People often talk about how lonely it is at the top, but what they rarely talk about is how quiet it can be during the climb. For Nichole Lynel however, it's a feeling she knows all too well. As we chat, the quietness that surrounds her while sitting on the floor awaiting movers to arrive at her old showroom serves only as a reminder of her own entrepreneurial journey. "Everybody is willing to help you when you're the underdog but when you have a chance of really succeeding, it gets a lot quieter," she revealed.
It was a little over a year ago that she took the last that she had, quit her job and decided to go full fledge in the direction of her dreams. And as with most people who go against the status quo and quit their unfulfilling 9 to 5, she encountered those who were apprehensive. She explained that while she had encouraging friends and family, in the beginning, they were more vocal about their concerns than supportive. "I've always wanted to be a fashion designer, so I went through a lot. I had a support system but they wanted me to play it safe. I had always been told 'no' or pushed in a different way or told how hard it would be. But I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be hard while doing something I love."
And what is that something, you ask? These days, Nichole Lynel is the owner of an online store filled with designs aptly named after herself. You see, fashion, as she explains it, is the one thing that came easily and naturally to her. From her younger days when she would sketch her original designs and play dress-up, Nichole always knew she was a fashion girl. It was a way for women and people in general to become whoever they wanted to be.
Fast forward to now though, and "fashion it girl" feels like a more appropriate title for the bonafide boss woman. Recently, xoNecole got the chance to chat with her and we found out exactly how she manages to slay and stay focused on her entrepreneurial journey.
Courtesy of Nichole Lynel
How did you get your start with your online boutique and how did you conceptualize the idea for your business?
I had an online store but then I left that store and launched Nichole Lynel last year and I just kind of went for it. I always wanted to be a fashion designer but I've always been told "no", or pushed in a different way or told how hard it would be. I was always told how hard it was, but I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be something hard that I actually love.
I started at the top floor and knocked on every door until someone told me "yes". It took months between the initial idea and the actual launch date. Stepping out on your own is a whole 'nother thing… It took a while, but what really happened was I got broke. Then I had to do something because I ran out of money. So I put my website together myself, the one I still use today and when I really made the decision to really go for it. It took me a week to get everything up and running.
Courtesy of Nichole Lynel
"If it's going to be hard, it might as well be something hard that I actually love."
What were some of your major setbacks when owning/running your business? How did you overcome them?
In the beginning, I was going through a lot. I really took a big risk, I used my last to launch my business. Even now, growing my business, I feel like the higher you climb, the quieter it gets. Everybody is willing to help you when you're the underdog but when you have the chance of really succeeding, it gets a lot quieter, especially when you're shaking it up. And you don't have a guide to this. Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day.
Courtesy of Nichole Lynel
"Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day."
So how did you go about scaling your business and growing it to what it is today?
I'm still doing it now, I've been doing my brand for a little over a year now. So I'm still in the beginning stages. But as much as I make, I put it right back; I invest it right back in. I don't believe in taking a large salary too soon and from day one I've had my accountant, so I'm all about doing revenue-generating activities. I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it. And I am serious about my goals, I seriously put in the work overtime.
Speaking of putting in the work, your grind and hustle seems to light a fire under a lot of women to go after their dreams. What’s something you wish more people understood about the grind of entrepreneurship?
I wish more people understood what it takes to be an entrepreneur. It's so much that goes into creating something and you can't beat yourself up for it. It takes time, you can't expect things to just happen overnight. It's crazy what it takes mentally [and] financially. I wish people really understood what it takes to produce something great and then to produce something great consistently.
Courtesy of Nichole Lynel
"I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it."
What advice would you give to someone looking to start their own fashion label?
Number one, trust your gut. I wish I had listened to myself so many times because I always knew. Every time something blew up in my face, I always had this gut feeling in the pit of my stomach. Number two, get your paperwork right. People are all interested in the creative part of it but, fashion is a business and you really need to do your research. Get your paperwork right, talk to an accountant, talk to an attorney -- make sure that you are structured properly. Not making money is one thing but making money and not being structured properly will take you out quickly.
Number three is do the work. It's the most important thing but it's the most rewarding thing you can do for yourself. I didn't really find confidence in myself until I completed this and I always felt like there was a hole in my heart and something missing. And now I'm so full of because I found my purpose and what I'm here to do.
Courtesy of Nichole Lynel
"Not making money is one thing but making money and not being structured properly will take you out quickly."
What are some major lessons you’ve learned thus far on your journey?
Don't be cheap when it comes to your business because you'll end up paying twice. Appreciate people. No one works harder than when they feel appreciated. You're on God's time not yours. I talk about the waiting room all the time; we're always waiting, we're always thinking that someone should tag us in the game. But we're on God's time and I never got a seat at the table until I had something to say.
What can we expect next from your brand?
I have new denim coming and I have NL the Label coming! I'm also moving into an amazing showroom downtown LA and I cannot be more excited to just show the world what I really can do.
For more of Nichole Lynel, follow her on Instagram. Check out her boutique here.
Originally published on April 22, 2019
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RELATED
What Is a Sneaky Link?
Xscape’s “My Little Secret” gets a true honorable mention here because, when it comes to the topic of sneaky links, it damn near could be the theme song. And I say that because, as pretty much all of us know, a sneaky link is a hook-up and/or romantic relationship that is kept on the extreme low.
Why? There are a billion reasons — today, though, I’m going to share 10. And because I agree with what a wise man once said when he stated that once more than one person knows a particular secret, it ceases to be one, this time, I’m not even using middle names. Nah, I’m going to define these ladies and their “sneaky link stories” another way since they were nice enough to share with the world what their hook-up hush-hush is…and why it happens to be that way for them.
Push play to the Xscape song and dive in.
10 Women Share Their Sneaky Link Stories
1. “Married to One Man. Sprung on Another.” 42.
“I’m going to sound like a hypocrite here but sometimes we go through things to help other people — and if you are going through something with your husband, never forget that you aren’t ‘single’ until you are divorced. Back when my husband and I were having some serious issues, we separated for almost a year and barely even spoke beyond bills. I met a man then who was the best sex that I ever had in my entire life. I didn’t expect my husband and myself to consider reconciling but we’re in counseling now — and I am still sleeping with the other guy. I wish I could tell you that I have intentions of stopping but I can’t.
"One reason is because the sex really is just that good and I didn’t realize how much I had been missing out on. Another reason is because I’m not sure if my husband and I are getting back together; we seem to have the same issues over and over. I do regret being in a commitment with one man and totally strung out on another. I don’t recommend it. It will keep you up at night — one way or another, girl.”
“Broke Up with My Ex. Except Sexually.” 37.
Giphy“My semi-toxic confession is my ex and I don’t get along anywhere else BUT the bedroom. In there? You would think that we were soulmates for life! It’s passionate and nasty and lasts for hours — I’m not exaggerating! The wildest thing about it is, we’ve been having sex, off and on now, since college.
"Even when I’m seeing someone or he’s seeing someone, we find a way to have sex. It would be a lot worse if we lived in the same city but we don’t. All these years later, we still try to see each other 4-7 times a year — pretty much once a season and then for a real long weekend or even a week in the summer if we can pull it off…and I don’t see it ending any time soon.”
3. “I Lost My Virginity Two Years Ago. Only ‘He’ Knows It, Though.” 25.
“My virginity is kind of my ‘brand’. I didn’t mean for that to happen but virgins kind of stick out like a sore thumb these days and since I never kept it a secret — my family, my church and even my friends see me as a Black Mother Teresa. That’s why I haven’t told anyone that I lost my virginity a little over two years ago and I’m still sleeping with that person. It’s not just a ‘sex thing’ but I choose to keep our relationship private because if people knew that I’ve been seeing someone for a long time, either they are going to pressure me into marriage or start asking if I’m a virgin still. Keeping it all a secret just makes my life easier.”
4. “I Shouldn’t Be Sleeping with My Boss…BUT…” 38.
Giphy“I’m sleeping with my boss, so it goes without saying why it’s a secret. Let me explain how it happened: When we first started having sex, we both had the same position. We used to joke at our desks and then meet up for drinks after work. One night, we had dinner and probably too much to drink and that led to us getting a hotel room. Girl, that man. About six months later, he got a promotion and since neither of us wanted to stop having sex with each other…we haven’t. A part of the thrill is the sex. Another part is sneaking around. I think that’s what lures most people into having a sneaky link, if you ask me.”
5. “My Friends Have Been Trying to Set Me Up for Years…” 46.
“I am a very private person; I always have been. There is no one in my life who knows how many people I’ve been with and the partners who they assume about, I’ve never shared any sexual details. My last serious relationship ended when I was about 41 and my friends have been trying to set me up ever since because they don’t want me to be ‘lonely’ or ‘dry.’ Little do they know, I am neither! I’ve been having sex with a friend of mine since the break-up and I don’t see it ending any time soon — mostly because he thinks the same way that I do. Ladies, if you don’t want a relationship, find a monogamous sex partner. It’s one of the best things that has ever happened to me!”
6. “Folks Think I’m Abstinent…but I’m Not.” 26.
Giphy“I made the announcement three years ago that I was going to take a break from sex — and I did…for about 14 months. I’ve been having sex ever since but I haven’t let anyone know that. It hasn’t been just one guy either. I have a ‘steady two’ because they both are good at different things. It’s not like I’m lying about it or anything. Whenever the subject of me and having sex come up, folks say something like, ‘She’s abstinent, she doesn’t count’ — and I just don’t correct them. Private sex is the best sex. I should’ve learned that lesson a long time ago.”
7. “If It’s Mostly Head, Does That Count?” 44.
“My sneaky link situation is a little odd…I guess. It’s a guy who I had sex with a few years ago. The sex was okay but, GIRL, his head game?!
"It’s kind of funny that he feels the same way about me and so, we do have sex sometimes but we mostly meet up for oral purposes. It’s like an addiction at this point because we try to link up no less than a few times a month. It doesn’t matter what else we have going on, we’re going to get that head in. And no, no one knows about it. I don’t see why they ever should.”
8. “My Friend’s Ex Has Been My Next…” 27.
“Shellie, you’d better not say my name. I’m not playing! Yes, I have been having sex with a friend’s ex — but it’s not an ex-husband or fiancé; it’s someone from many years ago and that’s all I’m going to say about that because I don’t want anyone to piece it together. And before anyone reading about this starts, she actually knows — she’s the only one who does, though. She’s married now and couldn’t care less. She said that the sex was her deal-breaker with him and I think the sex is amazing. You know what they say about one man’s junk…”
9. “No Matter What, It Always Comes Back to Him…in the Bedroom.” 33.
“I would think we all get that when a woman says that a man has some good d-ck, she’s not just talking about his penis. The insane thing about my sneaky link is he’s the smallest I’ve been with and still the best sex that I’ve had in my entire life! He takes his time, his dirty talk game is on-point, his stamina is crazy and he’s a master at getting that thing right back up. We started having sex five years ago, been dating for three and have been still gettin’ that thing in since because no man knows me like he does. Keeping it private isn’t behind a scandal or anything. I just think that adds to the allure of it all.”
10. “Why Is My Sex Life ANY of Your Business?” 40.
Giphy“’Sneaky link’. That’s cute. These kids. I never saw it as ‘sneaking’ so much as ‘Why is my sex life anyone’s damn business?’ I guess when you’re in a relationship, people assume that you’re sexually active. For me, a lot of the men I’ve dated, I’ve never had sex with them and some of the people you’d least expect, we have sexual history. So, based on that, I technically have a sneaky link. You never see us out but we spend plenty of quality time together. It’s a sexy secret. I like it that way.”
___
Oh, sneaky links. As someone who has had my fair share of ‘em back in the day, they definitely aren’t a monolith — as you can very well see.
My advice? Secrets are seductive — there is no doubt about that. You’re grown, so just make sure that your why overrides the risks involved. Because a secret exposed can be a secret that costs.
Be safe. Be realistic. Be careful. Rinse and repeat.
If you’re gonna be sneaky, be smart. Amen? Exactly.
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Featured image by Giphy