Jesseca Dupart could truly be called the queen of social media marketing, and if anything, her photo should be beside the definition of "level up" in the dictionary. From her early viral videos rolling up on celebrities with her edge control and Miracle Drops, to building a following of more than 2 million followers on IG (and turning many of them into die-hard customers), she's launched her haircare brand, Kaleidoscope, into a multi-million-dollar empire.
As a teen mom, the New Orleans native pursued a career as a licensed cosmetologist and advanced into bringing her dreams of owning a salon to reality in 2006, building a loyal clientele for over a decade. A tragic fire served as a challenge but propelled her to go bigger and harder, and she reopened her salon in 2014, launching Kaleidoscope Hair Products in the same year. In 2017, she decided to pursue the other side of the industry as a product-line boss full-time, and extended the legacy by launching KaleidoKares, an organization that gives back to the community. She's done all of this while juggling duties of being a proud partner (to bae and hip-hop icon DaBrat), grandmother, and businesswoman.
Courtesy of Kaleidoscope
If there's one woman who can remind us all that there are no excuses to go for yours, it's Jesseca. Find out more about what her version of "balance" is, how she's continuing to make sure Kaleidoscope becomes a household name, and her advice for young women looking to boss up on their own terms:
xoNecole: You've built up a huge presence on social and launched your brand into success via word-of-mouth. What was the key to infiltrating the market and cultivating a unique brand?
Jesseca Dupart: I was doing something called the 'Edge Police,' and I would hire people who were popular online. [Comedian] Michael Blackston was coming to New Orleans, and I reached out to his team to see if I could get him to do a video. Initially, I was just bringing him the products to make a video, but instead, we decided to shoot a mini-skit where I knocked on the door, and I told him, "I saw the woman you were downstairs with and she was baldheaded." Honestly, that one video basically walked me into the door with other people. It went from one celebrity to another.
I will say, the lesson in that was to never be afraid to reach out.
Before I reached out to him, I got a million no's. It took one yes to open a door that I didn't even think would be the one.
Tell us a few lessons about the day-to-day aspects of running a business that you wish you'd learned early in your career?
Honestly, I wish I'd learned [the practice of] team-building and hiring properly. I've never had to do a resume ever, so looking at them was like [reading] a different language. Also, I had to learn about how to follow up or call referrals. That has been one of the biggest lessons for me to date.
Another lesson was scaling at the right time and not necessarily being scared to invest money into the business. You have to make sure you're paying attention to what's growing and the speed at which it's growing. Pay attention to the products that are moving fast and be sure to keep up with your inventory.
The third lesson involves understanding the changes of social [media]. Since it's ever-changing, never get discouraged with the way it changes. I'm a person who has a passion for content, so we would do these big campaigns, and but then social changed, and it's like, "They're not interested in two-minute videos." That can be a hit on someone who's a creative who likes to do larger projects. So, it's just about knowing how to pivot when the changes come.
What tips do you have for someone just starting out today—those looking to launch a brand that can surpass the viral moments and stand the test of time, as your brand has?
My biggest thing was what I found when I paid attention to social [media]. You'd see [brands] that had a great ride but then they would start to slow down. So, in my first 18 months of doing business, I put all of my profit back into it. I would not touch it for a long time. I didn't want to touch my profit at $2,000 and say, "Hey, we did good this week." I wanted to touch it at $200,000. So, you might have to sit through and celebrate with your friends on their successes that might have come faster than yours. You might have to watch social and celebrate things but never celebrate too early. Always keep your foot on the gas and keep your eye on the end goal.
A lot of money can come fast, but if you don't spend it correctly, you'll lose the business. There's a difference between a lifestyle and a moment. It could be, "I have this great business. I was able to buy this fancy car," but then you don't have enough money to keep up inventory or enough to scale to put into marketing because you've spent it all. I think the focus should be on creating a brand and making sure you reinvest in your company, versus trying to create an image.
That's great advice! And as a mom, businesswoman, and partner doing all that you do, what does work-life balance look like for you?
I'll tell you when I find out. That is the hardest thing in the world. If I'm in the bed, and I'm on the phone, it might look like I'm on Instagram being nosey or doing this, that, or the other, but sometimes I'll be up all night writing down ideas. Sometimes, I'm closing out emails or doing other things for the business. The balance? I haven't found it yet. When is a slow time in business? The times where I think it's slow are the times when we have to put the structure together for when business picks up. It's hard.
