2021 taught us so much. In 2022, we are applying all that knowledge. More than anything we want to learn how to make ourselves available to both the beauty and pain this new year brings. New year, new me is always the mantra applied to this time of year. But how can we effectiely move forward with what could be without reflecting on what's been? As we look ahead to the next calendar year, we wanted to hear from some women about how their resilience manifested in 2021 and what they are speaking life in 2022.
Here's what they shared.
Rachel Owens
Courtesy of Rachel Owens
How She Made It Through 2021:
"In my opinion, 2021 should be renamed '2020: The Aftermath.' Balancing dealing with the loss of my father, the recovery of my toddler’s two open-heart surgeries as a heart patient myself, building a multi-six-figure business after losing my job, and living the Active-Duty Military Spouse life has challenged every non-emotional bone I thought I had in my body. It has been the year of BIG FEELINGS and challenges. The year of 'oh you thought you were strong?'
"The only way I made it through was GOD, a whole lot of prayer and crying out, some good throwback gospel that will make you fall on your knees, self-care routines, travel, wine, and sisterhood chats. Sometimes you just can’t do it by yourself!"
What She’s Manifesting For 2022:
"For 2022, I’m manifesting a continued beautiful and healthy union, securing generational wealth, good health, a life filled with peace and joy, meaningful relationships, seeing more of the world, Black girls winning being the standard and not the exception, luxury being the norm, growth, philanthropy, turning heads and shaking the room!"
Shyleshia “Shy” Daire
Courtesy of Shyleshia “Shy” Daire
How She Made It Through 2021:
"If 'they see my glory, but they don’t know my story' was a person, it would be a perfect summation of my 2021. Wearing the hat of a deployed spouse, mother, business owner, graduate student, model, and advocate of women empowerment pushed me to my limit. Getting through 2021 was possible because I stopped waiting for things to happen and started making things happen. I chose to take up the space in life I earned by making my own seat at every table, allowing my grind to fuel me and not move me. Walking in every room knowing that what’s mine, is mine. Maya Angelou said it best, 'I am the dream and the hope of the slave.'
"The moment I became 'woke' and stopped playing with my own potential, I shifted into my highest vibration. Deliberate of keeping my thoughts and intentions towards myself good, and my motives pure, the baggage became lighter. In 2021, I became teachable and willing to transform, I shifted out of stagnation and the willingness to conform to what society thought I should be, into me. I learned to simply BE, and I BECAME."
What She’s Manifesting For 2022:
"In 2022, I am manifesting new and genuine connections. I am intentionally manifesting self, spiritual, and financial growth for myself. I am establishing new ways to empower women and become the best version of myself in the process. I am walking into situations designed to serve me and believing nothing happened by chance. I will be gracious to myself; I maintain an attitude of gratitude. I care for myself, and as a result, I exude positive energy. I am my ancestors' wildest dreams!"
Imani Nicholson
Courtesy of Imani Nicholson
How She Made It Through 2021:
"I made it through 2021 by really honing in on my creative process! I was fortunate enough to work from home so I capitalized on that. I brainstormed, created, brainstormed, and created some more! The removal of my commute to work really freed up time for me to work on my passions! I was also able to connect with other women who love beauty on Clubhouse and that opened so many doors and beautiful friendships for me! Knowing I had that support system really helped with my professional and personal growth!"
What She’s Manifesting For 2022:
"For 2022, I am manifesting bigger brand collaborations and pushing the envelope on the quality of content I create so that I connect more with my growing community of beauty and fashion lovers!"
Tomi Obebe
Courtesy of Tomi Obebe
How She Made It Through 2021:
"[2020] was difficult for a lot of people, myself included. As a self-employed business owner with an autoimmune disease, I struggled with isolation. 2021 was dedicated to how I could revive my relationships and intentional check-ins with my closest friends and family whenever I could. I also made a point to travel and experience a few new places with my husband once we got our vaccines.
"It's not until things change that you realize how much you can take for granted. This period in time continues to humble me and remind me of who and what is most important in my life. Without my circle, my faith, and a steady stream of chaotic reality TV (thank you Real Housewives), my year would've been a struggle."
