Target Is Representing For Every Hue By Adding These 8 Woman-Owned Beauty Brands To Their Shelves

With Fenty Beauty consistently putting out products with impressive shade ranges, other beauty brands are quickly following suit to supply women of color with makeup/beauty options to enhance their beautifully melanated skin to its full capacity. Now, retail giant Target has thrown their hat into the ring and collaborated with a host of beauty brands that represent WOC.
Practically everyone has found themselves making a Target run, and whether you are a regular or casual shopper, you have to admit that the beauty aisles at Target are hard to resist. Fortunately for the beauty-obsessed (and those that want their complexion to look as luxurious as possible) Target has collaborated with a record 8 beauty brands that are all specialized for WOC.
Collectively, the lines will offer more than 150 products designed for medium to dark skin tones, including a whopping 60 shades of foundation alone. The brands are already available on Target.com and are likely to sell out quickly. However, don't worry because come May 20, the collections will be ready for purchase in select stores. This is definitely a beautiful way to celebrate the magic of melanin!
Scroll through the gallery below to learn the 411 on the 8 brands coming to Target shelves near you!
1.EveryHue Beauty
Created with the belief that beauty comes in all shapes, sizes, and complexions, EveryHue Beauty was formulated to meet the needs of all modern women while super-serving the multiethnic woman. They offer wearable shades while focusing on warmer hues to meet the makeup needs of all women.
Which line(s) are you the most excited to try?
The Real Reason You Overthink And Crave Reassurance In Love
Over 40 million Americans have an anxiety disorder. However, what if I told you that everyone on the planet experiences situational anxiety - feelings of anxiousness when exposed to certain situations - and this isn't a diagnosis but rather a part of everyday life?
Given the prevalence of anxiety, it's quite possible that symptoms of anxiety will arise not just during the dating phase but even in the relationship phase, and it’s nothing to be ashamed of because it’s simply an effect of being human. Although it's normal to feel anxious, it's important to remember that leaving anxiety untreated can have detrimental side effects that impact our daily lives.
Relationship Anxiety: Signs And How To Overcome It
Anxiety is a common issue many people face, which can significantly impact romantic relationships. Here are several ways that anxiety can show up in romantic relationships and what you can do about them:
Relationship Anxiety Signs #1: Overthinking
The anxious brain can feel difficult to manage. People with anxiety tend to overthink situations, causing them to become anxious and worried about things that may not be a big deal. This can lead to arguments and misunderstandings in a relationship, as the anxious partner may worry about things that the other partner does not find concerning. Challenging irrational thoughts and having conversations about those that feel rational is important. Often, the quick fix to feeling anxious in a relationship is communication.
Relationship Anxiety Signs #2: Need for Reassurance
Individuals with anxiety may need constant reassurance from their partner, which can be draining for the other partner. It is important for the anxious partner to work on building their own self-confidence and trust in their partner.
Relationship Anxiety Signs #3: Fear of Abandonment
Anxious attachment, much? People with anxiety may have a fear of abandonment, causing them to become clingy or too dependent on their partner. This can be difficult for the other partner, who may feel smothered or unable to have their own space. It is important for the anxious partner to learn how to manage their fear of abandonment and trust in their partner's commitment to the relationship.
Going to therapy is often the first step to healing your abandonment wound because it’s much deeper than your partner’s actions, and if you don’t get to the root of the problem, you will continue to watch the problem grow.
Relationship Anxiety Signs #4: Avoidance
Individuals with anxiety may avoid situations or conversations that make them feel anxious or uncomfortable, leading to a lack of communication and intimacy in the relationship. If you want to build a safe and secure relationship, you have to be an active participant in your relationship. Do things like couple experiences or card games to enhance emotional intimacy and build a safe relationship you don’t want to run away from.
Relationship Anxiety Signs #5: Control
Anxiety can lead to a need for control, manifesting in a relationship as controlling behavior. This behavior can come from jealousy and other issues, and it can become destructive and damaging to both partners. It is important for the anxious partner to manage their anxiety and develop healthier coping mechanisms. Remember, being in a relationship does not mean you own your partner. Control is a personal issue that your partner cannot fix for you.
Trying to rob them of their autonomy will cause friction and lead to relationship dissatisfaction based on your inability to be a secure partner. Get the help you need by working through your fear of letting go and discerning where your controlling behavior stems from.
Relationship Anxiety Signs #6: Perfectionism
People with anxiety may have a tendency towards perfectionism, leading to unrealistic expectations and pressure in the relationship. It is important for the anxious partner to learn how to manage their anxiety and develop a more realistic and compassionate view of themselves and their partner.
Anxiety can have a significant impact on romantic relationships. It is important for both partners to work together to manage anxiety, develop healthy coping mechanisms, communicate effectively, and trust each other. However, it is also important to do the inner work, as anxiety can be an internal issue that your partner cannot fix for you.
If you want to build a healthy relationship, you must contribute to it by engaging in healthy behaviors.
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Featured image by Shutterstock
Originally published on July 14, 2023
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It’s Silk Press Season—Here’s How To Keep Yours Sleek & Healthy
The leaves are turning. The temperatures are dropping. And you know what that means: it's silk press szn.
Getting a silk press is a treat for me. I especially enjoy how a silk press trim shapes my natural curls and makes them pop. So when I was invited to The Purple Door Salon in Atlanta (which is stunning, btw) for a silk press with master stylist and Mizani artist and educator Todd Edwards, of course, I said yes.
My hair was fresh out of braids, so my natural hair desperately needed a little TLC (and gray coverage).
Most of us have experienced a silk press or, as it was known when we were growing up: a press and curl. But the process looks a little different with natural hair because without the proper steps, you'll walk outside, and your hair will say absolutely not.
So, I want to take you through my appointment and share the tips and tricks I learned.
Expert Tips for a Flawless Silk Press
First: Detangle
Detangling from root to ends is essential before your hair meets with shampoo and H2O. And this is especially important after removing braids, or you run the risk of product and hair buildup tangling and, subsequently, causing hair loss and damage.
Edwards ran his fingers through my hair as if it wasn't a tangly mess. That's how I knew I was in good hands. He ran his fingers from the root to the ends of my hair, detangling it section by section. If finger detangling isn't your preferred method, a wide-tooth comb or Felicia Leatherwood Brush makes excellent detangling tools.
Shampoo and Condition
Now it was time for my favorite part: the shampoo. As we were shampooing, I asked if the type of shampoo and conditioner makes a difference when preparing the hair for a silk press. And the answer is yes.
"They are very important because you always want to use a shampoo and conditioner that will aid the final look or style that you're trying to achieve," Edwards tells xoNecole.
In your shampoo, you want to look for a sulfate-free option that clarifies without stripping the natural oils from your scalp that also combats frizz in preparation for thermal styling. And after a good cleanse, of course, conditioning is a must. Look for vitamin E and omega fatty acid-rich oils like argan, avocado, and jojoba-infused options.
Mizani Press Agent Smoothing Sulfate-Free Shampoo, $22

