The whole subject of code-switching, as it stands now, makes my skin crawl, especially when I see other Black women promoting it as a positive thing to do. And as grown-ass working Black queens, especially those of us in fields that are majority male or majority white, we've all done some form of code-switching.
When you totally change the way you speak, your mannerisms, your tone, or any other way of communicating, you've earned your place in the Code-switching Club, sis. And if you're among the scores of Black women who have felt they've been forced to code-switch simply to survive and pay the bills, let me tell you now: I chose, a decade ago, to never code-switch to the point of inauthenticity and mental turmoil again, and today, I'm challenging you to do the same.
Before we go any further, let's get into more about what exactly code-switching involves. Research has found that people find code-switching "professional," and that the act can indeed "facilitate career advancement, connection and other forms of success." As much of this can be true since code-switching comes with its rewards, I have found, as a Black woman who has worked in both corporate and small-business environments, that the definition and sacrifice of self for us goes way beyond just speech.
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In my experience, if I spoke too loudly, I was labeled "ghetto" or "uncouth." If I spoke too much with my hands, used slang, or didn't enunciate every syllable, I'd be considered unreliable, uneducated, or not trustworthy. If I used analogies that are smart but rooted in "urban" or Black culture, I'd sometimes be laughed at like I was the company comedian.
Code-switching has been found to take an "emotional toll" on Black professionals especially. The motivation behind code-switching involves being accepted in environments where you feel you have no choice but to blend in or totally change who you are during your office hours just so you can pay the bills or advance up the ladder.
This involves fighting against what is called "stereotype threat," and can "undermine motivation and trust and cause underperformance." We all know that as Black women, communication goes beyond just our words and phrases, into the way we use gestures, dress, and our overall powerful swagger. For us, the promotion and rewarding of code-switching (both passively and overtly) are stifling, discriminatory, and, dangerous. It's also rooted in bias and white supremacy. Yep, I said it.
It's one thing to be respectful, eloquent, graceful, and emotionally intelligent. Those are all amazing leadership qualities and skills that are necessary for anybody in any business or social arena. But it's a whole other thing to put Black women in a monolith and force them to totally change who they are every day--- women who are already disenfranchised in the workplace, face double discrimination, are disproportionately underrepresented in the C-suite, and already have to fight to "lean in" and take up space.
So how did I thrive by not code-switching? Here's how I navigated my rebellion against an age-old so-called norm in the workplace:
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1. I aligned myself with organizations, opportunities, and companies that were a fit for my personality, career goals, and values.
I like to change up my hair without a bunch of judgments and questions, and I'm okay with bluntly letting someone know that I'm not in the mood to explain why or how. I like to use slang (hell, even patois), and I talk with my hands. I laugh heartily and I'm passionate about what I do, so yes, sometimes my tone is louder than a whisper. I have a deep Virginia country accent or a very-suspect Trinidadian-Jamaican one, depending on the situation. And all of the clients and publications I work with respect and love those things about me.
Not all Fortune 500 companies are created equal when it comes to truly facilitating diversity and inclusion, both in good and bad ways, but you can indeed find a company where you can just be yourself (whatever that means for you) while doing work that is impactful, challenging, and rewarding.
Go on informational interviews, ask questions about diversity resources and company culture, connect with others who work for your dream brands to get a sense of what it's like in the office, and look up folk on LinkedIn to discern if that company's mission, values, and vibes match with your goals and values.
Also, why not look outside of the corporate realm and work for smaller brands, nonprofits, or startups? I've found that I have the most freedom to just be me working with entrepreneurs or companies that aren't yet at the 500-global-locations stage. Many of the companies I've worked for or with were either Black-owned or women-led, and I've had the most fulfilling career experiences with those types of companies simply because their goals, way of doing business, and priorities were similar to mine.
2. I got real with myself about my personality and communication styles in the workplace--the good, the bad, and the ugly.
I'll be honest here: I've had to get some major mentoring and even pursued a master's degree to learn how to better communicate as a leader. I've found that when I feel slighted or upset, for example, I'm more apt to be super-disrespectful and off-putting, which indeed is unprofessional and alarming to co-workers and clients. I know I'm a good leader, love to help people, and have the experience to guide others, but I keep it very real with myself when I fall short and the actions I need to take to improve.