What She’s Manifesting For 2022:
"I'm claiming health, wealth, and clarity in abundance for myself and all those around me."
Amanda Johnson
Courtesy of Amanda Johnson
How She Made It Through 2021:
"Honestly, as someone who has a full-time job and also still manages a blog full-time, it has always been a struggle finding balance. I personally feel as if working from home full-time was a HUGE help since I could shoot content on my hour lunch break with my photographer. I also was taken on by an agency and having a manager who negotiates contracts for me has been a game-changer time-wise. I am able to spend more time on content creation while saving time on the nitty-gritty details. They also help me manage my deadlines!"
What She’s Manifesting For 2022:
"My personal goal is to double the income that I made in 2021. I was able to accomplish this in 2021 and hope to do the same this coming year. I'd also love to continue utilizing Pinterest marketing and growing my blog views using this!"
Asa Dugger
Courtesy of Asa Dugger
How She Made It Through 2021:
"Through prayer, and prioritizing myself through rest, leisure, and therapy."
What She’s Manifesting For 2022:
"For 2022, I'm manifesting divine provision in my relationships, finances, and emotional health!"
Lynette
Courtesy of Lynette
How She Made It Through 2021:
"Intentionally embracing balance and being misunderstood. Anyone who knows me knows self-care in every aspect of life is my jam. 2021 gave the opportunity to put these skills to practice. As a healthcare professional, balance in 2021 became extremely important not only for self-care, continued reflection, and self-awareness but in navigating which conversations are helpful to yield promising results versus those that increase anxiety and perpetuate division. This [past] year gave me ample opportunity to become comfortable with being misunderstood and embracing not only NOT having the last word, but also NOT forcing dead-end lengthy explanations.
"2021 allowed me to continue to protect my God-provided personal peace and that of my sanctuary at home above all costs, regardless of family, friends, society, or work. Embracing where accountability meets the balance of my inner critic creating self-awareness and taking deep resetting breaths to perpetuate it!"
What She’s Manifesting For 2022:
"Balance changes daily, so continuing to make habits of everything above, inviting new challenges with God as my pilot."
Codou Diop
Courtesy of Coudou Diop
How She Made It Through 2021:
"2021 was a hard year but also a great year. I hit a lot of milestones! I made it through the year by being kind to myself and celebrating every small win. I also made it thanks to my community and my family. The pandemic has brought me close to such amazing like-minded creators that I would have never had the opportunity to meet."
What She’s Manifesting For 2022:
"Love, health, success, and happiness."
Thaina Blot
Courtesy of Thaina Blot
How She Made It Through 2021:
"This year I said no to fear and yes to my husband and my dream of moving abroad. This pivot has brought so much light to what I value most and has provided the space to focus and cultivate more of those things."
What She’s Manifesting For 2022:
"For 2022 I'm manifesting more peace, more love, health, laughter and unapologetically creating art daily."
Jazmyn Creer
Courtesy of Jazmyn Creer
How She Made It Through 2021:
"I made it through 2021 with a whole bunch of perseverance and honesty in my pain surrounding my desires. I had been wanting to leave a job for a long time and it felt like it wouldn’t come, but it did. In that, my husband and I would like to have our first child and it seemed like everyone but us have gotten pregnant. Just reminding myself that my/our journey is never the same as someone else’s and there is always a process and reason for what we go through."
What She’s Manifesting For 2022:
"For 2022, I would like to spend more time enjoying the simplicity of life and everything that involves. I don’t want a lot of clutter, be it people, things, tools."
Francesca Murray
Courtesy of Francesca Murray
How She Made It Through 2021:
"I made it through 2021 by doing the work to break my scarcity mindset. Be it purchasing a book or course to learn something quickly instead of watching YouTube, or paying extra on a flight for priority boarding and roomier seats. I realized things don't always have to be done the hard way - and that convenience doesn't have to be a luxury. I no longer feel guilty for investing in what facilitates ease in my life, which has been great for my mental health!"
What She’s Manifesting For 2022:
"A consistent daily routine that allows me to be as efficient as possible while prioritizing rest - something we all deserve after the past two years we've had!"
