With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
While working behind the scenes in the fashion industry, Alicia Scott noticed that models of color would show up to shoots with their own makeup due to the lack of shades available. Noticing her own limited collection for her sensitive skin, Scott created RANGE Beauty— an affordable, high-performance, clean beauty line for forgotten shades, designed to appeal to a broad range of melanin-enriched skin tones. RANGE currently offers foundation in 21 shades and 3-4 undertone options that nourish the skin with wear.
Meet Alicia Scott of RANGE Beauty.
Photo by Tailiah Breon for xoNecole
Title: Founder & CEO of RANGE Beauty
Year Founded: 2017
Location: Atlanta, GA
# of Employees: Just me!
30-Second Pitch: RANGE Beauty is high-performance, clean beauty for the forgotten shades.
What inspired you to start your brand?
I previously worked in the fashion industry and noticed on shoots and runway shows backstage, the Black models would bring their own makeup kits for the MUAs to use. This in turn made me look at my own makeup collection which I found non-existent due to lack of shade range availability and my highly sensitive skin. I knew I had to stop wondering why these brands couldn't expand their shades and use non-toxic ingredients and decided to create the line myself.
What was your a-ha moment that brought your idea into reality?
My biggest a-ha moment was when I made my first order with the manufacturer. Fortunately, they have low minimum order quantities and I was able to start with $150 of inventory to test and play with. The day the order arrived, from the base ingredients, I was able to make 15 different shades of brown. I was shocked at the range that sat before me because if I was able to do this in one day, in my kitchen, with $150, what valid excuse did these large corporations have for not trying? I knew I could really put something great out for people of color made by someone who looks like them.
Who is your ideal customer?
My ideal customer is any person of color who feels that their skin tone is of ignored by beauty brands or not genuinely thought of, age 18-34, and ingredient-conscious.
What makes your business different?
RANGE is different because I truly want to make clean beauty for people of color accessible. I am my customer, so transparency and really giving customers a great product is important to me. EWG completed a study that revealed beauty products marketed specifically towards Black women contain two times more toxic ingredients than other groups. There needs to be more clean alternatives in the market and I want to really push that forward. As far as our specific products, we are unique in that they are dual makeup/skincare that actually nourishes your skin with wear instead of causing damage.
"RANGE is different because I truly want to make clean beauty for people of color accessible. I am my customer, so transparency and really giving customers a great product is important to me."
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
Prior to launch, the biggest obstacle was picking a launch date and sticking to it. I kept pushing things back because I wanted perfection. There is such a stigma around Black-owned brands not being or looking on level with other brands and it caused me to fear launching. I finally got over it and realized the difference between perfection and professional. After launch, my biggest obstacle was keeping up with demand while bootstrapping the company. I didn't take out any loans so the company was growing based off revenue and anything extra I put in which can slow your growth in some areas. I'm still dealing with this but thankfully I've been in some great pitch competitions like Jackie Aina's Noir Tank where I received a grant for $5,000 and currently looking towards crowdfunding.
What was the defining moment in your entrepreneurial journey?
The defining moment in my journey is after being in business for a little over a year, I had Target reach out about us! Aside from our customers' support, it was the most validating moment for me. I mean I had it on my five-year goals so it just made me know even more that was I created is something really of value and significance.
Where have you seen the biggest return on investment? (i.e. marketing, ads, vending, social media)
The biggest ROI has absolutely been from influencer marketing, non-sponsored features. When influencers or MUAs believe in what you have and want to post about it based on that, it really hits home with turning their viewers/supporters into our new customers/supporters.
Do you have a mentor? If so, who?
I don't have a traditional mentor. I've been fortunate to connect one-on-one with the most amazing women who are business owners like Melissa Butler of The Lip Bar and Beatrice Feliu-Espada of The Honey Pot Co, who have dropped the realest knowledge and gems I've ever heard about being in this business. I also have a spectacular village of business women around me like Noor Farooq of Skin Glass by Noor Face and Raven Nichole of Legendary Rootz. We teach each other things, speak on resources, and go hard in supporting each other.
Biggest lesson you’ve learned in business?
The biggest lesson I've learned is just staying true to yourself and this God-given purpose. You can't solely be in this for the money or you won't last long. The belief and faith I have in what I'm doing is what's most important at the end of the day and will keep things going.
Anything else you would like for people to know, or take away from your entrepreneurial story?
I'm just so happy and proud to be here! It's a true roller coaster ride but it's my baby and I love it. I hope anyone who reads this who is doubting starting their company, knows to just go for it now!
