
The Unraveling Of Big Tech & How Black Women In Tech Can Bounce Back From Layoffs

As industries around the world took devastating hits during the COVID-19 pandemic, the tech industry skyrocketed, growing at an accelerated speed and reaching record-breaking profits. From Google to Amazon, tech giants scaled up their workforces, some upwards of 50 percent, to meet the rising demand stemming from the pandemic.
It was the 21st-century version of the Gold Rush. Thousands of professionals from every field flocked to Silicon Valley for the promise of higher salaries, remote work, and better benefits. That era has now quickly spiraled and with it, nearly 60,000 tech jobs were eliminated in less than 30 days at the start of the new year.
For months, calls to quit your job and go into tech and narratives like “I went from making $50,000 to $120,000 a year after switching to tech” spread like wildfire. Yet, today the silence is almost deafening as the fallout from a crushing layoff wave continues day after day.
The impact of the layoffs has been especially devastating to women in tech. Women only make up 26.7% of the tech industry and that number drastically shrinks when accounting for Black women who only make up 1.7% of the tech workforce according to a 2021 report from AnitaB.org.
xoNecole spoke to four Black women in various sectors of tech on navigating the once presumed promised land, now on the heels of historic layoffs that show no signs of slowing down.
Alana's Story
From Education to Tech: Senior Social Media Manager
For Alana, her transition into tech was the final puzzle piece to living life on her terms. Her departure from education and entrepreneurship and into Silicon Valley gave her the stability she needed to reach other milestones in her life including making a cross-country move with her husband, purchasing a home, and growing her family. Like thousands of others, Alana joined the tech industry after promises of greener pastures.
Initially hesitating because she did not have a background that aligned with traditional tech roles, it was after a friend's encouragement that she explored the growing and varied needs of tech companies and secured a role that fit her strengths.
But recently, when an irregular meeting suddenly appeared on her calendar with no details and other attendees blocked out, Alana immediately felt like something was off.
Twenty minutes later, she was blocked out of every company device. Five months pregnant, and two weeks after closing on her new home, Alana’s world was turned upside down as the leadership announced company-wide layoffs.
Despite her first job in tech also being her first layoff she intends to stay in the industry after her maternity leave and says she is using the role as a springboard to new opportunities in tech.
Key Advice:
“So many people talk about a villain origin story, but it doesn’t have to be. [A layoff] can just be your origin story. Let it trigger new insight, new passions, and new interests. Let it trigger rest. In Western society, we don’t often get the opportunity to just sit down and do nothing. Let a [layoff] spark fresh energy and fresh creativity.” - Alana
Temicka's Story
From Customer Service to Software QA Engineer
Temicka was always interested in all things tech since she began coding in high school. Despite her early interest in the field, it was still years later when she returned to tech to try and land a job. Temicka participated in programs and completed training and certifications. But it was not until the pandemic that she was able to get her foot in the door and land a full-time job in tech.
Almost a year into her new role, a recruiter called to congratulate Temicka on her contract being renewed early. Five minutes later, all of her access to company programs was shut down.
It turned out her contract was instead ending effective immediately and no one had reached out to inform her. It was not until she reached out to her manager that she was told the news. She didn’t have time to reach out to anyone before her privileges were revoked and the next time she heard back from anyone in the company, it was HR asking her to return the laptop.
After being laid off, she immediately began to apply for jobs with the total number of applications submitted reaching into the hundreds. Despite the many talks with recruiters and interviews, she still has not been hired and fears the continued layoffs have drastically reduced her options.
Right now, Temicka has dusted off her old resume, returning to customer service until she can return to her first love, tech.
Key Advice:
“Network. Network. Network. Utilize all the social media platforms to make connections including LinkedIn and the Metaverse… It gets you in the door quicker.” - Temicka
Teryn's Story
From Fashion to Tech: Category Experience Analyst
For Teryn, her journey into tech started with a layoff in another industry: fashion. As retailers began to shut down operations and close their doors she used that as inspiration to pivot in her career and look for a field with more stability and flexibility and set her eyes on tech. Terri was working as an apparel product designer and after multiple courses, she transferred her design skills to websites and apps.
In an industry where thousands were seeing their jobs eliminated with little to no notice, she carved out a role that combined her love of fashion with her newly acquired skills. But, she says the pandemic calls to get into tech painted a false reality of the behind-the-scenes work that goes into securing a tech role including networking, referrals, revamping your resume, and the constant interviews.
Just 90 days in her new position, Teryn says she still keeps her resume updated to always be prepared for the unexpected.