Fenique
Courtesy of Fenique
How She Made It Through 2021:
"2021 was quite the year! Hope, believing in myself, and seeing other Black women glow up in their aspirations got me through this year. I began the year with a new man, a steady job, and plans for my 12.1cm fibroid tumor to be removed. Two weeks before my surgery the man vanished. Several weeks later I found myself free of tumors and a new job. Throughout the first two quarters of 2021, my perspective on my priorities changed. I’ve been working on my career for 10 years. This year I decided to focus on the things that have made me come alive.
"In September, I stepped out on faith in myself and quit my new job. I had no work-life balance and had a part-time job that could help me supplement my life. I really loved sharing my myomectomy story on my YouTube channel as well as my food and fashion content.
"I decided to focus on my brand. I’ve spent the fourth quarter of 2021 on a sabbatical from my 9-5 job. It has been the best decision of my life. I’ve decided to pivot into a different area in tech, go after my influencer dreams, and put my mental and physical health above everything else."
What She’s Manifesting For 2022:
"Going into the new year I feel renewed and driven. I’m manifesting happiness, an abundance of peace, and success in all of my heart's desires."
Lakeisha
Courtesy of Lakeisha
How She Made It Through 2021:
"The truth is, I don’t know how I made it. One thing I did do was change my thinking from focusing so much on the future and learning how to take things day by day. I learned how to ask for help, for space, for grace, and for understanding. I spent more time with myself so I could learn about myself and made choices to surround myself with people and energy that fueled me. I read a lot of books so I could learn and understand other perspectives.
" I prayed, I cooked, I sang, I focused on forgiving, and sending love out to the world even when I felt I had none to give. I thanked God every day, even on the hard days. I wrote in a gratitude journal almost every day. I guess you can say I became way more intentional day-to-day and in return, I was given choices and another day to breathe and that’s how I made it through 2021."
What She’s Manifesting For 2022:
"I am manifesting a life I don’t need a vacation from. That includes a safe and sacred space to live, a healthy body, mind, and spirit through meditation, exercise, and lucrative connections that are more than just finances. Harmonizing my time to do the things I love while contributing to the bigger picture of my life."
Jacinda F. McDuffie
Courtesy of Jacinda F. McDuffie
How She Made It Through 2021:
"I made it through 2021 with faith and family. In 2018, in the blink of an eye, I became the primary caregiver for my mommy; in 2019 my daddy died unexpectedly; in 2020 the pandemic caused my travel agency to come to a screeching halt, and in 2021 things started to slowly gain momentum. I do have a full-time job but my agency is my baby and my passion. Not being able to assist people to live out their travel dreams was/is hard BUT I know God will continue to work all of this out."
What She’s Manifesting For 2022:
"For 2022 I am manifesting continued good health for my family, me, and others, a prosperous business and to continue to walk the path God sees fit for me."
Nyla Bland
Courtesy of Nyla Bland
How She Made It Through 2021:
"Every New Year, I select a word of the year. For 2021, I chose 'INTENTIONAL'. Keeping this word in the forefront is what helped me make it through this whirlwind of a year. In my younger days, I tended to be more reactive than proactive. Now I entered every decision with pure intent and calculation. Whether it was prioritizing self-care or choosing to work double to get ahead. Being intentional has become a way of life and has changed me for the better.
What She’s Manifesting For 2022:
"I’m manifesting clarity for women business owners around the world. That their newly formed, or pivoted, or expanded businesses continue to increase. And that they are effective leaders within their communities and organizations."
R'Chelle Mullins
Courtesy of R'Chelle Mullins
How She Made It Through 2021:
"After having a few impactful businesses deals and partnerships fall apart along with a fibroid diagnosis and two major surgeries this year, forgiveness, therapy and, radical self-care played a major part in my survival. Once I forgave others and myself, the road to healing mentally, physically, and emotionally was so much easier. Therapy helped me to appreciate who I am and navigate life with ease and live in the present."
What She’s Manifesting For 2022:
"Financial security, more meaningful relationships/friendships, and the launch of my agency."
