There's no denying that Black women are making their mark in the wine industry. From Issa Rae's Viarae prosecco to the McBride Sisters' Black Girl Magic rosé, we're slowly but surely staking our claim in the multi-billion-dollar market. And while it's great that we are growing consumers and builders of wine brands, there's still a lot more work to be done when it comes to volume and representation.
With only 1% of wineries Black-owned, and only 12% women-owned, many enthusiasts, connoisseurs, activists, and entrepreneurs are rallying in a collective effort to not only diversify the representation of what it means to know, love, and consume wine but also how to fight the longstanding barriers of funding, access, discrimination, and cultural division that exist.
Angela McCrae, founder of the media platform Uncorked And Cultured, has turned her love for travel and wine into a major career pivot toward fulfillment and advocacy. "I actually got started in the wine business after a trip to South Africa in February 2020. A friend of mine scheduled wine tastings, and the very first we went to was a Black-woman-owned winery and vineyard called Seven Sisters," McCrae shared.
"I got a chance to meet the owner, as well as a woman who was working on transformation efforts within the South African wine industry to bring equity to Black wine producers. I was inspired."
Courtesy of Angela McCrae
Finding Her Wine Career Niche Within Challenges
Upon coming back to the U.S. and in the midst of the beginning of total global lockdown, McCrae, like millions of other women, began to strategize her next move. "I didn't know what was going to happen next with my career," she said. "I reached out to a friend of mine who I knew doing a lot of work in wine, and low and behold she was doing ambassador work through a very large production company based in Napa Valley. I became an ambassador and quickly started building my clientele."
At the time, she had been doing grassroots work on documentary projects to amplify Black culture, voices, and history. She'd also previously worked at NBCUniversal in creative production and found joy volunteering in the diversity and inclusion space, helping to push DE&I initiatives within the company's employee resource groups (ERGs). "I found my passion points with those experiences."
"Being resourceful, having an entrepreneurial spirit, building communities, having a background in content creation, and being fearless has been really helpful in the work I'm doing now."
She initially launched Uncorked And Cultured as a Facebook group where Black wine industry leaders, lovers, and producers could network before deciding to expand it to a full content site in 2020. "At the time, there weren't a lot of Black-owned publications that were amplifying what was happening in the movement from a holistic standpoint." Her platform is now part of the super-successful Black Owned Media Equity And Sustainability Institute (BOMESI) collective, an organization that she says was essential in the growth of her platform, affording her the opportunity to expand her in-house team and her audience.
McCrae also started working with Dr. Monique Bell, author of the "2023 Terroir Noir Report: Study of Black Wine Entrepreneurs," and partnered for the State of Black Wine Business Summit. "When the report came out, I knew as a media professional the value of data and the value of, when telling stories, having the numbers behind it." She and Bell collaborated to launch the Sip Consciously Directory, highlighting Black wine producers, distributors, and retailers.
Angela McCrae, director, and Chrishon Lampley, vice president, of the Association of African American Vintners, at WSWA Access Live conference in Orlando.
Courtesy of Angela McCrae
Leveling Up In The Wine Industry
While balancing the duties of her media platform and wine-related projects, she also serves as executive director of the Association of African American Vintners, a nonprofit that works to increase diversity in the industry, boost awareness of Black winemakers, and offer resources to students from underrepresented minority groups pursuing wine industry careers.
"It's been an interesting ride. I never would have imagined I'd be leading an organization helping women winemakers and wine professionals. Our organization was founded in 2002 with just four members, and now we have over 200." The organization is inclusive of Black winemakers and professionals as well as allies from diverse backgrounds who support the foundational mission.
"One of my biggest accomplishments as an executive director is developing a program called the AAAV Wine Entrepreneurial Grant. It's my baby because it allowed us to be able to give $5,000 to five entrepreneurs for the first time in the organization's history."
With the funds, McCrae added, the entrepreneurs selected could "slowly but intentionally scale their businesses," using the funds for vital business functions like hiring sales brokers to get their brands in stores, updating their websites or social media strategies, or upgrading their packaging for wine products.
