Thanks to social media technology, more and more people are leaving behind the 9-5 life to pursue their own passions. In 2018, we all know someone who owns a business, works from home, or aspires to do so.
As much as working for yourself may seem like a dream come true, it comes with a lot including lack of sleep, a lot of time spent at home, and an emotional roller coaster ride. Show some support for all of their endeavors this holiday season by gifting something that will help progress their boss agenda.
For those in your life who are really living the boss life, beginner or vet, here are 12 gifts that they'll absolutely love and thank you a million times for:
For The Multitasker/Bed Boss:
Lapgear Designer Lap Desk, $34.99
Working from bed just got real – real productive. The entrepreneur who is guilty of lounging while working will appreciate this great addition to their at home work life. (Shop Here.)
Girl Boss Novelty Name Plate Desk Sign, $14.99
This is the perfect gift for the friend that never fails to remind you who the boss really is. Now it's on display for the world to see. (Shop Here.)
For The Forgetful One:
Tile Mate Key Finder. Phone Finder. Anything Finder, $19.99
Being a entrepreneur doesn't mean that you have everything together at all times. This gift will be keep the entrepreneur in your life focusing on business instead of scrambling for misplaced items. (Shop Here.)
For The Friends That Needs A Bit Of Extra Motivation:
Deluxe Law of Attraction Life Planner - 2019 planner, $38.99
This planner is anything but basic. Not only will it help any entreprenuer get super productive. It also includes some great mental health exercises such as gratitude journaling, finding your "why" and other important things to keep every level of boss on the right track. (Shop Here.)
For The Homebody Boss:
Verilux HappyLight Compact Personal, Portable Light Therapy Energy Lamp, $39.95
Need a gift for someone that's always cooped up in the housing working day in and day out? This mood improving therapy light will help to keep them in good spirits. May we add – it's also portable. (Shop Here.)
Gift Tree Custom Engraved Bettoni Pen, $34.95
This is the perfect gesture for the entrepreneur that you don't know on a super personal level, like a boss or colleague. Any entrepreneur would love to write down all of their million-dollar ideas in style. (Shop Here.)
For The Social Savvy One:
Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy, $13.36
This is the ultimate how-to guide for the social media obsessed entrepreneur that's looking to use social media to boost their personal brand and business. (Shop Here.)
For The Caffeine Aficionado On A Budget:
Espro Travel Stainless Coffee Press, $34.95
A $5 a day coffee habit could be a bit much when you're building a business. Motivate any coffee-loving girl boss (or guy) brew their own fresh coffee on the go using the coffee of their choice. Coffee snob approved. (Shop Here.)
For The “Bag Lady”:
Gonex Women Laptop Tote Bag, $34.95
If always being on the go is starting to cramp her style, this business tote bag is the only gift to give. This stylish tote is compartmentalized to perfectly store all of the important things that any girl boss wouldn't want to be caught without. (Shop Here.)
For The One Who Loves Aesthetics:
TOODOO Desk Accessory Organization Kit 10 Piece Set, $34.99
Much like people, when work spaces look good they feel good. This rose gold desk accessory kit is a great addition to any work space. (Shop Here.)
For The One That Loves Vintage Inspired Things:
Maxtek Black Felt Letter Board, $19.99
You might have seen these plastered all over Instagram and Pinterest. These vintage inspired felt boards are perfect for the entrepreneur who is a sucker for a vintage feel and of course loves to be expressive. (Shop Here.)
For The One That Isn’t A Morning Person:
A Beautiful Morning: How A Morning Ritual Can Feed Your Soul and Transform your Life by Ashley Ellington Brown, $14.99
We all know how you start your day can easily determine the way your whole day goes. Inspire the budding boss in your life with the book that will help guide them with actionable steps to help make every day intentional. (Shop Here.)
'Tis the season! Check out xoNecole's other Christmas gift guides here.
Disclosure: If you purchase something through one of our links, xoNecole may earn a small affiliate commission.
RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
In a xoNecole exclusive, the mom of two opened up about many things, including starting her wellness journey at 13 years old. However, a near-death experience during a procedure at 20 made her start taking her health more seriously.
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
Courtesy
If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But covid hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
- YouTube
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy