Reiki energy healer, primordial sound meditation educator, spiritual psychology practitioner, best-selling author, and wellness entrepreneur. These are just a few titles that the unconquerable Devi Brown holds in the wellness industry. After reaching the peak of her career in the music industry and becoming a top-notch radio personality, she began to believe that something was missing. As she dug deeper into her spiritual and wellness journey, she began to share her healing and spiritual findings through Karma Bliss, which has ultimately put a focus on carving a space in the wellness industry for women of color.
Today, Devi Brown serves as the Chief Impact Officer at Chopra Global, where she will "help drive Chopra Global's creative direction, content strategy, and impact efforts, as well as provide guidance and insight to best serve the company's mission of democratizing well-being and bringing expanded consciousness to a global collective," according to a recent press release on behalf of Chopra Global. Tonia O'Connor, CEO of Chopra Global, says the team is "grateful to have her" and dubs Devi as "one of the most respected voices in well-being."
xoNecole caught up with the wellness expert, author, and Chopra certified educator of Primordial Sound Meditation about her devotion to spiritual connection, her passion for advocacy for women of color in wellness, and how her career as a music executive led her to her new role with Chopra Global, who recently launched a new mobile app.
On her initial interest in the wellness industry and carving spaces for women of color:
"Curiosity about personal transformation and spirituality has always been at the core of who I was since childhood. I believe that so much of who we are, our innate skill sets and even the longings and interests that we have were determined before we got to earth, so in that regard I know that so much of my connection to this work is above me. In real-world not just spiritual world reality though I was drawn to explore healing modalities and wellness as I began to experience 'busy burnout' while working in broadcasting and entertainment. I was hitting milestones and fitting the 'success' model that society had taught me to measure myself against but it always felt like something was missing, like there was a void, or like I wasn't really meeting my full human potential.
"As I began to explore that new understanding and started shifting my lens of perception, this new view also extended to the way I experienced my past, present and future. Once you start really working on yourself and accepting yourself, it's as if the floodgates open and an outpouring of deeper understandings begin to happen in every aspect of your life.
"For women of color, I believe access to tools to enhance overall life well-being is of the utmost importance. Women of color are the most marginalized and unsupported group of people in the world. Specifically, black women in the United States. We have to joyfully care for ourselves first which is so counterintuitive to anything we have ever been led to believe."
On how the music industry prepared her for her new career move at Chopra Global:
"Working in entertainment and broadcasting can truly prepare you for almost anything (laughs). Something that I loved about that time in my life was the way it fed my curiosity about the human condition. The way it allowed me to connect with people from all walks of life and all backgrounds. How to really get clear on my thoughts and how to read a crowd quickly. It also taught me how to not take things personally. When I was a little girl growing up in L.A., we were always stuck in traffic and listening to the radio.
"I remember being in awe of the sacredness I experienced with being connected to someone I didn't know over the airwaves and feeling like they were a companion on that leg of my journey, which at the time was just the freeway drive from home to school. That desire for connection to help people feel seen and heard is what still drives me today, except now I get to connect people to themselves and to tools of transformation as opposed to headlines and music."
On her plans on using her role and Chopra Global as a platform to elevate wellness for women of color:
"When I first deep-dived into my wellness journey, first starting with being a retreat and summit participant with various collectives, then as student of different schools and certification programs, then as an entrepreneur starting my own wellness business; it was never lost on me that 99% of the time I was the only Black millennial person in every single space I occupied. This was especially true when I first started almost a decade ago. Some of these events ranged in size from 40 people all the way up to 500+ people. No matter the size, I never saw anyone that looked like me.
"I've spent a very long time investigating what that understanding meant to me, the barriers to healing that exist for POC and how that impacted my/our journey (and sometimes lack thereof). Much of that and more is what I am incredibly excited about helping to shift not just within the company but within the wellness industry as a whole. I'm looking to get more [people of color] certified as teachers and healing practitioners and help create events that include more diverse speakers and attendees as well as implementing the best ways to apply knowledge of barriers various cultures and communities have to healing and how to most authentically help people expand emotionally and embody well-being practices based on those unique but pervasive barriers to entry."
Courtesy of Devi Brown/22 Spring
On how she has been personally impacted by Deepak Chopra's work:
"Deepak's work very literally changed the trajectory of my life and informed my ability to identify my purpose and mission. I think like most, by nature of him being a spiritual pioneer for the last nearly 30 years, I was aware of his books and some of his philosophies but it wasn't until a chance opportunity to attend one of his signature retreats at the height of my busy burnout/ego investigation while still working in broadcasting that I was able to access deeper parts of my spiritual experience. Deepak has authored over 90 books but my entry point to deeper understandings of higher consciousness came through his 7 Spiritual Laws of Success and Perfect Health. I first learned to meditate and how to come into a space of acceptance, detachment from outcome and peace through his life's work. He taught me how to really be with myself and experience a lightness of being in all I did and do."
