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When Entrepreneurship Isn't For You: How To Thrive At Your 9-To-5
I was privy to an interesting conversation a few weeks back about entrepreneurship and fulfillment. My sister had been taken aback by an Instagram Reel she saw that basically shamed people who worked 9-to-5s while touting the benefits of being an entrepreneur. It was as if one couldn't thrive at a 9-to-5, as if everyday professionals play themselves every day going into a regular J-O-B. My sister began to question whether she was missing out on something great in focusing on her 9-to-5 as a teacher (and a damn good, dedicated one, at that).
As a journalist, editor, and consultant, I have covered entrepreneurship (particularly in service to Black women) for almost two decades, and I’ve studied organizational leadership while earning my master’s degree, so I had to go into both journalist and big-sister-protector mode, immediately reassuring her that while entrepreneurship is an awesome endeavor, it’s not for everyone, and there’s no shame in working a 9-to-5 you love. Also, you can indeed build wealth and fulfillment when taking the traditional professional path.
We’ve all seen that theme being perpetuated on social, where influencers push hustle culture and entrepreneurship as the end-all-be-all to happiness and getting to the bag, all while disrespecting and disregarding the valuable work of 9-to-5ers.
Again, more power to my boss sistas (me included), but here’s the affirmation all my fabulous 9-to-5ers need, especially my young professionals who are early in their careers: Sis, it’s more than okay to love your job, be an employee, and thrive. And indeed, you can be financially free, happy, and accomplished without having a business account in your name or a brand you’re pushing on IG.
Here are a few stats to back that affirmation: According to recent Bureau of Labor stats, 1 in 5 businesses fail within the first year. And while Black women are among the fastest-growing groups in terms of entrepreneurship (with 2.7 million businesses across the U.S.) Black women have higher labor force participation rates than other women (at 58.8% compared with 56.2% for women overall). There are more than 75 million women in the workforce (compared with 12.3 million women-owned businesses), so sis, you’re not alone.
The key to thriving at a 9-to-5 is totally foreign to any IG Reel or TikTok video you might watch a million times regarding entrepreneurship. Here are five ways you can build a career you love and thrive as a 9-to-5 power woman:
PeopleImages/Getty Images
1. Actually pursue (and do) work you like to do.
There are so many statistics about unemployment, inflation, and what's wrong in the world of working. Please don't let that drive you to take a job that you either hate or aren't passionate about. While we all have bills to pay, it's a better idea to always strategize for landing a job that aligns with your passions, skills, and financial goals, even if you have to start from the bottom with a mindset and plan of elevating. You won't always get that dream job on the first try or even after the 10th interview, but find ways to work for that dream company, build that dream life, or work for that dream boss.
Do your research, get the training needed, and find unique but authentic ways to brand yourself via LinkedIn or Facebook. If you have to take that just-to-pay-the-bills job in the meanwhile, set a few goals with deadlines so that you can focus on your plan and get a better job that's more of a fit for what you'd like to be doing.
Take a few assessments to see what you're good at, what skills you have, and where your weaknesses might be. Sit down and write what you love doing, scenarios where you felt empowered and loved, and the types of jobs or industries where you might find a fit for what you're called to do.
This tip might seem like a no-brainer, but oftentimes women take jobs that they know aren't a great fit from the job description or interview process, remain at the job for longer than they should, and end up in both a professional and financial rut. If you can avoid doing this, you have a better chance of thriving.
2. Invest in yourself, your growth, and your future. Make this a priority.
Even with a job you don't necessarily like or when working for a company that's not quite a good fit, there are ways to invest in yourself and your financial future. Be sure you're locked into their 401K, you're taking advantage of every benefit of the packages they offer, and you're taking every bit of PTO allowed. In your spare time, again, be sure you're looking to the future and applying for jobs or positions that meet the standards of your future self. If you love your job, be sure you're setting benchmarks and goals as to how you'll grow, when you'll apply for promotions, who you'd like to work with in the C-suite, and what projects you'd like to take the lead on.
If you want to build wealth at a 9-to-5, investing is a good idea, no matter how much you make, and boosting your savings goals is also something you should become deliberate about. Some companies still offer matches for retirement fund investing.
That's totally okay because you can take retirement and investment planning into your own hands by talking to someone at your local bank or other financial services company (like Fidelity, for example). You can set up a regular or Roth IRA to save for your future. If you find the FIRE strategy to be one you'd like to pursue while you're working a 9-to-5, there are several online resources and available coaches to guide you through that process.
