
Whenever I hear the church say something along the lines of, “I know God will give me [such and such] because he said that he will grant me the desires of my heart,” the first thing that comes to my mind is how unfortunate it is that church culture tends to make an Olympic sport out of editing Scripture to its own liking.
In this particular case, that resolve comes from Psalm 37:4 (NKJV); however, the entire verse says “Delight yourself also in the Lord, and He shall give you the desires of your heart.” Yeah, do the first part and then the second portion follows. Secondly, Jeremiah 17:9-10 tells us that “the heart is deceitful;” that’s because our heart is the “center of our emotions” — and emotions change all of the time.
So…if our feelings tend to lean into being fickle, why would God give us whatever our feelings want at any given time? Sounds pretty…unstable and unreliable if you ask me — and why would God cosign on anything that is like that? Want one more? James 4:3 (NKJV) states, “You ask and do not receive, because you ask amiss, that you may spend it on your pleasures” — uh-huh…that one is pretty self-explanatory.
Okay, so why the mini-sermon today? I’m just laying down some groundwork to consider as we dive into something that has been pretty popular as of late: the dating delusion calculator.
If you’re not familiar, it’s an online calculator that you can use to put in some basic things that you want in a mate to see what the probability is of you being linked to an individual who perfectly fits the bill. For instance, say that you desire a Black Christian man who’s between 30 and 40, has a bachelor’s degree, has no kids, is between 5’10” and 6’1”, isn’t obese, and makes around $100,000 annually. According to the calendar, the percentage of men who fit those criteria in the US? You ready (you’re not…LOL): that’s 0.00154% or 2,541 of 164,977,341 American men. Chile…CHILE.
Now, back to the God points, if you do believe in Him, your faith can definitely make great things happen. However, a Scripture that I like a lot is the Message Version of Ecclesiastes 7:18: “It’s best to stay in touch with both sides of an issue. A person who fears God deals responsibly with all of reality, not just a piece of it” — and the reality is sometimes what we call “standards,” if some hardcore facts and truth aren’t added in, they could lean into becoming semi-serious delusions if we’re all not careful.
Yeah, this isn’t one of those fairy tale kinds of pieces yet, if you’ve been rocking with me on this platform for a while, you know I’m not big on those anyway. This is more like a dose of reality; if you’re big on that, then keep reading. It could be the reality check that your dating life actually needs.
The Difference Between Standards and Delusion
GiphyI can’t even count how many times I’ve seen a woman on Instagram or TikTok talk about all of these things that she wants in a man, all the while claiming that they are “standards,” when actually, they sound more like unrealistic expectations or delusional thinking. Now, just so this all makes sense, let me define “standard” and “delusion” before expounding further:
Standard: a rule or principle that is used as a basis for judgment; an average or normal requirement, quality, quantity, level, grade, etc.; those morals, ethics, habits, etc., established by authority, custom, or an individual as acceptable
Delusion: a false belief or opinion; a fixed false belief that is resistant to reason or confrontation with actual fact.
So in order to really illustrate my point, let’s go with something on the physical tip first. Words cannot express how much I hear women say that they want a man who is at least 6’ tall, all the while calling it a “standard.” Based on what a standard actually is, how are you able to judge someone’s character or make a moral assessment about them based on their height alone? I mean, isn’t that what y’all try and push down men’s throats when it comes to women and their weight? And the thing is, height can’t be changed and isn’t a potential health risk. Know what else? Reportedly, only 15 percent of men in this country are 6’ or over.
Believe you me, I like a tall glass of chocolate oat milk (LOL) as much as the next woman. I’ll also say that most of the guys I’ve been with, on any level, have “scratched that itch” as far as 6’ and over goes. Know what else I’ll say? Tall in stature absolutely doesn’t mean tall in character, so to call height a standard when it’s really more like a preference is already semi-problematic if you’re looking for a good man. However, where it really gets tricky is if you will push a good person, someone who checks off all of your other boxes, aside simply because they are 5’9” in height. My dear, to move like that is delusional thinking — it is literally a false belief that you should overlook who is right in front of you (a fact) simply because they are a couple of inches shorter than you would like (a preference).
Let’s move beyond the physical. Say that you want a man who makes six figures. First of all, since equality is shouted out on the regular in these media streets, is that what you clear after taxes? What’s your own credit score? How much money do you have up in your savings account? Have you even thought about why 'six figures' matters so much? Could it be because you’ve allowed the media (especially social media) to program you into thinking that it’s the only way a man can be a good provider?
Whatever the reason may be, if you call a six-figure earner your standard when you’re not that yourself, couldn’t it be argued that you are a bit on the delusional side? I mean, because, real talk, the facts are that most men reach their peak earning years in their early 50s (check that out here and here), and only 18 percent of individuals earn more than six figures; not only that, but those who do make that kind of money (unless it’s high six-figures) tend to live paycheck-to-paycheck just like everyone else. Not only that but the reality is Black men in America who are between 40-49 earn $41,600 (on average) while Black men in America between 50-59 earn around $51,000. If you’re going to bring facts and stats into the mix, the truth of the matter is it’s delusional for every woman to think that she’s going to get a six-figure earner and even more delusional to require what she, herself, is not.