Pushing For More Representation Of Black Women In Wine
For Black women who want to pursue careers in wine or launch wine brands, McCrae is all for exploration, research, and networking. "First thing you gotta do is drink the wine, and not just what's in the grocery stores. You gotta be a student of wine. Try what's new and unique, at different price points. Ask questions when you go into a wine shop or wine tasting. Take a few courses or even get a certification. I'm certified level 1 with the aspirations of going up to level 2 and possibly going beyond that. Wine education is needed, respected, and appreciated. People invest thousands of dollars and many years of their lives to be an expert in this field, so that's definitely a requirement."
She also recommends volunteering in order to get hands-on experience within wine companies, events, or other spaces where industry leaders are. "Most of our producers in this country are small, family-run businesses, and they can always use the help and support. Go to your local wineries and ask if you can work in their tasting room on a weekend. Show up and ask questions. Be available to meet and network."
McCrae even recently added yet another unique career experience to her plate: serving as an apprenticeship with Silver Oak Cellars, a leading California wine producer. Through the program, she's enjoying her own immersive experience in everything from marketing to the actual grape harvesting process.
And pursuing a career in the industry doesn't end with being a wine producer or brand entrepreneur. "Look into other ways to get into wine like the retail side, or most importantly, the distributor side because they're the gatekeepers," she added. "The more we're part of the distribution pipeline, and the more we diversify that, the more equity can potentially trickle down to make the wine brands be on par [with] what the consumers look like."
For more on Angela McCrae's journey in the wine industry, follow her on Instagram. You can also find news and other stories linking Black culture, entrepreneurship, and wine via Uncorked And Cultured.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy of Angela McCrae
RELATED
There is quite a bit of science to back this up too. For instance, physical touch can lower stress and boost immunity. Physical touch makes us calmer and more compassionate. Physical touch reduces pain and anxiety. Physical touch helps to cultivate emotional intimacy with other people. Physical touch creates comfort and pleasure. Bottom line, physical touch does so much for us which is why we should learn as much about it as we possibly can.
That’s not to say that all of us desire to be touched in the same fashion, though. For example, did you know that there is quite a bit of research to support the fact that men and women (overall) long to be touched in different ways?
In the effort that we all become more “fluently effective” when it comes to how we “speak” the language of physical touch to those around us (especially when it comes to our partner), let’s explore how a man wants to be touched vs. how a woman prefers to be.
Men and Women Are Different. Even When It Comes to Touch. Why, Though?
GiphyBefore I get into some things that I discovered about men and women when it comes to where they prefer to be touched and how those places differ from one another, first let’s — pardon the pun — touch on why there is even a difference in the first place. Apparently, because women’s fingers are naturally softer, they are better when it comes to touch discrimination. What is that? Touch discrimination is basically having the ability to tell the difference between different types of touch sensations. And this is probably a big part of the reason why research also says that when compassion, anger, or happiness is conveyed through touch, men and women tend to respond/react a bit differently as well.
Case in point: One study stated that when two men try to convey compassion through touch, it doesn’t really resonate well, although men can detect anger, even through the slightest touch, extraordinarily well. And happiness? Well, when two women are sharing that feeling through touch, it is clearly conveyed — meanwhile, between a man and a woman or two men? Yeah, not so much.
The thought process for these three emotions is, when it comes to compassion because women have been the prominent caregivers throughout history, they have “mastered” the ability to express it. Anger? Remember, men are good at detecting it — studies say that it’s because they tend to feel and express anger more often; I’d venture to say that being protectors and providers requires being aware of that emotion far more often as well. Happiness? Reportedly, women tend to be happier more often than men are and they also convey their emotions, openly, more than men do too.
How Men Feel About Physical Touch (Overall)
GiphyOkay, so when it comes to unique things about men and women as it relates to touch, let’s start with the fellas, out the gate. I wanna do that because, when I was doing my research on all of this, I immediately came across something that proved what I just said in the intro. What part in particular? Did you know that, even when it comes to truly platonic friendships, men still wish that their female friends would engage in physical touch more than women do (via their male friends)?
That’s because, even when it comes to intimacy among friends, physical touch displays trust and a feeling of closeness — and research says that men find that to be valuable. And so yes, this does amplify the point that physical touch and the need for it go well beyond sexual intimacy.
