
From Waitress To Exec: Paramount’s DeDe Brown Talks Power Moves And The Self-Work That Wins

It’s always great to be able to see power in motion, and the more we see this, the more we can embody it in our own lives. Black women executives in entertainment oftentimes showcase this in more ways than one—leveling up while innovating, day by day, a single step at a time.
In the case of DeDe Brown, senior vice president of multicultural marketing and publicity at Paramount Pictures, you've got a living-and-breathing lesson in how to succeed in the entertainment industry. She is a powerful woman who’s using her role as an executive to not only push her own boundaries, but to also apply leadership for change.
She balances duties of overseeing campaigns for some of the entertainment powerhouse’s most successful projects and franchises (think, Jackass, Scream, Sonic, and The Lost City) with co-leading the steering committee of Paramount’s Project Action initiative, an effort driven by the global marketing and distribution team’s advocacy of social justice for Black and brown people around the world.
Add to that her role as the co-host of Blk on the Scene, a podcast that brings the contributions of Black creatives in the entertainment industry to the forefront and does its part to change the narrative on authentic representation.
And check a few more notches on her resume: her work in strategic leadership and boss moves are evident in her work with blockbuster films including Bad Boys for Life, Spiderman: Into the Spider-Verse, and Godzilla: King of the Monsters and TV hits like The Neighborhood, South Side, and God Friended Me. Before that, she served as a freelance consultant in fashion, sports, and media and was even the director of special events and PR at the New York Post.
Her early career path was one of twists and turns—an adventurous dance with a trio of chance, smarts, and fortitude. xoNecole caught up with the busy executive to talk about how she landed into her current role and the importance of recognizing that one’s path to success doesn’t always have to resemble anything close to cookie-cutter.
Early Days of Powerful Pivoting
The University of Alabama grad studied broadcast journalism only to graduate and decide that the career path just wasn’t what she really wanted to do at the time. “I’ve always had this interest in entertainment, and so [it was about] just not knowing what to do when I got out of school,” she recalls.
“I was thinking about starting in small markets, covering the cat stuck in the tree or a house fire, but I couldn’t look into my magic ball and realize how quickly the world was going to change with social media. I also didn’t have any mentorship or any sort of plan or path of, ‘Oh I should figure out this whole entertainment thing.’ It took like three or four years for me to really find my way.”
Brown took on jobs like waitressing and working in retail, and it was while waiting tables at a popular eatery that her life and perspective would change. At the time, there was a new themed dining experience called Planet Hollywood, a chain that would become legendary for its celebrity-connected events and marketing, and a friend recommended that she apply for a job there. (The founder, Robert Earl, is infamous for the success he had with the Hard Rock Cafe, and early investors and partners include Hollywood heavyweights like Arnold Schwarzenegger, Bruce Willis, Demi Moore, and Sylvester Stallone.)
“I had to get myself together and I just started inquiring about other things I could do. That led to me becoming the executive assistant to the PR manager and the general manager of the restaurant. This was pre-internet and social [media], [and] it was the only way people in regional markets were getting access to celebrities and talent in that whole experience. It was a wonderful introduction to the world of PR and entertainment but also [to] community relations and events. I got a really immersive and hands-on experience.”
She likes to cite "serendipity" as a major influence on the ebb and flow of her career in entertainment, but humility is also a major component, especially considering that she went from serving food to eager customers to serving big-budget campaigns and life-changing opportunities for creatives of color in Hollywood. “I do think there is some benefit to not having a plan in some way because then you’re able to take advantage of opportunities that may present themselves that were unexpected. I also presented a willingness to learn, to be a sponge, and to be super-nimble,” she adds.
Building Impact and Flourishing
As an executive, she’s a huge fan of not only “tooting your own” horn in your career, especially "as Black and brown women,” she says, but diving into personal and professional development in order to get to know your strengths and skills you could improve on.
“I was freelancing and consulting for seven years, with some success—I worked on Fashion Week and various sporting events—but I was culling it all together again without much of a plan. I learned a lot, but it was when I realized, ‘Okay, I’ve got my focus on so many different things during this freelance period, how can I narrow my focus to have more impact, a better salary, and where’s that going to take me in the next 10 years?’ That’s when I really began to hyperfocus on multicultural marketing and publicity, knowing that it was something I loved."
"I had a bit of an intro to it working in 2014 on the Get On Up campaign with Universal Pictures, and I always had in the back of my mind, again, that I loved being at the service of amplifying Black and brown voices. The more entrenched I became in multicultural publicity and marketing, the more I realized, wow, I am having an impact, I can have an impact, and how do I amplify that impact?”
Today, both in her VP role as well as her work as part of the Project Action team, whose in-action efforts include Paramount Made (an executive mentorship program that has reportedly facilitated cross-department promotions for junior staffers, the prioritizing POC-owned businesses for vendor opportunities, and the formulation of an equitable talent and intern recruiting unit), she’s able to truly tap into merging passion with profession.