That's understandable, but what do you do for self-care? What is something that Jesseca does just for Jesseca—a treat or must-have for you?
Honestly, I am a stickler about having my hair looking a certain way, so I keep products around. And after stepping from behind the chair and taking this journey of wearing my own natural hair, I just like styling my own hair.
I also absolutely love music. It's the perfect combination of Jesus and Jeezy. If I need to get pumped up or get my creative juices going, I turn on trap music. In the morning, I'll put on a Joel Osteen podcast and some Christian music to make sure I'm starting off grateful and in the right mental space.
Where do you see Kaleidoscope in the future?
I never put limits on God. Every time I try to put a plan out or say where I think I'm going to be, we surpass it. I can say that I love marketing and I have a passion for teaching people how to sell products or services—how to position their products and how to offer an experience, those sorts of things.
In 10 years, besides being a household name, I want Kaleidoscope to have as much distribution as possible not only in the haircare aisle but in other aisles. We want to tap into different markets and expand as far as God blesses us to reach.
Find out more about Jesseca Dupart and Kaleidoscope products via her Instagram or the brand's website.
Featured image courtesy of Kaleidoscope
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Yep, me. Little ole’ never-been-married-before me. Yeah, y’all better quit letting people tell you what you’re called to do in this world. That is between you and the One who made you.
Okay, but let me stay on track. When it comes to the engaged couples specifically, who have crossed my path, something that I believe I’ve said to each and every one of them (especially the bride-to-be) is — “You better enjoy every single minute of your wedding day because you deserve a big ‘ole party for all of the work that you’re about to do.” And then I look at the woman as intensely as I can and say, “And you? Remember, you are a bride for a day. You are a wife for the rest of your life.”
Why do I emphasize that point so much? It’s because those two things are not one and the same. Hmph. Let me tell it, a huge reason why 70 percent of divorces are initiated by women, however, is because a lot of them think that it is. And so, in the effort to do my part to help make marriages last longer and cause the divorce rate to go down, I think it’s important for more women to ponder if they really want to be a wife — or if they just want to throw a big party (a wedding), go on a trip (a honeymoon) and not much more than that.
Buckle in. This one might be a bit of a ride (for some, at least).
It’s Time to Stop “Living for the Fairy Tale”
GiphyIf you’ve been reading my content for a while (and if so, thank you), it will not shock you in the least that I’ve spent many years studying the origins of things as they directly relate to marriage. I know that the engagement ring is not about love but about a jewelry company that was about to go bust. So, they came up with the slogan “A diamond is forever” and then made some serious bank from it (you can read about that here).
I know that white wedding dresses have nothing to do with purity and virtue; in fact, women in the Bible often wore lots of bright colors during their more-than-one-day wedding celebrations. Actually, white comes from Queen Victoria making it famous back in the 1840s. I also know that a lot of people were pretty obsessed with evil spirits back in the day because things like wearing a wedding veil and bridesmaids wearing the same dresses were all about hiding from said spirits. Another pretty popular wedding day tradition? Well, I’ll just let you read Insider’s “Here's the horrifying truth about why grooms carry brides across the threshold,” if you’re interested.
And as far as marriage goes, don’t even get me started on the whole “I’m living for the fairy tale” narrative that gets pushed incessantly. I’ve said in other articles before that "fairy tale" literally means “a story, usually for children, about elves, hobgoblins, dragons, fairies, or other magical creatures” and “an incredible or misleading statement, account, or belief.” Who wants to live for childish stories that are incredibly misleading? And the ones that have a character like Prince Charming in it? The Bible literally says that “charm is deceitful” (Proverbs 31:30).
Know what else the Bible says? It states that death and life are in the power of the tongue (Proverbs 18:21). So, what’s up with all of this wedding/marriage rhetoric that’s so popular and also, so… “silly” is the first word that comes to mind, “unrealistic” is the second and “unnecessary” is the third?
Why are there so many expectations, especially when it comes to the wedding day, that push folks to the point where a whopping 49 percent of couples end up going into debt right after jumping the broom — all because they wanted to live for the fairy tale and throw a big party that they basically couldn’t afford? SMDH.
It really is wild, just how much human nature tends to do things without even really knowing WHY it does it — even when it comes to marriage. And so, if you are someone who desires this type of union, be honest with yourself: what is your “why”?
