She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff
RELATED
I was completely broken, and every part of me hurt. I was no longer the lighthearted Camille that everyone loved and knew me to be. I remember a family friend saying, “You’re not the same.” And I wasn’t. I no longer recognized the girl looking back at me in the mirror. I needed major healing.
It was 2018 when I found the courage to seek mental health therapy. At that point, I knew there was nothing more that my friends could do for me. I was all cried out, and the silence was killing me. At the time, I was diagnosed with clinical anxiety, depression, and PTSD. How?
How did I let trauma take complete control of my life? But I had to forgive myself for all the things I did not know.
At the time, my therapist introduced me to journaling as a coping mechanism. Words ultimately became my best friend. In many ways, I would like to think that writing saved me. I am in love with words, and I always have been. My writing was and still is my safe space. It unlocked opportunities I never imagined – like writing for xoNecole.
And with this gift, I can now tell you a story about my own trauma, healing, self-discovery, and the journey to learning how to celebrate myself.
Starting a Healing Journey
In early Spring 2019, I was told by a Reiki healer that I was going to embark on a journey. She told me it was going to be lonely, but I was never alone. The thing is I never once mentioned to this woman my travel plans. It was August 2019 when I planned my solo trip to Europe. It was going to be 38 days alone on a continent I knew absolutely nothing about. By the end of summer and a nine-hour flight later, I touched down in London.
I fell in love with every single thing. I fell in love with everything I could see – colors, cobblestone streets, spiral staircases, adorned windows, architecture, garden terraces, nature, and people. I fell in love with everything I could hear – accents, language, history, and music. I fell in love with everything I could taste – wines, foods, and desserts. I fell in love with everything I could feel – ocean breezes, white sands, and well-designed buildings. I fell in love with everything that fed my soul. People, stories, and connections. I fell in love with myself.
I traveled to England, Portugal, Spain, France, and Italy. And with every conversation and every connection I made – I found healing.
I always say women have the ability to heal others naturally. It was here in my travels that I started to pay attention to the concepts of purpose, connection, energy, alignment, and universal signs. I began to truly realize not only my strengths and universal gifts but also how to use them too. I started to step into my authentic self. I began to realize who Camille really was. A free spirit with a heart of gold.
Courtesy of Camille Ali
A New Season
By the time I had returned from Europe, it was late Fall 2019, and I was a completely different person.
I spent most of my time pouring into myself. Self-development and self-love became key. Everything that I previously settled for in family, friends, and relationships – I went and gave to myself. Read that again. I became completely in love with who I was becoming, and I still am. I had let go of tradition, conditional beliefs, people pleasing, and living my life to make my parents proud.
I had let go of being a “straight arrow,” and the idea of having it all figured out. I outgrew tradition and cultural norms. Sometimes, those things can be so blinding.
I began to shift. I adopted and altered the things that aligned with my purpose and values.
I became risk-tolerant instead of risk-averse.
I canceled my fears.
I welcomed uncertainty, knowing I would always land on my feet.
This newfound level of confidence came out of nowhere. It was no longer a question of if I can do this. The question became, how can I do this? I stayed open to possibilities and opportunities in whichever form they came to me. I became selective and intentional with my time and energy, too. I went from being a 9 to 5 government employee, then a corporate consultant, to a small business owner not once but twice by 2021.
If you ask me who I am now, I would say I am authentically a creative. I write from my heart, and I speak from my core. My voice is my power, and my words hold weight. By trade, I am a paralegal and a business consultant.
How Trauma Shows Up in the Body
Even though I was able to heal my heart, my mind, and my spirit, I wasn’t quite done healing. And I didn’t even know it. In the last seven years, I gained weight. This was a direct result of a broken heart, emotional trauma, mental health issues, stress, and poor lifestyle choices. I was a good 50 pounds overweight, too. I knew something was wrong with my body when it stopped responding to my dietary and lifestyle efforts.
I started to advocate for my health in the winter of 2022 to get clarity and answers. I sought the care of medical specialists, asked the right questions, requested second opinions, and tested and retested my blood. Not one doctor could properly diagnose me, either.
When Western medicine failed me, I chose holistic medicine. What I learned and what I understood was that my physical health issues were a straight-up trauma response. I cried. I was always conscious about my health, and now I’m sick with Hashimoto’s thyroiditis. Yes, PTSD triggers and is linked to autoimmune diseases.
I remember thinking, “I did this to myself, and I have to fix it.”
I spent the majority of 2023 detoxing with Chinese herbs, making every lifestyle change possible. My body was holding on to dead weight – it had to go for me to continue to become.
Courtesy of Camille Ali
Celebrating Myself
Summer 2023 couldn’t come any faster. I completed my holistic detox with sacrifice and ease. While everyone saw just a “body transformation,” for me, it was an emotional release.
I was no longer reminded of what transpired. I cried again.
There were so many days, months, and years that I thought I would never get me back. And I believed it. I mean, who wouldn’t? Medical experts adamantly told me that there was nothing wrong with me. All I wanted was to feel like myself again. I missed me so badly.
I looked for me everywhere. I couldn’t find her until I paused and did the inner work.
I wouldn’t change one thing about my healing journey. It all had to happen so I could be in this current moment. And this girl right here – I know exactly who she is. I know what she stands for through and through. And I’ll never stray from that.
I’ve grown so much, yet in some ways, I’m rediscovering who this girl is again. It’s so intoxicating.
Courtesy of Camille Ali
Returning to Europe
I have always wanted to go back to Europe. Europe is a magical place to be. It's the energy, the people, and the lifestyle for me. But the timing wasn’t right. It took the wedding of a close friend of mine to make my return happen. I returned to Europe in August 2023. This time to Greece.
At first, I didn’t realize the significance of the timing. But make no mistake, this was alignment, a full circle moment, and a testimony to myself. I started a healing journey in August 2019, and I returned as a completely different person this year.
Happy, whole, and healed. Resilient and confident.
I knew I was meant to share a pivotal moment in my friend’s life and celebrate myself. My word for 2023 was joy, and I wanted all of it. More importantly, I deserved it.
I fell in love with everything all over again. Everything that I can see, hear, smell, touch, and taste, that is. I created moments and memories. And I felt each moment and memory deeply in new places and with new faces. Greece owed me absolutely nothing. Europe will always and forever have a special place in my heart.
My five-year healing journey taught me to always choose myself. I am grateful because my entire journey brought me home to myself. And one thing about me is that when I am in the right environment — I thrive. Always.
The journey to self-discovery is worth the uncomfortable moments and ugly crying. It’s worth the undoing, redoing, and reprocessing to finally come to a place of happiness, peace, and being comfortable in your own skin.
Featured image by Shutterstock
Originally published on October 4, 2023