If you're okay with retiring at the traditional age, seeking out companies that provide opportunities for retirement investment is key and you must ensure you have a great financial plan for that. Prioritize your financial planning as a 9-to-5 employee so that you can achieve the life you want. While there are several systemic barriers to equity and wealth building for Black women, nothing beats a disciplined savings strategy and a bit of planning savvy. (Here's some great guidance on how to boost your savings goals in other ways beyond retirement funds.)
Remember, retirement planning isn't just about waiting until you're "older" and it's not just something your mom or grandma should be thinking about. You should be planning today for the lifestyle you want in the future, especially if you'd like to live it up via travel or lavish luxuries, you want to have a flexible work-life balance by a certain age, or you plan to finance your children's education. Wealth building is a game of strategy and long-term planning for sure.
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3. Connect with a mentor and create a community of support.
Thriving at a 9-to-5 is almost like raising a child. It takes a village. Connect with mentors, sponsors (or people at your company that can speak to your abilities for opportunities there), and other means of support in your career journey. Oftentimes, many of us work in a silo, just thinking hard work will pay off, but you'll need more than that to advance at a company. If you find that the culture of the company you work for is toxic, doesn't reward quality, or doesn't meet your professional needs, consider looking for work at another company. If the mission and values of a company don't align with yours when it comes to opportunities for growth and advancement (i.e. coverage of extended training, mentorship programs, ERGs, or workshops), it's time to say "Goodbye," or "No, thank you."
I remember my first major full-time job in publishing, and there were so many opportunities for growth. There was a stipend to take courses, opportunities to be mentored, company retreats, and a culture that made me feel like a valued team member.
I stayed at that company for almost a decade and had some of the best years of my professional life there. I also experienced growth in my confidence, skill set, and abilities to the point of ascending to a management position. I was also able to come up with a class (of sorts, like high school or college), of amazing Black professionals in media and communications, and make lifelong friends in the industry. These are people who, while we don't talk on the phone all the time, continue to inspire me and drive me to do more in my career.
4. Keep a positive perspective and add fun to your work day.
It's easy to get into a mental cycle of negativity, especially with so much bad going on in the world today. However, getting into the habit of gratitude and documenting wins at work helps to balance this. Keep a journal of your accomplishments, small and large, and be specific. (You can write, for example, that you led a team that brought in new clients or that you were able to boost revenues by 20% with your efforts. You could also write that you arrived on time for 30 days in a row, hired new talent that led to boosts in morale, or led trainings that helped with understanding a new system or way of doing business.)
While you indeed need to be aware of the challenges of working as a Black woman in any business arena, you should also keep your eyes on the prize (as the elders used to tell me growing up in the South as a child). If you are focused on the end goal, you're better able to steer your way through much of the mud of BS and strife that comes along with making boss moves at work.
I once had a situation at a job I loved, where an older professional was trying to get me fired. I'd already impressed managers in multiple departments and always wrote down my wins. Needless to say, not only did I not get fired but I thrived at the company for several more years and ended up befriending the woman who tried to get me fired (years later.) Keeping receipts and having a positive attitude through that ordeal is what led to my survival at that company.
Also, adding a bit of fun to your workday can help with coping with the everyday stresses of any job (whether you like your job or not.) Get active, make meetings you lead fun and engaging (in line with your company's policies and rules), and try out-of-the-box thinking when approaching problem-solving at your job. Smile often and find the humor (when appropriate).
Try to be a light in someone else's work day, and find ways not to take yourself so seriously (especially the higher up you go in your career). I often read emails back to myself before sending them just to find the "fun" or "light" factor to them and will add GIFs, a "LOL" or an exclamation point to take the edge off of a message. I'll also add a compliment, congratulations (if applicable), a fun quote, or a high point (especially to emails that might be about correcting behavior or disciplining someone.) It's super-helpful for me because I find management quite overwhelming and stressful and providing negative feedback is draining.
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5. Allow your purpose, not money or a job, to define and motivate you.
When your foundational motivation is purpose, you're often feeding fulfillment, no matter what role you take or job you have. I have always wanted to help give voice to the voiceless, and I've always been attracted to work that helps advance women, especially my fellow Black women. I've found that the jobs I've thrived in have done just that, even on the days when I feel the work is tedious, annoying, or overwhelming.
I know that if I'm writing or editing stories or working on projects that will achieve that goal, I'm more apt to enjoy the work I do, overall. I also am more likely to offer my best in those roles, versus ones where I don't feel like I'm actively contributing efforts toward purpose.