Key Advice:
“Always keep an eye on the overall [performance] of your company. I always look in Google News to see if there are organizational announcements. That's always a tell-tale sign for me; if there is restructuring, executives leaving and hiring freezes. Those are things that I look for." - Teryn
Jessica's Story
From Insurance Recruiting to Tech: Senior Sourcing Specialist
Jessica was part of one of the tech superpowers, Meta. She’d recently joined the industry in hopes of career stability and a better work-life balance. That stability was short-lived when just after nine months she was laid off in the first wave of tech layoffs at the end of 2022.
The layoff combined with standard reduced hiring in Q4 put Jessica on a waiting list for jobs in what has fast become an oversaturated market. The name, Meta, on her resume helped get her in the door for interviews and talks with recruiters but nearly months later she still found herself on a never-ending merry-go-round of futile interviews.
The process of finding a new role was essentially a job within itself. Jessica completed a total of 276 applications over the course of three months. Those applications led to countless rejections, six “ghosted” scheduled prescreens, 33 rounds of prescreens and interviews across 15 companies, two take-home projects, one presentation, and seven positions put on hold due to the economy.
The journey was an eye-opener on the etiquette gaps between recruiters and applicants. As a mother, she frequently rearranged her schedule to accommodate interviews, but would often be met with no-shows from hiring managers and recruiters.
After 77 days on the job hunt, she now has a start date for a new role and encourages others impacted by the layoffs to stay the course.
Key Advice:
"Being laid off, there’s nothing to be ashamed of. People want to help you secure your next role and they can’t know what you’re looking for, or that you are having a hard time unless you talk about it. Be open and honest about your experience and network.”- Jessica
Unexpectedly losing a job in a layoff can bring your life to a screeching halt. But, it’s not an indication of who you are or your quality of work. So, after you dust yourself off and give yourself time to grieve the loss, remember bills must still be paid.
When you’re ready to rejoin the job market, remember the following tips from Shannon Morales, founder and CEO of Tribaja, a talent marketplace and community to support underrepresented communities in tech, on the steps to take after a layoff and how to keep your skills current and in demand.
5 Tips To Revamp Your Career After a Layoff in Tech
- There is opportunity outside of Big Tech. Civil tech is seeing an uptick as well as healthcare, fintech, and banking.
- Reposition your career and focus on industries that are doing well in today’s market.
- Look at skills that are in high demand right now and continue to learn; take additional courses and learn new skills.
- Stay ahead of the trend and don’t always be reactive to what’s happening in the job market.
- Become your own boss. Not all companies can afford a full-time employee, but there are many who could use your skills on a project basis. Freelance and contract your skills out for an hourly rate to multiple companies at a time.
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Featured image by Maskot/Getty Images
'Black Girl Magic' Poet Mahogany L. Browne Talks Banned Books And The Power Of The Creative Pivot
You know you’re dealing with a truly talented and profound voice of a generation when the powers that be attempt to silence it. As a poet, educator, and cultural curator, Mahogany L. Browne has carved out a powerful space in the world of literature and beyond.
From penning the viral poem, “Black Girl Magic,” to writing Woke: A Young Poet’s Call To Justice (a book once banned from a Boston school library), to becoming the 2024 Paterson Poetry Prize winner and a poet-in-residence at Lincoln Center—her path exemplifies resilience, reinvention, and unapologetic artistry. She's published more than 40 works and paid the bills with her craft, a divine dream for many creatives seeking release, autonomy, and freedom in a tough economic climate.
A Goddard College graduate, who earned an MFA from Pratt Institute and was awarded an honorary doctorate from Marymount Manhattan College, Mahogany offers unapologetic realness with a side of grace and empowerment. "I started touring locally. I started creating chat books so that those poems will go in the hands of the people who were sitting in the rooms," she shared.
"And then I started facilitating poetry workshops, so I used my chat books as curriculum. And that, in turn, allowed me to further invest in my art and show the community and people who were hiring me that it wasn't just a one-off, that it's not just, you know, a fly by night—that I am invested in this art as much as I am invested in your community, in your children's learning, in our growth."
Mahogany has a special way of moving audiences, and her superpower sparks shifts in perspective, post-performance introspection, and strengthening of community bonds, especially among Black women. (One can undeniably recognize her gift for arousal of the spirit and mind merely from her listening to her insights from the other side of a Google Hangout call. I can only imagine the soul-stirring, top-tier sensory encounter when watching her perform in person.)
