Everyone seems to be talking about side hustles and making more money in the new year. You can't scroll on Instagram or scan Facebook without somebody talking about the next big money-making product, trend, or brand to invest in. Even if you're not a hustler, aren't into entrepreneurship, nor looking to start a new brand, you can find ways to at least bring in a little extra income to reach your personal and professional goals by incorporating income-producing activities (IPAs). It's basic, deliberate actions you can take each day, week, or month to either make extra cash or further expose you to the potential of doing so.
We could all use a good check-in with ourselves on whether the things we're doing throughout our day are actually leading to tangible results and well, getting to the money. Are we really getting a return on our time investment? Below are 7 IPA tasks to look into adding to your to-do lists in the new year:
1. Etch out at least an hour a week to reconnect with your network and make new contacts.
ShutterstockWe can all take a nod for the sales buffs with this one.The age-old cliche, "Your network is your net worth," rings especially true in pandemic times because many of us can't really meet up and network in the traditional way we're used to. It's important to continue to connect with people and cultivate new relationships while nurturing the old ones. A good way to do this is to check in with your current network, keep up with what they're doing via LinkedIn, Twitter, or local news, share information, congratulate them on professional wins, and offer ways to support. Go for the easy icebreaker and send a holiday card—via snail mail or online—or offer ways to partner up or help with a cause they're passionate about. You can also still join professional groups, participate in virtual events or meetups, or offer your knowledge for podcasts and blog posts.
And don't forget the art of the follow-up. Don't just let contacts sit on an email list or in your phone. Keep the conversation going about opportunities, events, and conversations in ways that are authentic, well-timed and relevant. If you find yourself at a loss for words or simply feeling awkward try using templates for writing emails to introduce yourself or thanking your network.
2. Commit to acts of service that go beyond seasonal one-offs.
Volunteering is yet another way to network, and when you give, you get. It's just a simple rule of reciprocity and karma. So many professionals can attest to the power of service and how working with others to help communities has led to paid opportunities or at least a link to a money-making resource. Be sure your act of service aligns with your values and is something you actually enjoy doing, and be strategic about the organizations and professionals you align yourself with. Also, this is a good way to get your foot in the door or try a different career if you're looking to pivot into a new industry due to pandemic-related layoffs.
3. Persistently and strategically invest in professional development to improve your skills.
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Some experts would disagree on this being an IPA, but research has shown that upping your skill set can open you up to pay raises and income increases. This doesn't just apply to higher education. Getting certifications and special qualifications in your field can open you up to more opportunities to earn extra cash. Look into the needs of your industry, especially those that complement the main business operations (i.e. cybersecurity, first aid, search engine optimization, project management, human resources, or organizational leadership.) Some specialized courses will cost but there are plenty of free courses online and certifications classes as well. Also, participating in courses or master classes can expose you to your industry peers who are doing great things and are forward-thinkers—yet another opportunity to network.
4. Host a weekly or monthly webinar, online class, YouTube video or podcast.
Since Covid-19 hit, Web consumption has gone through the roof, increasing by more than 200% from March 2019 to March 2020. That means even with borders reopen and restrictions lifted, people are still online now more than ever. Take advantage of this by offering your expertise on a subject or teaching something you're passionate about. You can charge per class or partner up with brands or rganizations to collectively broach a subject, raise awareness, or present a how-to. From fitness and cooking to accounting and parenting, there's a webinar or online course topic out there that needs your special take or approach. (A few good tips on how to launch a webinar, YouTube video, or course can be found here.)
5. Think of a residual problem in your industry and present a solution for it.
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Oftentimes we get caught up in one major aspect of what we offer professionally, and we don't think of related skills or problems we can solve within our industries. A good way to surpass these limits is to write down needs you see within your company and the soft or related skills you possess to help fill the gaps. For example, if you're in the healthcare field but have a love for innovation or creativity, you can offer products or processes that would make the jobs of your peers easier such as selling glow-in-the-dark face masks for essential workers on the night shift. In the beauty or wellness industry? Offer tailored a-la-cart services for busy CEOs who neglect self-care. Love travel and keeping up with the latest updates on Covid-19 restrictions? Offer services or products to overwhelmed travelers or airline professionals to help them organize information, testing appointments, travel kits, and itineraries.
6. Incorporate technology to automate smaller tasks to make room for larger income-generating tasks.
If you're not automating activities, especially as a high-achieving professional or business owner, you're losing valuable time that you could be using to do more IPAs. Also, some activities are best done either by a third party or via the use of technology because they may not be what you're that great at in the first place. Accounting, cleaning, schedule management—these are all tasks that can be automated or delegated so that you can free up energy and time to do what you do best. Automation can also help you reach more people at once in terms of email correspondences, social media interactions and pitching for your brand or business. Those who use technology to give them a leg up often open themselves up to more opportunities to put money in their pockets and beating out the competition—whether that competition is a coworker or a brand. (Find a few tools and resources for automation here and here.
