The queen of beauty, Ms. Halle-the-frickin-Berry, has pretty much established that she's ageless. In fact, her skin is probably even more radiant now at 54 years young, than during her Boomerang days almost 30 years ago. And the actress took to Instagram to detail one of her skincare routines, which she described as her "Monday morning skincare go-to."
Halle begins by explaining her skincare routine and her cleansing tool ($40) of choice:
Halle Berry/Instagram
The IGTV video, which was captioned, "A little look into my cleansing routine with one of my all time favorite skincare tools from @flawlessbeauty", details how much she's in love with her tool. The tool in question is the Flawless Cleanse Hydro-Vibrating Facial Cleanser. She describes it as having "soft, soft" silicone bristles and a motor that vibrates to get your skin super clean.
She continues:
"It actually helps the dirt and oil become dislodged...at the same time, it protects your skin."
Berry then points out that the cleanser is also "so stinking cute and so feminine" (and we should probably note that Halle doesn't seem to be a paid spokesperson for the vibrating cleanser—she just really likes it).
She then grabs her Ole Henriksen pore balance facial scrub ($28):
Halle Berry/Instagram
After explaining the scrubs that she uses in the past, she then grabs her Ole Henriksen facial scrub, wets the vibrating cleanser, and applies it for scrub. Berry sets the tool on a high vibration and gets to work.
"This feels so good…so stinking good, and it's so gentle. It's like giving your face a hug."
She ends her routine on the lowest setting, wipes off her cleanser with a warm wash cloth, and just like that, poppin skin for all of us to admire.
"Boom. You have a healthy amount of blood flow to your face, a nice shine to it, and healthy-looking skin."
For Berry, this particular go-to routine is less about the hooplah of skincare, and more about introducing us to the tool she uses for her perfect skin.
Halle Berry/Instagram
But in an interesting turn of events, in addition to other things, this is not all Halle does to keep her skin glowing. Sis once told Extrathat she's big on drinking...bone broth:
"You can make it, you can go to the butcher and get all the bones they're going to throw away and he'll give them to you for free. Take the bones, boil them up for 24 hours… and you drink the broth. It's so full of collagen that it's crazy."
She also focuses on living a clean lifestyle, telling InStyle that she doesn't smoke or drink, and she wears her SPF:
"I think a lot of how you look is about how you live. I've never smoked or indulged in alcohol or drugs. Those are things that show up on your face over the years. As a busy mother, I don't have a lot of time, so I usually just cleanse and moisturize twice a day and always wear sunscreen."
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Whew, we've got a lot of work to do!
Watch Halle's full skincare routine here.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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