People often talk about how lonely it is at the top, but what they rarely talk about is how quiet it can be during the climb. For Nichole Lynel however, it's a feeling she knows all too well. As we chat, the quietness that surrounds her while sitting on the floor awaiting movers to arrive at her old showroom serves only as a reminder of her own entrepreneurial journey. "Everybody is willing to help you when you're the underdog but when you have a chance of really succeeding, it gets a lot quieter," she revealed.
It was a little over a year ago that she took the last that she had, quit her job and decided to go full fledge in the direction of her dreams. And as with most people who go against the status quo and quit their unfulfilling 9 to 5, she encountered those who were apprehensive. She explained that while she had encouraging friends and family, in the beginning, they were more vocal about their concerns than supportive. "I've always wanted to be a fashion designer, so I went through a lot. I had a support system but they wanted me to play it safe. I had always been told 'no' or pushed in a different way or told how hard it would be. But I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be hard while doing something I love."
And what is that something, you ask? These days, Nichole Lynel is the owner of an online store filled with designs aptly named after herself. You see, fashion, as she explains it, is the one thing that came easily and naturally to her. From her younger days when she would sketch her original designs and play dress-up, Nichole always knew she was a fashion girl. It was a way for women and people in general to become whoever they wanted to be.
Fast forward to now though, and "fashion it girl" feels like a more appropriate title for the bonafide boss woman. Recently, xoNecole got the chance to chat with her and we found out exactly how she manages to slay and stay focused on her entrepreneurial journey.
Courtesy of Nichole Lynel
How did you get your start with your online boutique and how did you conceptualize the idea for your business?
I had an online store but then I left that store and launched Nichole Lynel last year and I just kind of went for it. I always wanted to be a fashion designer but I've always been told "no", or pushed in a different way or told how hard it would be. I was always told how hard it was, but I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be something hard that I actually love.
I started at the top floor and knocked on every door until someone told me "yes". It took months between the initial idea and the actual launch date. Stepping out on your own is a whole 'nother thing… It took a while, but what really happened was I got broke. Then I had to do something because I ran out of money. So I put my website together myself, the one I still use today and when I really made the decision to really go for it. It took me a week to get everything up and running.
Courtesy of Nichole Lynel
"If it's going to be hard, it might as well be something hard that I actually love."
What were some of your major setbacks when owning/running your business? How did you overcome them?
In the beginning, I was going through a lot. I really took a big risk, I used my last to launch my business. Even now, growing my business, I feel like the higher you climb, the quieter it gets. Everybody is willing to help you when you're the underdog but when you have the chance of really succeeding, it gets a lot quieter, especially when you're shaking it up. And you don't have a guide to this. Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day.
Courtesy of Nichole Lynel
"Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day."
So how did you go about scaling your business and growing it to what it is today?
I'm still doing it now, I've been doing my brand for a little over a year now. So I'm still in the beginning stages. But as much as I make, I put it right back; I invest it right back in. I don't believe in taking a large salary too soon and from day one I've had my accountant, so I'm all about doing revenue-generating activities. I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it. And I am serious about my goals, I seriously put in the work overtime.
Speaking of putting in the work, your grind and hustle seems to light a fire under a lot of women to go after their dreams. What’s something you wish more people understood about the grind of entrepreneurship?
I wish more people understood what it takes to be an entrepreneur. It's so much that goes into creating something and you can't beat yourself up for it. It takes time, you can't expect things to just happen overnight. It's crazy what it takes mentally [and] financially. I wish people really understood what it takes to produce something great and then to produce something great consistently.
Courtesy of Nichole Lynel
"I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it."
What advice would you give to someone looking to start their own fashion label?
Number one, trust your gut. I wish I had listened to myself so many times because I always knew. Every time something blew up in my face, I always had this gut feeling in the pit of my stomach. Number two, get your paperwork right. People are all interested in the creative part of it but, fashion is a business and you really need to do your research. Get your paperwork right, talk to an accountant, talk to an attorney -- make sure that you are structured properly. Not making money is one thing but making money and not being structured properly will take you out quickly.
