Tall, dark, handsome, and passionate about his community, Jason Rosario of The Lives of Men advocates for taking accountability into his own hands, even when it goes against the popular opinion. Jason is well known for his men's empowerment movement and the use of his platform where he creates safe spaces for men of color to address manhood and wellness.
Jason's impact is so powerful that it landed him a position hosting his own original series on Yahoo News called Dear Men. Dear Men serves as a more intimate extension of his larger support for helping black and Latino men navigate masculinity in today's world. As a man of distinction, a father, and a partner, he is in the most ideal position to share insight on how shaping the lives of men also helps to empower women.
In the most comfortable setting, outdoors on a warm summer evening, it was a joy to interview Jason and get his perspective on some key points that directly impact the opposite population from which he normally services. This was a challenge of versatile guidance and he caught every curveball effortlessly like the professional he carries himself to be.
As a Black man, minority man, in today’s society, how have you made it to the point where you ignored the status quo and decided to uplift other men?
"Something real happened. [In 2016], I was just coming out of business school, the police shootings were occurring, so like every week it felt like black men were under siege for a while. And then where I was in my life, I was going through some stuff--just went through a break up, started a new job, and [was] just fed up… I was like, what do I want to do with my life? Like how do I want to move forward? So I started to conceive this idea for The Lives of Men which was the second iteration of something I had done before--years before. [It was] a platform that served as a resource for men as we go through different things in our lives.
"Since 2017, I've just been doing this, dedicating my life's work to helping men identify and embrace healthy frameworks of what manhood looks like, all the while being inclusive not just of the female voice but the female voices in our lives."
"I recently connected with Yahoo to executive produce and host the Dear Men show which is just an extension of and an offshoot of the conversations we've been having. The show was an effort to sit down with men from different backgrounds… The goal was to have a conversation and show that regardless of where you are in life, whether you're a celebrity or not, we all struggle with the same things."
Courtesy of Jason Rosario
How has your upbringing molded you to be prepared for one day becoming a good father and partner?
"For me, I think it's my values. Though I was raised by a single mom, I do see the value of having and building a partnership and building a family. Watching my mom struggle, and her instilling certain values in me in terms of respecting women, respecting relationships. I think all of that has helped prepare me."
What are your thoughts on balancing career and relationships? Do you believe that people have to choose between the two?
"I don't believe that you have to choose between the two. Part of [the reason] why I left my job is because it was getting to that point where I was having to choose between the two. There were times within that last year that I was in the office on a Friday until 9:30pm… I couldn't commit to dinners because I didn't know what my job scenario would be like or what situations I had to react to last minute, so that started to happen and I was like this is not the life I want to choose. I believe in integration, I believe everything should harmoniously be working together to help you get to where you want to be. As far as relationships, yes we still have to make time to build relationships. I'm a dad, I have a partner, I have my family, I have my friends and I think all of those require a certain level of dedication and attention."
Courtesy of Jason Rosario
"I believe in integration, I believe everything should harmoniously be working together to help you get to where you want to be. As far as relationships, yes we still have to make time to build relationships. I'm a dad, I have a partner, I have my family, I have my friends and I think all of those require a certain level of dedication and attention."
How can men be more open to utilizing the five love languages?
"I think it goes way deeper than that. I'm going to take you back to a young man's childhood and adolescence and the way that we're taught to emote, and the way that we're taught not to emote. If you're telling a young boy from as early as he can remember that boys don't cry, 'you need to man up', 'you need to be strong' -- what you're doing is you're essentially preventing him from developing the capacity to articulate his emotions and his feelings. So if you're doing that from an early age, and as he grows into adolescence and young adulthood and then adulthood, you're getting a man that's emotionally repressed. So when you're asking someone to identify love languages and be able to articulate them, by the time he's a grown man, he hasn't had that practice… he doesn't have a language to be able to articulate that."
What is the barrier between some millennial men and commitment?