Amber Spottsville
Courtesy of Amber Spottsville
How She Made It Through 2021:
"2021 handed me my entire black ass, okay?! But GAWD. A lot of prayer and therapy were involved, approximately 22 bottles of Black Girl Magic Riesling (shout out to the McBride Sisters), and a deep dive into self-care and self-realization. 2021 taught me how to simply let go and let flow. I gave frequent self-reminders that 'comparison is the thief of joy,' I’m running my own race and doing it well evidently because I am still here. I will be 30 in 2022 and I am NOT defeated."
What She’s Manifesting For 2022:
"I am manifesting love, both platonic and romantic, health, wealth, and a whole [lot of] growth through me and around me in 2022. And most importantly, I am welcoming all the ebbs and flows with an open mind and heart."
Lauren D. Fisher
Courtesy of Lauren D. Fisher
How She Made It Through 2021:
"The grace of God! [2021] was definitely a year of tests and strength with quitting a job I hated to getting one I love, new love (still figuring each other out), and getting in a wreck totaling a new car after having to get a new car when my 10-year-old baby’s engine went out."
What She’s Manifesting For 2022:
"I’m manifesting it all! More travel, a new home, new opportunities, and organic happiness!
Andrea Ellison
Courtesy of Andrea Ellison
How You Made It Through 2021:
"2020 was my precursor for 2021. I left an abusive marriage for the final time and I've been on a journey rebuilding myself from the inside out. As a single mother of three children, it hasn't been easy. I have continued pursuing my second Master's degree in Social Work while working. My friendships have been the epitome of greatness and have been my continued source of motivation.
"To not only just live my best life but to thrive. Being able to travel to multiple places such as taking my kids to Denver to go skiing for the first time and turning up with my girls in Mexico, Puerto Rico, and Paris have been those reminders that I need to remember that my life is worth living at the absolute highest level."
What She’s Manifesting For 2022:
"My experience is serving the foundation for me to be able to assist women who are domestic violence survivors and who are transitioning from divorce and relationships to empower them to redefine themselves and to identify their purpose. For 2022, I'm continuing to come for every blessing that I thought I didn't deserve in every area of my life."
Alicia Myers and Samantha Joseph
Courtesy of Alicia Myers and Samantha Joseph
How They Made It Through 2021:
"2021 proved to be a year of isolation and self-cleansing. Through this process, the discrimination we have experienced over the years surfaced and it was a perfect time to bring to life a dream of ours to create a fashion show that would answer to the inequalities evident in the fashion industry. Samantha and I came together and formed our non-profit organization Color of Fashion which was created to elevate fashion and promote inclusivity by bridging the gap between diversity and high fashion. We made Color of Fashion our utmost priority and it quickly developed into a movement that we will continue to breathe life into."
What They’re Manifesting For 2022:
"For 2022, we are manifesting a larger impact and aim to shed light on the biases that continue to plague the fashion industry. We plan to maximize our resources and grow exponentially so we can be the change this industry needs."
Featured image courtesy of Shyleshia “Shy” Daire
Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
There’s just something about HBCU Homecoming that just hits different. Whether it’s your first time stepping onto the yard since graduation or you’re a regular at every Homecoming tailgate, HBCU pride is undeniable. It’s a vibrant celebration that unites the legacy of excellence and tradition with the energy and resilience of Black culture.
The experience goes beyond a typical college reunion; HBCU Homecoming is a family reunion, a fashion show, a cultural festival, and a week-long turn-up that embodies what it means to be unapologetically Black and educated. For HBCU alumni, the journey back to the yard each year is rooted in a love and pride that’s hard to put into words but impossible to deny.
From statement pieces to tech must-haves, every item represents the intersection of Black pride and HBCU love, ensuring that you show up to the yard in style and with intention. So whether you’re repping your alma mater for the first time since graduation or looking for fresh pieces to express your HBCU pride, these essentials will have you standing out, because, at HBCU Homecoming, it’s not just about showing up—it’s about showing out.
Thread Goals
diarrablu Jant Pants in Alia Noir
High-waisted, wide-legged, and ready to shut down the yard, the Jant Pants by diarrablu bring a whole new meaning to campus chic. Handcrafted in Dakar, Senegal, these free-flowing jacquard pants are perfect for stepping onto the yard with style and ease—making them a must-have for any HBCU alum’s closet.