“In a lot of the personal and professional development work I’ve done, I’ve realized that first I have to show up as a human being who cares about people and cares about embracing people,” she says. “The goal for me is collaboration and using our expertise, our passions, our intersectionality to come together for a common goal.”
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Featured image courtesy of DeDe Brown
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Feature image screenshot/ xoNecole YouTube
Are Your Relationships Serving You Or Sinking You? It’s Time To Take Inventory.
Relationships reflect our inner world and what we believe is possible for us. As we navigate our lives, relationships serve as invitations to do inner work with others. When we are unaware of what is happening internally, it can be a recipe for disaster. You are no longer authentic.
Sooner than later, you may feel drained, depleted, and resentful due to unmet needs and boundary violations.
When your needs aren’t met, you will serve someone else's standards while neglecting your own. This is why it is so vital that we take inventory of our relationships and assess if they are relationships that honor our needs, our boundaries, and our truth.
1. You allow yourself to build more intimacy in your relationships.
Intimacy is the heart of a healthy relationship. When we understand our partners, we build intimacy with them. Vulnerability is a conduit for emotional intimacy in safe relationships. Our relationships thrive when we feel emotionally connected and supported by our loved ones.
Nevertheless, a healthy relationship does not mean a perfect relationship, and sometimes we need to assess and address what's working in our relationships and what may need some fine-tuning. When we are open to learning, growing, and developing deeper bonds with our loved ones, we invite them to preserve our relationship through open dialogue centered around honesty, love, respect, and safety.
2. You are choosing yourself and are being honest with yourself.
When you consider spring cleaning your relationships, you offer yourself a token of love. You are communicating that YOU matter, and your feelings, energy, and the overall health of your relationships matter. Spring cleaning your relationships allows you to be there for yourself.
When we choose ourselves, we advocate for ourselves.
So many of us are starting to realize that we have every right to advocate for ourselves, even if the environment we grew up in did not support our emotional or physical well-being.
Now that we can advocate for ourselves as adults, we get to choose our relationships, not from a place of obligation or fear but from a place of reciprocity, love, and respect.
3. It can help you to get clear on things you may have suppressed.
Suppression happens when we actively push uncomfortable thoughts and feelings out of our minds. When something painful happens, and we are left with no resolve, we can suppress how we truly feel as an act of self-preservation for the relationship.
Nevertheless, with honesty also comes vulnerability with yourself. Maybe you have been unhappy in certain relationships for a while, but it was too painful to address, or maybe you have been suppressing how you feel because that is what is expected of you in your relationships.
Although concealing your feelings may protect you from experiencing them, keep in mind that the body stores all of our emotions. There can be serious long-term side effects of emotional suppression, such as physical ailments linked to autoimmune disease.
Our mind, body, and heart are all interconnected, so assessing your relationships through spring cleaning not only improves your overall wellness but can also prevent anxiety, depression, and other chronic illnesses.
4. You can reflect on how you’re showing up in your relationships.
This one is my favorite! Spring cleaning your relationships gives you an opportunity to see yourself more clearly. If you are going through an imaginary checklist of what everyone in your life is doing wrong, you may be a part of the problem. Spring cleaning your relationships is not about what everyone else is doing wrong; it’s about accountability.
Take this time to reflect on how you show up in your relationships.
Are you kind and respectful to your loved ones? Do you honor their boundaries? What can you do to improve? How can you become a better listener? A better communicator?
Use this time to put a flashlight on your heart and take inventory of the places you love people from. Relationships are co-created, meaning both people play a role in the dynamic. Assess your role in your relationships and be the change you want to see.
5. Setting boundaries will reveal the health of your relationships.
Nedra Tawwab, the author of Setting Boundaries, Find Peace: A Guide to Reclaiming Yourself, defines boundaries as a "verbal or an action that you communicate to someone to feel safe, secure, and supported in a relationship." As we are spring-cleaning our relationships, it’s imperative that we check in with our boundaries.
As humans, we are forever evolving, growing, and changing. As we grow, the boundaries that worked for us ten years ago may no longer serve us today. This is why it is important that we communicate our boundaries as they change. People cannot read our minds, and it is unfair to expect them to, no matter how much you think they should just “know” you.
All relationships need boundaries because people need to know how we want to be treated. In healthy relationships, boundaries are honored, and differences are respected. In unhealthy relationships, boundaries are constantly violated and not taken seriously.
When you learn to set healthy boundaries and you start communicating them through your season of spring cleaning, allow your boundaries to reveal the health of your relationships. This may come with a sigh of relief, or this may come with immense grief, but I once heard someone say, “Struggling with the truth is much better than being comforted by a lie.”
Let your relationships reveal themselves to you so you can form healthier bonds, repair broken bonds, or release connections that no longer serve you.
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Feature image by dragana991/ Getty Images
Originally published on March 24, 2023