New York Fashion Week is like no other fashion event in the world. The semi-inaugural event that takes place in February and September sets the stage for a myriad of fashion trends you are sure to see everywhere come fall and spring, as the February collections show off F/W fashion and the September collections highlight S/S fashion.
This season, we are excited to see some of the 110 confirmed designers, including a few of our favorite Black designers like returning brands LaQuan Smith, Sergio Hudson, Theophilio, Victor Glemaud, and newcomers like Tia Adeola. Not to mention, the Council of Fashion Designers of America (CFDA) and Vogue Fashion Fund finalists are Fe Noel and No Sesso, two fashion brands led by Black women.
While it’s a well-known event that has been taking place since 1943, it exudes a mysterious ambiance. Questions like, “How do I get into the shows?” and “Do I have to pay to attend fashion week?” take over the minds of those who love fashion but don’t quite understand the perplexing game of NYFW. Thanks to a number of style influencers, we have been able to get a sneak peek of what it means to attend fashion week through their riveting content.
That’s why we tapped a few of our favorite fashion girlies to spill the tea on how they get ready for NYFW, a common misconception about the shows, and what advice they have for folks that want to learn more about the process. Ahead, find some fashion week gems from some fashion week pros.
Host/Beauty & Fashion Expert
Courtesy of Blake Newby
How long she has been attending NYFW:
"Five years."
Her favorite part about fashion week:
"I love that I get to see so many people who I wouldn't normally see. In some ways, it really feels like an industry family reunion."
How she gets ready for NYFW:
"Boy, how long do you have? Well, as a huge beauty girl, it's a must that my glam is in place — that means hair is done, facials are had, nails are done, and of course, the fashions. So I go about many avenues to get my outfits together. That includes fashion pulls from designers, running around the city doing buys, and ordering from online.
"The thing about NYFW is you can change three to four times in a day, so you have to be prepared. In addition, I also ensure that my schedule is as organized as possible — there's so much going on and often overlapping, so pre-planning your days is an absolute must."
A common misconception about attending fashion week:
"That there is any ounce of leisure. Fashion week is nonstop and can certainly be exhausting. While it's such a great time, make no mistake, it's a job."
Her advice for fashion lovers who want to join in on the fun:
"Look into open-to-the-public brand activations happening! There are actually so many. Additionally, it's such a fantastic opportunity to get some great content. Visit some of the areas where shows are happening, and there are always great street-style photographers looking to capture great outfits."
Founder/CEO
Courtesy of Ah-Niyah Gold
How long she has been attending NYFW:
"Eight years."
Her favorite part about fashion week:
"Fashion week always feels like a creative reunion. I love seeing my friends who travel in for the shows."
How she gets ready for NYFW:
" Working in PR, I'm required to begin planning for fashion week months out with clients, especially if we are doing a runway show. It requires intense prep and strategy sessions with the teams to get things in place. It's always a beat-the-clock for me."
A common misconception about attending fashion week:
"That it's just fun. While I do enjoy myself when time allows, it's an extremely intense period."
Her advice for fashion lovers looking to join in on the fun:
"Fashion week is a lot more inclusive than it has been. Designers are even hitting the streets of the city to do public shows which is always fun."
Style Expert & Founder of HighLowLuxxe
Courtesy of Jenee Naylor
How long she has been attending NYFW:
"I’ve been attending NYFW for a couple of years at this point; however, the experience still feels new every time! This will be my fifth NYFW, and it’s always an exciting, inspiring, and event-filled experience."
Her favorite part about fashion week:
"There are so many reasons why I absolutely love fashion month in general! As someone who considers themselves an expert, I really appreciate the opportunity to celebrate the creativity and art form of fashion itself. The entire experience is full of personal expression and is the best opportunity to learn about new designers and upcoming trends. In my opinion, NYFW is the most exciting US-based fashion week and features some of my favorite designers."