When it comes to becoming a wife someday, WHY do you want to do that?
A man needing to spend three times his salary on an engagement ring, WHY?
When it comes to having a big traditional wedding, WHY is it necessary?
Marriage is a goal for you (and don’t get me wrong, marriage is a beautiful thing) — WHY is that the case?
When it comes to being married, WHY do you think it will better serve you than your single state?
Motivational speaker Eric Thomas once said, “When you find your ‘why’, you will find a way to make it happen.” And when it comes to something as big (and supposed to be lifetime lasting) as marriage, perhaps a big part of the reason WHY so many of them do not go the distance is because there aren’t enough “why” questions, on the front end, that are asked (which is why you should partake in premarital counseling before your wedding day). Oh, but there should be.
Because saying “why” you want a huge wedding is nothing more than “because I want to” or “why” you chose the man that you did is simply “I love him” — I’ve been doing this couples work thing long enough to assure you that those answers simply aren’t good enough. You need to know what it means to be a wife and why a marriage and a wedding are not the same thing…not by the longest country mile that you can imagine.
What It Means to Be a Wife
GiphyIf you’ve been reading my content for a while now, you know that I’m good for throwing some Scripture in; it’s a part of my foundation and I make no apologies for it. And so, when it comes to what it means to be a wife, the first word that’s used to define it in the Bible is “helpmate” (Genesis 2:18). A helpmate is a companion, a helper and someone who assists another individual — in this case, a husband.
While we’re here, a helper is not helping unless the help is actually needed and it’s good. Lawd, I can’t tell you how many wife clients I’ve had who have totally missed that part. So, what does “good help” look like?
- A good helper ASKS the person they are assisting what they need.
- A good helper does not try to control another person or make them do what they want.
- A good helper gets that needs can shift based on what is transpiring at any given time.
- A good helper makes things easier and less stressful.
- A good helper learns how to master good listening, effective communication, and wise timing.
And yes, in many ways, this is what it means to be a good wife. So, if you are someone who desires marriage, when it comes to what is required to be not just a wife but a GOOD WIFE, how much have you factored helping your man into the dynamic?
Not mothering him. Not bossing him around. Not trying to manipulate him into being a version of a husband that you would prefer. No, how much thought have you put into “Am I equipped to help another person be their best self? Am I ready to be supportive, encouraging, and nurturing? Was it even modeled to me, while growing up, to know what a proper helpmate looks like? Have I realized how much sacrifice goes into that type of role? Am I even selfless enough to be a consistent helper?”
I know this is probably gonna ruffle some feathers yet, you know something that I’m not big on? Women saying that their man should give them the “princess treatment.” Every time I hear that, the first thought that comes to my mind is “Fathers make their daughters princesses while men make their wives a queen” — and little girls are treated differently than grown women. And to that, Proverbs 12:4(NKJV) says, “An excellent wife is the crown of her husband, but she who causes shame is like rottenness in his bones.”
My point? There is a MATURITY that is to come from going from princess to queen. A queen does have more privileges, yet, at the same time, she also has way more responsibility. It’s not about sitting around and being catered to all day long. Queens have work to do — and it’s not always comfortable or pretty. Same thing goes for being a wife.
Y’all, I could go on and on (and on and on and on) about what it means to be a wife in a marriage. For now, I’ll just end this part of the article with, “If you’re not ready to help, each and every day of your relationship, you’re not ready to be a wife.” Plain and simple.
Weddings Are Not Marriages (and Vice Versa)
GiphySo, why do so many people jump brooms (I’m writing this with Black folks in mind first; jumping brooms is for us only), only to turn around and get divorced a few years later? Oh, I could go on and on as well about how a lot of people don’t have much integrity when it comes to the promises that they make. Listen singles, when you’re dating someone, pay very close attention to whether the person you’re seeing keeps their word — and if you do the same.
It makes absolutely no sense to keep letting someone slide when it comes to reneging now, only to act shocked when they do the same thing after saying “I do.” And while we’re here, being a man or woman of your word is a character issue. Maybe folks are not strong in character when it comes to this.
Yet another reason why folks will get all dolled up, stand before God, family, and friends, look someone straight in the eye, and promise to never leave, only to do just that, is because many people honestly don’t see past their wedding (and maybe their newlywed years). That is why you will hear so many people describe their perfect wedding day, down to the last detail, and yet, if you ask what their five-year plan for their marriage is, they have absolutely not one clue.