While code-switching can be demoralizing in certain situations, sometimes we have to confidently know ourselves in order to determine when it's necessary and when it's not.
For example, I've found that raising my voice or tightening my tone can be problematic if a difference of opinion happens, so I've learned to smile, take a deep breath, think first, listen clearly, then respond. I also know I have a strong presence in any situation, and my energy when I walk in a room is super-noticeable. It's a bittersweet gift. (I have always been bossy, and I've had to play leadership roles in my household since childhood, so that can also be misunderstood or taken the wrong way.) Thus, if I really want to serve or get people to endear themselves to me, I can be a bit more graceful in my approach or try not to immediately criticize or correct someone.
The key realization here, though, is that these are all self-improvement actions I take, as a human being, after consistent self-reflection, therapy, training, and journaling, not trauma responses due to being afraid of embodying some unfair Black woman stereotype.
If you're not sure of your strengths and weaknesses as they relate to your workplace communication and experiences, try an assessment like CliftonStrengths, talk with a trusted workplace bestie or mentor, or hire a career or life coach to troubleshoot scenarios and process through your communication styles.
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3. I stopped taking jobs just for the money and focused on my ultimate lifestyle goal and purpose.
I know, I know. This can seem challenging for many of us who have bills to pay and other very expensive obligations. Hear me out: So, instead of staying in a workplace or employment situation, that for me, became toxic simply due to the fact that the culture just wasn't a good fit, I went freelance and decided to take my risks there. If I had to work a customer service or remote tech job in between---just to pay the bills--- yet still have the freedom to seek out the real fit where I could be myself, so be it.
Just as some of us can sacrifice to get that six-figure job at a place where you're okay with cutting off your braids, turning into a whole different character, or wearing a black wig over those red curls (not judging sis; I see you and love you!), some of us must sacrifice in order to reach our end goal of radically saying no to doing those things.
It's everyone's right and unique journey as to what they deem important in order to reach their career goals (which connect to life quality and vision) and being able to wear my hair and nails the way I want, respectfully speak when and how I want, and having the freedom to communicate in ways that are both effective and genuine to me is more important in the grand scheme of things. (Also, these freedoms allow me to connect with the audiences I feel called to serve, thus, I have no choice but to do so.)
I spent years just not being myself, paying so-called dues, and have felt the negative residual effects of doing that. It's wasted years that I could have used pouring into becoming the best, most authentic version of me, and it was a relief to finally say, "Nope, pick somebody else. I'm not the one anymore." And you can, too, sis.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
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Luckily, there are some things that you can do to either speed up the healing process of a cold or make having one more bearable than usual. Things that are affordable, all-natural, and easy to incorporate into your daily routine.
Are you ready to know how to nip a damn cold in the bud…before you even get one?
Here ya go.
1. Fire Cider
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Two drinks that I am gonna drink all the way down, each and every fall season, are hot chocolate and apple cider (that’s warmed up). So, when I read about something called “fire cider,” it absolutely caught my attention. If you’re not familiar with it, fire cider is a homemade drink that consists of things like apple cider vinegar, herbs and other ingredients that are specifically designed to boost your immune system.
I won’t lie to you — since some of the traditional recipes contain things like onion and garlic (sulfur has potent medicinal properties) and sometimes even hot peppers (which help to clear up congestion) — although fire cider might not be your favorite as far as your palate is concerned, the viruses (because there are reportedly somewhere around 200 of ‘em) that cause colds will lose a lot of their impact if you drink this; and that makes it worth a shot — well, swallow. Some fire cider recipes can be found here, here and here.
2. Probiotics
A few years ago, I wrote an article for the platform entitled, “80% Of Your Immunity Is In Your Gut. Take Care Of It Like This.” — and that alone should explain why and how a probiotic can help to prevent colds and make it easier to get over them. The reality is that a healthy gut is what helps to monitor how your immune system reacts and responds to harmful pathogens that may try and get into your system, including ones that cause the common cold.
And since probiotics feed your gut with “good bacteria,” this gives your gut the ability to be better (and quicker) at fighting off the bad. So yeah, take a probiotic — all of the time and definitely while you have a cold. It helps.
