In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
There has been a lot of talk lately in our women circles about learning how to not overextend ourselves. The narrative of being "Black Superwoman'' has been ingrained in us for as long as we can remember. But I have to admit, WE ARE POPPIN' out here. Black women have been killing the game with being the most educated demographic, breaking the glass ceiling in corporate america, dominating body positivity in media/entertainment, running our own businesses, leading organizations to social justice change, and being amazing mothers to beautiful children. I mean the list goes on and on. While we have been proving for generations the resilience black women have, we still have to recognize when it is time to focus on ourselves instead of the world.
DeVynne Starks, 26, is a full-time Biomedical Targeted Marketing Program Manager for one of the world's largest humanitarian organizations and runs her own boutique PR agency, Cultiv8 PR. DeVynne understands what it feels like to work hard towards her career, while also being a full-time mom to her son. When DeVynne became a mother, she noticed that women, especially black women, experienced 'Mommy Burnout' but very few people were having the conversation. DeVynne has been very intentional and passionate about helping other moms recognize the signs of 'Mommy Burnout' and how to master balance. DeVynne believes "it's time that moms learn to take time for themselves without feeling guilty."
Courtesy of DeVynne Starks
In 2018, DeVynne Starks launched a digital platform called DeVynne Intervention. This blog was a way to build community with other moms where they discuss the good, the bad, and the ugly of motherhood. "As a black woman, you feel pushed or obligated to be successful and leave your mark in this world. Whether that means you are looking to be the first at something or the best at something. But when you are a mother, you have to figure out how to not become so distant from your child that the child ends up feeling like they are not a priority."
For this installment of "Finding Balance", xoNecole had the chance to speak with entrepreneur DeVynne about motherhood, prioritizing self-care, and the importance of keeping your faith.
xoNecole: At what point in your life did you understand the importance of pressing pause and finding balance in both your personal and professional life?
DeVynne Starks: Pressing pause has been new for me. Four years ago, after the birth of my son, if you would ask me what balance was, I would look back and ask, "What is that?" But when I realized I was doing so many things and not carving out time for myself, that was when I needed to take a moment and reassess. I have learned that balance is about happiness that comes from within. Happiness doesn't come from other people, a new job, or from becoming a mother. You have to make that conscious decision to find that inner peace to get to the stage of feeling balanced.
What are your mornings like?
With my mornings, I start with prayer and giving myself time to talk to God. Then I practice stillness, to be intentional about listening to God and hearing what He has to say. After that, I try to give myself 30 minutes of work out time. Whether that's jogging or walking around the neighborhood.
How do you wind down at night?
I love to give myself a good facial and read a good book. I also like to wind down with my son. We will watch his favorite cartoon or play with action figures. Any moment where I can dedicate one on one time with him, he really appreciates it.
"I have learned that balance is about happiness that comes from within. Happiness doesn't come from other people, a new job, or from becoming a mother. You have to make that conscious decision to find that inner peace to get to the stage of feeling balanced."
Courtesy of DeVynne Starks
When you have a busy week, what's the most hectic part of it?
The most hectic part of the day is honestly sifting through emails. It took me a really long time to not allow my inbox to negatively affect my day. I have been learning to just say "no". Saying "no" is definitely a skill you learn over time as a business owner. With practice, it gets easier and easier.
Do you practice any types of self-care? What does that look like for you?
Giving my mind and eyes a break has really been helping me. There are days when I am on the grind! So stepping away from my computer and doing something peaceful is big for me. Daily facials are definitely my me-time.
What advice do you have for busy women who feel like they don’t have time for self-care?
Even though it may seem like being busy is the right thing to do, it can really physically drain you and stress your body out. To start off, what has helped me is incorporating micro self-care techniques. One technique I use is journaling. I used to write a lot before having my son, so now I squeeze in time at the end of day to self-reflect and write it all down. This is my way to take care of myself while still being busy. I also suggest making time to just be by yourself with no shame or interruption. I had to learn how to utilize the village around me.
When I first became a mom I would tell myself, I got this! But while you do have this, you still deserve to book a hotel for the weekend, even if you stay in the room the whole time (laughs).
Courtesy of DeVynne Starks
How do you find balance with:
Friends?
With my friends, we check in on each other every week. A lot of my friends are entrepreneurs and business owners. So it can get tricky to talk to each other often. But having that line of open communication has helped us keep that balance in staying connected.
Love/Relationships?
So what I have noticed is that, the areas that you give intentional energy to, those are the areas that thrive. Granted, finding balance in dating can be difficult, but it's about being available to be intimate with someone and share quality time with them. This has helped me personally to separate from being a parent to a woman who is currently dating. Finding balance within relationships also means knowing who you are outside of them.
Health?
I have been thinking about different ways on how I can be more healthy. Last year, I was able to lose 50 pounds in less than five months. What I do now are daily tea detoxes in conjunction with the keto diet. I have been feeling so much better and I have way more energy. Setting my healthcare goals and sticking to them has really set me up for success across the board.
When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?
I really pay attention to my thoughts. I honestly believe that the way you think about yourself and the world around you, creates your own reality. So changing your thoughts to what you want in life allows you to connect to your intuition. So when I do have those moments of negativity, I remind myself that these are temporary feelings. I am aware that I have to make that shift to be more positive in order to change things around me.
"I honestly believe that the way you think about yourself and the world around you, creates your own reality. When I do have those moments of negativity, I remind myself that these are temporary feelings. I am aware that I have to make that shift to be more positive in order to change things around me."
And honestly, what does success and happiness mean to you?
Success means that you understand that you are going to fail at some part in your journey. But you are resilient enough that those failures are minor and they don't become huge obstacles for you. Before I became a mother, success to me meant just getting through the day. But now success for me is striving to be the best version of myself in order to be a better mother for my son. As far as happiness, I would say, I am still navigating that.
Every day I am learning what truly makes me happy and I try to be grateful for all the good things that are happening in my life.
To learn more about DeVynne, follow her on Instagram here. Read more about how career women find balance in xoNecole's "Finding Balance" series here.
RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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