
These days, dating someone and making the decision to commit can be trickier than we anticipated, for both men and women. In this day and age, it's a lot different than the cute folded piece of paper you pass in grade school checking the 'Yes' or 'No' box answering the question, "Will you be my girlfriend/boyfriend?" We can also agree that the type of title we want for our relationships have changed over time too. How we go about titles are way more fluid and is now based on preferences, lifestyles, and honestly to protect ourselves from past experiences. But, it is still a fact that titles are alive and well and they mean something to all of us.
I know, for me, as a woman, I like titles for my relationships. I am not ashamed to say that I have had my moments saying these exact words, "So, what are we?" But what do you do when the guy you are dating is not on board with the title train? While I can assume all day why a guy would not want to put a title on it, I decided to talk to the source. I asked twelve of my brothas from far and wide to answer a few questions on titles and get to the bottom of why committing to a woman is something that is or isn't on the agenda.
Disclaimer: For the sake of privacy, some men have asked to stay anonymous for this interview.
What does it mean when a guy says he “doesn’t like titles” to a woman he’s dating?
Donaray, 31 – "For me, I would know. If I like a woman, I would give myself the proper space to get to know her. So even if a guy says he doesn't like titles or doesn't know if he wants to commit, subconsciously, he knows. Us men genuinely don't want to play around with a woman's emotions. If you put a title on things too early and it doesn't play out well, it's almost like playing with someone's emotions. So saying 'I don't want to put a title to it' is like a safety precaution."
Anonymous, 30 – "Some people really just don't like titles. The guy could be ready for a relationship but feels that titles get in the way. He may be coming from [the fact] that he doesn't need the title of 'boyfriend' to treat a woman special or a certain type of way. That may just not be his thing."
Mike, 32 – "I think when a guy says he doesn't like titles, it can mean he wants to keep his options open. Some people do not believe in commitment, but they want the benefits of a relationship without having to commit. Past examples of how they view love can play a factor into that."

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"I think when a guy says he doesn't like titles, it can mean he wants to keep his options open. Some people do not believe in commitment, but they want the benefits of a relationship without having to commit. Past examples of how they view love can play a factor into that."
Has there ever been a point in your life where you weren’t into giving titles to a relationship?
BK, 28 – "When I've said it, I think I just wasn't ready. I wasn't ready because I just had no idea what putting a title on it actually meant. I didn't know what I would be signing up for, so I wasn't going to be successful. I would've automatically started to get into something haphazardly. Growing up, I understood relationships from what I saw on TV. The guy is doing everything he can to make the girl happy. Not really thinking about how miserable that must be for the guy. So I'm thinking, if I'm spending all this time and money just to keep her happy, then at what point do I get poured into? It just messed up my perception. Now I know, relationships are built on beautiful moments, even the small ones."
Steven, 29 – "I'm a guy that wears his heart on his sleeve. If I want to be with somebody, I am actively saying I want this commitment and I want there to be a title with it. There was a time when I was dating a woman and I wasn't ready to make it official at that time. I didn't specifically say I didn't want a title. When she told me that she wanted me to be her boyfriend, I didn't say 'no' but I didn't say 'yes'. I kind of brushed it off."
Cory, 32 – "When I was younger, if you asked me to put a title on a relationship, I would get freaked out. I had trust issues and I didn't want anyone to hurt me. I wasn't ready mentally and I had insecurities. I felt a title would add more pressure where I have to do everything right and I can't make any mistakes."
How do you feel about titles when it comes to your own relationship?
BK, 28 – "I think a monogamous marriage is in my wheelhouse just as much as an open relationship or life partner. I'm not big on possession. I feel like titles at times creates this idea that 'you're mine, you belong to me.' Honestly, I don't ever want to feel like I belong to anyone. I believe people should be experienced and titles, when used as a mandate, cuts you off from getting to know people that could really make an impact in your life."
Jeremy, 26 – "I don't have a problem with titles for my relationship. I actually prefer it that way. I feel most men, if they are really interested in a woman, they wouldn't have a problem with titles. The same way women do not want us out here talking to anybody else, we feel the same exact way about the woman that we like."
Hasani, 28 – "I'm not a huge proponent on titles. It's because of the expectations that comes with it. Once that title is reached, sometimes the flow of the relationship doesn't continue. I believe everything has to flow naturally and not forcing anything by putting a title on it. But I understand people need that for reassurance."

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"Honestly, I don't ever want to feel like I belong to anyone. I believe people should be experienced and titles, when used as a mandate, cuts you off from getting to know people that could really make an impact in your life."
Why do you think a title might be important to the overall flow of a healthy relationship?
Donaray, 31 – "Titles define things. There's no ambiguity when there's a title. There's a lot of mystery without a title and people don't deserve that. It's a busy world out here, where we gotta deal with so much stuff. Why would I want to deal with bullshit in my intimate connections too by not putting a title on it?"
DeAndre, 29 – "I honestly don't think it is important. If there is a mutual understanding of how you feel towards that person, I don't think you need that. If I had to put value on titles, it helps people know who they are to someone. People have ideas of what a girlfriend or boyfriend is. My idea of what a boyfriend is could be different from your idea of what that is. So if we have clear communication upfront, I don't see the point in a title."
Rashaun, 27 – "I think for some people titles brings that clarity. Titles can help set a precedence and lets the people involved establish a direction that the relationship is going. Titles also come with the obligation of trying to make the other person happy. But in a relationship, yes you can contribute to someone's happiness, but in its essence, it is not your job to make your partner happy. You still have to be individuals, whether you have a title or not."
Does a title make or break a relationship?
Sean, 28 – "I think for some people not putting a title on something allows you more room for error. I can mess up more or the other person can mess up and I'm telling myself that I won't be as hurt because we don't have a title. But that's not reality. Feelings are still going to develop and you can build as many walls as you can. You are still affected by that person's actions regardless if there is a title."
Anonymous, 30 – "A title is powerful, but a title alone doesn't hold weight. It's really about the connection you have. Look at real estate, you have titles or deeds on a house. You can get the title to the house, that's cool. But if the foundation isn't solid and the floors are uneven or there's cracks in the concrete, you get an idea of how much love was put into it. A title is just a word to me. It's about the love that's put into the relationship that's important, before the title."
Steven, 29 – "Titles can put a level of pressure on your relationship. But from my perspective, I don't mind a title because I date with intention. Even after my divorce, I still desire a strong relationship with a title. I think a title can make your relationship with the right person and break your relationship with the wrong person."

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"A title is powerful, but a title alone doesn't hold weight. It's really about the connection you have. Look at real estate, you have titles or deeds on a house. You can get the title to the house, that's cool. But if the foundation isn't solid and the floors are uneven or there's cracks in the concrete, you get an idea of how much love was put into it. A title is just a word to me. It's about the love that's put into the relationship that's important, before the title."
What do you think is the most important attribute that calls you to invest in a relationship with a woman, giving her the title/commitment?
BK, 28 – "I think energy because you can recognize this is a person you can talk to and have fun with. Whether that's on a date or just in the crib tweakin'. Having the opportunity to date someone that's just as fun as you are is a great feeling."
Sean, 28 – "I like consistency and a woman who is considerate. I look at the potential and if you are willing to learn more with growth."
Donaray, 31 – "I look for the message a woman carries in the world. That's important to me because that same message is what's going to be passed down to my child. I look for a woman that would be a good teacher for my children."
Anonymous, 29 – "I like a woman that can control the room. She can walk in and it's all eyes on her. She brings a confidence and humble energy with her. That's an attribute I pay attention to."
Anonymous, 30 – "I like a woman that listens to me to truly understand me versus coming up with her own assumptions of who I am. That is super attractive."
Chuks, 29 – "Given that relationships are huge investments, I carefully study who to invest with; if I don't see myself building a future with a lady, I don't bother wasting her time and mine playing games."
Steven, 29 – "I like a faith-driven and independent woman. A woman who doesn't need me to do everything for her. A woman that can handle her own is super sexy to me."
Jeremy, 26 – "I look at a woman's moral compass. Finding someone with a similar moral compass as mine, it tells you so much about their character."
Cory, 32 – "I'm not a guy that asks for a whole lot. As long as a woman is confident in who she is and she has goals for herself, then I'm with it."
Hasani, 28 – "For me, the most important thing is being present. My love language is quality time, so being there and being considerate about what I go through and giving me what I need is super big."
Rashaun, 27 – "I honestly don't know. I have been dating with intent, but that one specific thing that gives me that feeling, I haven't come across that yet. What I am usually attracted to is a woman who is hospitable and who is open-minded."
DeAndre, 29 – "The same thing I am looking for in a wife. Someone I can build and grow with. Someone that can be a partner and keep our goals alive, whether I'm here on this earth or not."
Mike, 32 – "Definitely a woman that is driven to work towards something. I also like to see a woman that has a strong sense of community. I'm a social person, so I need someone who also appreciates building something much bigger than yourself."
Featured image by Shutterstock
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Style Innovators You Need To Know
She's beauty, she's grace, yes, she's the blueprint, and she's the moment. She's a Style Innovator, turning everyday moments into the kind of fashion statements we can't stop double-tapping. And she's not alone.
This year's It Girl 100 is a mosaic of brilliance, featuring entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving authenticity will always be in style.
Among these 100 It Girls stand the Style Innovators, the muses and the artists setting the tone in beauty, hair, and fashion. They're the creatives who turn self-expression into a walking art form. With every detail devoured, from OOTDs to OOTNs, they remind us that personal style isn't just about what you wear, but how you move through the world and how you show up as no one but yourself.
Here's the roll call for xoNecole's It Girl Class of 2025: Style Innovators.

Model, Content Creator, and TV Host Achieng Agutu
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Achieng Agutu
Her Handle: @noordinarynoire
Her Title: Model, Content Creator, TV Host
Who's That It Girl: Achieng Agutu is the Kenyan-born Confidence Queen taking over digital culture. We love her for using her platform to uplift others with fearless self-expression and for proving that beauty lies in authenticity.
Her "Yes, And" Statement: "Yes, and I am apologetically me!"

Beauty Editor and Expert Maya Allen
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Maya Allen
Her Handle: @mayaalenaa
Her Title: Beauty Editor and Expert
Who's That It Girl: Maya Allen is a beauty editor and writer whose work at Cosmopolitan, Marie Claire, and The Cut has changed how we talk about beauty. She’s passionate about representation and using storytelling to challenge old standards.
Her "Yes, And" Statement: "Yes, I'm a storyteller, and I know the most powerful chapters of my story are still being written."

Beauty Influencer and Content Creator Alissa Armon
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Alissa Armon
Her Handle: @alissa.ashley
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: Alissa Ashley is a beauty and lifestyle content creator with over 2 million YouTube subscribers. Known for her makeup tutorials and relatable style, she's expanded her content to include fitness and wellness.

Creator and Social Media Personality Jodie Taylor
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Jodie Taylor
Her Handle: @jodiektayl
Her Title: Creator and Social Media Personality
Who's That Girl: Jodie Taylor blends creativity and confidence in everything she wears. We celebrate her for her fearless individuality and for leading a generation of women who style their own stories.
Her "Yes, And" Statement: "Yes, I operate at the highest levels and I bring others along with me."

Creator and Beauty Consultant Golloria George
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Golloria George
Her Handle: @golloria
Her Title: Creator and Beauty Consultant
Who's That It Girl: Golloria George is a beauty creator and consultant known for pushing shade inclusivity in the industry. She’s collaborated with brands like Patrick Ta and Rhode and earned recognition from Forbes, TIME, and Ebony for her impact.
Her "Yes, And," Statement: "Yes, I stand firmly in who I am and am confident in my power."

Founder and Designer Sade Mims
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Sade Mims
Her Handle: @sademims
Her Title: Founder and Designer
Who's That It Girl: Sade Mims is an artist and founder of design label EDAS. Mims skills, experience, and innate interest for conceptualization and design have been the driving force of her work. With over 10 years of experience, she has immersed herself in many mediums and finds joy and inspiration from the mundane parts of life.
Her "Yes, And" Statement: "Yes, I’m chill and still full of depth."

Fashion, Style Influencer and Content Creator Courtney Quinn
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Courtney Quinn
Her Handle: @colormecourtney
Her Title: Fashion, Style Influencer and Content Creator
Who's That It Girl: We love Courtney Quinn’s unapologetic embrace of color and play. Her creative storytelling and business savvy prove that joy can be a strategy and that whimsy and purpose belong together.

Beauty and Lifestyle Creator Toni Bravo
Credit: Adelynn Tourondel
Toni Bravo
Her Handle: @bonitravo
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Toni Bravo is a visionary stylist and creative director redefining chic. We honor her for transforming fashion into a language of empowerment and self-celebration.
Her "Yes, And" Statement: "Yes, I am limitless and I’m paving my own path."

Beauty Content Creator Amber Nicole
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Amber Nicole
Her Handle: @withambernicole
Her Title: Beauty Content Creator
Who's That It Girl: Amber Nicole is a beauty entrepreneur and wellness advocate who founded her clean-skincare line, Naked By Nature to honor her journey with vitiligo, champion self-care, and redefine beauty standards for women of color.

Beauty Influencer and Content Creator Arnell Armon
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Arnell Armon
Her Handle: @arnell.armon
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: We honor Arnell Armon’s sharp editorial eye and influence across beauty and lifestyle. Her thoughtful content and authenticity continue to inspire a community that values creativity and confidence.
Her "Yes, And" Statement: "Yes, I’m a mom, creator, and trailblazer."

Creator Salina Williams
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Salina Williams
Her Handle: @salina_sincerely
Her Title: Creator
Who's That It Girl: Salina Williams brings soulful elegance to every ensemble. We celebrate her for merging classic beauty with contemporary edge, creating a signature style that speaks volumes without saying a word.

Creator and Social Media Personality Jodie Woods
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Jodie Woods
Her Handle: @jodiewoods
Her Title: Creator and Social Media Personality
Who's That It Girl: With charm and poise beyond her years, Jodie Woods is shaping the future of fashion influence. We love her for showing that authenticity, not trends, is the ultimate luxury.

Model, Entrepreneur, Beauty and Media Personality Jordyn Woods
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Jordyn Woods
Her Handle: @jordynwoods
Her Title: Model, Entrepreneur, Beauty and Media Personality
Who's That It Girl: Jordyn Woods continues to turn reinvention into an art form. We honor her for her self-made journey and for using her platform to champion body positivity, growth, and grace.
Kirah Ominique
Her Handle: @kirahominique
Who's That It Girl: Kirah Ominique is the creative voice behind confidence-filled style moments. We celebrate her for inspiring women to embrace every curve, color, and chapter of their beauty.

Beauty and Lifestyle Creator Yana Carr
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Yana Carr
Her Handle: @goldynaps
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Yana is a Philadelphia content creator who started with natural hair and beauty, then expanded into tennis and lifestyle. She now hosts tennis events for young Black women and is launching her own braiding hair brand.
Her "Yes, And" Statement: "Yes, I'm multifaceted and unapologetic about pursuing my passions."

Influencer Tiara Willis
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Tiara Willis
Her Handle: @thetiarawillis
Who's That It Girl: Tiara Willis started creating beauty content at just 14 and built a trusted community of over half a million followers. Now, she is an amazing licensed esthetician, and partners with major brands to educate and empower skincare lovers everywhere.
Her "Yes, And" Statement: "Yes, I built a trusted community and I shape the way they experience beauty."

Makeup Artist and Beauty Creator Makeup Shayla
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Makeup Shayla
Her Handle: @makeupshayla
Her Title: Makeup Artist and Beauty Creator
Who's That It Girl: Makeup Shayla’s artistry has become iconic in the beauty world. We love her for setting the standard for glam that’s equal parts bold, empowering, and timeless.

Zaya Wade
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Zaya Wade
Her Title: Model
Who's That It Girl: Zaya Wade is courage personified. We celebrate her for standing proudly in her truth and inspiring a global movement toward acceptance, identity, and radiant self-love.

Entrepreneur Ruthann Palacios
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Ruthann Palacios
Her Handle: @ruesworldd
Her Title: Entrepreneur
Who's That It Girl: "My overall purpose is to show that it is possible to show your personality through your clothes no matter the size, race, or gender and that you can do anything you set your mind to. At the end of the day we are our biggest critics and if you feel free, confident, and good in what you do, the weight of being judged by others won’t hold any value."
Her "Yes, And" Statement: "Yes, I am a creator who celebrates fashion, and I am a voice reminding people they don’t have to fit in to stand out."
Now that you've met the Style Innovators, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all 100 women changing game this year and beyond. See the full list here.
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