7. Complete a project that can earn passive income.
GiphyInvesting in stocks, real estate, or an AirBnB space are all great ways to build avenues of passive income. Also, offering popular products such as T-shirts, mugs, apps, downloadable art, or e-books is a good way to generate, as experts say, "income while you sleep." It will take time and planning, but you can start by listing what you'd be most interested in offering, find out how to offer it, and learn the best way to sell it. Then make it a habit to etch out time each day to specifically focus on execution. (Tips on how to create streams of passive income can be found here and here.)
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During the Los Angeles tour stop, which spanned three dates on May 21, May 23, with the finale on May 24, xoNecole had the opportunity to test out the glosses included in this soft launch, as SZA revealed in a statement that "this is just the start of other lip products, including plans to launch stains, liners, and creams all inspired by SZA's “infamous layered lip combinations.”
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So, what is included in the first Not Beauty launch?
The current Not Beauty products available are lip glosses that come in three shades: In the Flesh, Strawberry Jelly, and Quartz.
During my visit to the first LA Not Beauty pop-up activation, I not only had the chance to purchase all three glosses but also took a peek inside the blow-up log tent. Inside, fans got to experience SZA’s love for nature and her fascination with bugs, which are prominently featured in her performances for this tour. At one point, she even had human preying mantis prancing across the stage y'all.
There were blow-up photos of the beauty that is SZA for fans (myself included) to take photos, but in wooden-like tree trunks were a deeper dive into some of the ingredients featured in her products and their benefits.
For example, the glosses feature Hi-Shine Lip Jelly and Shea Butter as key ingredients and some of the listed benefits included are:
- Shea Butter - “A powerhouse ingredient, offering both functional and nourishing benefits.”
- Hi-Shine Lip Jelly (featured in the In the Flesh shade) - “Formula glides on with perfect adhesion to the lips without stickiness).
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What are in the products?
Featured in an orange package, with images of a bug and flower on the side, the back of the box reads: “It’s NOT BEAUTY, it just works. Developed by Solána “SZA” Rowe.
As someone who never leaves home without a good lip gloss, I loved how compact the wood panel packaging is. Perfect to slip into my purse, or in the case of the show at SoFi Stadium, into my pocket when I’m not carrying a bag.
Because I’m a sucker for a good black and brown lip liner and clear gloss combo, I decided to wear the Quartz flavor on night one of the Grand National Tour LA stop, and it did not disappoint. I’ll admit, it’s light weight feel made me nervous because it felt like there was nothing on my lips. However, when I checked my lips in my compact mirror several times throughout the night, I was shocked to find that my gloss was still intact. I only reapplied once out of the habit of looking cute and applying my gloss, but not necessity.
Here are some of the ingredients featured, but not limited to, in the Quartz flavor.
- Polyisoubutene
- Butyrospermum Parkii (Shea)Butter
- Ricinus Communis (Castor) Seed Oil
- Mentha Piperita (Peppermint) Oil
- Tocopherol
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Lip prep
I’m a simple girl who loves to stay true to her roots. So ahead of the show, I stopped by a local Inglewood Beauty Supply store and grabbed a Black and Brown shade lip pencil for just under $2 a piece.
Shading the outline of my lips with the black pencil first, I used the brown to lightly fill the inside of my lips before applying my Quartz Not Beauty shade gloss.
How to apply
There’s truly no right or wrong way to apply lip gloss (in my opinion), with this being a brush applicator sort of product, I simply untwisted the top and swiped the gloss around my top and bottom lip generously.
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Results
Again, my Not Beauty Quartz product stayed on my lips from the start of the show, which began with a fire DJ set from LA’s very own, Mustard, to the conclusion when Kendrick and SZA reunited on stage to send us home to their duet, “luther,” featured on the rapper's GNX album.
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xoMAN started as an Instagram Live series and is now a full-cast production, with Walker as the host. Initially, she was skeptical about joining as the new host of xoMan. Not because she doesn’t have the chops to thrive in the role, but because coming in on something that wasn’t her original idea initially seemed daunting for the media personality.
However, since she loves a challenge, the CockTales: Dirty Discussionspodcast host embraced the task with an open heart and mind.