Number three is do the work. It's the most important thing but it's the most rewarding thing you can do for yourself. I didn't really find confidence in myself until I completed this and I always felt like there was a hole in my heart and something missing. And now I'm so full of because I found my purpose and what I'm here to do.
Courtesy of Nichole Lynel
"Not making money is one thing but making money and not being structured properly will take you out quickly."
What are some major lessons you’ve learned thus far on your journey?
Don't be cheap when it comes to your business because you'll end up paying twice. Appreciate people. No one works harder than when they feel appreciated. You're on God's time not yours. I talk about the waiting room all the time; we're always waiting, we're always thinking that someone should tag us in the game. But we're on God's time and I never got a seat at the table until I had something to say.
What can we expect next from your brand?
I have new denim coming and I have NL the Label coming! I'm also moving into an amazing showroom downtown LA and I cannot be more excited to just show the world what I really can do.
For more of Nichole Lynel, follow her on Instagram. Check out her boutique here.
Originally published on April 22, 2019
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In an xoNecole exclusive, the mom of two opened up about many things, including starting her wellness journey at 13 years old. However, a near-death experience during a procedure at 20 made her start taking her health more seriously.
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
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If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But COVID hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
"I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots."
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
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One thing that can help you out in this department is the art of thought blocking (you can read a bit more about that here). Something else that you can do is decide to become what is known as a mindful sleeper. If you’re curious about what that is and what it entails, below, I will strive to explain it in a way that will make it easy for you to implement mindfulness into your sleep routine as soon as…tonight.
What Are the Nine Principles of Mindfulness?
You’ve probably already heard somewhere that mindfulness is all about being in the moment; however, since it’s such a buzzword these days, I thought that it would be a good idea to share what the nine principles of overall mindfulness are, as it specifically relates to sleep, just so that you can grasp a greater insight into how it can help you to rest better.
Mindfulness is about having:
1. A beginner’s mind, which is all about not focusing on any other night but tonight.
2. Non-striving, which is all about not trying to force yourself to fall asleep.
3. Letting go, which is all about releasing labels that make you feel like a failure when it comes to finding sleep as a challenge for you; it’s also about releasing unrealistic expectations as you try to figure out what sleep practices are truly best for you.
4. Non-judgment, which is all about not trying to “grade” your sleep performance.
5. Acknowledging and accepting, whichare all about acknowledging the fact that some nights are easier than others as far as sleep is concerned while accepting that there aren’t always immediate hacks that will work — and that is okay.
6. Trust, which is all about believing that, one way or another, your body will eventually self-regulate.
7. Patience, which is all about knowing that developing an effective sleep routine takes time.
8. Gratitude, which is all about choosing to focus on the good in your life when you can’t sleep instead of the bad (including not being able to sleep).
9. Generosity is all about thinking about the parts of your life that you share with others while also being intentional about sharing what is positive in your world as you allow those around you to do the same (during your waking hours).
If you read these and sense a pattern, I would agree. At the end of the day (pun intended), sleep mindfulness is about letting yourself off of the hook as far as rest and relaxation are concerned. The method to the madness in doing that isstress plays a huge role in sleeplessness.
And so, the more you remain in the moment and also the more that you let go of any tension you may be feeling by implementing these nine principles, the easier it will be to find the quality of sleep that you desire.
Why You Should Practice Sleep Meditation?
GiphyYou know, a wise person once said that you shouldn’t remove one thing without replacing it with something else — not if you don’t want to return to the former thing, anyway. So, as you’re in the process of applying those mindful principles to your sleep routine, something that you may want to add is sleep meditation. Since one of the main points of meditation, overall, is getting you to focus on being in the moment, it would make sense that it would be a part of becoming a mindful sleeper, right?
Although there are different types of meditation that you can do that may help you to rest easier and better (you can read about some of them here), mindful meditation is relatively simple. It’s all about deep breathing and muscle relaxation.