I once worked a customer service job, when I was in-between clients and needed to supplement my income, and found that the monotony of the job as well as the organization's culture just didn't align with my passion for helping Black women (or empowering women at all). This ultimately led to a very traumatizing end to my employment with the company. I totally disregarded purpose by taking on that job and staying there even when I saw signs that the way they did business just wasn't empowering and didn't align with my values. I also wasn't focused on how I could be a change agent to strategically leverage the opportunity, thus, it ended in an abrupt disaster.
While the position did help fulfill my financial and healthcare needs at the time, I probably would have found myself in a better ending with that particular company had I remembered my career purpose and held true to it.
All in all, if you're strategic, purposeful, deliberate, and open-minded about working a 9-to-5 and making a job work for you, you can find fulfillment and build wealth in order to reach your personal and professional goals. You don't have to be an entrepreneur to find ultimate happiness. You can succeed as a professional who offers the gifts God has given you to the best of your ability and with an end goal that honors why you're here on Earth.
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These Newlyweds Found Love Thanks To A Friend Playing Matchmaker
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
Jason and Elise Robinson’s union is a reminder that kind people still get their happily ever after. The pair had their first date in October of 2021 and tied the knot on June 15, 2024. Both of them have dedicated their lives to celebrating and supporting Black culture so it was only fitting they get married in what's considered the Black Hollywood of America during the Juneteenth celebration weekend. From the florists to Elise and Jason's gown and suit designers to the table signage and so much more, everything was Black-owned. It's no wonder their love for Black culture was the jumping-off point for their love story.
When they met, Jason had just moved to Atlanta for a new job opportunity, and Elise was living happily in her career and had put dating on the backburner. But luckily, a mutual connection saw something in both of them and thanks to a yoga-themed baby shower and a chance text message, they found their forever. Check out their beautiful How We Met story below.
I’ll start with the easiest question. Can you both tell me a little bit about yourself and your background?
Elise: Sure, my name is Elise. I’m actually from Atlanta, GA – not a transplant. I grew up here and left right after college to pursue my career. Now I’ve been back going on eight years, and I’m in my early 40s.
Jason: And I’m Jason. I’m originally from Racine, Wisconsin. I went to school at Florida A&M University, so I am a rattler. I went back to the Midwest for a period of time, in Indianapolis. Now, I’ve been in the Atlanta area for a little over two and a half years.
Jason and Elise Robinson
Photo by FotosbyFola
Wow, that’s nice because Atlanta gets a bad rap when it comes to relationships. So you have to give us the deets. How did you two find each other?
Elise: So I work in TV and I was on-air for a number of years and then transitioned into being a producer and then a manager. As a producer, I’d always have guests on. And there was a woman who came on frequently named Rosalynn (@Rosalynndaniels, often referred to as The Black Martha Stewart), and we connected instantly. Anyway, she got pregnant right before COVID and invited me to a “modern-day yoga baby shower.” I came to support, but was also just curious about that theme.
I had an amazing time. And when it was over a few of us stuck around and convos got personal. She ended up asking me the infamous ‘Are you dating’ question. When I told her no, she decided to set me up. So I should tell you, in both of my only two serious relationships, I was set up – so I was like no.
But she pointed at her husband, who was folding up chairs, and said that another friend set her up with him. Sometimes, it takes people outside of us to see what we need. A few months later, she reached out and said she had family relocating and thought I’d really like him. So she gave him my number, and I reached out with a text. He responded with a call, and that night, we talked for about 2-3 hours. So that’s how we met. I was a little nervous because me and Rosalynn were starting a friendship, and here I was, talking to her family!
Jason: It was new for me too. Remember, I was new to the area, and I had heard so many “stories” about how people have been done wrong in the dating world. Whether it’s by theft or scamming (laughs). Plus, I had just got a new job and wanted to focus on that. But I did want to be able to date someone in a more personal way and see where it led. I felt like who better than someone who I trust to connect me. Rosalynn knows I’m private, about business life, and my personal life is important to me.
So let’s get into your courtship. What was your first date like?
Elise: We had our first convo on a Monday, and he asked me out the next day. I didn’t have any plans, but I still said no. I was just playing hard to get (laughs). But we were talking every day, and he told me he wanted to take me somewhere I’ve never been. And I’m like, you’re in my city! But he sends me three options, and sure enough, two of the places I hadn’t gone to. So, our first date was October 1, 2021, and somebody was 45 minutes late.