On wellness, self-care and self-love practices in her everyday life:
"Personal wellness/well-being is the top priority of every facet of my life. It's my foundation and fuel. The quickest road to purpose and personal evolution is found in your daily spiritual practice or routine. For me that looks like an am and pm practice. In the mornings I meditate, stretch, pray, say affirmations, play my sound bowl and read a couple pages from a soul-nourishing book. In the evening I clear my energy, light some copal, pray, journal, play music to raise my frequency and dance. I've really taken advantage of COVID/social distancing clearing my calendar to supercharge my practice at night. I've been really intentional with how I use all this new 'me' time and I've loved the way it is sharpening me. This moment in time is truly an opportunity to become the 2.0 versions of ourselves if we let it."
On spiritual activism and generational trauma:
"I experience spiritual activism as a way of infusing your core spiritual beliefs into the way you show up for yourself and others. This past winter and spring, I noticed a lot of the traditionally white wellness and spiritual communities weaponizing systems of belief as a way to bypass what has been happening in the world and as a way to insulate themselves against deeper understanding of real world human experiences for people of color. I believe that if you have healed and expanded yourself, it is a spiritual duty to go out of your way to insert yourself and these compassionate understandings into the world in real time in a way that is of service to all oppressed and marginalized people.
"A core piece of dissolving intergenerational trauma is educating ourselves on our own family systems and adding in the lens of the role society, systemic racism and capitalism played in our brokenness. To be healed and have regular access to peace we must accept ourselves. To accept ourselves as Black women, we have to radically stand in our truths and regularly set self-honoring boundaries."
"We have to cast down the mechanism of forced resilience and emotional bypass and allow ourselves to heal. We need to prioritize our happiness and well-being first. As we do that, energetically we create healing and freedom for our entire lineage past, present and future."
For more of Devi, follow her on Instagram.
Featured image by 22 Spring
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
So, what causes us to have moments when we’re not experiencing the sound sleep that we so desire? While I wish that I had a black and white answer for you, the reality is that several different factors (sometimes working together) may be the cause. That’s the bad news.
The good news is that if you check out the 10 leading causes below, by process of elimination, you might be able to get to the root of your own restless evenings — so that you can finally get the kind of quality rest that you well deserve.
1. Eating (Too) Late
GiphyLet’s start off with one that has a couple of layers to it. Although it is a good idea to not have a large meal less than two hours before turning in, some experts do say that a light snack that consists of natural melanin, serotonin or tryptophan could be helpful.
The reason why eating too much before bedtime isn’t a good idea is because the digestive process can be a pretty active one. Plus, it increases your chances of experiencing acid reflux and heartburn. On the other hand, snacking on almonds or tart cherries (melatonin), cheese or pumpkin seeds (serotonin) or yogurt or peanut butter (tryptophan) can be just what you need to lull your system to sleep.
Bottom line here: It’s not if you eat but what you eat…and when.
2. Junk Food
GiphySpeaking of foods, if junk food is totally your thing, first check out “Why You Should Consider Leaving Fast Food Alone” — and then at least try avoiding that stuff if you’re heading off to bed. Fried foods are hard to digest. Sugary foods (and carbs) can raise your blood sugar levels. Processed foods contain a lot of salt and salt can raise your blood pressure which can result in sleep disturbances. So, if you’re in the habit of going through a drive-thru at night, here’s a good reason to rethink doing so in the future.
3. Your Bedroom Is Too Hot
GiphyThis one right here, I can absolutely attest to — because when I am hot in a room, I can pretty much kiss sound sleeping goodbye. SMDH. The problem here is that when your body temperature is high, that can mess with your REM (rapid eye movement) sleep. Not only that but, in order for your system to produce the melatonin that it needs to keep you sleeping soundly, your body needs to be at a cooler temperature. And that is why your room sitting at somewhere around 65 degrees is ideal.
4. Your Bedding
GiphyI have a friend who just bought a house and I’m getting him a comforter for a housewarming present. Listen, don’t sleep on the power of amazing bedding because it, too, plays a role in how well you rest. Of course, you need to invest in a good mattress (you can read more about that here and here); however, when it comes to things like your sheets and your comforter, there are a few things to keep in mind.
Your sheets need to be made out of breathable fabrics like cotton, not ones like nylon, polyester or even silk. The reason why is because the latter traps in heat and we’ve already discussed what an elevated body temperature can do to you. Oh, and if you’re someone who enjoys flannel sheets during the fall and winter season, it’s probably better to get some blankets that you can “layer your bed” with instead; flannel can get mighty hot in the midnight hour too.
It’s also important that your sheets aren’t too small or too big for your mattress because that can make your bed feel uncomfortable. And comforter-wise, try and go with a color that doesn’t overstimulate you — neutrals and shades of blues, greens and yellows can accomplish this for you. And P.S., one of the best comforter brands around? Coma Inducer. I’ve been rocking with them for several years at this point and I don’t have not one regret.