If you put both examples (height and earnings) together, a STANDARD says that you want to be with someone who you are attracted to and who will be a consistent provider of the things that you need. DELUSION says, “I’m not even all of the things that I want yet in spite of what reality says, I’m going to ignore people who have 80 percent of what I’m looking for because I want a Prince Charming [who also isn’t real] to fall into my lap.”
Honestly, as triggering as the dating delusion calendar may be for a lot of people, that’s basically what it’s saying: that folks are coming up with a wish list like kids do for Christmas, believing that they can have it all — whether it even really makes a lot of sense or is rooted in reality or not. And then folks have the nerve to think that if they do factor reality into it all, somehow, they are settling. Amazing. Absolutely amazing.
Settling for less shouldn’t be about shallow things. Settling for less should be about convincing yourself that shallow things matter more than having a solid man who profoundly cares about you and who complements your life. Straight up.
Flexibility: The Key to Handling the Dating Game
GiphySo, what are you saying, Shellie? That I should marry some tiny guy who’s broke because that’s realistic? Listen, if that is what you choose to get out of ALL that I just said, then you are indeed choosing to do that. No, my points are as follows:
Make sure that you know the difference between a standard and a preference. Then make sure that your standards come before your preferences. If you meet an awesome man who adores you and is on the same page as you are as far as the future goes, to give him up for shallow reasons like he’s not 6’3” or making $125,000 a year is a delusional form of thinking. You already know what the stats say about finding that kind of guy (who is single); not only that but what do you expect to be the shelf life of a shallow set of desires? Ask some divorced folks you know who are willing to admit that they didn’t heed this kind of advice where it got them — and what they wish they had done differently.
Don’t demand that others be what you aren’t. Yeah, it’s mighty funny to me how folks will just toss 'six figures' and 'owning a home' out there like it’s nothing — only to find out that they barely make $50,000 and are hustling to pay rent for their apartment in the process. I’m telling you, nothing will humble you and get you out of your own dating delusions like striving to be the kind of person you want to date (check out “Before You Talk About What You 'Deserve'...Do You Know What That Even Means?”).
BE. FLEXIBLE. As I’m in the process of penning this third book of mine, it has caused me to take a few walks down memory lane. As I happened upon the Chicago Tribune death announcement of my late fiancé (whom I had never seen before this year), it got me to thinking about how much I would’ve missed out on (both while he was here and via the lessons that our relationship continues to teach me almost 30 years later) had I been INFLEXIBLE. Damien was a bit shorter (although still cleared 6’ — LOL), lighter, and a few other “ers” different than I was accustomed to, and sadly, I wasted a lot of our precious time by giving him quite a bit of initial pushback because of it.
Around the last 16 months of his life, I became less rigid and it was a true blessing…a billion times over. You know, it is the popular (and sometimes controversial) life coach Tony Robbins who once said, “Stay committed in your decisions, flexible in your approach” and no greater words have been spoken when it comes to dating.
Flexibility is about being open to 5’9” over 6’ (especially when you’re barely 5’5” yourself). Flexibility is about preferring an ambitious guy over a wealthy one. Flexibility is about dating the introvert to see if he balances out your extroverted qualities (someone needed to hear that). Flexibility is about being mature enough to know that if you can get the most important things from your list in a guy, you can compromise on the rest.
____
When I first happened upon what is known as the dating delusion calculator for the first time, two sentences in the first paragraph are what made me even take it semi-seriously: “Are your romantic expectations in line with reality?” and “Using data from the US Census Bureau and the US CDC, we'll tell you if your expectations are reasonable and give you clarity in your quest for love.”
As I close all of this out, let me just say, for the record, that there is nothing wrong with wanting what you want. Demanding it without really getting real about it, though — that can end up working against you. Delusional thinking tends to do that. So, whatever it is that you want in a partner, just make sure that you are putting standards above preferences and factoring in reality to the mix. Oh, and that you are flexible in your approach. You’d be amazed where those three dating tweaks will get you — regardless of the 50 things on your list or what a calculator ultimately says. TRUST ME.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by supersizer/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
Courtesy
Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
Courtesy
Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
Courtesy
Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
Courtesy
Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
Courtesy
Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
Courtesy
Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
Courtesy
Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
Courtesy
Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
Courtesy
Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
Courtesy
Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
Courtesy
Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
Courtesy
Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
Courtesy
Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
Courtesy
Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
Shutterstock
Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
Shutterstock
Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
Courtesy
Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
Courtesy
Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
Shutterstock
Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
Shutterstock
Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
Courtesy
Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
Courtesy
Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