Silver & Riley Convertible Executive Leather Bag Classic Size in Olive
This all-in-one luxury bag isn’t a bestseller for nothing. The Silver & Riley essential is made of Italian calfskin leather and thoughtfully designed, as it can be worn in four different ways: a shoulder bag, crossbody, a top handle, and a backpack. Chic and elegant, the Convertible Executive Leather bag is “the bag that every woman needs in her collection.”
Renowned Women's Intuition Cotton Graphic T-Shirt
Renowned
Renowned’s Women’s Intuition Cotton Graphic T-shirt features a bold graphic print inspired by the power and essence of women’s intuition. With its striking design, this all-cotton tee is a vibrant thing, making it a statement piece that celebrates feminine energy.
Mifland Million M Mesh Crop Shirt
Talk about bold, the Million M Mesh Crop Shirt combines edgy style with comfort, featuring Mifland’s signature print on a semi-see-through mesh fabric. Show up and show out in sophisticated flair.
HBCU Love FUBU
Melanin Is Life Melanated & Educated - I Love My HBCU Hoodie
Show off your HBCU love with this piece that represents everything you gained from your alma mater: a top-tier education, a community that lifts you up, and a deep sense of esteem for yourself and your culture. Wear it loud and proud, because being melanated and educated isn’t just a flex—it’s a legacy.
HBCU Culture Spelmanite Sweatshirt in Navy
Spelmanites, rep your Spelman pride with this unisex crewneck sweatshirt, designed for ultimate comfort and a relaxed fit. Made from a cozy cotton/polyester blend, this classic sweatshirt is as durable as it is stylish—making it an ideal piece for any Spelmanite showing love for their alma mater.
HBCU Culture Howard Is The Culture T-Shirt
Rock the ultimate flex by showcasing your Howard U love with HBCU Culture’s Howard Is The Culture t-shirt. This unisex tee offers a comfortable, relaxed fit that’s perfect for celebrating your HBCU spirit without sacrificing style or comfort.
DungeonForward FAMU - Strike Bucket - Reversible
DungeonForward’s Strike Bucket Hat brings versatility and style to the FAMU Crown collection with its reversible design, giving you two looks in one. Featuring a sleek black snakeskin-embossed brim lining and a bold outline Rattler emblem, this hat is all about repping your Rattler pride in style.
DungeonForward Savannah State University - HBCU Hat - TheYard
The Savannah State University HBCU Hat by DungeonForward is more than just a hat—it’s a symbol of Tiger pride and a nod to the culture. Perfect for gamedays, tailgates, or just showing off your HBCU love, this hat lets you carry a piece of the yard wherever you go.
Tech the Halls
Anker iPhone 16 Portable Charger, Nano Power Bank
Stay charged up with the Anker Nano Power Bank, which features dual USB-C ports, a foldable connector, and a compact design, making it perfect for those HBCU tailgates and late-night parties you pull up to.
Drip Check
Wisdom Frame 14 Square Sunglasses
Elevate your look with these angular square-frame sunglasses by Wisdom, bringing an ultramodern edge to any outfit. The sleek design makes them perfect for blocking out the haters while you stunt on the yard.
Coco and Breezy Eyewear Fortune in Gray Turquoise
The Fortune Glasses in Grey Turquoise is a bold statement piece to any Homecoming weekend ‘fit that “embody our fearless and outspoken DNA.” With their color and edgy design, these frames by Coco and Breezy are perfect for anyone looking to stand out and express their unapologetic confidence.
Howard U Lapel Pin
Rep your Bison pride wherever you go with this Howard U Lapel Pin from Pretty AmbVision. Whether adding it to your jacket, shirt, or bag, this pin is the perfect way to showcase your love for your alma mater while rocking your HBCU love with honor and distinction.
Mifland Standard Rucksack Mini
The Standard Rucksack is designed to evolve like that HBCU pride—getting richer, bolder, and better with time. Durable, stylish, and built to last, this Rucksack by Mifland is a timeless piece equipped with versatile carrying options and fully adjustable back straps for ultimate comfort.