For more of Alicia and RANGE Beauty, follow her on social: Instagram & Twitter.
Those rumors were more than laid to rest when Jodie and Joshua went to the 2023 Oscars together earlier this year, and even more recently, when they celebrated her birthday together last month during the September unveiling of the Lotus Emeya.
Jodie Turner-Smith celebrates her birthday with husband Joshua Jackson at the unveiling of the new fully-electric Lotus Emeya on September 07, 2023 in New York City.
Brian Ach/Getty Images for Lotus
Despite seeming particularly happy and in love, perhaps the writing was already written on the wall even then. In the past, Jodie has been very celebratory publicly about her love for her estranged husband, even boldly recounting their love story for the books in a 2021 interview with Seth Meyers.
When Jodie and Joshua met, it was while at his birthday party in 2018. Their relationship was hot and heavy from the start, with Jodie openly noting that they began as a "one-night stand." During her 2021 interview with Seth Meyers, she jokingly referred to their love story as a "three-year one-night stand." She shared:
"First of all, I saw him before he saw me and when I saw him, I was like, 'I want that.' And then when he saw me, I just pretended like I didn't see him. He had to yell across the room to me, and I was wearing this T-shirt from a movie called Sorry to Bother You and [actress] Tessa Thompson plays a character called Detroit, and she has this T-shirt that says, 'The Future Is Female Ejaculation.'
"And so, he shouts across the room, 'Detroit!' He comes over and… does this really cute, charming thing that he does and just all night -- he just basically followed me around the party."
The couple were together from that moment forth, and even made things "Instagram official" less than two weeks later while on a dinner date. Joshua would later clarify to Insider that the night they met in 2018 was not a 'one-night stand' or a 'three-year one-night stand' like his then-wife joked but instead, it was "technically a three-night stand."
"It was sealed with a kiss that night and then we didn't leave each other's sides for, well, three years now," Joshua continued at the time.
In a July 2021 interview with Jimmy Fallon, Joshua dropped more details about the why behind getting married. He revealed that he didn't know he wanted to get married to Jodie until "the moment she asked me."
"She asked me on New Year's Eve. We were in Nicaragua. It was very beautiful, incredibly romantic, we were walking down the beach and she asked me to marry her."
He added, "I did not know [she would propose], but she was quite adamant and she was right. This is the best choice I ever made."
Joshua Jackson Reveals Jodie Turner-Smith Proposed To Him
Jodie received quite a bit of flack for proposing to Joshua because it goes against tradition and what society sees as acceptable for a woman to do to a man, and proposing isn't one of them. No matter how much time has passed, the viewpoints around who should do the proposing and who should be proposed to are still very traditional.
After being on the receiving end of such backlash, Joshua would later clarify to the media in a separate interview that it wasn't just Jodie's proposal to him that sealed the deal of them getting married, he proposed to her too. She might have initiated it, but Joshua followed through.
"I accidentally threw my wife under the bus because that story was told quickly and it didn't give the full context and holy Jesus, the internet is racist and misogynist," he explained to Refinery29 that same year. "We were in Nicaragua on a beautiful moonlit night, it could not possibly have been more romantic."
David M. Benett/Dave Benett/Getty Images
He continued, "And yes, my wife did propose to me and yes, I did say yes, but what I didn't say in that interview was there was a caveat, which is that I'm still old school enough that I said, 'This is a yes, but you have to give me the opportunity [to do it too].'"
"She has a biological father and a stepdad, who's the man who raised her. [I said], 'You have to give me the opportunity to ask both of those men for your hand in marriage.' And then, 'I would like the opportunity to re-propose to you and do it the old-fashioned way down on bended knee.' So, that's actually how the story ended up."
Joshua and Jodie would eventually marry in December 2019. Shortly thereafter, Jodie gave birth to the couple's first child, Janie, in 2020.
In a recent interview with Elle UK, Jodie shared the ways becoming a mother to Juno helped to heal her of her wounds from colorism she experienced in the past. "It's interesting because I had a lot of resistance to becoming a mother and, throughout my life, I always said if I were to have children, I wanted to have Black, Black babies so that I could affirm them as children with the love that I felt I needed to have been affirmed with by the outside world," Jodie shared with the outlet.
She continued, "Then I fell in love with my husband and we talked about having kids. I did have this mini pause, where I was like, 'She's going to be walking through the world not only having an experience that I did not have, but looking like people that, in a way, I'd always felt a little bit tormented by.' Now that I've got this little, tiny, light-skinned boss, I feel like it’s the universe teaching me lessons. I've been given a daughter who looks this way to heal my own conversations around colorism."
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