5. Java and/or Alcohol
GiphyI’m not much of a coffee drinker (although I do adore coffee ice cream; go figure). I didn’t grow up with it (tea was in abundance in my home) and so it’s not something that I ever really think about. I do have friends who will drink coffee before bedtime, though, and that baffles me because coffee (due to the caffeine that is in it) is a stimulant — and that for that reason alone, you’d be better off having it in the morning instead of at night.
As far as alcohol goes, although it technically it’s a depressant, for the first couple of hours that it is in your system, it acts like a stimulant — which means that it tends to put your system on quite the roller coaster ride; one that you should want to avoid if you’re trying to get a good night’s rest.
My recommendation? Go the tea route and sip on some chamomile, lavender, ginseng, green or passionflower tea. All contain properties that are proven to relax your mind, body and spirit, so that you can fall asleep quicker and stay asleep longer.
6. Stress and Anxiety
GiphyListen, the summer of 2025 for me? Whew, chile (check out “I've Been Estranged From My Mom For Years. She Died Last Week.” and “I Was Hired To Be An Online Life Coach. Then Got Scammed For $4K. Here's How To Avoid This.”). Other than the couple of weeks when my mother was on a swift decline (and I was concerned about her physical suffering), thankfully, I didn’t lose much sleep, though — and praise the Lord for that because stress (and anxiety) definitely have a way of jacking up sleep patterns.
That’s because when you are stressed out, your cortisol (which is your stress hormone) spikes and that can hinder sound sleep — which can result in you feeling fatigued and irritable throughout the day. So, if you are stressed out — exercise, journal, meditate, spend quality time with fun and supportive people…oh, and have sex. All of these things are proven ways to calm and relax you — on a few different levels.
7. Late Day Naps
GiphyI adore sleep — always have. So, I can’t even say that it’s my age that has a sistah out here excited about taking a nap in the middle of the day (I work from home). And what I have to watch is not napping for too long or taking a nap that is too late in the day. Why? Because it can totally jack up my sleep patterns because it ends up throwing off my sleep schedule.
According to sleep experts, the way to avoid this is by scheduling your nap out about eight hours before your bedtime and also making sure that your nap doesn’t last any longer than 30 minutes (set an alarm, if you have to). If you do both of these things, you can get the benefits of a nap and the benefits of 6-8 hours of sleep without having to compromise either one.
8. Not Having a Sleep Schedule
GiphyAs humans, we really are creatures of habit. In fact, if you do something consistently enough, it can become automatic to you — it can end up being something that you do without really thinking about it at all. And that’s why it’s a good idea to at least consider coming up with some sort of a sleep schedule; that way, you can train your mind and body to have a pattern of rest.
The beauty of this is a sleep schedule can help you to reduce your stress levels, strengthen your brain, maintain a healthy weight, put you in a better mood and make you more productive throughout the day. On the other hand, not having a sleep schedule can make it really challenging for you to get quality rest at night. It only takes a few minutes to come up with a schedule and it’s well worth your time.
9. Too Much Stuff on Your Bed
GiphyEver heard that a cluttered desk reveals a cluttered mind? If you believe that, how in the world could this not translate to a bed as well? Hell, I even read an article which said that having a lot of stuff underneath your bed can wreck your sleep because it can trigger feelings of anxiety and restlessness and that’s because clutter can overstimulate you and keep you from being at peace.
Look, there’s no telling how many times I’ve said that bedrooms are for sex and sleep only (many interior designers feel the same way) — which means that your bed shouldn’t look like a makeshift office, it shouldn’t have clothes all over it and, even if you are an avid reader, it shouldn’t look like a horizontal bookshelf (where’s your nightstand at?).
You need to feel free to move comfortably about on your bed throughout the night — which ALSO means that, although I personally call pillows “stuffed animals for adults,” you still don’t need a ton of those on your bed either; two for sleeping and 2-3 more for décor purposes are typically ideal.
10. Your Damn Cell Phone
GiphyYou’ve probably heard this before and yet, since reportedly most of us check our phones somewhere around 205 times a day — I’m willing to bet that at least 10 of those times are while you’re in bed or when you’re up to make a bathroom run in the middle of the night. Yeah, as tempting as that might be, try to break that habit because the blue light that emits from your phone can disrupt how your system processes melatonin — and that is another way that you can find yourself really struggling to fall asleep again.
Whatever is on your phone, it can’t wait. It’s not worth your beauty sleep, chile.
BONUS: Imbalanced Hormones
GiphyHormonal imbalance is absolutely something that can have you tossing and turning all night long. If it’s due to all that is going on with you the week before your period, try exercising earlier in the day in order to help you sleep more soundly at night. If it’s because you are in the latter stages of perimenopause, consuming foods that are rich in phytoestrogens (plant-based estrogen) could help to level things out. Some of those foods include sesame seeds, garlic, peaches, berries and cabbage.
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YOU NEED SLEEP. Yes, I am yelling it because nothing is worth compromising it.
So, if you see yourself in anything that I just said, try making some adjustments tonight.
Within a week or so, you should find yourself sleeping more and tossin’ and turnin’ a heck of a lot less.
Beautiful.
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