It's no secret the hair industry seems to be more crowded than ever. But considering all of us are rocking our unique head of hair (especially in its natural state), we can never have too many natural hair products to finesse and love on our coils.
Just like Rihanna didn't let the makeup industry intimidate her from dropping the record-breaking Fenty Beauty, I'm glad these brands didn't let the seemingly overcrowded hair industry stop them from releasing their versions of the best natural hair care products that we never knew we needed until now.
Whether the new line is backed by a major company that we're all familiar with, or launched by a boss woman who is breaking the ceiling, you certainly need to get into these natural hair care lines that were released this year:
1. Curly World by Lorraine Massey
Lorraine Massey had a gem on her hands with this one. Thanks to being the brains behind the DevaCurl product line and serving as co-founder of DevaChan salon in New York City, she was a staple in the natural hair and curly girl industry long before she released her line this year.
The timing was perfect for her Curly World release because it's clearly what the people were craving. I love how 'to the point' this brand is. While there are tons of options out there to care for our hair, Massey ironically aims to get us all back to the basics when it comes to caring for our tresses with her three-step method (shampoo, condition, tone). The line consists of four products: Sham-Free Hair & Scalp Cleanser (a pre-wash), Terms & Conditions (a hydrating conditioner that can double as co-wash), Leave-In Lover conditioner, and With Or Without Hue, a conditioner for those with dyed hair.
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