Pretty much all that you need to do is make sure that your room is as dark as possible (minus maybe a scented candle to soothe your senses), get into a comfortable position, think of a place that makes you feel tranquility and harmony, and then take slow and deeper breaths from your nose as you exhale through your mouth — all while focusing on nothing but the present moment. That’s it? Pretty much.
If you’re new to sleep meditation, it’ll be counterproductive to stress yourself out about doing it perfectly, so start off with meditating for five minutes or so.As you become more comfortable, try and get to the point where you’re able to do it for about 15-20 minutes a night. That’s a good window to calm your mind, body, and spirit all the way down before getting into bed. Then, once you are all cozy and comfortable, consider applying the following sleep hacks, so that you can stay asleep once you actually fall asleep.
6 Ways to Be a (More) Mindful Sleeper
GiphyIt can’t be said enough that mindfulness is about staying in the moment. That said, here are six (other) things that can help you to become a more mindful sleeper (which, honestly, is something that we all should strive for).
1. Get off of your devices.
I’ve got a girlfriend who is pretty much a phone addict. Know what else she is? An insomniac. The fact that she refuses to put those two things together never ceases to amaze me because there is plenty of data to support that the light from your phone’s screen can do a real number on the melatonin levels that your body needs in order to rest.
Not only that, but how can you focus on yourself and being still in the moment if you’re reading all of the celeb gossip on various apps? Sis, if you’re really serious about sleep, the devices need to go off (including if you get up to go to the bathroom in the middle of the night). The nonsense will be there when you wake up. Trust me.
2. Participate in body scan meditation.
Another type of meditation that is gaining more traction is something known as body scan meditation. Basically, it’s all about getting calm, still, and quiet enough to see if you feel any specific sensations throughout your body. If you do happen to notice some tension, tightness, or uncomfortableness somewhere, validate that by pondering what could be the cause. It’s a way to help you feel more connected to your body, which actually can help you to relax more. You can read about how to do a body scan meditation properly here.
3. Name five good things about your day. Then give thanks.
Stress and worry are not your friends, especially when it comes to sleep. One way to do them less is to bring gratitude into your sleep space; one way to do that is to verbalize five good things that happened during your day (no matter how big or small) and then express gratitude for them. It’s another way to reduce stress levels in your system. Science backs it.
4. “Bore yourself.”
I have a friend who once said to me that only sociopaths watch movies on their phones. Yeah, whatever, dude. LOL. Although I don’t have a television in my bedroom (by design), sometimes I’m like, “Hell, I might as well” to that, and I will watch a movie on my phone and think absolutely nothing of it. When it comes to being a mindful sleeper, it’s definitely a counterproductive act because you don’t need to do things that will stimulate you; actually, it’s best to do things that will bore you to tears — which is actually where acts like counting sheep can come in handy.
Even if it’s something like lying on your back and listening to a guided meditation YouTube video, be intentional about being bored. In a way, it’s its own form of melatonin, whether you realize it or not.
5. If you happen to wake up, go to another room (for a moment).
I once read an article that said that if you’re unable to sleep after 20 minutes of being in bed, you should go to another room to meditate, sip on some tea, or read a book chapter. The method behind the madness is if you toss and turn in your bed for long periods of time, it can “program” your mind to associate your bedroom with sleeplessness, which could ultimately end up doing more harm than good. Actually, when you stop to think about it, that makes a lot of sense.
6. If you share a bed — cuddle.
It was about this time last year that I wrote an article for the platform entitled, “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand.” Simply put, if you want to fall asleep, have an orgasm. I’m. Not. Playing. Or shoot, at least do some cuddling with your partner. Between the bonding and feelings of safety that being close to someone else provides due to the oxytocin that is present and how much cuddling can actually relax your senses while creating feelings of positivity, it’s one of the most comfortable — and proven — ways to lull you to sleep.
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A psychologist by the name of Susan Albers once said, “Training your mind to be in the present moment is the number one key to making healthier choices.” As you can see, this doesn’t just apply to when you’re awake — training your mind to be mindful can benefit you, greatly, while you’re asleep too.
Sweet dreams, sis.
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