"First, in a city like New York or LA or these major metropolitan, cosmopolitan cities, there are a lot more you's than there are us… There are a lot more quality women that are educated, career-focused and -oriented, and doing positive things, [and that are] more progressive than there are men of color in the same age group that have as much going on for them. Then you have mass incarceration, you have drugs, you have crime, you have all these things, and I think…women have always been ahead in terms of getting advanced degrees, so there's slim pickings. So you're competing not just against each other for that same crop, but then you're competing with the other part of it which is the men that know the numbers are in their favor and don't want to commit. So you have that group of men that might be the perfect guy but he knows that if you're not down for it, then the next woman will."
What are your thoughts on the “me ethic” that exists in this generation?
"We have been fed through the media that the traditional nuclear family -- you don't need that to succeed. I can speak from my personal experience. I'm a product of a single-parent home. I've seen my mom do it on her own… and I know that's flawed thinking but men think with better education, I can do it all myself, I don't necessarily need to be married. I think it's just what we've been taught and how generations have shifted."
Courtesy of Jason Rosario
"We have been fed through the media that the traditional nuclear family -- you don't need that to succeed. And I know that's flawed thinking but men think with better education, I can do it all myself, I don't necessarily need to be married. I think it's just what we've been taught and how generations have shifted."
What’s your opinion on WYD texts?
"So this is a thing? Wow... See you're talking to someone that speaks in full paragraphs in texts so it's hard for me to grasp why that's a thing. I think it just speaks to two things, laziness [and] it speaks to the lower barrier that there is in terms of men communicating with women and the lack of value that they place in the traditional building of a relationship. The tradition of dating and courting, all of that has gone away. Swipe left and right culture, social media, instant gratification, all of these things contribute to that. Yet, ladies you have to be willing and open to receiving a man who's going to come and be expressive and be all of the things that you're asking for. Too many women unfortunately when they receive that, they don't know what to do with it. By the way, I hate all the acronyms. Don't text me for my birthday 'HBD'."
How do you feel about timelines?
"You're talking to someone who in the last two years has made most of his decisions based on creating the freedom for myself, so I don't believe in timelines. At one point of my life, I did. My mom used to tell me that by age 35 you should be like whatever it is you're going to be. First of all, I would encourage people that feel the pressure of a timeline, whether it's to be married by a certain time [or] have kids by a certain time, to analyze where that comes from, almost 100% of it is not coming from you. It's external."
What kind of guidance do you give your daughter on navigating her life and relationships in today’s society?
"The approach that I've taken is just one of openness and vulnerability. She knows everything there is to know about me. I don't want her to grow up with this false sense of dad was this superhuman that did no wrong. And as far as relationships and boys, again just being open with her. Hormones are a thing your hormones are raging, their hormones are raging so understand that you are going to fall in and out of love with the next guy, but more often than not, they just want to do one thing. I try to let her know that. But I'm not here to tell her what to do and what not to do. I try to give her as much information as I can so that she can make as many informed decisions that she can."
How would you encourage more men to find interest in marriage and commitment?
"I think a lot of us, especially in communities of color, and I'm going to count myself, we don't have a lot of examples and models of what a healthy marriage looks like so we grow up with this fear of the unknown. I think for men who have all of these options, marriage sounds like a death sentence… Marriage isn't placed in the holiest of lights in our community. It's actually the exception, whereas in other communities, it's the norm. I would say that the conversation with men has to be what is the definition of marriage? How do you define marriage and what values do you attribute to it?"
"A lot of people confuse love for marriage…so this is for both men and women: if we focus more of our time building and cultivating and nurturing love, and less time focused on 'I need to be married by a certain age'. If we focus less on that then we will successfully take the fear of the unknown out of the institution of marriage."
For more information, follow Jason on Instagram @jason_rosario and @thelivesofmen.
*Responses have been edited for length and clarity.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
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So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
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Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023