September is bringing things full circle. This year has had a lot of ups and downs. There have been some major wins in the start, but there have also been a lot of moments of growth, some more uncomfortable than others. With September beginning in Virgo Season, with Mercury retrograde in Virgo, and Venus retrograde in September, there is a balance needed to be had with what is falling away and what is coming in.
The insights are powerful in Virgo Season, and there is also an underlying energy of pressure to get it together. Remember this time is not about overworking or overthinking and that the energy of the month is more about bringing things together and coming to positive conclusions.
September 2023 Horoscopes: An Overview
Venus officially goes direct in Leo on September 3rd and will remain direct in this fire sign until October 8th. Venus in Leo is inspiring, creative, and bold. Take what you have learned in love, especially about yourself in love, and use this energy to create more abundance and happiness in your life.
Jupiter goes retrograde in Taurus the following day, facilitating a different set of areas of growth and influencing finances as well as love. Jupiter will be in retrograde until December 30th, so the rest of this year is really about planning thoroughly financially while also setting your intentions and believing in miracles for yourself here.
On September 14th, there is a New Moon in Virgo, and this New Moon is bringing a fresh perspective. This is a time of harvest, and many will be seeing the manifestations they have been working on since springtime, bloom for them now. This Virgo Moon is here to create divine order and stabilize blessings.
With Mercury moving out of retrograde and going direct in Virgo the following day, the Virgo energy this month is creating impactful change, a new beginning, and much-needed closures of what wasn’t working. This is a month of turning a new leaf and standing in your power.
Finally, before the month ends, the Sun moves into air sign Libra, and Libra Season officially begins. Libra Season is different from Virgo Season as in Virgo Season, we are inspired to work, get it together, and take care of everything we have been putting off. In Libra Season, we are inspired to love, tend to our relationships, and create beauty and art in the world that Virgo Season helped us build and manifest.
On the last day of the month, there is a Supermoon in Aries, and just when you thought the energy was settling, some big changes and closures occur.
Keep reading to learn what September has in store for your zodiac sign.
September 2023 Monthly Horoscopes for Each Zodiac Sign
AriesKyra Jay for xoNecoleARIES
In September, you are being reawakened, Aries. This is an eye-opening month for you and a time when a big impact is being made in your life. You are seeing things in a new light, and you are spiritually evolving. Jupiter goes retrograde at the start of the month and highlights your financial zone. This month is the starting point of a four-month-long journey of defining your values, your integrity, and planning for the future.
Toward the end of September, the Sun moves into your 7th house of love, and you get some more time to spend on your relationships, your pleasure, and your heart. You are getting redirected this month and putting yourself on the path that is going to serve you and your goals the most. Before the month ends, there is a Supermoon in your sign, and you are truly breaking free and stepping into your power.
TaurusKyra Jay for xoNecoleTAURUS
September is a much-needed reality check, Taurus. You are getting the answers you are looking for, but it’s taking some time to adjust to new perspectives. What you thought was put in the past is being brought to your attention again, and thankfully, you are ready to put down the defenses and come to some important conclusions. Venus moving out of retrograde and going direct on September 3rd will be helping you facilitate that new beginning, especially in the home.
The most important transit happening for you this month is Jupiter in Taurus going retrograde from September 4th until December 30th. For the rest of this year, you will be unpacking, processing, and getting to know yourself better. Jupiter wants to open your eyes to more of who you are, and this time is all about showing up, using your voice, and honoring your multi-faceted, growing self. Surrender to the unknown, knowing the universe is supporting you every step of the way.
GeminiKyra Jay for xoNecoleGEMINI
A chapter is closing in your life this month, and you are ready for a change, Gemini. This transformation you are moving through in September couldn’t have come at a better time because you are tired of the emotional stagnation you have been feeling. Jupiter goes retrograde in your house of endings, healing, and closure this month for the rest of this year, and this is helping you heal. You are making sense of the patterns and stories that have been playing out in your life and are moving on.