In this chat with xoNecole, Mahogany reflects on sustaining a creative career, the aftermath of writing a banned book, and using poetry for both healing, community-building, and activism.
Anthony Artis
xoNecole: What are three key things that have laid the foundation for a sustainable creative career for you?
Mahogany L Browne: What has helped me is that I'm willing to go in being an expert at knowing poetry and knowing the way in which art can change the landscape of our lives, not just as a poet, but also as a poetry facilitator. How you move through classes, those things are mastered, right? So when I go into another space that's maybe tech-heavy, I don't mind learning and being, you know, a student of the wonder of how we can make this magic, work together.
Two, you’ve got to know how to pivot. Sometimes we say, ‘Alright, this is what my life is going to be. I'm going to be a New York Times best-selling author. I'm going to, you know, have an album that's Grammy-nominated. And then, say you get dropped from your record label. That doesn't mean you can't make an album anymore. You can also still create an album that can be submitted to the Grammys. So, what does a pivot look like as an artist who doesn't have an institution behind them? Pivot being a student of the wonder.
Relationships also really help. How do I serve the community? And in turn, that tells me how the community can show up. For me, I have long-standing ties with a community that will outlast my one life. So, what does it mean to create space where these relationships can develop, can be nurtured, can be rooted, can be cultivated? Creating space—it happens through relationships.
xoN: With today’s economic challenges, what does your current creative process look like, and what are you working on?
MB: I’m always thinking five years ahead. I just reviewed the pages for two children’s books and recently released a YA novel. I’m drafting an adult fiction manuscript now.
Anything I create is founded with the root of poetry, but it can exist in captions. It can exist in commercials. It can exist as a musical. So that's where I’m at now.
xoN: You started performing "Black Girl Magic" in 2013, had an acclaimed performance of it via PBS and the work went on to viral success shortly after. Talk more about the inspiration. And what do you think about the continued relevance more than a decade later?
MB: I wrote it as a rally cry for the mothers who had been keeping themselves truly in harm's way by, you know, being a part of the community right after the death of their child or their loved one. They are usually mothers of victims of police brutality—and just seeing how they showed up in these community spaces, they are devout to the cause but obviously still grieving.
"I wanted this poem to be just a space of reclamation, of joy and of you, of your light, of your shine, of your brilliance, in any which way in which you fashion. Every room you enter is the room you deserve to be in. What does it mean to have a poem like that that exists?"
And the first time I did the poem, the Weeping that occurred, right? It was like this blood-letting of sorts. The next time I performed it, I'm moved to tears because I'm seeing how it's affecting other women who have just been waiting to hear, ‘You belong. You deserve. You are good. We see you. Thank you, despite everything that they said to make you regret being born in this beautiful brown, dark-skinned, light-skinned, but Black body.’
Black women are the backbone—period. Point blank. And so, that that poem became a necessity, not just to the fortitude of Black women in the community, but like you know, in service of healing the Black women.
xoN: One of your books was banned at a school in Boston, and it was later reinstated due to parental and activist support. What was that experience like?
MB: Well, I think it happened because they were racist. That's it. Point blank. The reversal of it was empowering, right? I realized, oh, I thought we just had to sit here and be on a banned book list. But no, parents are actually the leaders of this charge.
So to see that, the parents said, ‘Nah, we're not gonna let you take this book out of my baby’s school just because it's a Black kid on the front saying, ‘Woke’ and they're talking about being a global citizen. They're talking about accountability. They're talking about accessibility. They're talking about allyship, and you don't want them to have compassion or empathy or have even an understanding, right? So no, we rebuke that, and we want this book here anyway.’ To see that happen in that way. I was, like, reaffirmed. Absolutely.
xoN: You recently organized the Black Girl Magic Ball at the Lincoln Center in New York. Honorees included author and entrepreneur Rachel Cargle and National Black Theater CEO Sade Lythcott. What impact did it have and what expanded legacy do you hope to leave with your creative works?
MB: I was really interested in not celebrating just the book, but celebrating the community that made the book possible. And so I gave out five awards to women doing that thing, like, what does it mean to be a Black girl in this world?
I just thought it was gonna be an amazing time. Everybody's gonna dress up—we're gonna celebrate each other. And boom, I then realized that it responded to like a gaping hole. There was a missing thing for Black girls of all walks of life, all ages, right?
"It's very intergenerational. That was intentional to come together and celebrate just being us."
You have all these instances where just being you is either the butt of a joke or it's diminished and not worthy of a specific title in these larger institutions. So what does it mean to just to be loved up on and celebrated?