Stay Fresh, Stay Blessed
Slip Pure Silk Sleep Mask in Pink
Keeping it cute starts with beauty sleep. This luxurious silk mask is an essential for a reason. If protecting your skin and waking up refreshed is your priority, look no further than this Homecoming essential.
Liquid I.V.® Hydration Multiplier Lemon Lime - Hydration Powder Packets
Stay hydrated and energized throughout Homecoming weekend with this Liquid I.V.® Hydration Multiplier in Lemon Lime. Just add a packet to your water bottle, and bless your body with 2-3 times more hydration than water with every packet. Because staying hydrated is the key to popping up and showing out all weekend long!
Loop Experience Plus Earplugs High Fidelity Hearing Protection
Designed for your hearing protection, these sleek earplugs reduce noise without compromising sound quality—perfect for enjoying the band’s halftime show, late-night parties, and DJ sets. Whether you’re front row at the step show or hitting the yard, your ears deserve to be protected in style!
Black Girl Magic Glass Cup
Sip in style and celebrate your melanin with the Black Girl Magic Glass Cup. Perfect for morning coffee, your favorite iced drink, or showing off your HBCU pride on the yard—this cup is all about keeping it cute while radiating your endless supply of Black Girl Magic.
Glow Up & Show Out
Black Girl Sunscreen SPF 30
What Homecoming weekend can be complete without an assist from this beauty find? Formulated to blend seamlessly into melanin-rich skin (no white-cast), protect your glow while you turn up with the Black Girl Sunscreen SPF 30.
Sienna Naturals Issa Rae's Wash Day Ritual Set
Issa Rae’s Wash Day Ritual Set from Sienna Naturals includes the H.A.PI. Shampoo, the Plant Power Repair Mask, Dew Magic, and Lock and Seal to get your crown right. Whether you’re repping your coils or rocking a new color on the yard, these products restore and nourish your strands, keeping your hair healthy, strong, and Homecoming-ready!
54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter
Stay glowing from the tailgate to the after-party with the 54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter. Infused with African-sourced ingredients, this rich, multi-purpose butter is the answer to keeping your skin soft and radiant through all the festivities all Homecoming long.
Saie Glossybounce Hydrating Lip Oil
Keep your lips looking luscious and nourished with the Saie Glossybounce Hydrating Lip Oil. Perfect for adding an extra pop to your pout before hitting the yard or freshening up between events, this lip oil is a beauty essential for staying camera-ready all weekend.
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image by Visual Vic/Getty Images
The James Room’s Co-Owner Justin Miller On Inclusive Nightlife & Atlanta’s Growing Cultural Scene
The career path we choose sometimes presents itself to us during our childhood. One entrepreneur's desire to maintain and run his own business began around age 12.
Justin Miller, one half of the duo responsible for running Atlanta’s premiere gathering place, The James Room, began his entrepreneurial pursuits by selling his drawings at school.
“I think I was always an entrepreneur,” he tells xoNecole during an interview for Hyundai’s Best In Class series, highlighting entrepreneurs making a difference through their businesses who also happen to be HBCU alumni.
“I just had different hustles, as they call them, growing up. When I went to law school, that was my first big entrepreneurship. I started my own law firm right after law school in 2006, and I’ve been an adult entrepreneur ever since.”
Alongside his business partner, Harold “Poncho” Brinkley, Miller and his team aim to fill a niche that hasn’t been seen before in Atlanta—an upscale lounge environment that is diverse and in alignment with what is currently available to patrons in cities like New York, Los Angeles, or Chicago. Located in Atlanta’s Krog Street District, The James Room offers a wide range of entertainment. From weekly events like live music on Tuesdays, slow jams by a live DJ set on Wednesdays, and b-side vibes on Saturdays.
“People are a little bit segregated in Atlanta,” Miller explains. “People party separately. People hang out separately. So, we wanted to create a space where everyone could come together and enjoy life because we all love the same things, and there shouldn’t really be separation when people are trying to relax and have fun.
"The James Room fills that niche, and Poncho and I, when we started thinking about getting into this field, both of us enjoyed that type of thing. We both enjoyed environments where people are together and enjoying each other’s company, and it’s not separated by Black and white or age, that kind of thing, more just people who enjoy good, fun stuff.”