Now Jason, why were you 45 minutes late?
Elise: It was me – in my own city. I just got turned around, and the traffic was horrible. I kept calling him and giving him permission to leave. Full transparency: I probably wouldn’t have waited if the shoe was on the other foot. But this was my first sign of what I now know and love the most about him. It’s his patience. When I got there, I was frazzled and everything, but he was just super calm. It ended up being a great first date.
Jason: I remember just waiting and being concerned for her well-being. Because I know how traffic can be, especially when someone is rushing. I was just scrolling through my phone and looking through the menu. It was cool.
Elise and Jason Robinson
Courtesy
That’s beautiful. Now let’s talk about the “what are we” convo? Did you have one of those and if so, who initiated it and how was it?
Elise: I initiated it. Jason was dating me – and still does. But by this time, we had been on a number of dates. We were on our way to a winery, and we had a bit of a drive. So I decided to state my intention. We were just a few weeks in, but we were spending a lot of time together and we are people of a particular age. So I told him, I know Atlanta can be a Black man’s playground. There’s so many beautiful professional women here. But I’m dating with intention. I don’t want to kick it or hang with a good guy even though he’s not my person. I was done with all of that. So I’m “laying down the law” in my eyes, and he didn’t flinch. He let me finish and basically let me know we were on the same page. He was not trying to sow his royal oats.
Jason: Yeah, I was not trying to be Prince Akeem. But also, it was more so about setting a tone and goal for myself. My mama always told me to set my goals. And having a family was always one of mine. I think the biggest thing of it all, was I felt blessed – in terms of moving for work and meeting Elise, now being married. There’s victories being placed in my life.
I love that you both shared that because sometimes I get feedback on these stories and it seems like sometimes we’re afraid to really voice what we desire, no matter what that looks like.
Elise: Yeah, I think sometimes women feel like they don’t want to put pressure on their partner. But it’s not pressure. Look, Jason and I are based in faith, and what is for us is for us. Being upfront and honest is best – and early makes sense. You don’t have to convince someone to be your person.
Jason: I think her sharing those values resonated with me, and hearing her “lay down the law” was fine because I was there, too. I would say to millennial women, don’t be afraid to tell a mate what you want. You never know what that would lead to. Time is a precious commodity. Elise saying that early on showed me that she values both of our time. It showed her heart, character, and integrity, and I was drawn to that and the mature conversation. In the social media world, we don’t have those pointed conversations face-to-face. I would challenge readers to have those conversations in person, and you would get more from that convo than any post or reel. Because you see body language reactions and have deeper communication.
Yeah, I think sometimes women feel like they don’t want to put pressure on their partner. But it’s not pressure. Look, Jason and I are based in faith, and what is for us is for us. Being upfront and honest is best – and early makes sense. You don’t have to convince someone to be your person.
You both have mentioned time, family, and integrity. I’m curious what other core values do you both share?
Elise: Early on, our faith. Not just do you believe in God. It had to be deeper in that. I needed someone who would lead me, our home, and our family. I didn’t want to be in a push-and-pull relationship about prayer, church, or have conversations about being better people. Also, we discussed finances. That doesn’t just mean going to work. We chatted about ownership and what it looks like for us. How do we support each other individually and together? I know I like having my hands in a few different pots, and I needed someone who was supportive of that and likewise.
Jason: My background is that I was raised in the church. My father is a deacon and my mom is a deaconess. They've been married for 55 years. Faith was very important to me and it was crucial that my wife have that relationship as well.
Elise and Jason Robinson
Photo by FotosbyFola
Can we talk about challenges? Big or small, what are some things you had to grow through together?
Elise: I have never lived with anyone – not a roommate, a sister, friend, boyfriend or anything. Now, I’m in my 40s and I'm living with someone. When you’ve been by yourself for so long that was a challenge for both of us. We weren’t pulling each other's hair out but I’m a bit extreme. Things are color-coded in my closet. For me, working in news is chaotic so I want my home to be peaceful and organized.
Jason: I’m a man, and she’s a woman. That dynamic alone adds a flair to it. She wants things a certain way. She’s a Capricorn. But just in terms of how she wants to keep a home was a big adjustment for me. It took time.
On a smaller level, what are some of the things you disagree about day-to-day?
Elise: Cleanliness and systems. Like, he recycles and I do not. But sometimes I just have to decide if it really needs to be a thing or if I can just take care of it.
Jason: This is where my organization takes over (laughs).