I mean, I get it — to a certain extent. A wedding is a big party where you get to dress to the nines, have people come to celebrate you and you get to have everything go your way — down to the font on the programs and reception napkins. Oh, but what a “trick” that can be if you think that your marriage is going to move like that, all of the time, moving forward. I liken it to The Bachelor franchise. Who wouldn’t feel like they are falling for someone when they’re able to live in a mansion with no bills, have fantasy dates that cost thousands of dollars, and a big ole’ rock that a famed jeweler donates?
Meanwhile, folks should watchUnREAL (the television series from several years back where some former producers of the franchise talk about what really happens behind the scenes) to get a reality check. To a certain extent, the same thing goes for marriage: while weddings produce this belief that marriage will be one big party where everyone focuses on you and everything goes your way, that isn’t even close to being the reality of being married.
Honestly, the real deal is 1) if you don’t want to learn how to love on a supernatural level; 2) if you don’t want your strengths to be refined and your weaknesses to be challenged; 3) if you don’t want to be held accountable in ways that you would never be if you remained single; 4) if you don’t want to compromise on a daily basis and, 5) if you don’t want to be challenged to become a truly selfless individual — marriage isn’t for you.
You’d be far better off just throwing a big ass party for yourself, just because (and no, I don’t mean marry yourself; you are already “one” with you; no need for that), and call it a day. Spare yourself and another person the heartache of divorce because…divorce is A LOT to go through.
Lawd, I can only imagine how much drama could be spared if folks simply took into their spirit that weddings ARE NOT marriages and marriages ARE NOT weddings. Weddings are a party to celebrate your union — yet your union? That requires daily energy, effort, and time. It’s not a party. It’s a relationship. BIG DIFFERENCE.
Please Don’t Get Married Until You’re Sure That You Want…BOTH
GiphyAnd this is why, whenever someone tells me that they are going to get married, I don’t immediately respond with, “Congrats! That’s awesome.” NOPE. The very first thing that comes out of my mouth is something along the lines of, “For real. Why?” WHY? Because, it never fails that, about 7.5 times outta 10, folks will be caught off guard and say, “What do you mean ‘why’?” and then follow that up with, “Because I’m in love” or…they don’t really know what to say at all.
Is being in love a good answer? I mean, it explains why you picked the person that you did; it doesn’t really explain why you are choosing to commit to them for the rest of your life, on a marital level, though. Are you getting married because you know that the two of you will make each other better people? Are you getting married because you want to raise your children in a two-parent dynamic? Are you getting married for biblical reasons like wanting to love like Christ loves his bride (the Church and the Church sent him through A LOT — Ephesians 5)?
Are you getting married because you think you’ve gone as far as you can in your evolution as an individual without the assistance of another? Are you getting married because you want to serve another person as they do the same for you (perhaps not in the same ways because you’re both different people)?
Is that asking the most? Chile, that’s not asking enough. I don’t care how much people mock marriage in the media by changing partners like they change cars or homes. I don’t care how much divorce has been normalized. I don’t care how much folks like to act like a husband is a 2.0 boyfriend (it’s not) and having a wife is a 2.0 girlfriend (it’s not) — marriage is special, sacred, and needs to be honored as such. A wedding should be seen as a happy occasion where two people publicly acknowledge what I just said…not simply a time to get a lot of attention and presents only to come home and go from heaven to hell in six months.
And honestly, that’s a bit part of the reason why I do what I do: it’s because I actually think the covenant of marriage is SO MAGNIFICENT that I want to make sure that people know, as much as possible, what they are signing up for — not an endless wedding; a very real relationship that will challenge them and mature them like nothing else ever will in this lifetime.
____
This was a lot. I already know. Still, it beats spending thousands of dollars on a wedding to stand before a chaplain only to spend thousands of more dollars several years later on a divorce lawyer and therapy while standing before a judge.
Weddings are awesome; you’ll get no argument from me there. Still, I think if I was to narrow all of this down into one statement, it would simply be this: “When it comes to marriage, if the thought of being a wife doesn’t excite you more than being a bride — wait. You’re not ready yet.”
Thank me later, sis. YOU WILL.
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Featured image by CoffeeAndMilk/Getty Images
