Mother's Day is a special time of year when we take a moment to celebrate the women that have molded us into who we are today. With that idea in mind, The Lip Bar not only released a new "fire engine red" lip color called "Hot Mama," but crafted a campaign around young women celebrating the beauty of motherhood.


According to a statement The Lip Bar revealed that "Hot Mama is an ode to motherhood and a celebration of one of the most impactful roles a woman can have, being a mother. The color red has often been identified with 'power' and we salute and intend to further solidify the power that lies within each woman who has given life."

Courtesy of The Lip Bar

The Lip Bar founder Melissa Butler wearing "Hot Mama"

The Hot Mama campaign features real-life mamas Adrienne, Jordan, Lauren, Desire, and Tasneem rocking the bold lippie in motherhood power stances.

In her portrait, Jordan can be seen breastfeeding her infant son Micah in bantu knots and full glam. The new mom shared, "I just got back to work and I've noticed that if I look good I feel good. So I make sure to make time in the morning to put on a little makeup, a power lip, and mascara, before I leave to drop the little one off at daycare. It provides me with some 'me time' (even though it's only about 5 minutes) and carries me for the rest of the day."

Courtesy of The Lip Bar

Hot Mama Jordan

"I feel like I can tackle anything that comes my way."

Courtesy of The Lip Bar

Hot Mama Desire

This release is a perfect match for the beauty brand as motherhood is embraced in different sizes, shades, and forms.

Desire, who also starred in the Hot Mama campaign, was pregnant at the time and shared that for her motherhood began in that instant. "I became a mom when I learned that I was pregnant. I say that because immediately my mind started thinking through and adjusting for all of the ways I needed to make space in my life and lifestyle for my baby. From thinking about what I could and couldn't eat to even beliefs I had about parenting, my mind immediately went into preparation mode. I had 39 weeks to adjust and ready myself and my environment, but I definitely consider the day I learned I was pregnant as the day I became a mom," she told the beauty brand.

The visuals are not only striking but challenge the stigmas around public breastfeed (which was finally made legal in all 50 states in 2018) and showcases the diversity of motherhood because it's not one size fits all. And being a mom doesn't mean you can't embrace things that make you feel both powerful and sexy, including a poppin' red lip.

Check out additional photos from The Lip Bar's Hot Mama campaign below:

Courtesy of The Lip Bar

The Hot Mama campaign features real-life mamas Adrienne, Jordan, Lauren, Desire, and Tasneem rocking the bold lippie in motherhood power stances. In her portrait, Jordan can be seen breastfeeding her infant son Micah in bantu knots and full glam. The new mom shared, "I just got back to work and I've noticed that if I look good I feel good. So I make sure to make time in the morning to put on a little makeup, a power lip, and mascara, before I leave to drop the little one off at daycare. It provides me with some 'me time' (even though it's only about 5 minutes) and carries me for the rest of the day."

"I feel like I can tackle anything that comes my way."

This is release is a perfect match for the beauty brand as motherhood is embraced in different sizes, shades, and forms. Desire, who also starred in the Hot Mama campaign, was pregnant at the time and shared that for her motherhood began in that instant. "I became a mom when I learned that I was pregnant. I say that because immediately my mind started thinking through and adjusting for all of the ways I needed to make space in my life and lifestyle for my baby. From thinking about what I could and couldn't eat to even beliefs I had about parenting, my mind immediately went into preparation mode. I had 39 weeks to adjust and ready myself and my environment, but I definitely consider the day I learned I was pregnant as the day I became a mom," she shared with the brand.

The visuals from the campaign are not only striking but challenge the stigmas around public breastfeed (which was finally made legal in all 50 states in 2018) and showcases the diversity of motherhood because it's not one size fits all and that being a mom doesn't mean you can't embrace things that make you feel both powerful and sexy, including a poppin' red lip.

To shop the product and get into some "Hot Mama" of your own, click here.

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