he’s with someone who is emotionally immature.
Yeah, while social media influencers are constantly talking about how they want someone who is emotionally intelligent (effective conflict management is one sign of that, relationship folks — so is apologizing and forgiving — hmm…), what we really need to be addressing in these streets is what it means to be emotionally immature:
- Emotionally immature people are poor communicators
- Emotionally immature people are self-centered
- Emotionally immature people act impulsively
- Emotionally immature people are inflexible and don’t know how to compromise
- Emotionally immature people are inconsistent
- Emotionally immature people like to play the victim
- Emotionally immature people don’t manage their emotions well
- Emotionally immature people make excuses instead of taking responsibility for their actions
- Emotionally immature people tend to overreact to things
- Emotionally immature people “go on the attack” and/or hit below the belt during conflict
Meanwhile, signs of emotional maturity:
- Emotionally mature people know how to own their ish without deflecting
- Emotionally mature people have healthy boundaries
- Emotionally mature people are solutions rather than problems-oriented
- Emotionally mature people are flexible and adaptable
- Emotionally mature people strive to see the positives and silver linings of things
- Emotionally mature people are humble (peep how much social media pushes back on humility)
- Emotionally mature people are very self-aware (about their good and not-so-good points)
- Emotionally mature people can put themselves in other people’s shoes
- Emotionally mature people aren’t bitter
- Emotionally mature people know how to be patient
Do you know how many folks out here are absolutely not with an emotionally mature person? And when a grown adult feels like they are damn near babysitting their partner — how could that not feel like some really hard work?
____
Now do you get why this article has the title that it does? Just imagine if more people took all of what I said to heart and then altered the things that they are doing here. Do you get how their relationship could go from being hard work to being maintenance? Less toiling and more cultivating? Less exhausting labor and more upkeep? Less drudgery and more affirming?
Again, I have clients who’ve told me that since we’ve worked on these very issues, their marriage is easier than it’s ever been. Hmph. That’s what happens when you stop calling the relationship “hard work” and focus more on being easier to deal with instead.
Both ways. Just sayin’.
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Featured image by FG Trade/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
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