This Woman Is Using Tech To Help Families In Need Get Food During Quarantine
We've all heard mamas, daddies, grandmamas, or granddaddys repeat time and time again, "We don't waste food in this house!" or "Do you know how many starving kids would want that food you're throwing away?" And it turns out, they have good reason for the nagging concern. Food waste in the U.S. makes up an estimated 30 to 40 percent of the food supply, accounting for 133 billion pounds and $161 billion worth of food, according to research. On the flip side, about 12 percent of American families are going hungry, and a disproportionate number are minorities. COVID-19 has made the situation much worse, with experts predicting a "hunger pandemic".
Jasmine Crowe, founder and CEO of Goodr, is one entrepreneur who is taking matters into her own hands to combat the hunger issue in her community. "You don't have to be a nonprofit to serve. I started a company with the goal of doing good, and it's really been working for me," Crowe said. "You can do well, as far as providing jobs for the community [and creating] financial stability for yourself, by doing good."
Image via Instagram/goodrco
At the core of Goodr's services is the notion that the problem is not in food scarcity but in logistics. Rerouting extra food for those in need is essential. Her company's technology helps businesses track and put their surplus food to good use---providing a solution that not only opens businesses up to potential tax breaks but helps to reduce greenhouse emission from landfills and offer families perfectly edible and nutritious food options. She and her team are now laser-focused on helping families in Atlanta, where the company is headquartered, who lack access or money for food and groceries.
"When everything began happening with COVID 19, I understood that there was going to be a lot of people in need and they were going to need food," Crowe explained. "From there, I decided to launch what we're doing right now, and it's really taken off. I think it's because so many people are in need of food and it's something I suspected from the beginning."
Qualifying families have been able to get food via pop-up grocery stores as well as through nonprofit partnership participation with Goodr. "We source from [retailers including] Walmart and Costco and work with some of the large food producing companies," Crowe said. "It's basically like an UberEats or Instacart, [but] free."
Image via Instagram/Goodrco
Those who want to support can also donate funds to sponsor families. Crowe said $100 typically covers a family of 4 to 5. "That gives them about 30 meals [and covers] the grocery shopping, groceries, packaging, and delivery," she added. People can also support by donating any sum of money toward sponsoring a family or by spreading the word. The company also has plans to expand to cities like New Orleans and Los Angeles, Crowe added. "Goodr operates in 10 markets, but for our COVID-related relief, because we're headquartered in Atlanta, a lot of our work has been currently concentrated here."
Crowe's passion for feeding communities was sparked from a personal passion in her own kitchen. While working in social impact and nonprofit consulting, she used her spare time to provide meals for the hungry.
"I started Goodr after I was feeding people who were experiencing hunger and homelessness from my kitchen for about three-and-a-half years," Crowe said. "I was price-matching, couponing, picking up all the food, and cooking it for hours. It made me think, 'It would be good if people donated the food.' That's when I started researching what happens to food at the end of the night [at businesses]. I began to stumble across [the concept of] food waste and became upset that so much food goes to waste while so many people are going hungry. That's the thing that got me started in this business."
She worked with developers to create a digital platform where businesses can register, import their menus or food items, and work with Goodr to redirect where their surplus goods go. "Our platform calculates the value of the items that are being donated as well as the donated tax deduction value, and then we have drivers pick it up and deliver it directly to nonprofits. That's [why] hunger is not just an issue of scarcity. It's about getting it to people instead of landfills."
Image via Instagram/Goodrco
A misconception might be that food waste is just that: trash or waste. However, many restaurants and businesses have perfectly fine goods that simply did not sell that day or week, and the food is discarded. "It's just excess food. This isn't food that's bad or expired," Crowe said.
"It's important that businesses donate their surplus food because they're already paying to throw the food away anyway. They have a waste management bill, so it's not like this food is just cheaper to throw away than to donate. Businesses must understand the impact they're making in the community but also the impact they're making on the environment by not donating the food."
Filling a need during a crisis is a vital way businesses can not only stay afloat but be of service to the very communities that have kept them in business in the first place. Goodr has found a way to combine social good with innovating enterprise. "We come in and help businesses redirect food to people in need. We're trying to lead the way in making sure we're getting food to people. We just think it's so important."
For more information how you or your business can help, visit Goodr's Website or follow them on Instagram @goodrco.
Featured image courtesy of Jasmine Crowe
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
Feature image courtesy
Actor Jessie T. Usher reveals his secrets for maintaining his physical appearance while filming Amazon Prime's The Boys.
The series, which spans four seasons, follows vigilantes as they battle corrupt superheroes. In The Boys, Usher portrays Reggie Franklin, also known as A-Train, a superhero with incredible speed.
During a recent Men's Health magazine interview, the 32-year-old spoke about his diet and workout regimens. These routines help Usher stay in shape for the show's stunt work, which involves intense cardio to match his character's super-speed abilities.
In the discussion, he revealed his workout regimen consists of resistance training and cardio. On rest days, the Shaft star incorporates yoga and stretching into his routine.Jessie On What He Eats In a Day
Regarding his diet, Usher shared he typically eats three meals daily with minimal variations. He begins each day by hydrating and waiting an hour or two before breakfast. On production days for The Boys, Usher opts for eggs with herbs and seasonings, accompanied by fruit.
The Dangerous Lies actor keeps it light for lunch with protein-rich options like quinoa bowls or salads with lentils, chicken, and vegetables from CAVA. Dinner is his heartiest meal, featuring chicken and fish (particularly sea bass or salmon), after which he refrains from eating for the rest of the night.
Usher focuses on protein intake for all his meals rather than counting macro calories to support muscle growth. He boosts his protein with peanut butter shakes. While maintaining a disciplined diet, The Almost Christmas star allows himself occasional indulgences like Funyuns or Nutter Butters. To round out his health regimen, Usher takes daily vitamins.
Jessie On His Diet And Workout Routine For "The Boys"
When asked about adjusting his diet or workout routine for his role in The Boys, Usher explained that his health-conscious lifestyle eliminates the need for significant changes.
“Honestly, no. Because by the time I got to The Boys I was already health conscious. Very much aware of what I was putting in my body and how,” he said.
Regarding his workouts, Usher revealed he tailors his routines to include more diverse cardio exercises. This approach ensures he's physically prepared for the scenes he shoots for the show.
“A day of working out for The Boys is a little bit different. I feel like I added more variations of cardio work,” he stated. “When [you’re shooting] you just have no idea what they’re about to throw at you. I just want to be ready for all of those challenges, especially the cardio things. I just wanted to have the endurance to be able to get through whatever type of scene that I would possibly be shooting.”
Season four of The Boys is now streaming on Amazon Prime.
Everything ‘The Boys’ Star Jessie T Usher Eats In a Day | Eat Like | Men's Health
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Phillip Faraone/Getty Images for Paramount Pictures