Aight, so y’all can thank a friend of mine for this article. I say that because, after teasing her about how I don’t know if she loves her man or her red wine collection more, she had to pause before giving me an honest answer. LOL. And although I personally am not the biggest wine drinker on the planet, I do get why it brings her joy. Aside from the fact that various wines can provide a variety of flavors (and even textures), science has proven that, when consumed in moderation, wine is pretty good for you too.
For instance, both red and white wines are able to strengthen your heart, lower your cholesterol levels and even increase longevity while red wine, especially, has the ability to improve your gut health, reduce oxidative stress, lower your chances of being diagnosed with breast or lung cancer, less depression-related symptoms and, red wine is also considered to be an aphrodisiac (give thanks).
Even if you already knew (most of) this, what might surprise you is the fact that wine is wonderful, not just when it comes to your insides but your outsides (your skin, specifically), too. Yep, thanks to the antioxidants, tannins, and manganese that wine contains, if you apply it to your skin, it can benefit it in ways that you probably never would’ve imagined — until today.
According to the American Heart Association, men should have no more than two glasses of wine a day, while women should indulge in no more than one. Still, if you’re looking for some other ways to make wine a part of your daily routine, I’ve got 10 that can have your skin looking absolutely amazing in no time.
How to Use Wine for Your Natural Skincare and Beauty Routine
1. Exfoliate Your Skin with Red Wine
Aight, something that you may not have known (until now) that wine has in it is alpha hydroxy acid. That is good for your skin because it increases blood circulation to it, reduces the appearance of fine lines and wrinkles, helps to even out discoloration, brightens your skin over time, and even aids in exfoliating it (you know, removing dead skin cells). Since red wine contains a good amount of this type of acid, why not exfoliate your skin with a red wine solution? I happened upon a red wine scrub recipe that is super easy to make here.
2. DIY a Red Wine Mask
Between the alpha hydroxy acid, antioxidants, and polyphenols (plant-based antioxidant compounds) that are in red wine, you could do your skin a world of good by also making your own peel-off face mask. HelloGiggles featured one that contains only three ingredients: wine, kefir, and honey. The kefir is a nice addition because it’s packed with probiotics and those can help your skin to be far less dry while also balancing your skin’s pH levels and even soothing acne and eczema. As far as honey goes, it’s good for your skin because it softens it, contains anti-aging properties, and it can help to reduce the appearance of pimples, too. The mask recipe is available here.
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3. Apply Red Wine As a Toner
When it comes to maintaining optimal skincare, one thing that continues to be underrated is toner. Toner is essential because it deeply cleanses your skin, unclogs your pores, balances the pH levels of your skin, and helps to soften the feel and appearance of your skin. If you mix two tablespoons of red wine with two tablespoons of rose water, the red wine will provide toner benefits, while the rose water will moisturize your skin and give anti-aging benefits.
4. Rinse Your Hair with Red Wine
Since red wine has polyphenols in it, if you’re looking for something that will clarify and even help strengthen your hair, you might want to try some red wine. Word on the street is that not only will it help to remove extra product or residue from your tresses, but it can also decrease frizzing as well. My two cents? Because wine has alcohol in it, rinse with it like every third wash day and also apply the rinse in between shampooing and conditioning — just so you decrease the chances of inadvertently drying your hair out in the process.
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5. Soothe Your Scalp with Red Wine
If you already deal with dry scalp quite a bit (check out “Stop Scratching: The Differences Between Dandruff And Dry Scalp”), please keep in mind that, reportedly, a five-ounce glass of wine is made up of approximately 12 percent alcohol. What this means is if your skin (or scalp) is naturally dry, using wine only on it could amplify the issue. The flip side to this? Thanks to the antifungal properties that are also found in wine, if you put some of it on your scalp, it can help bring relief to itchiness and irritation. Just be sure to mix the wine with something like olive oil; it will help to keep the wine from drying out your scalp and the antioxidants and fatty acids in the oil will help to soothe your scalp even more.
6. Dab White Wine on (Minor) Breakouts
It’s kind of ironic that although alcohol has the ability to alter your hormones to the point where it could cause a pimple or two (inflammation overall, if you’re not careful), applying a bit of wine to your zits can help speed up their healing process. That’s because the antioxidant resveratrol that’s in wine helps to prevent the growth of the bacteria that causes acne in the first place. So, if you’ve got a pimple that you would like to go down overnight, put some wine on a cotton ball and then dab it on your zit; you should see some reduction in size by morning.
7. Create a Skin Mist with Champagne
Champagne is simply sparkling wine, so yes, it comes with some impressive skincare benefits. For instance, since the tartaric acid that’s in wine can help to exfoliate your skin, reduce the signs of aging in your skin as well as increase hydration — using a skin mist that has champagne in it can give you all of these benefits in just a couple of sprays. Just add a bottle cap of champagne to some distilled water and a few drops of vegetable glycerin (which will help to soften your skin), and you’ll be good to go!
8. Use Champagne Cubes to “Tighten” Your Skin
Something else that champagne has in it is potassium. Since potassium is both a mineral and an electrolyte, and electrolytes help to provide your blood vessels with the nutrients that your skin needs, champagne can also do wonders for your skin if you turn the drink into ice cubes and then apply the cubes to your freshly washed skin. Apart from all of the benefits that I’ve already mentioned, the ice will help to tighten up your pores, get rid of puffy eyes, decrease the inflammation of breakouts, and help your skin to look younger and (temporarily) tighten it as well.
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9. A Bit of Champagne Might Even Out Your Skin Tone
Something else that champagne has in it is carbon dioxide (CO2). The reason why carbon dioxide laser treatments are becoming more popular is that they are known for removing mild scarring and lesions as well as evening skin tone and reducing the appearance of fine lines and wrinkles. Although the CO2 in champagne will not provide as dramatic results as laser treatments do, using champagne on your skin a few times a month could result in you seeing more even skin over time.
10. Drink Wine to Slow Down the Aging Process
And yes, if you are looking for a way to slow down the aging process of your system overall, science has shown that resveratrol has increased the lifespan of mice, rats, and monkeys. And so, although studies are still being conducted on humans, with all of the benefits that were mentioned in the intro — if it can do all of that and make your skin look younger, why not toast yourself with a glass from time to time? (I mean, really…)
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BONUS: Can (and Should) You Bathe in Wine?
With all that I just shared about how wine can benefit your skin, you might wonder why you shouldn’t just jump into a tub that’s filled with it. Good question. Several years back, Allure published an article entitled, “I Bathed in Red Wine and Here's What Happened to My Skin.” The biggest takeaway that I got from the author is it sounds good more than anything. And while doing something this “extravagant” would certainly qualify as a form of self-pampering, I think it is a good idea to, once again, keep in mind that wine has alcohol in it.
So, if you are going to “treat yourself,” make sure that you put no more than a cup or two of wine into your bathwater and also that you seal your skin (check out “Your Skin Is BEGGING You To Do This Right About Now”) once you step out of it.
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Martin Luther once said, “Beer is made by men, wine by God!" If you factor in that the Bible says that Christ turned water into wine (John 2) with all of what was just shared, that is definitely a fair debate. LOL.
So, whether you drink wine or not, at least consider nourishing your skin with it. As you just read, there are far too many reasons — really good ones, at that — not to.
Indulge, sis. INDULGE.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023