Radio Host Tracy G On Changing Careers 3 Times: "I've Never Been A Slave To A Job Title"

The sweltering sun is playing hide-and-seek in lower Manhattan this afternoon as Tracy G. approaches a makeshift bench in front of her alma mater Pace University.
In this moment, the on-air edutainer fuses seamlessly with scattering students swinging doors to and fro as they make their way around the city campus. The average passerby doesn't speculate that the woman clad in all black fitness attire is Tracy G., the woman who lends her voice to the masses every weekday morning beside radio giant Sway Calloway and hip-hop aficionado Heather B. on SiriusXM.
"A lot of times in radio, people think you are a full-time extrovert, but I don't want to talk all the time," the Sway In The Morning co-host admits with respect to her incognito outfit of the day. Yet, before sneaking in a few lone hours to work on her wellness brand She's Beauty And The Beast, Tracy G. graciously scribbles me into her schedule to take a trip down memory lane.
Before stepping foot on Pace University's campus as a freshman, the one-time aspiring fashion designer loosened her grip on fleeting runway dreams during a trial-and-error semester at the Fashion Institute of Technology. She suddenly realized--as many young adults do--that her mother's reservations were not out of sync with the truth. This was not her calling. "I literally hollered at Google as my life coach at the time, and I put in 'writing, entertainment industry, sales and talking,' and I came up with this term 'public relations,'" she recalls of the first of three career changes to unfold in her life.
The Brooklyn native got to work immediately after transferring to Pace, landing a myriad of internships in her field throughout the breadth of her collegiate journey. Then, the summer before her senior year, a New York Women in Communications panel threw a dart in her unsuspecting plans. A full-time job offer at a renowned PR firm was on the table, but a burgeoning fervor for journalism relentlessly vied for her attention, prompting her to reevaluate her next move. "When I was literally holding a tangible piece of my dream in my hands, I realized this is not it," Tracy G. reflects. "I wanted my loyalty to be to the people rather than to the product."

As graduation day loomed ahead, Tracy incorporated journalism courses including a graduate class with former ESSENCE Managing Editor Denolyn Carroll, fittingly titled "Writing for Magazines," into her scheme while closing the deal on a spring internship with VIBE after her friend, who completed the program in the fall, put in a good word for her.
"VIBE was very intense," she says, accentuating each word. “This boss a** lady Shirea [Carroll] remolded you into someone of use." The respect for her former internship coordinator, then the executive assistant to former VIBE Editor-in-Chief Danyel Smith, is evident as she gushes with a smile and good-hearted laughter at the flashback.
While she managed to win Carroll over, Tracy understood that she couldn't delude herself into thinking one favorable impression was enough to turn her internship into a promising career. "I'm always just looking at how I can maximize the opportunity that's been presented to me," she begins. "I literally had informationals with everyone there because I was like if I'm ever going to get a job, it can't just be one person vouching for me."
As she collected a grand jar of gems from top-dog journalists within and outside of VIBE (for the first time on record, she discloses she once compiled a list of her favorite writers' email addresses when left to assume assistant duties at Caroll'sdesk for an hour), she didn't neglect to build relationships with the hopeful scribes she rubbed shoulders with every day. "Often when we're in the infancy stages of our career, we forget that our peers and the people we're interning with are probably going to make it into positions alongside us."
Though her revelation certainly would assist her on the cusp of a career shift to radio years later, a semester at VIBE didn't result in a hiring opportunity as quickly as the spirited intern had hoped. "I was devastated. I melted into a sour puddle of shame," she proclaims as she transports back in time to rehash her immediate reaction to the disheartening news. In a meteoric flash, she re-enters her charismatic, self-assured realm of being.

"What kind of biography would it be if everything went my way?" she asks, shutting the door on the recollection. "It's not going to resonate."
Instead of shriveling in defeat, the rising writer, once exclusively known as Tracy Garraud, tirelessly pushed her pen and landed bylines in Honey, Complex and XXL before returning to her home base. "Eventually, because the universe has a hell of a sense of humor, it turns into me getting a position at VIBE full circle." The former full-time editor describes her relationship with writing as a monogamous one during her tenure under Editor-in-Chief Jermaine Hall. "I wake up to find myself cuddling with my freaking MacBook," she confesses. “Writing was my everything."
It's not hard to think what happened as Tracy details the untainted love she once had for her craft. "I was around so many f**king brilliant brains," she says of her team as she flips through the highs of her work environment before answering my unexpressed inquiry about the hurdles that got in the way. "I felt like I was a leg on the clickbait monster," she muses without a hint of animosity in her tone. "We all evolve. I've never been a slave to a job title because if anything happens to that title, your whole identity can crumble."
She began toying with the idea of closing her chapter at the legacy publication, a decision she made official in November 2011, once an untapped passion crept out of the shadows of her comfort zone. "I love the art of communication and humanizing people. I like finding the thread that connects me to you and us to the width of the world so radio started calling me."
The year that followed proved to be arduous, however, as she attempted to transfer her skills to the microphone. "It's not like I had Sway Calloway's number on speed dial," she says of her start in radio business, which took form when she co-hosted a short-lived podcast for clothing brand LRG with fellow Pace graduate Shine Travis. She admits the venture was a gamble at the time, considering podcasts had yet to reach their spike in popularity. "I'm not hard on myself if I did my best. If I did my best, and it doesn't work out, that's when I really have to lean on my faith because my life is a collaboration with God."