What are your love languages? Do you know?
Elise: Jason’s is an act of service which works because I love cooking for him. It doesn’t feel like a chore to me. I love when I’m out, picking up his favorite juice. The other day I saw he needed t-shirts while folding clothes. So I just like doing small things for him that he doesn’t expect. He’s very much that guy that will ask to help so it doesn’t bother me.
Jason: I’d say Elise is all of them, but physical touch would probably be the biggest one. I had to get used to that. She’s taught me it in a number of ways. I remember we actually talked about love languages, and I sent her this song called “More Than Words” by Extreme. That explained to her how I felt.
Finally, can we end with the proposal? Tell us everything!
Jason: It was at a restaurant. And again, I was trying to find somewhere she hadn’t been. Also, I didn’t want to do it on our anniversary because that would have been too obvious. I contacted one of the restaurant’s staff and decided to change up the dessert menu. Each item was something special to us.
Elise: We go on so many date nights, so I just thought it was a regular night. We had finished eating, and I had to go to the bathroom. They had a nice mirror, girl. So I’m in there taking videos and stuff.
Jason: While she’s in the restroom, I’m getting everything in place with the waitress.
Elise: So as I’m reading the menu, I realize it’s telling our story and he eventually proposed. It was so special; I actually had the menu framed! It was so beautiful and thoughtful.
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'ACross Generations With Tiffany Cross' Highlight Career Hardships With Melba Moore And Amari Marshall
ACross Generations with Tiffany Cross, the thought-provoking podcast featuring intergenerational discussions returns with a new episode exploring the realities of the entertainment industry.
This installment brings together host Tiffany Cross, Tony Award-winning actress and Grammy-nominated singer Melba Moore, and dancer extraordinaire Amari "Monster" Marshall. The dynamic trio engages in a compelling conversation, delving into the artists' financial struggles, the impact of social media, and the importance of mentorship in the industry.
A standout moment in the discussion came when Moore, who has been in the entertainment industry for over 50 years, shared how losing everything ultimately helped her conquer career-related fears.
“I think losing my whole life, losing my daughter, losing my family, losing my career, [and] being homeless,” she said.
To provide context for her past hardships, Moore recounted living in Central Park South in New York, an area described as unsafe at night due to crimes like mugging and assault.
“That’s where I used to live,” she added. “That’s when I realized I have to get a suitcase with wheels.”
When Cross inquired about how Moore, a successful Broadway actress and singer, ended up in such dire circumstances, the 78-year-old shared a shocking revelation. Moore explained that her husband, who also served as her manager, had forged her signature to transfer all their assets to himself.
“My manager/husband, behind my back, forged my name on divorce documents,” she said. “Divorced me. Signed all of our business and marital assets to himself.”
Moore revealed she discovered her ex-husband's actions through his family. Fearing for her safety and reputation, she decided to go public with her story. She explained that she wanted the press to be aware of her situation if something happened to her, ensuring her legacy wouldn't be tainted by false headlines.
Eventually, Moore regained her footing after starring in Michael Matthews' gospel Broadway productions, which led to other roles. Since then, Moore disclosed that despite the hardships caused by her ex-husband's actions, her family is now healing.
Following Moore's admission, Cross expressed disbelief at the actress's experience but noted that many people are going through similar situations and using social media to expose them.
“There’s so many incidents like this and now with Instagram, you see the mess,” she stated.
Further into the discussion, Marshall opened up about the struggles she faced as a dancer early in her career. She revealed a particularly challenging situation where an employer took most of her earnings, leaving her to survive on only $100 a month.
“Me and my mom lived in every part of Los Angeles before we were able to get our own studio apartment,” she shared. “It was a family of six. I’m traveling the world nonstop. Nobody would have known that I was still making $100 a month.”
Marshall explained that she didn't openly discuss her financial hardships, leading people to make assumptions. Because she worked with stars like Rihanna, Lady Gaga, Janet Jackson, and Beyoncé and toured the world, many believed that Marshall was earning a substantial amount of money.
Following that experience, Marshall learned the importance of navigating the business and budgeting effectively. Toward the end of the conversation, the star reflected on how challenging times can ultimately benefit one's life.
“If you don’t have those bad times, you’re not really learning,” she said.
The full episode of ACross Generations with Tiffany Cross, featuring this discussion and other compelling topics, is now streaming on the show's official YouTube channel.
Celebrating the Impact of Black Women in Arts with Melba Moore and Amari Marshall
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