3. Peppermint (or Eucalyptus) Oil
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Although I rarely get sick (praise the Lord!), when I do catch a cold, I think what I hate the most is not being able to comfortably breathe. Well, something that is proven to help with that is peppermint essential oil. That’s because it contains properties that act as a natural decongestant as well as a fever reducer. Another essential oil that can hook you up in this department is eucalyptus oil. It’s bomb because it helps to soothe a nagging cough, it can clear up chest congestion and ultimately makes it easier to breathe.
So, before turning in at night, either mix a few drops of one (or both) of these oils with a carrier oil like grapeseed, avocado or jojoba, warm it up for 10 seconds in the microwave and apply it to the sides of your nose or on your best or back. Or put the oil in a diffuser. It can quickly ease cold-related symptoms while also making it so much easier for you to rest (which is something else your body needs to get over a cold; more on that in a sec).
4. Zinc Lozenges
Zinc is a mineral that helps to keep your immune system healthy and strong — and since a weakened immunity is directly connected to having more colds (2-4 a year is considered to be “normal,” by the way), it’s always a good idea to have some zinc in your body. As it relates to colds, specifically, aside from the fact that zinc can help you from catching one to begin with, there are also studies which say that sucking on zinc lozenges can help to shorten the timespan of a cold as well.
To be fair, some people have said that zinc lozenges make them feel nauseated; however, everything has its pros and cons and so, how would you know if you’re one of these folks unless you try it? Oh, and while we are on this topic, there are also zinc supplements and foods that are high in zinc (like red meat, lentils, hemp seeds, cashews and quinoa) if you want to try and get more zinc into your system that way (although lozenges are gonna be your best bet on the shortening tip; just sayin’).
5. Foods Rich in Vitamin C
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Speaking of foods that can fight a cold, out of all of what you’ve read here, probably what you are quite familiar with is the fact that vitamin C and colds are mortal enemies. In fact, one pretty significant study says that by taking one gram of vitamin C a day during a cold, you can reduce the severity of your symptoms by as much as 15 percent.
That’s because vitamin C is packed with antioxidants, it helps to reduce bodily inflammation and it helps to strengthen your immunity too. Foods that are full of vitamin C include chili and yellow peppers, kale, kiwi, papaya, broccoli, kale and citrus fruits.
6. Elderberry Tea
If you’re someone who likes to put preserves on your biscuits or toast, have you ever tried one that is made from elderberries (recipe here)? It’s actually pretty good — and good for you because elderberries are high in vitamin C, fiber and antioxidants. And that is why they are great whenever you are trying to hurry up and get over a cold because they also contain properties that are literally antiviral — and since a cold is a virus…well, there you have it.
One of the best ways to get elderberries into your system? Elderberry tea. If you add honey to it, honey can help to shorten symptoms like a stuffy nose, sore throat and cough by 1-2 days. Very cool.
7. REST
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Did you know that even one day of not getting the sleep that you need to weaken your immune system and increase bodily inflammation at the same time too? That’s because one of the benefits of a good night’s rest is it rejuvenates and recharges your system, so that your immunity can work at its optimal level.
Not only that but, according to science, if you already have a cold, getting plenty of rest can benefit you on a few different levels as well. First, your cytokines (proteins that boost your immunity) are released when you sleep.
Second, your body temperature elevates enough to kill some of the bacteria and viruses that are making you sick. Finally, sleep provides you with the energy that you need in order to get through the day while you are healing from your sickness. So, if you want to get through your cold ASAP, be intentional about getting as much rest as you possibly can.
BONUS: A Humidifier
When you get a chance, please check out “10 Really Good Reasons To Get Yourself A Humidifier This Fall”. There really are all kinds of solid reasons to invest in a humidifier around this time of the year — and one of them is to make getting through the cold (and flu) season so much easier for you. Since humidifiers bring moisture into the air, that can help to loosen up congestion, soothe an irritated throat, decrease coughing, help with the healing process of respiratory infections and it can help you to sleep better — so that you can get past your cold sooner.
So, if you don’t already have a humidifier, cop one ASAP. Your future colds will absolutely hate that you did. LOL. For a list of some highly recommended humidifiers that are currently on the market, click here.
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