It felt like a self-care project at first. You know, for the first couple of years, folks were coming and they were getting that sisterhood. They were getting that tribe work that they were missing in their everyday lives.
I love the Black Girl Magic Ball because we got us. If I go out with a bang, they'll remember that Mahogany worked her a** off to make sure all the Black girls everywhere knew that she was the light. We are the blueprint.
For more information on Mahogany L. Browne, her work, and her future projects, visit her website or follow her on IG @mobrowne.
Featured image by Anthony Artis
On her debut album,CTRL,SZA crooned about her desire to be a “Normal Girl.” Now, nearly eight years since its release, her Not Beauty line represents her commitment to existing outside of traditional beauty norms.
The singer whose real name is Solána Imani Rowe first teased the idea of a lip gloss line during Super Bowl LIX in February, noting that the release would be happening “very shortly.” Not Beauty debuted simultaneously with the Grand National Tour, which she co-headlines with Kendrick Lamar, in Minneapolis on April 19.
Each Not Beauty pop-up would offer fans the opportunity to purchase the glosses, learn more about the brand, and have the opportunity to meet the superstar in the flesh regardless of their ticket status.
During the Los Angeles tour stop, which spanned three dates on May 21, May 23, with the finale on May 24, xoNecole had the opportunity to test out the glosses included in this soft launch, as SZA revealed in a statement that "this is just the start of other lip products, including plans to launch stains, liners, and creams all inspired by SZA's “infamous layered lip combinations.”
Courtesy
So, what is included in the first Not Beauty launch?
The current Not Beauty products available are lip glosses that come in three shades: In the Flesh, Strawberry Jelly, and Quartz.
During my visit to the first LA Not Beauty pop-up activation, I not only had the chance to purchase all three glosses but also took a peek inside the blow-up log tent. Inside, fans got to experience SZA’s love for nature and her fascination with bugs, which are prominently featured in her performances for this tour. At one point, she even had human preying mantis prancing across the stage y'all.
There were blow-up photos of the beauty that is SZA for fans (myself included) to take photos, but in wooden-like tree trunks were a deeper dive into some of the ingredients featured in her products and their benefits.
For example, the glosses feature Hi-Shine Lip Jelly and Shea Butter as key ingredients and some of the listed benefits included are:
- Shea Butter - “A powerhouse ingredient, offering both functional and nourishing benefits.”
- Hi-Shine Lip Jelly (featured in the In the Flesh shade) - “Formula glides on with perfect adhesion to the lips without stickiness).
Courtesy
What are in the products?
Featured in an orange package, with images of a bug and flower on the side, the back of the box reads: “It’s NOT BEAUTY, it just works. Developed by Solána “SZA” Rowe.
As someone who never leaves home without a good lip gloss, I loved how compact the wood panel packaging is. Perfect to slip into my purse, or in the case of the show at SoFi Stadium, into my pocket when I’m not carrying a bag.
Because I’m a sucker for a good black and brown lip liner and clear gloss combo, I decided to wear the Quartz flavor on night one of the Grand National Tour LA stop, and it did not disappoint. I’ll admit, it’s light weight feel made me nervous because it felt like there was nothing on my lips. However, when I checked my lips in my compact mirror several times throughout the night, I was shocked to find that my gloss was still intact. I only reapplied once out of the habit of looking cute and applying my gloss, but not necessity.
Here are some of the ingredients featured, but not limited to, in the Quartz flavor.
- Polyisoubutene
- Butyrospermum Parkii (Shea)Butter
- Ricinus Communis (Castor) Seed Oil
- Mentha Piperita (Peppermint) Oil
- Tocopherol
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Lip prep
I’m a simple girl who loves to stay true to her roots. So ahead of the show, I stopped by a local Inglewood Beauty Supply store and grabbed a Black and Brown shade lip pencil for just under $2 a piece.
Shading the outline of my lips with the black pencil first, I used the brown to lightly fill the inside of my lips before applying my Quartz Not Beauty shade gloss.
How to apply
There’s truly no right or wrong way to apply lip gloss (in my opinion), with this being a brush applicator sort of product, I simply untwisted the top and swiped the gloss around my top and bottom lip generously.
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Results
Again, my Not Beauty Quartz product stayed on my lips from the start of the show, which began with a fire DJ set from LA’s very own, Mustard, to the conclusion when Kendrick and SZA reunited on stage to send us home to their duet, “luther,” featured on the rapper's GNX album.
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Feature image courtesy