Your ruling planet has been retrograde since late August and goes direct on the 15th of this month. With this breath of fresh air coming into your life in mid-September and a Supermoon in your 11th house of community and friendship the week following, you will have moments of freedom, connection, and acceptance that are profound. Even though you are moving through some changes that are, at times, uncomfortable, you can clearly see the good you are creating in your life as well this month.
CancerKyra Jay for xoNecoleCANCER
September is a month of happiness for you, Cancer. The Sun is shining, and you are elated with its beams shining on you. This is an inspiring month and a time when you are seeing the happy outcomes you have been wishing for. You deserve to feel good, to feel healthy, and to be in your power, and this month is reminding you of that. The New Moon, happening on September 14th, is a new beginning for you in regards to open communication, and you are liking what you are hearing this month.
Moving further into September, the energy shifts as the Full Moon occurs in your 4th house of home and family and helps you open your eyes to where you can gain more stability in life and where you can put more of your efforts. The key this month is to not let anyone steal your joy or your shine but to also give a helping hand and to use your newfound inspiration to help better the lives of others as well. Your life is expanding, and it’s beautiful.
LeoKyra Jay for xoNecoleLEO
Your dreams are coming true, and it’s time to act as if it’s already so. Your belief systems are key this month, and your guidance is to focus on what you want and to believe and know that it’s yours. You have come so far and are reaching some important achievements and milestones this month, Leo. The month begins with Venus in Leo finally moving out of retrograde and allowing you more room to breathe in self-love rather than the self-criticism that has been more prevalent as of late.
Mercury is retrograde in your 2nd house of income and finances until September 15th, and once Mercury goes direct, you are seeing yourself in a better position financially than when you started this retrograde in late August. You are learning more about the importance of valuing yourself and your dreams this month and are overall seeing the positive progress that has come from you just believing in yourself and your vision for your life.
VirgoKyra Jay for xoNecoleVIRGO
Happy Birthday, Beautiful Virgo. The Sun is in your sign for most of September, and you are feeling the creativity, passion, and divinity in your life. New paths are opening up for you, and you are the perfect one to pave the way. You are inspiring others, shining your light, and creating experiences in your life that not only benefit you but those around you as well. The New Moon is in your sign this month on the 14th, and this further signifies the new beginning and magic you are personally bringing into your life this month.
September is a great time to manifest and focus on creating what works for you and what lights you up. With Mercury being retrograde in your sign for the past few weeks, you have had to deal with miscommunication, delays, and disagreements. Mercury goes direct on September 15th, and you are seeing things clearer than ever and communicating with more clarity and strength than before. Through the challenges you have been through, you have only come out of it stronger and more fierce.
LibraKyra Jay for xoNecoleLIBRA
September is about protecting your energy and using your time wisely, Libra. You have figured out who and what you want in your life and what you don’t- and there is no going back now. The more you can choose yourself, choose your values, and choose self-love, the greater impact the decisions you are making can have. The energy begins to move into your sign this month, and the focus turns on you, however, it’s up to you what you do with it.
Libra Season officially begins on September 23rd this year, and you are done with moving mountains and are ready to enjoy the view at the top. You have shown yourself what is possible for you in life, and you have stood your ground on the things that are important to you. On September 29th, there is a Supermoon in your opposite sign, Aries, and you are coming full circle in love. What goes around comes around, and your good karma in love is coming around.
ScorpioKyra Jay for xoNecoleSCORPIO
September is a spiritual month for you, Scorpio. The month begins in Virgo Season, and you flow well with this earthly energy. You are focused on stabilizing your emotions and really understanding your thought processes and inner discoveries this month, and it’s serving you well. Jupiter has been in your 7th house for the past few months, opening your eyes in love and blessing your relationships overall. This benevolent planet goes retrograde at the beginning of the month, and you may be feeling more tested over the next few months to see if you have done the work here.
