
This past December, like many other descendants of the African diaspora hoping to end 2019 with a bang, I went to Accra, Ghana for what the country deemed---in arguably the most successful tourism marketing plan to date---the "Year of the Return". Anchored by the Afrochella festival as well as newcomer, Afronation, the return to Ghana was anticipated to be an opportunity to connect with our roots, party, unwind, and enjoy great food and culture. After securing my *whispers* very affordable flight in November, I was ready. Or so I thought.
Unlike most trips, coordinating all the moving parts in Ghana took a bit more advanced planning, patience, and research than I was used to. But after getting everything in place, I was so excited!
This was being heralded as the place to be for the holidays, where everybody and they mama (or Beyonce's mama) were expected. And Accra delivered! During my three weeks in Ghana, I partied in the jungle in Aburi, crossed the seven bridges in Kukum, visited the Elmina and Cape Coast slave dungeons, ate a traditional Fulani mat dinner, saw the dopest fire-breather performance at Polo Beach Club, ate at the famous Buka restaurant, danced the night away at Bloom Bar, and connected with amazing friends both old and new.
I also encountered a lot of things that, if avoided, would have enhanced my trip that much more. Here are 10 things to keep in mind to optimize your experience if attending "Beyond the Return" this December:

Courtesy of Amanda Gayle
Follow All Medical Precautions, Both Required And Recommended
One of the consequences of my late travel arrangements were the limited remaining options in finding a yellow fever provider within my budget. After finally settling on an office, I paid my whopping $265, and received my yellow fever card and malaria prescription. But to my dismay, when I landed in Ghana, border control could care less about my little yellow fever card and didn't even open it. I must have been so disappointed that I actually lost it and haven't seen it since. Welp. Funny enough though, during my departure, border control insisted on seeing it. But for the gift of gab, I'd likely still be there trying to convince them why I didn't need to receive another shot just to fly home. But I digress.
While experiences varied, most opted to receive the yellow fever shot in the States, despite its availability at the airport for the affordable price of *drumroll* $20.
Did I know that? No. But now you do. You're welcome. Ultimately, it's up to you to decide where you're most comfortable getting the shot, but once you do, keep your card handy.
After filling your recommended malaria prescription, do yourself a favor and actually take them. I avoided them initially after hearing horror stories of people having nightmares and stomach pain, but, take them. You don't want to end up like me in a pharmacy on your way to a friend's fashion show feenin' for malaria pills like Halle Berry in Jungle Fever because a mosquito bit you in Kukum and the "cold" you thought you had sounds more like malaria, according to WebMD. Luckily, the pharmacists in Ghana are fantastic and wonderfully patient. They promptly tested me for it and luckily, it turned out I didn't have malaria---just a bad cold. But I could have had it. Take your pills.
Don't Nickel-And-Dime Your Accommodations

The Kempinski Hotel, a great option for a stay in Ghana.
Image via kempinski.com
As Americans when we think of budget hotels, we think of a no-frills, no-fuss Holiday Inn which at the very least are clean and at best are quite nice. (The Holiday Inn in New Orleans even has a rooftop pool). Even budget or boutique hotels in Europe deliver quality with the occasional luxury surprise. During my layover in Portugal, for example, I stayed at the most amazing boutique hotel for $52 and was wonderfully surprised by how nice it was.
But in Ghana, budget hotels, aka those under $75 a night, take on a different meaning. For brevity's sake I'll spare you the stressful details. Let's just say some of my very worst days were spent making special requests for running water, dealing with hotel managers who didn't understand that it isn't OK for the electricity to disconnect every hour, or canceling confirmed reservations.
Save yourself the hassle. Spring for the nice hotel.
Listen, I get it, traveling can be expensive, especially if you're staying somewhere for an extended period of time. If you can't quite afford the Kempinski, Alisa Hotel is a great affordable choice, but don't nickel-and-dime your experience. It'll cost you more in the end.

Courtesy of Amanda Gayle
Pack Your Patience
As a born-and-bred New Yorker, most would assume that I'm used to a fast-paced, hustle-and-bustle lifestyle, and they're right. New Yorkers tend to move at lightning speed, always running for the train or to work and keeping up with our busy lives. As a New Yorker who also drives, I'm equally accustomed to insane traffic, but Ghana was on a whole other level. I can't count how many times I had to just get out of my Uber and walk the remainder of the way. Not a patient person?
I strongly suggest staying very close to where most of your events and activities will take place to avoid getting stuck.

Courtesy of Amanda Gayle
Consider A Tour Company
As you're planning your trip, you'll quickly see that there are literally hundreds of tour companies ready to take you on every excursion and curate your trip for you.
Usually I would caution visitors against booking tour companies to save a few coins, but in Ghana, a trusted tour company may actually enhance your trip.
Some of my favorite experiences were planned by a tour guide. My friend had used him several times before and not only was he well informed about the estimated travel time and where to go to get the best/safest food on the route, he even knew the manager of the Cape Coast castle who let us in at closing because we were stuck in traffic.
I also really enjoyed some local events planned by TasteMakers including the most beautiful Fulani Christmas dinner hosted at Olma Colonial Suites. The food was delicious, we learned about the Fulani culture and the vibes were perfect. I enjoyed it so much, I ventured to my second Tastemakers event later that week, the Cookout. After being there for an hour I lovingly renamed it Grits in Ghana (Don't try me. My trademark is pending) and deservedly so. The DJ executed dope NYE vibes, the drinks were strong and free, and the space was perfect. In the future, I'd confidently attend any other events they plan. But do your research. Read reviews. Find a company that you trust, think about where you want to go and consider whether a company would enhance your experience.
Choose Your Concert Wisely
So part of the draw to visit Ghana during the holiday season is the festival experience, specifically Afrochella. Known for the opportunity for the flyest and most daring to show up and show out in their best African garb, people come from everywhere to perch up as royalty and be among the lit. However, as a budding festival, Afrochella may need some more time to find their footing, as the actual concert experience was lacking.
Most of the night, in lieu of actual performances, there were DJ sets and well into the early morning hours, a sprinkle of performances from virtually unknown artists. I was really disappointed, after declining friends' invitations to attend Afronation, which by most accounts turned out to be the better concert, bringing out Burna Boy and other fan favorites. I also heard good things about the Detty Rave concert, but unfortunately missed it because of my cold.
Ultimately, even though Afrochella is the original event and may still be worth a visit for vibes, consider your other options.
Prepare For Long Commutes
One of the biggest surprises for me when I got to Ghana was how far away most of the special sites were. Not only was Cape Coast a three-hour ride away, most of the nice beaches (aside from Labadi Beach) including Bojo Beach were at least 90 minutes away from the City Center. The same was true for Aburi Gardens and Aqua Safari, which are definitely must-see destinations. Some places are so far, I highly suggest preparing for a full day trip to each destination and possibly even staying overnight to avoid the traffic. If you opt out of staying overnight, pack on your patience because although traffic in the A.M is bearable, you may not be so chill about it after a day's worth of activity.
Carry Cash

Courtesy of Amanda Gayle
While credit cards are accepted, cash rules everything out in Ghana. From bargaining for souvenirs to getting into parties or a certain Members Only Club (I see you, Front & Back), having Ghana cedis on hand, will definitely yield better results.
Indulge In Local Cuisine But Be Careful
So, in my veiled non-medical medical advice above, I may have left out one of the reasons I got sick during the trip. When I first arrived, I was so excited I opened my mouth while brushing my teeth and ingested some water a la Charlotte in Sex and the City 2. Now, that may not have been the only reason I experienced "the runaways" but many cautioned me against ice in my drinks and indulging in sauces. I didn't listen. You do better.
Decide Between Uber Vs. Private Drivers
Contrary to what most people have heard about Africa---Ghana specifically---it is a well-developed country and they do have Uber. However, be prepared for smaller cars and cash payments. In order for your Uber app to even work in Ghana, you'll need to update your settings to cash payments and use a local Sim card. Bolt is another option which usually offers an introductory promotion for reduced rides.
You can choose to hire a private driver if you need a larger vehicle or if you just want to have someone at your beck and call. Just be sure to estimate the price of rides in advance and get some referrals from friends in travel groups who have gone to Ghana.
Know Your Intentions For Visiting

Courtesy of Amanda Gayle
Most important when traveling to Ghana is knowing why you're going. Most people visit during the holidays to mix and mingle with celebrities, attend the flyest parties, and meet their African prince and princess. If that's you, do you. Live it up. However, if you're visiting to truly immerse yourself in the culture, opt for more of those experiences and be intentional in seeking them out. One of my intentions in visiting Ghana was to volunteer and impact the youth, so I was so excited to volunteer for Afrochella Reads, an opportunity to visit and spend time with Ghanaian orphans during their school day. It was truly one of the top highlights of my trip.
Volunteering not your thing? Take a cooking class and learn how to compete in the jollof wars. Visit the Shea Butter Museum and discover the source of the ultimate ash warrior, the gift of shea butter. Whatever your interests are, Ghana has so much to offer. The opportunities for enriching experiences are numerous. Once you strip away the glitzy appeal, the rooftops, and the mystique about Ghana, remember that there is a rich culture and local experiences that are way more valuable than rubbing elbows with Boris and Nicole. Focus on being present and make the most of your return.
xoNecole is always looking for new voices and empowering stories to add to our platform. If you have an interesting story or personal essay that you'd love to share, we'd love to hear from you. Contact us at submissions@xonecole.com.
Featured Image via Amanda Gayle
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff









