Reiki energy healer, primordial sound meditation educator, spiritual psychology practitioner, best-selling author, and wellness entrepreneur. These are just a few titles that the unconquerable Devi Brown holds in the wellness industry. After reaching the peak of her career in the music industry and becoming a top-notch radio personality, she began to believe that something was missing. As she dug deeper into her spiritual and wellness journey, she began to share her healing and spiritual findings through Karma Bliss, which has ultimately put a focus on carving a space in the wellness industry for women of color.
Today, Devi Brown serves as the Chief Impact Officer at Chopra Global, where she will "help drive Chopra Global's creative direction, content strategy, and impact efforts, as well as provide guidance and insight to best serve the company's mission of democratizing well-being and bringing expanded consciousness to a global collective," according to a recent press release on behalf of Chopra Global. Tonia O'Connor, CEO of Chopra Global, says the team is "grateful to have her" and dubs Devi as "one of the most respected voices in well-being."
xoNecole caught up with the wellness expert, author, and Chopra certified educator of Primordial Sound Meditation about her devotion to spiritual connection, her passion for advocacy for women of color in wellness, and how her career as a music executive led her to her new role with Chopra Global, who recently launched a new mobile app.
On her initial interest in the wellness industry and carving spaces for women of color:
"Curiosity about personal transformation and spirituality has always been at the core of who I was since childhood. I believe that so much of who we are, our innate skill sets and even the longings and interests that we have were determined before we got to earth, so in that regard I know that so much of my connection to this work is above me. In real-world not just spiritual world reality though I was drawn to explore healing modalities and wellness as I began to experience 'busy burnout' while working in broadcasting and entertainment. I was hitting milestones and fitting the 'success' model that society had taught me to measure myself against but it always felt like something was missing, like there was a void, or like I wasn't really meeting my full human potential.
"As I began to explore that new understanding and started shifting my lens of perception, this new view also extended to the way I experienced my past, present and future. Once you start really working on yourself and accepting yourself, it's as if the floodgates open and an outpouring of deeper understandings begin to happen in every aspect of your life.
"For women of color, I believe access to tools to enhance overall life well-being is of the utmost importance. Women of color are the most marginalized and unsupported group of people in the world. Specifically, black women in the United States. We have to joyfully care for ourselves first which is so counterintuitive to anything we have ever been led to believe."
On how the music industry prepared her for her new career move at Chopra Global:
"Working in entertainment and broadcasting can truly prepare you for almost anything (laughs). Something that I loved about that time in my life was the way it fed my curiosity about the human condition. The way it allowed me to connect with people from all walks of life and all backgrounds. How to really get clear on my thoughts and how to read a crowd quickly. It also taught me how to not take things personally. When I was a little girl growing up in L.A., we were always stuck in traffic and listening to the radio.
"I remember being in awe of the sacredness I experienced with being connected to someone I didn't know over the airwaves and feeling like they were a companion on that leg of my journey, which at the time was just the freeway drive from home to school. That desire for connection to help people feel seen and heard is what still drives me today, except now I get to connect people to themselves and to tools of transformation as opposed to headlines and music."
On her plans on using her role and Chopra Global as a platform to elevate wellness for women of color:
"When I first deep-dived into my wellness journey, first starting with being a retreat and summit participant with various collectives, then as student of different schools and certification programs, then as an entrepreneur starting my own wellness business; it was never lost on me that 99% of the time I was the only Black millennial person in every single space I occupied. This was especially true when I first started almost a decade ago. Some of these events ranged in size from 40 people all the way up to 500+ people. No matter the size, I never saw anyone that looked like me.
"I've spent a very long time investigating what that understanding meant to me, the barriers to healing that exist for POC and how that impacted my/our journey (and sometimes lack thereof). Much of that and more is what I am incredibly excited about helping to shift not just within the company but within the wellness industry as a whole. I'm looking to get more [people of color] certified as teachers and healing practitioners and help create events that include more diverse speakers and attendees as well as implementing the best ways to apply knowledge of barriers various cultures and communities have to healing and how to most authentically help people expand emotionally and embody well-being practices based on those unique but pervasive barriers to entry."
Courtesy of Devi Brown/22 Spring
On how she has been personally impacted by Deepak Chopra's work:
"Deepak's work very literally changed the trajectory of my life and informed my ability to identify my purpose and mission. I think like most, by nature of him being a spiritual pioneer for the last nearly 30 years, I was aware of his books and some of his philosophies but it wasn't until a chance opportunity to attend one of his signature retreats at the height of my busy burnout/ego investigation while still working in broadcasting that I was able to access deeper parts of my spiritual experience. Deepak has authored over 90 books but my entry point to deeper understandings of higher consciousness came through his 7 Spiritual Laws of Success and Perfect Health. I first learned to meditate and how to come into a space of acceptance, detachment from outcome and peace through his life's work. He taught me how to really be with myself and experience a lightness of being in all I did and do."
On wellness, self-care and self-love practices in her everyday life:
"Personal wellness/well-being is the top priority of every facet of my life. It's my foundation and fuel. The quickest road to purpose and personal evolution is found in your daily spiritual practice or routine. For me that looks like an am and pm practice. In the mornings I meditate, stretch, pray, say affirmations, play my sound bowl and read a couple pages from a soul-nourishing book. In the evening I clear my energy, light some copal, pray, journal, play music to raise my frequency and dance. I've really taken advantage of COVID/social distancing clearing my calendar to supercharge my practice at night. I've been really intentional with how I use all this new 'me' time and I've loved the way it is sharpening me. This moment in time is truly an opportunity to become the 2.0 versions of ourselves if we let it."
On spiritual activism and generational trauma:
"I experience spiritual activism as a way of infusing your core spiritual beliefs into the way you show up for yourself and others. This past winter and spring, I noticed a lot of the traditionally white wellness and spiritual communities weaponizing systems of belief as a way to bypass what has been happening in the world and as a way to insulate themselves against deeper understanding of real world human experiences for people of color. I believe that if you have healed and expanded yourself, it is a spiritual duty to go out of your way to insert yourself and these compassionate understandings into the world in real time in a way that is of service to all oppressed and marginalized people.
"A core piece of dissolving intergenerational trauma is educating ourselves on our own family systems and adding in the lens of the role society, systemic racism and capitalism played in our brokenness. To be healed and have regular access to peace we must accept ourselves. To accept ourselves as Black women, we have to radically stand in our truths and regularly set self-honoring boundaries."
"We have to cast down the mechanism of forced resilience and emotional bypass and allow ourselves to heal. We need to prioritize our happiness and well-being first. As we do that, energetically we create healing and freedom for our entire lineage past, present and future."
For more of Devi, follow her on Instagram.
Featured image by 22 Spring
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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Featured image by PeopleImages/Shutterstock