A chance encounter with music industry insider Amber Ravenel at a Carol Daughter's event fueled her efforts before she could get trapped in a web of uncertainty. "I never told her anything about radio," she reveals in reference to the woman who connected her with SiriusXM Program Director Reggie Hawkins. This was her shot, but the winning buzzer didn't sound off until October 2012, when she finally landed her gig at Sway In The Morning after months of pitching ideas, auditioning and following up.
"You have to humble yourself and say I'm at the bottom of the totem pole so it's my responsibility to keep up this relationship because they're at the top of my to-do list. I'm not at the top of theirs," she says of her unshakable go-getter mindset.
On the day of our meeting, Tracy G. is gearing up to release #TeamYesSleep, a "turn down alarm" for the millennial woman who needs a gentle but firm reminder to indulge in necessary me-time before going to bed at night. It's one of the many good-for-the-soul finds on She's Beauty And The Beast.
Since its inception last year, the brand has been crossing the bridge from passion project to entrepreneurial business, but Tracy G. clarifies that she didn't set out to create a side hustle for the mere sake of having something to call her own. "My brain was in a really f**king cloudy place, and I needed to figure out how to perform self-therapy."
She immersed herself in the healing force of audio vision boards after tuning into a Joel Osteen sermon where the acclaimed televangelist challenged his congregation to craft 10 empowering affirmations that would renew their psyches.

"I don't write basic sh*t," the self-proclaimed personal development junkie reminds me. "I write as if something is going to be plastered on somebody's wall."
Her first EP Love, Light and That Good Sh*t, chock full of affirmations like her personal favorite, “I will not forget my blessings when faced with my burdens," is not only a testament to her unfailing, yet ever-evolving relationship with her pen, but also a reflection of her decision to embrace the power of her voice. "I've been able to understand my voice as an instrument and as a match to light someone's fire," she says when staring at the sum of her career trajectory's various parts.
It's the reason why, weeks after our sit down, she launched She's Beauty And The Beast: The Podcast with Tracy G. "I'm still flesh, bones and blood," she tells me of her initial reservations to add her weekly series to a mounting pile of podcasts on the Internet. "I'm not going to escape certain feelings so when me and these feelings meet on the block, it's just a matter of do I invite them in or do I keep it moving?"
In the name of emotional empowerment, she drops new episodes every Tuesday that unveil her life theories, experiences and conversations with guest voices. "So many people go through similar events in life, but they tell the story differently," she adds. "There's so many more topics I want to explore, and there's so many more opinions, ideas and expertise that I want to share from other dope a** humans that's not necessarily coming from my own lens on life."
Although Tracy G. is far beyond her wide-eyed intern days at VIBE, she's in no hurry to quit being a student in the world of entertainment.
“You're fighting your own expiration date of relevancy when you are focused more on quantity versus quality," she says while addressing alternative--and often quick--roads to success in an era where social media and reality TV prevail.
“People have different agendas, and they're allowed to have that."
As far as her story goes, she's content with not taking shortcuts to lasting influence. "I'm doing the best in the role that I'm in, but I can't even begin to act as if I'm on the same level as a Sway Calloway. Me saying that would be saying I don't have any more to learn."
While we prepare to part ways, I finally decipher the tattoo etched on Tracy G.'s left wrist--Carpe Diem. It's a principle--seize the day--that she has unarguably weaved throughout her approach to life's fluctuating winds. "I don't want to be in a state of perfection because you don't grow there," she says, twisting the lid on our hour-long conversation. “I want to be a partner in progression with people."
For more Tracy G., find her here, here, & here.
Shanice Davis is a proud alumna of Howard University who earned her BA in English in May 2016. The emerging writer currently contributes to VIBE Magazine. Follow her on Instagram & Twitter: @alwayshanice
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
Courtesy
Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
Courtesy
Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
Courtesy
Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
Courtesy
De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
Courtesy
Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
Courtesy
Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
Courtesy
Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
Courtesy
Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
Courtesy
Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
Courtesy
Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
Courtesy
Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
Courtesy
Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
Courtesy
Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
Courtesy
Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
Courtesy
Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
Courtesy
Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
Courtesy
Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