“People are a little bit segregated in Atlanta. People party separately. People hang out separately. So, we wanted to create a space where everyone could come together and enjoy life because we all love the same things, and there shouldn’t really be separation when people are trying to relax and have fun.
As a product of Morehouse College, Miller also shared how being a graduate of a historically Black college or university (HBCU) has played a significant role in his work as an entrepreneur.
“My network started from, of course, Morehouse, and then branched off to Clark Atlanta, Morris Brown, Spelman, those schools close to Morehouse,” says Miller. “When I was there and made the connections that you need to be an entrepreneur, I think that the network you get when you go to an HBCU is second to none for anybody, but especially a Black person trying to start their own business.”
He adds, “The network you get at Morehouse for a Black man is even double because it’s like becoming a member of the network and a member of a fraternity simultaneously. So you can reach out to people vertically and horizontally, and you all share the same background in a certain way, so people will listen to you that normally would not.”
By day, Miller’s passion for law shines brightly through his work at his law firm, Stewart Miller Simmons, which he and a few friends started with a people-first mindset. One of their first big cases involved representing the daughter of George Floyd after he was murdered by Minneapolis police officers in 2020.
In addition to that high-profile case, Miller shares that the team has also represented the family of Rayshard Brooks, the young Black man who was killed by police in front of an Atlanta Wendy’s restaurant. They’ve also represented the mother of Ahmaud Arbery, the 25-year-old who was killed by two white men while jogging in a neighborhood near Brunswick in Glynn County, Georgia.
“We have some of the biggest cases in the world,” says Miller, reflecting on the nature of his business within the law field. “But my passion, the thing that I love the most, is doing things like The James Room, being able to create things where I can go myself and decompress, So I know if I like it in the environment, it’s good, and it’s relaxing for me, I know it will be for everyone else. This is one of my driving forces.”
Miller’s biggest lesson as a business owner, especially regarding The James Room, is that "you can really have whatever you want.”
“You can do whatever you want. It just requires a commensurate amount of work,” says Miller. It’s completely up to you. If you outwork yourself, you will receive everything you want. If you don’t, then you’re going to see where you’re going to stay and where your business will stay. I played basketball in college, and after that, I learned that you have to work. I didn’t know that same philosophy worked in business the same exact way, but it does.”
When it comes to the legacy that he and Poncho aim to leave behind with The James Room, the sentiment is simple: They want the business to be remembered as providing a different type of space in Atlanta.
"If you outwork yourself, you will receive everything you want. If you don’t, then you’re going to see where you’re going to stay and where your business will stay. I played basketball in college, and after that, I learned that you have to work. I didn’t know that same philosophy worked in business the same exact way, but it does.”
“I don’t want it to be the last of that type of space or one of the few of that type of space. I’d like it to be the beginning of those types of spaces in the city,” Miller notes. “Atlanta is growing. It’s now very multicultural because I am from here. My family’s from Atlanta. I grew up between Athens and Atlanta, Georgia. So I’ve seen Atlanta grow from where it used to be to what it is now.”
“I want the legacy of The James Room to be as Atlanta grows into the multicultural, big city that it is turning into, that the nightlife also corresponds and gives people options other than hookah and chicken wings. There’s nothing wrong with hookah and chicken wings, but you should have other options… sometimes you might just want an espresso martini.”
As their business continues to serve young professionals and creatives alike, Miller and Poncho take pride in continuously creating a place where everyone can come together, mix, and mingle, but in a more relaxed setting where everyone’s story can be heard.
“What I would ultimately like to see for The James Room is it being a nationwide brand. A brand where you could put a James Room in Houston, or you could put a James Room in Nashville,” Miller concludes. “You could put a James Room anywhere because all these places need this type of nightlife. Also, the entrepreneurs there, the people doing the nightlife there, need to see that this thing can work.”
He adds, “We have a proof of concept, and I believe the world needs to see and have it. I am a person who believes that more is better. So if you have more people putting this kind of entertainment out for consumption, you’ll have more people who have choices and more people who can enjoy themselves differently than what’s normally offered to them in their city.”
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Feature image @jmilleresq/ Instagram