Still, I’m sure that it comes as absolutely no surprise that if you were to ask a group of men and women who prefer the love language of physical touch more, it’s going to be men (especially if they are over the age of 45). And while there are many theories for why this is the case, mine is that, since men are traditionally known and expected to be providers and protectors and that is hard work, I think they feel safe, reassured, seen, validated and deeply cared for through physical touch. It’s a way for them to get “off of the clock” from using touch to take care of others to being touched in a nurturing way.
Some other interesting things about men and touch is, although women seem to be more at ease with being touched overall, guys are more comfortable with being touched by strangers, especially in a flirty way (in part, because they process it as a potential for “opportunity” — read between the lines there), they prefer women touching them over being touched by men and they are known to initiate touch more if who they are touching is a woman.
And what about touch as it relates to sexual intimacy? Well, according to science, while both men and women enjoy their genital region, lips, ears, shoulders, and inner thighs to be caressed, men also respond to the back of their legs to be touched while women barely even acknowledge that part of their body (in this way). Men also consider their hands to be an erogenous zone far more than women do. It should also be noted that men are more aroused by touching their partner than being touched by them.
How Women Feel About Physical Touch (Overall)
GiphySo, what about women and touch? Well, something that is associated with women quite a bit is affective touch. If you’re not familiar with what that is, affective touch is all about having the ability to touch in a way that cultivates feeling and emotion. Not only do women tend to be better at doing it, but they also find it to be a more pleasurable experience than men do. Research says that this is because of the fact that, overall, women have had more positive experiences, as it related to touch than men.
Something else that is interesting about affective touch is women who express themselves through touch are typically considered to be more affectionate and trusting as opposed to men who touch a lot. And so, since women like to give affective touch, they are also highly responsive to it — and that could explain why women like to touch and be touched (like reaching out to touch someone’s hand) when someone is sharing their thoughts and feelings with them.
Another thing to note about women and touch is because their pain perception is a lot more sensitive than men’s, even slight adjustments in touch (pressure, temperature shifts in body parts, etc.) will affect them in a way that won’t affect men. When it comes to sexual intimacy, specifically, this could explain why even a slight shift in touch can bring a woman into or take a woman out of the mood far easier and quicker than it would a guy’s.
Something else that should go on record here is how women respond to touch based on their menstrual cycle. For instance, when a woman is ovulating, she tends to be more sensitive to touch; plus, she also finds kissing to be more of a priority. Meanwhile, the drastic shifts in hormones during menopause and postmenopause can make women less sensitive to touch.
As far as sex and sexual stimulation go, women reportedly like to be touched more than to touch. Also, when a man looks into a woman’s eyes while touching her, that increases her arousal levels significantly (men prefer women to gaze at their genitalia; not sure if anyone is shocked there — LOL). Places where they prefer to be touched include their breasts, neck, and butt; some even say that they can orgasm just from being stimulated in those spots (along with their lips and ears). As far as the type of touch that is most effective for women during copulation, oral reigns.
And what about how men feel about oral sex? Well, I once read an article that said that 27 percent of the male participants in their study would rather get some fellatio tonight than receive a raise, so…you do the math. LOL (while we’re on the topic of oral sex, a little over 50 percent of men and women find it to be more intimate than intercourse and consider refusal to engage to be a relationship deal-breaker. Agreed).
GiphyOkay, so with all of this intel on how men and women differ in the touch department, what does all of this even mean? To me, it’s a blaring reminder that even something as simple as touching has billions of layers to it — that even though touch is something that we all need, the art of it is something that must be studied and mastered; especially when it comes to interacting with the opposite sex and even more so when that person is our partner.
And yet, we shouldn’t take this information lightly because, when you (again) factor in all of the ways that touch is holistically beneficial…just imagine how much better intimacy would be, on all levels, if we respected how people prefer to be touched more often.
A poet by the name of John Keats once said, “Touch has a memory.” Think about that the next time you reach out to touch someone — and they reach out to touch you. Then ask yourself: what memories do you want them to have? What memories do you want to keep?
How can all of this data help to make that happen?
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Giphy