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“I was like, this is a cool concept, so I’m so glad that they decided to turn it into a podcast,” Walker tells xoNecole. “It’s been interesting to take somebody else’s idea and try to turn it into a thing, put it together, and bring it to fruition. I am anxious, nervous, and all things, but above all, I’m excited.”
When xoNecole's managing editor Sheriden Garrett approached Walker to take on the position, it felt like fate. She had previously attempted to get Garrett on her CockTales platform about six or seven years ago due to her expertise in the love and relationship space.
“I was like, wait, y’all listen to the show? And you want me to host a show where I’m only talking to men? And I’m listening to them and not giving them a hard time? I say that because sometimes I feel like, on my show, I may come off like I don’t even like men," she says.
"I love men, but it can be frustrating sometimes on that platform, social media, and other places when they continue to regurgitate the same rhetoric about what I like to call Twitter topics, like constantly talking about who’s paying as a man, as a woman. You should do this. You should do that…It’s been cool hearing the stories with the men we’ve spoken to so far at xoMAN, hearing these stories, and hearing them let their guards down.”
A Howard graduate, Walker almost didn’t enter the world of media after listening to advice from elders who said she would make a great lawyer because she loves to debate topics and sometimes argue (haha).
"It’s been cool hearing the stories with the men we’ve spoken to so far at xoMAN, hearing these stories, and hearing them let their guards down.”
After traveling to the nation’s capital to study political science, Walker soon discovered that her only motivation for becoming an attorney was the potential income and witnessing how boss women like Erika Alexander’s Maxine Shaw character on Living Single would look in their suits as career women.
“I realized that this was for real,” she says, studying law at Howard. “This is a lot of work, and when you think about what you do, I was like, this is not a performance, and I just wanted to talk. I wasn’t trying to defend anyone.”
A visit to a fair showcasing the different organizations on Howard’s campus, combined with her affinity for celebrity gossip and entertainment news, ultimately led Walker to explore a radio career. Soon, she auditioned for a show and landed the gig. By the spring semester, she was on the radio, ultimately leading her to switch her major to journalism with a concentration in broadcast news.
Soon after earning her degree in the field, Walker decided she didn’t want to do anything related to hard news. Instead, she became involved in lifestyle content. She used her friends' love of hearing her stories to motivate her to get into podcasting.
The rest is, as they say, history.
“Before podcasts became what they are, I was in a living room with a microphone before ultimately moving to a studio and refining the show. I loved it and knew people were listening because I monitored the analytics and everything," she explains.
"When we decided to do a live show, the show sold out in two weeks, and I was so nervous. I was like, 'Are we ready? Are we gonna be able to sell out this venue?' We didn’t have any sponsorship. We were still independent and had to front the money for everything.”
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“When they sold out in two weeks, not only did I price my tickets too low, but I thought, wow, we’ve got something. I was like, people spent money to hear me and my co-host talking about our shitty love lives. This is wild, all from an idea in my head. It made me feel like I was on the right path and encouraged me to stop doubting myself. I have imposter syndrome," she reveals.
"Even to this day, I’m constantly biased. But it’s like, if not me, then who? And, like, why not me? If people can do it with way less and way more. I’ve been trying to encourage myself and other people to eliminate the doubt that we have in ourselves so we can do whatever it is we want to do. I love it. No matter how many sleepless nights I have, I will continue to have bags under my eyes until the end of time because I’m enjoying it.”
"I have imposter syndrome. Even to this day, I’m constantly biased. But it’s like, if not me, then who? And, like, why not me? If people can do it with way less and way more. I’ve been trying to encourage myself and other people to eliminate the doubt that we have in ourselves so we can do whatever it is we want to do."
In between garnering a strong social media presence for her work as a podcast host, lifestyle influencer, and beyond, Walker has managed to use her many gifts and talents, like cooking, and most importantly, giving a strong opinion about the things she does (or doesn’t) believe in to carve out a lane of her own.
As she embarks on this chapter as the host of xoMAN, where she has already spoken with actors Devale Ellis and Skyh Black and Dear Future Wifey podcast host Laterras R. Whitfield, Walker hopes that it encourages people, especially women, to look at their male counterparts from a different perspective.
“I hope that anyone listening can listen to the first few episodes, hear how different each man is, and learn to let down whatever preconceived notions you have about me or a specific man, whoever it is in your life," she says. "Just listen, talk to them, ask them how they feel, and listen with an open mind, without thinking that you already know what the answer is.”
“I just hope that people learn to, again, not put people in boxes and make the other person, whoever it is, men specifically for this show, but sit down and talk with an open mind and listen to understand, not to respond. Help someone feel safe.”
xoMAN officially launches on Tuesday, June. 17.
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