How she gets ready for NYFW:
"When it comes to preparing and curating my wardrobe for fashion month, I usually create a mood board to help pinpoint the looks, theme, and overall aesthetic for each city. Then I’ll really take my time finding specific pieces and unique items until I have entire looks put together. It's really important to try on your outfits beforehand and get an indication of how it feels on your body and to imagine how the outfit may look photographed. Oftentimes I’ll take a mirror pic of me in the outfit to have a quick reference in helping plan my outfits and itinerary."
A common misconception about attending fashion week:
"I think a big misconception about attending fashion week is that you need to have an action-packed, 100% confirmed itinerary to show up. Although there should be intentionality in attending fashion week and thoughtfulness in terms of the financial commitment, it's such a wonderful thing to experience. I’d definitely recommend that fashion enthusiasts and creators attend even if there’s uncertainty around whether you’ll get into certain shows or go to the hottest events. Just being in the mix offers so much inspiration and opportunity to network and grow."
Her advice for fashion lovers looking to join in on the fun:
"For those looking to attend fashion week, it’s really important to understand your 'why.' What is it that you’re looking to gain from the experience? Do you want to network; is it a goal to attend certain fashion shows; are you aiming to get your picture taken by a particular outlet? Attending fashion week can be a costly investment, so having concrete goals is really important. Check out my Fashion Month Recap Newsletter from last October, where I talk about my top 3 tips for attending fashion month."
Content Creator & Writer
Courtesy of Simi
How long she has been attending NYFW:
"This will be my second full year!"
Her favorite part about fashion week:
"Seeing all the beautiful fashion!"
How she gets ready for NYFW:
"It starts off with really hydrating and relaxing skincare and body care. I get my nails done. I get waxed, the whole nine. Then I organize my outfits either via show or per day and REST a lot the weeks prior!"
A common misconception about attending fashion week:
"That the purpose is to be seen. It's not. It's to take in the art of the designers and connect with like-minded people. If you're not intending to drool over exquisite looks and sing your praises to some of your idols, it's not really worth it!"
Her advice for fashion lovers looking to join in on the fun:
"Come! And let the city take you. Dress your best, in a way that is uniquely and totally you. You never know who you might bump into! Don't feel pressured by others' expectations. Have FUN! Be you. Let your style speak for you. And always, always, always, be kind to those around you!”
Blogger/Content Creator & Founder of A Styled Mind
Courtesy of Ashley Weddington
How long she has been attending NYFW:
"Since 2016."
Her favorite part about fashion week:
" Reconnecting with other creators I only get to see during this time of year."
How she gets ready for NYFW:
"As far as styling goes, I usually scroll through my IG and see what pieces were some of my standout favorites and that I wouldn't mind recreating a look around. From there I'll review my fashion wishlists and see if there are any pieces I have yet to purchase that would be fitting for the occasion. After I place my orders, I create a list in my Notes of full outfits, including accessories and shoes, to make sure I have everything I need. And sometimes, even with all of that 'preparation,' I'll still pull last-minute outfits together during the week in the midst of the chaos.
"Regarding shows/events, I've been going for so many years that I have a basic email template that I use to send to all of the brands whose presentations I'm interested in attending for that season. Once the official schedule drops (3-4 weeks prior), I'll go through and send out all of my emails which usually end up being anywhere from 30-40. From there, I'll follow up one more time the week before if I still have not received a response and create a final schedule in my notes of all of the events I've been confirmed for broken out by day and time."
A common misconception about attending fashion week:
"It's all fun and no work. As glamorous as it looks, it is extremely tiring and there is an immense pressure to attend every show/event, capture content, and post in the moment... all while remembering to eat."
Her advice to give fashion lovers looking to join in on the fun:
"Networking is key, so be sure to work on building authentic relationships with PR agencies and always follow up with any brand contacts you've worked with in the past or would love to partner with in the future! Don't feel pressured to buy an entire new wardrobe for every season or feel pressured to keep up with every single trend. Wear what makes you feel the most confident and is authentic to you!”
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Featured image courtesy of Ashley Weddington
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"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
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"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
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3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
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While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
FatCamera/ Getty Images
xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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