The decisions you have made and the paths you have walked have all led you to where you are right now, and you are making sense of it all this month in a more vulnerable way. You are lighting your way forward, and the New Moon on the 14th is inspiring you to new heights. Manifestations are appearing, and you are recognizing your power as a creator. Before the month ends, there is a Supermoon in your 6th house of health, work, and routine, and you are taking care of business as the month ends.
SagittariusKyra Jay for xoNecoleSAGITTARIUS
This month is all about working smarter, not harder, Sagittarius. The potential for overworking or overthinking is likely this month, and you are being guided to take things one step at a time. You haven’t gotten to where you are now without your stamina and determination, and that energy isn’t going away now. With the Sun in your 10th house of career for most of the month, you are thinking about the legacy you want to lead right now.
Your ruling planet, Jupiter, goes retrograde this month and will be moving in retrograde motion in an area of your chart having to do with your daily life and well-being. Taking care of your health, planning thoroughly, and leaving room for growth in your working life is what this time is all about. A Supermoon is happening on the 29th before the month ends, and you are ready to focus more on love, your happiness, and the romance that you are being inspired by in your life right now.
CapricornKyra Jay for xoNecoleCAPRICORN
Success is yours this month, Capricorn. This is a dynamic, powerful, and abundant month for you, and your efforts are being acknowledged. Something is shifting in your life in September, and you are truly feeling appreciated for who you are. You are inspired by the beauty you see in others, knowing this is a direct reflection of yourself, and you are claiming your blessings in September. Own your power, own your purpose.
The New Moon happening this month is occurring in fellow earth sign, Virgo, and it’s creating a new sense of adventure in your life. You are not attracted to the norm right now and are ready to step out of the box, learn new things, and connect with people who support you. The Supermoon on September 29th will be closing a chapter in your life, and this chapter has to do with your home, family life, emotional well-being, and sense of security. This month is about balancing your home and personal life with your professional one and knowing there is a difference.
AquariusKyra Jay for xoNecoleAQUARIUS
September is all about patience, Aquarius. The work you have been putting in will show fruition, but more time and dedication may be needed this month. This is a good time to develop your skills and talents, expand your mind, and take intentional action on the things you are looking to grow in your life right now. With the Sun in your 8th house of commitment for most of the month, there is a lot on your plate, so remember to ask for help or support when you need it.
Mercury goes direct on the 15th in the same area the Sun currently is, your 8th house. With Mercury going direct mid-month, you are starting to see new developments, more ease, and greater balance in your close relationships. Intimacy feels like it’s blooming into something beautiful in your life, and you have been moving through an emotional transformation. Before the month ends, there is a Supermoon in your house of communication, and you can expect a message from the universe at this time. Listen to the guidance that is coming through for you this month.
PiscesKyra Jay for xoNecolePISCES
September is a month to take a step back, process, and gain some renewed energy before moving forward again, Pisces. Mercury is retrograde in your 7th house of love until mid-September, so for the first half of the month, you may be dealing with some communication challenges and a lack of understanding of the heart. Your love life is going through a change, but you need time to process and define what that is truly going to mean for you in the long run.
Jupiter, one of your ruling planets, is also going retrograde in September and will be moving retro in your house of communication until the end of this year. Jupiter overall will be helping you find your voice and encouraging you to take up space. Remember that sometimes being you is more important than being understood. There is a New Moon on September 14th, and this is a good time to set your intentions for where you want to see your love life and relationships head, where the support is in your life, and how you can grow with love.
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Featured image by Kyra Jay for xoNecole
- Surviving Mercury Retrograde: What You Can Expect This Mercury Retrograde ›
- Venus Goes Retrograde This Summer, Here’s What This Means For Your Love Life ›
- Your August 2023 Horoscopes Are All About Release & Ushering Love Into The Forefront ›
- What Summer 2023 Has In Store For You, Based On Your Zodiac Sign ›
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff