If I've said it once, I've said it a thousand times. If you want to know what a man is really thinking, while your girlfriends—well, at least some of your girlfriends—can offer up some insight, you're going to be far better off picking the brains of your dad, your brothers, or some of your male buddies. I can vouch for this because I can probably count on one hand, the times I went to a guy and then a girl for advice on the same issue and they both had the same perspective on it. Men and women are different. God made them that way. Simple as that.
That's why, when it comes to topics like how men approach marriage, emotional connections, and sex, I think it's much wiser—enlightening too—to ask them directly than to be presuming or guessing with those of the female persuasion. When I asked several Black men about what turns them on, while the answers didn't surprise me much, some of the explanations behind them were interesting.
Sidenote: The actual turn-ons are direct quotes, but because there were a lot of "streams of consciousness" going on during the interviews, I decided to simply summarize their explanations so that you can get the overall gist. I hope that's cool with you.
So fellas, what turns you on about women? Whoops, let me specify—about Black women?
Here's What Turns Men On
“A woman who has a signature scent.”—Andre’, 32
Okay. So according to Andre', a lot of women smell too much like, well, other women. "I think the scent that you wear is a lot like the style that you choose and real style doesn't pay attention to what's in or out. Ladies with style are interested in what works for them." He has a good point there. He also told me that he's into essential oil blends instead of perfumes. And a woman who puts her signature scent in her hair can get just about anything she wants from him. Good to know, Andre'.
“Someone who is comfortable without make-up—at home and in public.”—Isaac, 27
I'm a woman and still, I find it interesting when some women get offended when a man says he's not a fan of make-up or extensions. I mean, if it's true that ladies are "doing it for themselves" and not for a guy's attention, applause or approval, why should it matter what men think…right? Anyway, what Isaac broke down to me is, as cliché as it might be, he agrees with Drake (in his "Best I Ever Had" song) when he said, "Sweat pants, hair tied, chillin' with no make-up on. That's when you're the prettiest, I hope that you don't take it wrong."
"A woman who knows how to, what do the ladies say, 'beat' their face is an art form, no doubt. But it's not the most convenient for us. Make-up gets everywhere and their lips have residue on them. I dunno. I think a woman who can go out with nothing but lip gloss…there's something about her level of self-confidence that is super sexy to me."
“Manicured feet, soft hands and a sexy pair of shoes.”—Bryant, 40
When Bryant told me what his top turn-on was, I smiled because it took me back to one of my male besties when I was in college. I had never seen a foot fetish quite like it; he even told her that he'd prefer pretty feet over a beautiful face or a bangin' body (for real?!). When I shared this with Bryant, he nodded in agreement. When I asked him to explain WTH that was all about he said, "Do you know how much a woman loves herself if she makes sure to pamper her feet?" And the shoe thing? "Guys love sneakers. I think we just appreciate a woman who's as knowledgeable about shoes as we are."
The hands thing, I got. Ash is the worst. No expounding needed on that.
“Great conversation and a wonderful sense of humor.”—Keith, 25
Talking to Keith about his turn-ons was not surprising in the least, but it was fascinating. Not the sense of humor part because I believe most of us want that. No, it's what he said about conversing with a woman that especially caught my attention. "A woman who listens is amazing. I know a lot of women think that they listen, but they really don't. Their body language and the fact that a lot of them repeat back what they heard in their mind and not what actually came out of my mouth is frustrating. But a good conversation is about more than that. I love great timing, quick wit, and the ability to walk away and know that I learned something new or I can appreciate a different perspective. A great conversation that has a lot of laughter is the greatest aphrodisiac around."
“A woman who knows a little bit about everything.”—Justin, 36
When Justin told me that a knowledgeable woman was a turn-on for him, I didn't really look for him to expound much. It is for me as well, so I totally got where he was coming from. "It's just so hot when you can mention everything from an 80s rap group to a Scripture in the Bible to what's happening in politics and the woman across from you is not sitting with a blank stare on her face," Justin said. Then he paused and went on. "I think that's why Jacqueline had Marcus so messed up. She was fine, she was a business exec and she could enjoy a basketball game and a beer. That's my dream woman right there."
(In case you're wondering, that was a Boomerang [the movie, not the series] reference.)
“Stretch marks and an overbite.”—Lucas, 35
GiphyLucas is a man of action more than words. So, when I asked him what was up with what drew him to a woman, he said, "Grown women have stretch marks and grown women are what turn me on." (shout out to my birthday twin Kendrick Lamar who basically said the same thing in his song "Humble".) And the overbite? "How X-rated can I get in this interview? Let's just say that an overbite is fellatio's very best friend." Yep. Moving on.
“Surprise piercings and tats.”—Marcus, 29
Talking to Marcus about his turn-ons was cool; not just because I have 10 piercings (eight of 'em are in my ears) and three tats myself, but because I have a friend who said a woman with tats is a total deal breaker for him (yes, out of his own mouth, he said that he would break up with a woman if he found out that she had one). Why is Marcus the total opposite? "Tattoos are stories to me. I'm intrigued when a woman is willing to tell a story on her body; especially if it's a…private tale." (You nasty, Marcus.)
As far as the piercings go, Marcus pleasantly surprised me when he was able to tell me that I had a tragus, along with the names of other types of piercings. "I love a woman of mystery and so, it's so sexy to me when a woman appears super-conservative and then, when you spend your first night with her, she has a nipple or clit piercing. Man."
“I like a woman who enjoys sex more than she’s simply ‘good at it’.”—Damon, 43
Recently, I penned a piece about how grown women approach sex. One of the things I shared is that grown women would rather have "B" (good) sex all of the time than A+ (totally off of the charts) sex every once in a while. When I shared this with Damon, he shook his head in total agreement. "I've been with women who made my toes curl, but their libido was on life support. A woman who lost her virginity late in life and has only had two partners but is enthusiastic about gettin' it in is way more appealing than a woman who's been told she's the best by all of her partners but only wants to have sex once a month." Damon, swap out woman for man in my case and I couldn't agree with you more.
“A woman who needs me without being needy.”—Timothy, 42
GiphyA little while back, I wrote an article for the site entitled "Are You In Love Or Are You In Need?" It gets into what it means to be needy in a relationship. Even as a woman, I totally get how that can be a total turn-off. When I asked Timothy to expound on the point, he said, "You can tell when a woman is looking for someone to make her feel good about herself vs. a woman who enjoys a man's presence in her life even though she doesn't really need him to be in it." I looked to him for more clarity, so he elaborated. "I'm not saying I don't want to be needed but I think that should come once a relationship has been established. Not after a date or two." Agreed. (That goes both ways too.)
“Someone who doesn’t try to be sexy. She just is.”—Xavier, 39
"No diss to the IG models out here in the world, but they do nothing for me. It's like overkill. A woman who is comfortable in her own skin, that's sexy to me. She's got her own views, her own style and she's drippin' with femininity—I will eat that up. Literally." Whew Xavier, tell us how you really feel.
"I don't think a lot of women realize that once a man gets to a certain stage in his life, T&A is icing on the cake. A big brain, tons of self-confidence, and a sexy walk will keep us more than a big booty and a smile will. A woman who carries herself like she knows all of this is the epitome of sexy to me." Indeed, Xavier. Indeed.
What's a trip about this is some folks are gonna read it and critique the responses. It's human nature. But my takeaway is if I want to know what turns someone on, I need to ask them and then accept it. It's not about what I think it should be; it's about what they tell me it is. By asking rather than assuming, I just might be surprised by what I hear—in the most pleasant way possible. Just as I was with these 10 Black men.
Featured image by Getty Images
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor
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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With
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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish
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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail
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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal
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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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