Courtesy of Bianca Lambert
The Blow Dry
Now that my hair was cleansed, and conditioned, and my grays were covered, Edwards detangled and sectioned my hair into four quadrants. Next, he went section by section, applying a leave-in conditioner and following up with a blow-dry cream. If you're ever tempted to skip your leave-in and a product to protect your hair from heat damage, don't. Here's why.
“A leave-in is the foundation to any style you are trying to achieve or create," Edwards shares. This is largely because a leave-in adds and seals in moisture, gives the hair slip for detangling and helps protect it when heat styling. Mizani's Miracle Milk Heat Protectant Leave-In Conditioner is among his favorites because it's a multitasker acting as a leave-in and heat protectant. And it's a product I never complete a wash day without because it keeps my hair nourished for days. And if my natural curls need a moisture pick-me-up, I spray a little on in the shower midweek.
In addition, he adds, "Serums and creams are essential because they protect your hair from damage caused by the heat throughout the whole silk press process from beginning to end. [And], the creams and serums will also aid in retaining moisture and sealing the cuticle." After the leave-in and blow-dry cream was layered into my curls, Edwards used a paddle brush with a blow dryer to smooth my hair from root to tip.
Mizani's Miracle Milk Heat Protectant Leave-In Conditioner, $38

Courtesy of Bianca Lambert
The Press and Wave
I was always in a rush when I flat ironed my hair at home—flat ironing my thick hair in large chunks. One thing I noticed was how tiny the sections of hair were as Edwards moved the flat iron slowly down the lengths of my hair. After each strand of my hair was silky to the touch, it was time for a trim. A piece of the process I recommend leaving to the experts.
And after that was complete, I asked for a bump. Edwards told me no (haha!). He refused to send me out like a '90s baby with a bump that looked more like a James Brown do. Instead, he gave me loose waves that I shook like I was in the star of my own hair commercial.

Courtesy of Bianca Lambert
Post-Silk Press Maintenance
After your silk press, there are a couple of things Edwards recommends. First things first, wrap those strands. "[Wrapping the hair at night] helps you maintain the style and moisture in your hair from root to end." He also suggests investing in a silk bonnet, head wrap, or silk pillowcase. I use both a silk bonnet and pillowcase because we all know our bonnets like to slip off in the middle of the night and go to the fridge for a drink of water.

Courtesy of Bianca Lambert
Lastly, Edwards emphasizes: "Put the flat iron down." He means if you get tempted to re-lay the silkiness with more heat, don’t do it. One thing I've learned to accept with silk pressing and natural hair is gaining volume post-flat iron is just the name of the game. But, Edwards says, alternatives like silk rollers, flexi rods, or of course, wrapping your hair can help maintain your style sans adding any extra heat.
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Featured image by Bianca Lambert
Originally published on October 18, 2022







